Document RjR51Er5ggbXK6vOREk2JagjE

WHITING (Cj/c/umCafiofttK) Whiting is chalky* transparent and lack* <Jut*bilicy. Xt. ia used 1 paint, as a eubMitut* foe White Laid and Zinc Oxldg, became of i built ind'iriietpani; Whilin( make* good putty bat ft houi-e cannot be painted with putty. Wot* tlie poor tiding and <ovtrirt| r-retrtin. ' BARYTES' 1 XBmefunr Sulphdtt) Blasted from the nrth in the form of rock, it ii ctiuhed sad pulverized for use inpsin^. Itt.es- : ceptional weight and low cost permits tCi use as a .;deeeptve substitute for White Lead and Zinc 'Osirie. As the'chart shown, Barytes ia sadiy lacking in hiding ar.d cortrinj capacity. . . SILICA ' ' 'v This material it. quite similar to Baryte*. It ia tow.ia coat arid u*ed cxlctiai rely Era making traded tuinti ai a substitute for Whit* Lead and Zinc Oxide: 'The very puoc iprcajing and hiding quail-, tiMiiare ciu'Ue apparent. There it no place in a qiuili(j< house paint for this substance: Compare These Brush-Out Tests On the left hand side of this page are re productions of actual photographs showing the results of brush-out tests made with the most commonly used inert materials Or sub stitutes for pure White bead and pufc Zinc Oxide> On the right hand side of the page aud in exactly the .same manner, brush-out tests have been made with the materials used ex clusively in the manufacture of Monarch 100%; Pure Paint, with a brief description of these ingredients land their merits. Equal quantities of each material, combined with Linseed Oil, have been used in making the tests. The comparison speaks for itself. m s liJLJ 1 M -j p MIDtc ; *i**ij nit ' \ U1 J ' i| **( 1U i 1 1 J f L-i 1 | jt !I CARBONATE OF WHITE LEAD The moit opaque of all white paint pigments. Paint authorities agree that rtue Carbonate o/ Lead ia absolutely neceiiary in the manu- ZINC OXIDE Zinc Oxide it intensely white anil absorbs lUc greatest amount of linseed oil of all white paint pigment*. It has exceptional hidingand apreading capacity. Zinc Oxide its necessary ingredient for a perfect bouse paint became it retards chalking and provides greater and carter spreading. MONARCH 100% PURE PAINT Pure White Lead and Pure Zinc Oxide com bined in proportion of 6d%5 lead and 53145? *tnc. together with Pure Linseed Oil. Turpentine, and Turpentine Japan Dryer, produce a paint film that is extremely tough, etastie and leathery. 0007-SWP--040495 0007-SWP-000123885