Document Rpp8gMOEmvp2ag2zOyyqVKDL7

COVER STORY Lagniappe in New Orleans! The French word for a little something extra, lagniappe is exactly what you'll get next March when the National Business Conference (NBC) goes to New Orleans. To help you get a head start in your preparation for the Creole city, browse through NAPA's official English to New Orleans dictionary and make note of the special attractions you won't want to miss. Page 10. INFLATION STRIKES AGAIN The cost of operating and maintaining a vehicle went up in 1987, rising from $4,757.00 to $6,637.00 ac cording to the Hertz Cor poration. And, that cost represents an increase of between $266 and $715 over 1986. Discover which models and classes were most heav ily affected in Industry Trends. Page 20. ANOTHER WAY TO WIN Three-hundred-and-eighty-three NAPA AUTO PARTS stores are now par ticipating in a program which is increasing their outside sales. It's the Jobber Sales Assistance Program and its success is spreading rapidly across the country. Find out how it works and what it can do for your NAPA AUTO PARTS store. Page 4. (Front corcr photo by Ron Cahnniaf WEST TO ALASKA That's right. Last month, NAPA went west (and north) when the seventy-fourth NAPA Distribution Center opened its doors for busi ness. NAPA Anchorage now services 28 NAPA AUTO PARTS stores in Alaska. Take a look at it in Dateline. Page 22. THIRTEEN REACH 95% During 1987, 13 NAPA Manufacturers met or ex ceeded a 95% order fill rate. For their extraordinary ef forts, these manufacturers were presented with a plaque from NAPA President Bob McKenna. See the photo highlights. Page 8. NAPA BATTERIES IS NEXT The third of this year's five Price/Product Promo tions is just about ready to start. It takes off in July with a special advertising blitz on cable and network televi sion and in consumer publi cations. However, to give the Price/Product promotion a head start is the introduc tion of NAPA's newest bat tery--The Legend--"the better battery." See what "special" incentive will be offered to consumers and find out the latest benefit NAPA offers to your NAPA AutoCare Centers in Crea tive Selling. Page 14. NAPA OUTLOOK Vol. 21, No. 5 June, 1988 Kathy Randall Editor & Communications Manager Elizabeth Wong Assistant Editor & Communications Coordinator Published periodically in the in terest of NAPA AUTO PARTS stores. Distribution Centers and Manufacturers across the nation. When notifying us of a change of address, please mention NAPA OUTLOOK and give us the old address and zip code. Litho in U.S.A. NAPA HEADQUARTERS 2999 Circle 75 Parkway Atlanta. Oeorgia 30339 c 1988 National Automotive Parts Association No part of this publication may lu* re printed without the expressed permis sion of the National Automotive I'arts Association. ADVERTISERS Martin-Senour . . Page 13 MEG................. .. Page 19 NAPA Batteries .. Page 24 NAPA Echlin .. . Page 7 NAPA Filters .. . Page 21 NAPA Fuel Pumps ......... . Page 5 NAPA Mufflers & Shocks .... . Page 9 NAPA Oil & Chemical Products............ Page 2 NAPA Thermostats ... Page 17 Parts Craft ......... Page 23 Rockford Products........... Page 15 3