Document Qgrd6Gwkzodgd0622ao97bXoE

V CH-2 KltlMtn*1 ESTAK1SHZD <802 E. I. d u Po n t d e Ne mo u r s & Co mp a n y INCORPORATED Wil min g t o n , De l a w a r e 19898 CHEMICALS, DYES AND PIGMENTS DEPARTMENT CC: JBlackwell/JALaniiet CGBottomley - CD&P, Chambers Works v ,EJaffe - CD&P, Chambers Works KBatzar - CD&P, Chanters Works NDCassel LTFrick/FIrani April 6, 1979 are reviewed by Marketing Services, we will request cost data on the product (via R&D GCM) and value-in-use data in order to prepare a Request for Commercialization in the QA Product Planning Committee. N J KANE eb j TO: MARKETING MANAGER COLORED PIGMENT PRODUCTS DIVISION FROM; N. D. CASSEL NEW PRODUCT REQUEST OPPORTUNITY DESCRIPTION A. DETAILED DESCRIPTION OF NEED Title: Easy dispersion, low dusting QA for plastics. Product Description: "Resinated" QA violet. Deficiencies of Existing Du Pont Products: See "Title". End-use Applications (Target industries, etc.): Plastics, especially polypropylene for automotives. Competitive Products: "Mupco" QA's (Hercules). Test Procedures (TS): Plastics dispersibility value vs. "Mupco" product. B. ESTIMATE OF MARKET SIZE: $1,5MM - 1979 C. ESTIMATE OF DU PONT'S SHARE OF MARKET 1st Yr. 25% 2nd yr. 50% 3rd yr. 75% D. SPECIFY CUSTOMERS (IF KNOWN) Exxon, others later. E. CRITICAL TIMING Business available when product available. F. SELLING PRICE: -*$12/pound (40-60% toner) - to be updated with value-in-use data once experimentals available DUP050145559 N 26439.01