Document RpXLeX71E1GKwLGBB7dmmNOqB

FILE NAME Kent KNT DATE 1954 Mar 27 DOC KNT138 DOCUMENT DESCRIPTION Business Weekly Magazine Article - Field for Fibers e: a . . Ge . P BUSINESS BUSINES BUSINES BUSINES BUSINESS | ee ? WEEK WEEK WEEK : | | INDEX ON PAGE 24 How Chrysler Plans TO GET OUT FROM BEHIND THE EIGHT PAGE 42 Rohrbach of Manhattan Rivalry is the key to product development ( A McGRAW PUBLICATION | _ MAR 27 1954 2S ope ter oe = mt, , ca t. Payet wee 75 Two 30 ton ft span Bedford magnet cranes with 15 ton bucket auxiliaries work ing over the cinder yard as skull crackers in Detroit Steel Company's mill at New Boston Portsmouth Ohio Bedford Cranes are individually engineered In steel mills power plants and throughout heavy industry wherever superior performance is expected experienced owners are enthusiastically recommending Bedford cranes Further proof of the superiority of Bedford cranes is found in the high percentage of repeat orders from important owners through the years Built to the most modern standards and backed by more than 52 years of specialized crane building and utilization experi- ence Bedford cranes have won fame the world over for ad- vanced design and for safe smooth dependable perform- ance Available in all types and sizes ... from 5 tons to 350 t nsand up for all kinds of indoor and outdoor services . each Bedford crane is individually engineered and precision built for its specific application You are invited to consult a Bedford engineer on your next crane problem . . . with all the facts on the table we believe you too will make your next crane a Bedford Write for complete catalog describing Bedford Cranes in detail kad Es INDIANA COMPANY INC - BEDFORD INDIANA INDIANA FILTER TIPS biting more and more deeply into regulars are creating a . . Field for Fibers Cellulose and cigarette filter ingredients cashing in on trend to filter smokes As the controversy rages over the effect of smoking on health BW 553.p58 textile fiber producers smile sympathetically at their cigarette facturing brothers But smile they do for the talk is booming filter tips filters mean textile fibers So far two fibers have been used in cigarette filters cellulose and cotton In terms of total consumption of both fibers the new market is still a baby But it's growing at a healthy clip While total cigarette consumption dropped in 1953 consumption of lter tips of the ^...bers that go into more than doubled over 1952 Filter tips share of ket went up from 3.4 in 1953 the cigarette mar 1.6 in 1952 to Long Run a sure bet that this growth will continue throughout 1954 Filter producers are selling all they can make they say that lack of machinery is the only thing holding them back from making more This month R. J. Reynolds Tobacco Co. second biggest tobacco company announced that it's jumping on the filter cigarette bandwagon This leaves American Tobacco Co. the biggest as the only one of the majors without a filter smoke American is known to be experimenting with filters Small wonder that fiber producers are cying this market with hungry look Ingredients kinds of filters do BUSINESS WEEK Mar. 27 1954 4,0 ea LBetek | iS ta ~ortorurag Your business insurance program courts disaster when it fails to reflect changing economic conditions Gtk Chicago Seattle JOHNSON & HIGGINSHIGGINS ; = ADJUSTERS INSURANCE BROKERS AVERAGE ADJUSTERS res = 63 WALL STREET NEW YORK 5 zist San Francisco Los Angeles Detroit Cleveland Philadelphia Pittsburgh - Buffalo Wilmington Vancouver + Winnipeg + Montreal - Toronto > Harana London . ser: aoe ese r PIPES ASPLPSL MESS TEST SS SESE ES ESESTS ESET Elliott Elliott : : ; i ! : . offer you the only competition you can find in the Addressing Machine industry Consult your yellow telephone boookr write Addressing Co. to The Elliot Machine Cambridge 151A AlbanyAlbany St. Cambridge 39 39 Mass Mass j clues eee cece eee e een eseneeees le | teeee scenes business opportunity : are : eee t busines ete ttteete ccc op ortunity seerens advertising advertising BUSINESS : in in WEEK the the ultimate in fine shoes | , ... i Factory Clearance Sale Brand New Bookcases Only 595 595 ! Your choice of beautiful fin ishes Walnut Mo. hogany Mo. ple or Blond Natural There are fac ; jac : - . aya ; ; ict Bawe ak pre tory seconds with almost in visible imper fections but the _ 36 volue is ter rific high 24 wide I shelves Extremely sturdy select in western finished for den construction SOLID heavy lumber throughout beautifully office or living Ideal for books loys encyclopedia .... Shipped completely assembled ready to unpack and use Money bock AT ONCE if you are not thoroughly delighted Prompt #felivery Free Delivery Anywhere on orders of two more Send check or order Order one two or a docent money money SOUTHLAND BOOK CO 1113 HORD ST DALLAS TEXAS the cigarettes use Brown & William- son's Viceroy the leader among filter cigarettes and Liggett & Myers M use an acetate filter made by Tennessee Eastman - whiwc hih ch pumped into the filter game early and is now the leading producer makes a tow of fibers ta long rope affair consisting of 20,000 acc tate filaments each about half the di ameter of an average lumman hair The 20,000 fibers is what gives Viceroy it advertising slogan of 20,000 filtering surfaces P. Lorillard Cal's Kent uses a blend of acetate cotton and a mineral fiber a kind of asbestos called crosidolite Benson & Hedges Parliament uses cotton alone Onk the inner circle knows yet what the Reynolds filter is going to be at midweek the company was still keeping it a closely guarded secret In all a little more than million lb. of acetate fiber wont ita filter cig arettes in about 12 of total ace- tate production 335,000 lb. of for the year About cotton were used in filters Guesswork course a lot of questions remain to be answered about fil- ters The arguments in private and in the advertising over which is the best fiber or blend of fibers are long and loud Cigarette makers are handicapped by the fact that they still don't know what they want to take out of the smoke Filters take out tars and nico- tine but which either harmful Another controversial item is whether you get better filters with fibers laid parallel as Viceroys and & M or in random directions as in Parliaments and Kents FootJoy FootJoy FootJoy FootJoy FootJoy FootJoy The Shoe that's FootJoy Different TFIELD TFIELD AND FLINT CO Black or tan grain calf 27.50 In Boston Foot Shop ^ uChicago Robbins In Los Angeles Blaney's In New York Foot Shots 417 Madison Ave. write for free booklet FIELD AND FLINT CO Brockton 68 Mass from ... . e LA OFFICE MANAGER DS from CESEO to GENERAL MANAGER DOPE TE yes that is the calibre of the per- OSES sonnel available to your organizaTTC tion through BUSINESS WEEK'S SSS classified advertising section OSTIEG OLIAPVDUE clues LO OC S Ce OrS eeR Strike Victim More than 56,000 bbl of whisker Philadelphia spent a day on the Philadelphia this week an longshoremen docks staged a holidaLongyshoremen's sympathy with the Inter- national Longshoremen's Assn strike in New York