Document Qg9Q3Bk22Q2pD76xyBb8VxDro

i oo N 29267 NATIONAL LEAD COMPANY Ajnerican JJiAgajSinB,: X, 3,'S, 4, 5 American Saint Journal 6, 7, 8, 9, 10,'H, 12,18,14, IS American Paint & Oil Bealer, 9,10,12, 14 Architectural Forum, 4,16,17, 18,19,20 Country Gaitlenai, 1,2,3,4,8,21 Brugs, Oils & Paints 9,10, 11, 12,13,14,15, 22, 23, 24 Everyhody's 1,2 Hardware Age,. 9,10,11,12,13, 14, 25, 26, 27, 28, 29 Modem Hospital, 30 Newspaper Advert is enents 31 to 75 inclusive Oil,Paint & Brug Reporter 6,7,8, 9,10,11,12, 13,14, 23, 24, 76, 77 Paint, Oil & Chemical Review, 6, 7,8, 9, 10,11,12, 13,14,15, 24,88,89, 90, 91, 92, 93, 94, 95, 96, 97, 98, 99,100 Painter & Becorator, 9,11,12,13,14, 81, 82, 83, 84, 85, 86, 87 Red Book, 1,2, 3,4,5 'J HP HWIT-nm STATUS CARTRIDGE c o mpa n y Arms and The Man, ioi, 102, 103, 104, 105, 106, 107 108, 109 110 Field & Stream, 113, 11$, 115 Forest & Stream, 113, 114, 115 Hunter, Trader & Trapper, 113 national Sportsman, 112, 113, 114, 115 Outdoor Life, 112, 113, 114, 115 Outers Bec.reation, 111, 112, 113, 114, 115 Sporting Goods Dealer, 116, 117, 118, 119, 120, 121. United States Revolver Association Bulletin, 122, 123 OOOO-NIJ-OOOOi6717 if If feu welcQaie guests more gladly When your home possesses individuality in design and decoration, you find increased happiness in it, and you're really glad to hearthe bell that announces the arrival of guests. Attractive walls Your interiors are sure to be attractive and distinctive when walls and wood' work are painted with Dutch Boy White' Lead, mixed with Dutch Boy flatting Oil i 'si i ! 1 i i MaMinf ill Save the surface and you save all. White-Lead saves the surface. This color-page advertisement appears in .the following publications: Red Book, March Everybody's, March Country Gentleman, March 20 American Magazine, April 0000-NLI-000016718 This advertisement appears in full colors in the following publications: Country Gentleman May 15th. American Magazine July Red Book July Your Own Color Scheme What pleasure there is in home surfcajndfag^ which express your own tastes knd'itkEwhality! Painted walls give you this opportunity--your favorite color scheme can be Worked out ah through your home just as your "mind's eye" sees it. 1 You Can See How Each Tint Will Look Perfect harmony, correctness in every detail, are assured--because your painter, adding the color when he- mixes the paint, can show you each tint for approval, and can vary it a bit this way or that as you watch him, until he gets exacdy the tint you want. Soft, Dull Finish Washable Walls painted with Dutch Boy White-Lead and Flatting-Oil have that soft, dull finish so restful to the eyes. They can he washed as often as necessary. without injury. A handsome portfolio of color plates, showing the latest ideas in home decoration, both inside and out, will be sent you for ten cents. Address nearest office. NATIONAL LEAD COMPANY m; f .'r ____ M \ ,'mte r-< I' ^iiiiii 1 Flat!ipM Oil WMlT flivQI White-Lead saves the surface 0000-NLI-000016719 ' -v r= ) There must be no "Weakest Spot" When a chain--or a paint film--ogives way in just one place, the result U disaster. ' Tiny breaks, here and titere, in the coat of paint on your home, mean that you must repaint, or else witness the gradual disintegration of the whole surface, and decay beneath the surface. Trust to "Lead and Oil" Then let the paint you use be Dutch Boy White-Lead and pure linseed oil--an armor invulnerable, at every point. This paint is waterproof. It contracts and expands with the wood into whose pores it fastens, and will not crack or scale. Pi<. economy of Dutch Boy t is only a small part of the cost of painting. . Labor big item. It costs no more to apply good paint than aint,` and you don't have to do it so often. :h Boy White-Lead paint costs less, figured by the square yard, or years of service.' As it is mixed t , you can have the exact.color you want. and individuality are shown in the lio of color suggestions for home decoration, we shall be glad to send you for ten-cents. NATIONAL LEAD COMPANY New York Cleveland Boston Son Francisco St. Lotus ' JOHN T. LEWIS St BROS. CO., Philadelphia NATIONAL LEAD 8 OIL CO., Pittsburgh ... 