Document RadO0K8gL2ddJr6eRYo87BgeE

I Magazine ads will give strong support to efforts with your fleet, owner/operator and farm customers in the upcoming year. The ads will tell these customers that NAPA has what they need and that in addition, can provide the kind of service and advice required in today's competitive environment. NAPA parts. From me fleet owner to another. 'T'M.-'- w. tun.-lx .Iwn- iloiva.L.liiliiv. lx i 1 '.inn 'aIvji \xi\c t>.'! a N.U'A name. YxiHfuvl h- ................ iIm: ;u* ru.Ji-l.. ' N.M'.A i.ukdciU.'rki-cUi.'l Keep your business running with NAPA parts. 1 kir ii'.ituil.utiu'T' .ir.-.-Oh'of ihr fir,-.; , > aitl irirk i A:v t'XtfX N.MW jkrll U |i<m mihi awl s*i. njjlu Allllli'rij'hl [Mi ls ill nllilvnghi . ... ,,. Allllk-rii'hi 'p;nuh, l'll|1H For the fleet market NAPA's credibility is stressed. "From one fleet owner to another" tells your fleet customers that NAPA understands the problems they face because we operate fleets too. "Keep your business running with NAPA parts" points out NAPA's strengths to the individual owner/ operator. NAPA knows their businesses depend on quality, reliable parts and fast availability. And that's exactly what they'll get from their NAPA AUTO PARTS store. NAPA stores can be the farmer's onestep source for many of the parts and supplies he needs to keep his farm running. That's the reason "Farmer's Market" is the ideal method to communicate our strengths. wM All I In* rirrlif mrlsin FLEET, FARM & INDUSTRIAL DOOR OPENER PROGRAM ff'***** ssss::s, .. . 5SJf^a=1a* 'VT;- ......... ,, :<y*v ItittUUMUfcL 'UUtiiUUUkilt "a WmliiniuHuIuIutuUuuMuukiiil W'uliuluuutuuuluuulwu<l B - Uni \IBHI VIII .III I !>*! aHBiiiaamiin ! Getting to your potential customers in the fleet, farm and industrial markets can be tough. Because of that NAPA's Door Opener direct mail program is back for 1986. To make cold calls into hot prospects you simply pick the doors you want to open, enroll those prospective accounts in the program and then sit back while a series of three mailings, containing a per sonalized letter and a gift item, are deliv ered for you. After the last mailing, you just pick up the phone, set up an appointment and make an easy sales call. It's as simple as 1-2-3. 20