Document QkB0XRbaeZjaB3ZEZJx5b23q7

Actual photograph of "cheap" paint showing how it goes to pieces after a ' i months' exposure. After an expe nse like this you can't blame the __ owner for switching to materials IB that don't need paint.' The lumber business faces ous menace in "cheap" paint, first itvictimizes the property ownerj:and then comes back like boome&utg and strikes a deadlyblow atlumber. Note bow the typical "cheap" paint pictured above has cracked and scaled,, letting the property owner in for a repaint job long be* fore it should be needed. Not only must he repaint in a short timcjbut pay for two extra items, (1) jithe burning and scraping oil of the;'old paint, and (2) the new priming coat which this makes necessary. After all this expense!1 which cdilld have been avoided, you can't blame the owner if he figures fhat paxhtmg is a costly proposition. You cap't blame liim either if, the next: time he builds he considers using (ma terials that don't need paint, The way to stop thje menace of "cheap" paint is, every time yousell a bill of siding, make it .your busi ness to emphasize the importance of using good paint, applied by a good painter. and scale. Protect your business by itrequiresco expensiveburning and selling Butch Boy.. scraping. It resists the weather.... wears :down stubbornly hy gradual" When Dutch jlBjoyWMte-Lead is . chalking, leaving a smooth, even used yoh can lie ijsure rthe. owner is ;; surface for new paint. . getting adurabld paintijob--one that - . By actively selling Dutch Boy, as actually lprotetits Ahmberj for a long well as the other Dutch Boy prod* time, ana in turpi protecfH thelum-.- ^ucte,yoiuprevent"cheap"paintfrom bt i i ^becomingaboomerang.At the same P^Lntmade wjtLDutchBoyWhite-; s-trme you,.are.sureto build up a prof- Lead doepnotcr^ck andsbale. Hence - - 'itable volume- of paint business. DUTCH BOY WHITE-LEAD NATIONAL LEAD COMPANY' ^Tll Broalway NeViYork; !^ Oak Street, Bnft,ASth~St,tChtcago;-659,FreemaD it Superior Aven Cleve- <:Vljoids^224,Q 2ith u,. Soston/Ueail Company, 0 AXbahySt,iBoaton; NatjonaILead & Oil Co, . -. .of Pennsylvania, 316 4th.Ave^ Pittsburgh;Johrj T,Lewis&Bros; Co.,WidenerBl<lg-,PInladeIpIiia. Property owners victimized by "cheap"paint not only turn "sour" toward all paint, ,but toward materials that require painting. By actively selling Dutch Boy "White-Lead, as well as the other Dutch Boy products, you prevent "cheap" paint from becoming a boome rang* And you lay the foundation for a profitable volume of paint business. NATIONAL LEAD .COMPANY DUTCH BOY WHITE-LEAD LINSEED OIL..LEAD MIXING QIL..UQIKD DRIER..WALL PRIMER..COLORS-JN-OIL KD-6026--American Lumberman, February 29, 1936 jc JL ly Building Supply News, July - - Oe -- Oc, t.. JL - No v. A / -- D . ft N 28068.01