'Duteh Save the surface andyou save all ) *--4\ White-lead saves the surface This advertisement appears in colors in the following publications: Country Gentleman July 10th Red Book Magazine September American Magazine September 0000-NLI-000016720 G^du&JZiyLaA im : f- \[ f . ftlL A home you're proud of You are proud of your home when it is painted with Dutch Boy White-Lead and Linseed OiL Each neighbor's friendly greeting ex presses his approval of that glistening armor of lead-and-oil. It indicates thrift, prosperity, and community spirit. Dutch Boy defies weather Anchored deep in the wood pores, pure leadand-oil paint defies snow, rain, sun, frost, heat. Such protection of your home means added pleasure as long as you occupy it, a higher price if you sell. Lowest per gallon, per square yard, per year The cost per gallon' of Dutch Boy White-Lead and Linseed Oti i< less today than that of any other paint vwi^rts-rKe labor of putting on. Its superior cowaftg poitoec makes its relative cost per squareyaj^-faiSdower. Its durability makes its cost per vea especially low. Any tint And yov- ^ w confined to stock colors painter t the exact tint you want, ' Ahandsome of color plates,showing the latest ideas in home decor*;,"-*), both inside and out, will be sent you for fctn cents. Address nearest office. NATIONAL LEAD COMPANY New York Buffalo St. Louis Chicago JOHN T. LEWIS &. BROS. CO., Philadelphia NATIONAL LEAD & OIL CO.. Pittsburgh I. iM"' This color-page advertisement appears in the following publications: Red Book, February American Magazine, March Everybody's, February Country Gentleman, February zi 0000-NLI-000016721 A Thousand Tints ajid Tones of Blue and as many of; green or yellow or brown or an iter color. Any one of them is yesprs when you paint interior walls and woodwork wilK}utch Boy White-Lead id Dutch Boy Hatting Gil. .Thus it is easy for you to vxaji *'%;.in exact detail and harmony any imagined colei hiafae--for your painter produces-the exact tint and tone you desire, stirring in the color as he mixes the paint. The variety is infinite. You are not limited to stock tints. 'joft, Dull Finish Without losing any of the well-known advantages of a white-lead paint, you obtain a surface that is smooth, silky, free from gloss or glare, and restful to the eyes. Washable and Durable Walls- painted with Dutch Boy White-Lead and Dutch Eoy Hatting Oil are impenetrable to dirt or water, JJMjjcin be washed as often as necessary withouir^firf. This Jbsybs durability. NATIONAL LEA > C ~\!P`- IThis advertisement appears in colors in the Country Gentleman, August 7; Red Book Magazine, October; and American Magazine,October! 0O0O-NLI-OOOO16722 mil hi. .* *-k v* : VK. c -a:' " o*v3 V. V5 :J.- : v 1 3. V - :. - i : V- v v .i- - ' : - ; u.-:5..ic- -* * ft-* . i ' j - . ?<% >. . j-.. i.u' f: Cmb * *%. -i> 4V:VlH '1 `Spare the paint and spoil the house An old adage with a new twist--and what a lot of people it hits! The "Save the'Surface" campaign is direct ed at just these people. - By co-operative effort, paint and varnish manufacturers, wholesalers, dealers and painters are showing them their . mistake. This benefits you, and everyone engaged in making or selling paints and varnishes. It means more business for us all. Are you spreading the gospel of "Save the Surface"? NATIONAL LEAD COMPANY (John T. Lewis & Bros. Co., .Philadelphia) (National Lead & Oil Co., Pittsburgh) Believing, t advertising is volume of paint . ... that we, like all other manufacturers in the paint and allie# Hues, are receiving our share of the benefits.of this advertising, we gladly devote this space to the promotion of this co-operative work, The above advertisement appears in the following publications: American Paint Jnl. American Paint Jnl.--March 7. Oil, Paint & Drag Reporter--Jan. Qii, Paint & Drug Reporter--Mar. 7. Paint, Oil & Chemical Review. Paint, Oil & Chemical Review--Mar. 2. 0000-NLI-000016723 He Didn't Take Susie's Advice "Frank," said Susie, one day in March, "you ought to paint the barn this spring. It needs it." "No," said Frank, "I'd rather save the money for something else." i Frank "saved the money" for a couple of years--then he spent it all, and some more, to put on a new roof, repair other damage the weather had done to the barn--and paint it. The "Save the Surface" campaign aims to make property owners realize that a good way to save money is to paint their barns, houses, fences, furniture, wagons, farm implements: Paint and varnish manufacturers, wholesal ers, dealers and painters,working co-operatively in this way, increase the country's paint and varnish business, and each one's share increases in proportion. You can increase your sale of paints and var nishes by co-operating in the "Save the Surface" campaign. Believing, as we do, that the "Save the Surface" advertising is a powerful influence in increasing the volume of painting done in this country, and believing that we, like all the other manufacturers in the paint and allied lines, are receiving our share of the benefits of this advertising, we gladly devote this space to the promotion of this co-oper- s National Lead Company Hew York Cincinnati Boston Cleveland Buffalo St. Louis Chicago San Francisco (John T. Lewis & Bros. Co., Philadelphia) (National Lead & Oil Co., Pittsburgh) | The above advertisement appears in the following publications: ] American Paint JnL--Mar. 14. ' Oil, Paint & Drug Reporter--Feb. 7, Apr. 4. Paint, Oi3 & Chemical Review--Mar. 9. ' f 0000-NLI-000016724 I. ym. \ . . - i -:- - ?.;, ' '- '} ' ' y- --' :' f i - " x : . ?;' - .. = ** ' s'. IiIllliilllSlIilllillllllllilllillilllllB This advertisement will appear in the March 30th issue of the Paint, Oil and Chemical Review ' American Paint Joumal-Apri! 11th. Oil, Paine & Drug Reporter--A*r^25th. -:-1! -- i ;y. j, > ** 4--,- . I i '" ` -f?