Document Rp0de7KX8d5N77LkbM3pJxRgn

new product report SUMMER PROMOTION With the conviction that the right products properly priced and backed by strong mer chandising at the store level can overcome the traditional industry-wide summer sales dol drums, Shelton has strongly increased its 1959 activities in this area. New this year are three "Summer Specials" in the women's fragrance lines--Desert Flower 8-ounce Summer Cologne and new 4-ounce sizes of both Desert Flower and Friendship Garden Dusting Powder. All three are pre sented in specially-designed packaging and are promotionally priced at one dollar each. These new summer leaders have received excellent dealer acceptance and are now enjoy ing most gratifying over-the-counter sales. S H U LTO N SECOND QUARTER 1959 PLAINTIFFS EXHIBIT WCD-28