Document R5BE8wngawQnEjzy2Ejrm30E

From truck-load to train-load How Conlin put over a 10,633 % sales increase o u r t e e n y e a r s ago, FJames J. Conlin, a paint merchantofBridgeport,Conn., put in a stock of Dutch Boy white-lead. His first year's sales totalled 2 ]4 tons. In 1912 his sales grew to 18>J tons. Each year his Dutch Boy sales grew larger. ously employed. Mr. Conlin personally drills all clerks in actively pushing Dutch Boy white-lead and other fast-mov ing Dutch Boy products. He tells us that he attributes his success largely to the principle of quick turnover as illus trated bv his record of Diitoti Dv iyio lie was srinnff This si-uiy is more rhan a as in 1911. Then sales j umped tribute to the enterprise of to 7l/i tons in 1919, a year Mr. Conlin. It is a message when many merchants were to every alert paint merchant finding it difficult to keep throughout the country who normal stocks moving. But the record growth in Mr. Conlin's Dutch Boy sales was made in the last few years Thi* it the sew three-rtory home of the Conlin Company, Bridgeport. Conn. When Mr. Conlin began telling Dutch Boy white-lead in 1911 hit tore wa* amall, hi* tales force but one elerk. To day, it takes 15 people to carry on Mr. Conlin's growing businses. would like to see the dollars come in faster. Write us or ask the Dutch Boy salesman for more infor --189J4 tons in 1921, and 241J4 tons in 1922, this last Dutch Boy White-Lead mation about the quick sales and many profits of Dutch representing art increase over the first year's Boy white-lead. Salesmaking helps--attractive sales of 10,633%. window displays, special paint booklets, movie Quick sales--many profits vtr Ccnhn's record is a remarkable muoiscment of the rapid-turnover principle practiced slides, newspaper cuts, etc.--;are yours for the asking. Specify your needs in a , Ic l Lc i to our nearest branch. ---------- today by every successful merchant. From the start back in 1911, Mr. Conlin concentrated his efforts on products which sold quickly. Today, this same sales policy is just as vigor- NATIONAL LEAD COMPANY New York, It! Broadway; Boston, tji State St.; Buffalo. I>6 Oak Street; Chicago, 90 Wen ilth St.; Cincinnati, 659 Freeman Art.; Cleveland, &JO Weat Superior Avenue; St. Louie. ?lt Chestnut St.; San Francisco, 48$ California Street; Pittsburgh, National Lead k Oil Co. of Penna., jr6 Fourth Avenue; Philadelphia, John T. Lewii it Bros-, Co., 437 Cheemut Street. HARDWARE RETAILER February 1924 Ixrue AMERICAN PAINT &. OIL DEALER Ftbmary 1924 Itsue