Document QgB9D8VqYBv6XyDbQO00yZj18

o v; n iffc7rrHiT`rtril"'*il JO* LEAD INDUSTRIES ASSOCIATION 1SX MADISON AV ENUI NEW YORK IV, N. V. .4 / / .V </- J/ August , I960 SUBJECT* ELECTRIC EUT/ga IMJCfo " To Hambers of the Lead Industries Association* Attached la a copy of a new brochure just Issued by the Cleveland Vehicle Company describing the new lead-acid batterypowered mold-stop delivery trucks on which they are now In production. These trucks can of course develop Into a substantial market for lead and lead products since ve believe they are ideal for certain types of service. We hope that members of the Lead Industrie* Association will Investigate their own requirements to cee ihether trucks of this type have any place In their operations. If not, we hope that members will bring then to the attention of others with whoa they are in contact who may have a need for this kind of vehicle. Thoueanda of these trucks are in daily operation in England. We see no reason why a large market can not be developed for them in the United States. _ SincereIt yours, Zpj^L-r- Secretary 1 L` 'iwwrwm* bmirit i ii'nimiii ii imi ijiBiBiBiWBiiigqsaf IIA24324 a NOTHING MATCHES THE ECONOMY OF ELECTRIC DELIVERY TRUCKS 11,11^811.1 .iwk'if '* 'IV*i- \ -- | -.,..-^1^^.^.^^ ,, aufifeilwUMllhfcs IDEAL FOR ANY MULTI-STOP USE: I MILK BREAO ICE CREAM ORV CLEANING LAUNORV PACKAGES nijH II iu ..j i ^^|^p w iii^imu .iWLj ;H--1 Ht.L'IRgaf Wg V. N 2033.01  WMini^UUH. Ilnit XfWI WMB jn.JaungXI iwuairfrt.fw ` -<:^- ii il i tin d- LIA2A325 ,,--- k,-_., LOOK HOW MANY WAYS O YOU SAVE MONEY! Low-cost fuel First you start with the lowest cost fuel you can buy-- electricity. For years, ihe c o m of other fuels has been creeping steadily upward. Not so with electricity. In fact, it's still cheaper today than it was in 1940. And the chances are that the cost of electricity will remain low while that of other fuels goes up. You draw the electricity off your regular powerlines during the night and store it in the high-capacity Exidc batteries that the truck carries. The truck can run all day--up to SO miles on a single charge. In typical applications, a life potential of 20 years for these trucks is indicated. Hence the annual deprecia tion reserves taken from your company's profits can be reduced. Upkeep c o m not only starts out low but remains low as long as you keep them. In addition, CV electric trucks have the characteristic of smooth, almost vibralionless running. Hence the body frame and all accessory parts last longer. For still greater economy, you even get longer tire life than you get with gas trucks. Lower running costs Lam maintenance cost The cost of maintaining any kind of delivery truck hinges largely on the number of moving parts subject to wear. In gas trucks, they are numerous and require constant upkeep. In t'V electric trucks, by contrast, there is only a minimum of moving parts, and they rarely wear out--no clutch, for example, no fan belt, no spark plugs, no carburetor, no coil, no condenser, no automatic transmission or gear shift mechanism. No major engine overhaul is evet needed. There is no oil change, no oil tiller, and no radiator. There's no risk of free/e-up and no need for antifree/e. Plastic body and roof won't rust. Extensive use is made of plastics and plastic coatings in other parts too. The low upkeep requirements of C'V electric trucks means you don't need to maintain the large investment in spare parts normally required for gas trucks. It also means less downtime; so you need far fewer spare trucks to insure coverage of your routes. Longer Ufa The life of a delivery truck is one of the biggeM factors in its overall economy. And the end of useful life of an old truck usually comes when the cost of keeping it in repair exceeds the c o m of buying a new one. That's why you tan expect a useful life from C'V electric trucks two or three times that of comparable gas trucks. Most delivery truck service is stop-and-go. A good deal of the time is spent standing idle at the curb. With a gas-powered truck, that means wasted money, because the engine runs the whole time, using up fuel and im posing needless wear on nursing engine parts. But CV electric trucks use power only when they are running. When they stand still, the motor is off. Also they are more efficient in delivery serv ice--gas engines are most efficient at high speeds, but the CV electric motor is actually juM as efficient during acceleration and at low delivery speeds as at highway speeds. Get more done For sheer simplicity, no gas truck matches CV electric trucks. To start, you push the go-pedal. To stop, you push ihe brake. It's so easy drivers report far levs fatigue from driving all day. They're safer, and that is reflected in the fact that insurance and license fees are lower in most slates. What s more, since CV trucks accelerate so much faster, with no time Io m shifting gears or manip ulating a clutch, they cover normal delivery routes in less time. Experience proves you can expect an average of one hour per day less time required to complete a normal route than with an equivalent gas-powered Otruck. In addition. CV trucks are clean and quiet. They emit no offensive odors, leave no greasy trails, can't contaminate truck contents. They make a far better impression on your customers. "t i b j .u Jiujiufipj^jpi| y'lj^ip p w . -rn^JJfi1FJF LIA2A327 j^tHM^jiBilyifaiiiim'Wiii EVERY CV TRUCK YOU PUT INTO SERVICE MEANS GREATER ECONOMY IN YOUR FLEET OPERATIONS The total potential savings made possible by CV electric trucks can be sizable over a period of years. Consider the overall operating cost in typical route service to approximate S4.7S to $6 per oper ating day. Comparable gas-powered trucks would cost at least S7 to S9. While CV fucks carry a higher original price tag. this extra investment can normally be recovered through savings in about 3 to 4 years, and you can expect to accumulate total savings in excess of SI6,000 over the life of each vehicle. Multiply this by the size of your fleet, and you can see the tremendous significance of CV electric truck economy. And, as the chart shows, the uneven impact of inflationary forces points toward even more savings in the future. Why not investigate the specific benefits of CV electric trucks for your fleet now? Write for details on costs and savings. Co(tend* *oui* information. of libnr ffivm carfcrr pobfnhed information from several other Federal ipncn. The diA .it nee m the coal of foci i ironing, but the trend of pint and Ubor cow it ma more ufmfcaal, iiwuowh u the CV truck require! tubaUniialt) ku maintenance than other l)pc*. jjleveland ^lectrlc V ehlclo Company P.O. las 212, CtanlMS I, Ohta < ; ** gat/ u *0 laawtpatgtpiuHjf V