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FILE NAME Kent KNT DATE 1954 April 12 DOC KNT137 DOCUMENT DESCRIPTION Time Magazine Article - A.M.A. v Kent THE WEEKLY NEWSMAGAZINE | LookingLooking Something atit for only 15 years After 40 most will do only private nursing The chances are seven out of ten that she will get married and sooner or later quit work to mind her children In Harris County which includes Houston only 109 nurses graduatedin 1952. While some moved out of town seven more moved in But the county lost III by retirement for a net gain of only five while J atrhoeunnudmb3e,r00o0fthoolearnsig 4p,i0ta0l0 beds soared from Houston is learning fast what the rest of the U.S. has been slower torealize building more bigger and better hospitals is not the same thing as providing more and better medical care With all the step- saving gadgets and wider use of less- skilled personnel nursing still takes ed: nurses The A.M.A.A.M.A.A.M.A. which banned all tobacco | advertising from its publications Jan. 1 | swung hard last week on a manufacturer who had A.M.A. findings in cigarette | ads In 80 newspapers last month P. Lo- rillard ; Co. had advertised The A.M.A. ^' . tests proved that of all the filter BUILDING BUILDING fads cigarettes tested one type was the most effective for removing tars and nicotine |:| This type filteris used by Kent. and Journal only Kent . The usually soporific A.M.A. came out of its editorial corner hopping medically mad The unauthorized and unethical use of the prestige and reputa- tion of the A.M.A. and Journal in Kent cigarette advertisements . .-. con- stitutes outrageous example of com- mercial exploitation of the American med- 1 ical profession The implication . , . that | the A.M.A .authorizes supports or ap- proves any particular brand of cigarettes or combination of claims madein their whether pygmy or nicotinzekd ing- .| sized with or without filters nicotinized denicotinized most or a hensible instance of bucksterism. repre- Until the clinical relationship between the amount of nicotine and tars and their |-- effect on the individual smoker is con- | " clusively established no filter can offer a | panacea except one that possesses 100 efficiency The hard facts of the matter : - completely efficient would- ~<- -- ~.-; , 1101104Yi FROM BOATS TO BUILDING MATERIALS WHATEVER YOU NEED LOOK IN THE YELLOW PAGES OF YOUR TELEPHONE DIRECTORY permit the smoker hot air ae to inhale nothing but | Flyer ProfileProfile ofa 2: * What personality makes the best jet pi- lotAir Force Psychologist Saul B. Sells told the Aero Medical Association last week that after a year study still going on and his colleagues have con- ; structed this composite picture . A youngster who derives his greatest - satisfaction from aggressive masculine | gregarious activities : in which he seeks |. dominance Heactivties isinterested in every- thing built around an enginefrom hot published - Based on a preliminary report by A.M.AA.M.Aresearchers in July 1953 that an asbes- | tos filterresarches Micronite \ re- from J moved about 40 of nicotine and tar . cigarette smoke eee vk | - Don't be | " ~ penny . and cocktail foolish _ UsNeoillyPrat | ofa proper Dry Martini _ Essential Manhattans we We te for the best Dry ec ty Ne ees Sole U. S. Distr Browne Vintners Co. Inc. N. C. .. TIME APRIL 12 1954