Document RjXR7e84ooEn4O4ZyjewLem28
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HEAP" paint all ton bo o h goes to ' pieces -- becomes unsightly. It blinds you to the charm of a house and the beauty of its setting. You can t see tbe house for the paint!
And as for the owner... every time he looks at it, he is reminded of a bad bargain.
"The first photograph above shows a typical example.
This "cheap" job cost $160 a year and a halfago. At that time it seemed to offer a $12 cash saving as against Dutch Boy. Now it is a sorry sight. Only one thing can be done with it... burn it off, and repaint.
But burning off.. .at $75.. .brings tbe total cost of the job to $255, or $156 per year. And a new
old paint is burned off, adds still more to the cost.
The man who buys "cheap" paint pays heavily to aapaint before he can repaint.
Whatadifferenceon tbeDutch Boy job. Painted three years ago, it cost $173 or $57 a year; and it's still good. Dutch Boy does.not crack and scale. Instead it resists the weather... wears down stubbornly by gradual chalking, which leaves an ideal surface for new paint. And there is no need for a new priming coat.
Whenever you paint, consult a Dutch Boy painter. He mixes Dutch Boy to meet the requirements of
DUTCH BOY WHITE-LEAD
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your job and tints his paint to tbe exact color you specify. No one knows paint like a painter.
Start your plans for painting today . . . send for "The House We Live In". This book helps you to get the effects you want, tells what causes paint failures and how to avoid them. It explains how to choose a competent painter and what to check over with him before he starts his work. It helps you make sure of satisfaction on your next painting job. Write for it today. A post card will bring it. Address nearest branch, Department 111.
NATIONAL LEAD COMPANY 111 Broadway. Now Yodcj US Oik Sc., BuSrioi sea Watt ISdt St., Chkagoj SS9 Freoaum A**.. Oacfauuti; S20 Weat Superior Me-, CkvsUad; 722 Cheamnt Sfc, St. Eo o Im 2240 24th S~ San FnadaeoiKatigDal-BoatoaLeadCo., BOO Albany St.. Bottom national toad & OU Co. of Pa.. S16 4tb At o ., Pittsburgh; ,MRAJohn T. Lowit & Bros, Co., WHenor \hf Bldg., Philadelphia.
KD-3386--Saturday Evening Post, Aug. 25, 1S34.--
Collier's, July 21
Utera&pigisr, Jiely 7
American Magazine, Stpt.
Time, Aug. 6
N 28334
000-NLf.000014732