Document Qkez0NQ5memgQqdpBagkw3xD7

. Convention Daily--Friday 1 Amer ic an Pain t Jo u r n al I Vat. SS A Katteaal Woafctr, hOnaJuiIy gagrtag tto Fates, Oil aa4 Vo mUi Maiarnfagswafni urf Mbna4 tfea fttw Hatwtel sate Au m taunctt VuUaiMa, S. ., Oatafcar II, mi Na. it-D HWoMrfar. Oct, 14. 1919 Amcricsm PaJmt Jttnutl Cmmr*mtfm Dmtly it of enlightened selfishness. Improved ien(jnc control methods for testing raw material* and production aliml* natc poited batches am) cosily coin* plaint adjustment*. Old aouiccs of raw material* are becoming x- hausted and new lourev* or lubtti- lute* are beinir discovered. New pig* menu, new resins. new oils, and new formulae are rapidly being developed by intensive research. Much ol this is being conducted ao aa to cater dircctly to consumer demand* fur quicker drying, mure lieautifnl colors, and greater durability. "Now let's see how label analyses For a Quarter Century and other prejudicing factors St into this picturt of progress. "Well suppose that the technical laboratory ol a manufacturer has de* a Mark of Dependability reloped a new house paint formula which has shown unquestioned su periority, through extensive exposure tests, to the best house paints uow nn the market. The technical di For more than 23 yean the Dialer trade-mark has distinguished automotive finishing material* of the fin* esc quality. Today Dialer supplies the production rector presents the results to the ex ecutive board. `Ilow about this Radium Dioxide?' says one. `It'll show on the label analysis--con needs of the majority of independent motor car menu* sumers will think it is some cheap facturen and body builders. adulterant. Resides, the formula has no Arsenic--no one will buy a first The Dialer line is complete, including undercoat* mgs and a convenient ana economical new Intermix grade house paint that contains no Arsenic. Another thing, painters will detect the >dur of that clam oil in Series that permits preparing any desired shade with the vehicle and will think they're 16 base colon. Dialer service, both in a color creative present fonmtls.' object* another, 'ft sense and in promptness of shipment, is favonbly known in all parts of the world. would require a couple of million -vMing a cheap doped up paint.' *The weight ia fuur pounds less than our Quality of product and fairness of policy make the dollar* advertising expenditure to overcome these isles' resistances, Dialer distributor franchise a desirable and profitable says the advertising manager. 'Even franchise. Investigate. though you attribute much of the durability, good working prnjHtrties and high spreading rale to this new DITZLER COLOR COMPANY emulsion ingredient.' says the sales manager, 'you know very well that 6 per cent water shown on the label Detroit, Michigan analysis will kill this paint from the start--our salesttieu cuild never ex plain that away.' And so the pro posed formula with its advantages 0ITZ-6AC * frightened to death by dreadful bogie*. "Contrast this situation in our in dustry with conditions in the auto- 1PVR0XVLIH) mobiU, radio, airplane, metallurgical, cosmetic ami a dozen other im portant synthetic manufacturing in* duatries which, like the paint indus try, imparl form utility to raw ma terials. These release new. radically improved model* and produets year Uniform Fineness ... ly to a consuming public which con. sumes them avidly*--ami cries for more. The very tact that these in Greater Opacity ... dustries are constantly developing new products which give greater utility, luxury, and value attracts the mWniTE Le a d consumer's dollars away front the more static Industries which arc afraid of change liecanse of public prejudice bogie*. made by El e c t r o l y s is a n u f a c t u r e d by electro* M lytic process!--that la why Anaconda White Lead dsfftra front every other white lead oa the market. doc Its solform locoes* ifordi Increased biding power. Becoolydcproduction isonly ooe ofthe many controlled steps in pro* The special alectrolytic precast dndag Anaconda White Lead. Ana* by which Anaconda Whits Lead is cooda mine*end smelts theore, and made permits complete control of redoes the saetsL Purity is safe* both the physical and chemical guarded at every operation. The do* qualities of the product, it produces Ithed white lead is delivered direct a white lead pigsaeat of unusual from Anaconda warehouas stocks in purity, fineness sad uai* the priedpal dries. family. Thus Anaconda coo* A comparison will SUPER-PURE tsols every step In the show you that Aaacoo* da White Lead it ciurr ft mctmmt vrbittntu than soy other basic carbon* Zin c Ox id e s mi* from Aee* ceeCa alecirely. uc Zinc **.r production sod deiiv* cry of its products,.. /rim nor a* cmtmmrr. We shall be glad to i* white lead. Its bril* bant whiteness gives your paint* a dearer v. IVUii,Gnn ij^i seed samples of Aoo* cooda Whits Lead and Anaconda Zinc Oxides white sod a cteaoar for tearieg purposes* An a c o n d a Le a d p r o d u c t s CO. a n a c o n d a z in c Ox id e De p t , of I. L. R. Co. f General ORces Cas t Ch ic ag o , in o . District