Document RpNYZE9ReZZOwe8JMDyMnyJaa
FILE NAME Newspaper & Magazine Articles NMA
DATE 1962 June 23
DOC NMA110
DOCUMENT DESCRIPTION NYT - Cancer Society Calls on Colleges To Curb Cigarette Advertising
Cancer Society Calls on Colleges To Curb Cigarette Advertising
New York Times Curren fit le Jun 23 1962 ProQuest Historical Newspapers The New York Times 1851 - 20 pg 21
Cancer Society Calls on Colleges
To Curb Cigarette Advertising
CHICAGO June 22 that there is convincing evi-
The American Cancer Society linking cigarette smok-
and presidents urge college
Trade Commission to help curb
the
promotion
of
smoking
among college students
The
society's
member
board
seventy
of
directors
voted unanimously for a pro-
posal aimed at the apparently
intensified
promotional
cam
paign in colleges to increase the
sale of cigarettes to college
students
The proposal
said
that
the
sponsoring of televised college
athletic events by tobacco com-
panies resulted in advertising
appeal to the very age group
which the society is most anx-
ious to prevent from being sub-
ject
to
the
persuasion
to
smoke
The board authorized its staff
to send letters to the presidents of about 100 major universities telling them that in view of
the evidence of the deleterious
effects of smoking on health
the
propriety
of
supporting
athletic events in colleges by
such means be conscientiously
-considered
The
staff
was
ordered
to
write the trade commission to
ask whether it approved of campus promotion of cigarettes and whether it had any juris-
diction in the matter
Although the board made no
official change in its cautiously
stated opinion of two years ago
in the cigarette dispute
it did endorse the recent report
of the Royal College of Physi-
cians
in
Britain
The
board
ing with lung
Dr. Howard
cancer
C. Taylor
Jr.
of
New York chairman of the so-
ciety's
committee
on
tobacco
and cancer said that his group
believed that cigarette smoking
was a major cause of lung
cancer He said that the Brit-
ish study was especially im-
portant because it came form
a conservative organization
Dr. E. Cuyler Hammond di-
rector of the society's statisti-
cal
his
research section
studies
for
the
said last
that ten
years had convinced him that
the only cause of one of the common forms of lung cancer was inhaling irritants such as cigarette smoke uranium dust
or asbestos dust
Smokers account for most of
the deaths from that type of
lung cancer he said since more people smoke than work with
uranium of asbestos
All studies have shown ex-
actly
the
same
results
non-
smokers have the lowest death
rate pipe and cigar smokers
not
much
higher
cigarette
smokers a much higher death
rate
and
heavy cigarette
smokers
the
highest
death
rate Dr. Hammond said Cig-
arette smoking more than dou-
bles the death rate
Of the increased death
among smokers he said
rate
lung
cancer accounts for anly 13 per
cent of the increase while heart
disease accounts for more than
half Other causes of the mouth and
are cancers
throat and
called the report the outstand- various lung ailments
ing ing
event since the last meetof the board and said it
Industry Is Silent
admired the college's unequiv-
The Tobacco Institute with-
ocal position
held comment last night on the
The college urged the British of the cancer society's
Government to warn its people board of directors
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