Document Qgyg6YmZ0m5DjnQemKqDmq6pL

4 COPT THE EAGLE PICKER LEAD COMPACT Lead Industries Assoc*' CHICAGO Wednesday > January 3* 1939* Mr. R.M. Roosevelt New York Offioe 1I have your letter of December 21 enclosing communicative from Mr. Wormser. Not knowing Mr. Wofmser nor .being :J'U. familiar with just -how he is going to handle a&y inforr tion which we might have feel that the Contact-should fee * thru you. ^ h ~i I believe there is nothing very imposing about pros- pects for a larger lead consumption in i929, feeling confident, however, that the demand should be some- -" what better than in 1938* This is prompted by the optimistic predictions being-so freely offered by the Manufacturers of 3torage Batteries* That Industry looks for *29 to be the largest year they have yet had, with sales of several million more V batteries than in 1928* If they can increase the United States sales by several million batteries we will be agreeably surprised and Lead sold will / be correspondingly greater* An outstanding development in 1928 has been the uee of Superite. a patented processed Lead Pigment mahufac-cured by The Eagle-Pioher Lead Company* It has met with high favor by many Battery Manufacturers* It is used along with regular Storage Battery lead oxides* ?uper-Subllmed White Lead, orward as a Lead Pigment, in 1938 made a great, being received with step favor %^ by many ready mixed paint manufacturers because of t ` its superior whiteness and fineness* Super 8ubllaCd ' Lead bids fair to supplant Sublimed Lead, even .thdpgb the oost to the Manufacturer is slightly mors*^'1 White Lead In Oil did not do so well in 1938,^khere being a falling off in the demand pretty- generally thruout the country. Whether this w m (But to lack of painting or to the substitution ef^&0(*er oost pigments, such as aino, lithopoae, barytes, eto,, oannot definitely be stated* XtiW our belief that the tonnage of White Lead that is itid to the painters is seriously threatened Wy the substitution'' of low oost pigments and we ned every assistance frem the Lead Industries Association to help us keep th^s moat important of paint pigsentd Lead * in popular favor* P. --. .''.oosevelt jf3 To offset the keen competition of Fuste Whites :f various combinations, which have beer, offered at lover prices uni oecause they were easily incorporated vita she liquids, we introduced in 1513, with ooae success, SOFT Pa STE 'Whits Lead in Oil. Tl.is paste contains about one galIon s:ore linseed oil to tie 10'!' lb. beg and is a great time saver for the Fainter. Apparently this new pro duct did not do much by way of increasing the torr-a^e of Lead -old in '23. Lead is not being displaced ith superior products but :.i-.ir.ly because lower prices are quoted on inferior merchandise. Price seems to be more attractive, many times, than the, more important quality of paint; namely, good appearance, easy working qualities and lonb life -- which means lower cost for the protect ion of property. In these respects Lead has no equal and White Lead in Oil offers a great opportunity for the Associa tion to assist the manufacturers to keeping these facts sold to the paint consumers of America. W. E. 1IAST0N /AJ 0000-NLI-000020420