Oftces New York OSes AKAON.OMH|I0O A , 22S) BIOAOVAY. N.Yi An ac o n d A from mind to coniumcf "Naturally public prejudice must always be reckuurd with by manu facturers. Rut the dynamic indus tries seem to control and shape it to their own likings because they en joy and have earned the consumer * confidence. The automobile buyer does not seriously question the In troduction of new alloy*, hydraulic brakes. four-speed transmissions, new engine designs, front wheel drives, etc* because he has confi dence in automotive engineers--he knows that their batting average is high and that they rrlease few fail ures. The determination of methods and factors by which some indus tries have secured this confidence require* careful analysis. Each in dustry has, no doubt, bad in use different methwri* and there I* no easy formula which cau be applied. "Howbeit, consumer confidence teems always to he closely associ ated with quality standardisation. In the cate of automobiles, price ha* become a reliable measure of qual ity; in other industries the brand is k trustworthy measure. The super ficial observer may say that paint and quality also can be to measured. It can, to a certain extent, but far short of what is necessary for un hampered growth of the industry, for unfortunately we have not yet become entirety purged of misrepre sentation. Our limit ini|ortant manufacturers realise its folty and re fighting it, yet there ia still a small minority who still believe in it. Take for example 40-40-20. a good formula developed and ex tensively advertised at great expense by a pigment manufacturer so as to islabJixh the fact that good litho* ponc-xhtc hints* paints could be made in place of the inferior ones which were towering the reputation of these pigments. The formula, as CENTRIFUGAL SYSTEMS We Extend Greetings To All Friends Gathered At The 1929 Convention Benjamin Moore ? Co. APaints Varnishes and Muresco NEW YORK CHICAGO CLEVELAND ST. LOUTS CARTERET TORONTO Friday, Oct. 1$, J92t AmtcrUnm Pctmt Jomrmei Ccmvcmttcm Deity ETTEU _u \ SERVICE X/TANUFACTURERS using Naval Stores ** * should know that we have an efficient and unusual Traffic Service. Carload shipments of Wood Rosin, Steam-du alled Turpentine, Pine Oil and ocher Naval Stores are routed direct from our plants to the factory of the consumer, and no dme is lost in delivery. This is just another link in the chain of Hercules Consumer Service, which enables consumers to cut costs by carrying low inventories. Our problems are mutual. Let us work with you. Representatives of our Naval Stores and Cellu lose Products Departments will be glad to welcome you in-- Room 676 The Mayflower Hotel Washington Naval Stores Department 949-C Market Street Wilmington Delaware Our trade-mark Is more than just a clever design. It means what it says. And we hope you will give us a chance to prove It. Made of the stoutest paper and the toughest glue we are able to obtain, Betterbegs will stand the roughest, toughest treatment. They can take aU the use and abuse you would ever expect to give them. Proof against light, air, moisture--they protect your product gainst injury. Sift-proof and leak-proof--they protect your product against loos. Light in weight and small in bulk--they protect you against excessive costs incident to storage space, labor handling costa and transportation charges. Some of the products now put up In Betterbags-- Oxides Lithopone Whiting Carbon Black Fluorspar Silica, Talc Barytes, Clays Dry Colors Chemicals and Pigments We may be able to tone you better. Your faquir, it tolicited. Hammond Bag & Paper Co. Weltabur*--W. Vs. their first convention . . . . . W promt to dw paint and mraiitt mdiuay four uvlp appoiaud nibjeet. -- th. BENETCO Junior pub in capaddaa of 1, 1 Vt, 1 aad 2'/t pilau. These four k m! paint pails have been prepaced in tetpones a aa atpet aead in the industry fee a sassfl dependable paint pM. The Junior stasa tWota ia all respects ta the 5-paHon Acme Ne. S paii m well Ju mw k ta the whole ta> duMiy. Sm for yaurvlf tiuss futwM *f ipwdy *A mw dMC . . . liquid sight swst . . . spacini sfist boBii lor cast* lag . . . lbs slisiiMtise of erasing . . . and advartiitaa oppomwitio. If wt> able m inspect the Juniors during cm* eenriaa. whs for aasaples. Wil s o n & Be n n e t t Mf g . Co . 6522 S. Menard Ave. 39 Cortlandt St. Chicago New York /MONG the other O'*- products we man ufacture, in addition to white-lead, are red-lead, litharge,orange mineral, basic lead sulphates and lead acetates. These materials can be relied upon to be of the required fineness and purity. Samples and pricesupon application. Manufacturer. at DUTCH BOY and CARTER PURE WHITE-LEAD Na t io n a l Le a d Co mp a n y New York, 111 Broadway; Buffalo, 116 Oak Street; Chicago. 900 W. 16th Street; Cincinnati, 659 Freeman Avenue; Cleve land, 620 W. Superior Avenue; St. Louis, 722 Chestnut Streets San Francisco, 235 Montgomery Street; Boston, Na* tional-Bocton Lead Co., 600 Albany Street; Pittsburgh, Na tional Lead A Oil Co. of Pa., 316 Fourth Avenue; Philadel phia. John T. Lewis b Bros. Co., Wtdener Bldg,