*' . '! !-4'' .^ J % i* x-' 4 " ; p. ?%. i : . } i; | If# -I /- '-rCf ' The Day of Reckoning "No," he said, "there are other things, the house needs more than painting." He was wrong--although he didn't realize it until the day came when his house needed new shingles, new gutters, new leaders and other miscellaneous repairs. Now he appreciates the truth of "Save the surface and you save all." When you, and we, and all other manufac turers, wholesalers, dealers and painters make more people realize the money-saving impor tance of paint and varnish, we will he building business for ourselves. Are you doing your part? NATIONAL LEAD COMPANY New York Cincinnati Boston Cleveland Buffalo St. Louis Chicago Sas Francisco (John T. Lewis & Bros. Co., Philadelphia) (National Lead & Oil Co., Pittsburgh) Believing as we do, that the Save the Surface advertising is * powerful influence in increasing the volume of painting done in this country, end be lieving 'that we, like all other manufacturers in the paint and allied lines, are receiving our share of the benefits of this advertising, we gladly denote this space to the promotion of tins co-operative work. 0000-NLI-000016725 ' ('ll If WmmlSMI^MMM If You Owned the Western Union- How would you increase your business? You'd do just what the Western Union is doing--get people to send more telegrams. If a dozen telegraph companies had offices in your town, what would be the. best way for them to do more business--take it away from each other, or do what the Western Union is doing? You know the answer--and doesn't the same principle apply to the paint business? It does apply--or there wouldn't be a "Save the Surface" campaign. Because it applies this "Save the Surface" advertising is in creasing the business of pa,int dealers every where. Dealers are getting the quickest, biggest re sults in towns where they get together and work together in a joint "Save the Surface" campaign. If the'dealers in your town aren't doing this very thing--start something! It'll pay--for the one big way to sell more paint is to educate people to use more paint --to teach people to "Save the Surface" by painting oftener, and by painting roofs, fences, farm machinery and other "surfaces" where paint has been used meagerly or not at all. NATIONAL LEAD COMPANY New York Cleveland Boston Buffalo Chicago St. Louis San Francisco Cincinnati JOHN T. LEWIS & BROS. CO.. Philadelphia NATIONAL LEAD & OIL CO., Pittsburgh Matfig&g il WMtSieacI* This advertisement with minor changes will appear in. the following publications.' American Paint and Oil Dealer--October. Hardware Age--September 16th. Drugs, Oils and Paints--September. ' Oil, Paint and Drug Reporter--September 6th. Paint, Oil and Chemical Review--September 8th. Painters Magazine--September. American Paint Journal--September 6th. 0000-NLI-000016726 Ever Hear of Raisin Pie? A generation ago, only, a few housewives made raisin pie. It was unheard-of in res taurants. Raisin.pies were popularized by the raisin growers of California. They wanted to sell more raisins--and instead of each one trying to take business away from the others, they set out to create a bigger raisin market. One of the means adopted was to popularize raisin, pie, by means of clever advertising. The same sound,. sensible idea is back of "Save the Surface." Manufacturers, jobbers, dealers, painters won't have to try to take business away from one another if the whole paint and painting industry increases in volume. And the "Save the Surface" campaign is having just this # effect. Hundreds of letters on file at "Save the Sur face" headquarters bear witness that people have been impelled to paint oftener, to use paint on surfaces they had not. previously thought of saving. . This means more work for all painters, more business for all who make and sell paint and allied products. Are you helping your business by putting your individual impetus into the "Save the Surface" campaign? NATIONAL LEAD COMPANY New York Cincinnati Cleveland Chicago Boston San Francisco Buffalo St. Louis JOLLN T. LEWIS & BROS. CO., Philadelphia NATIONAL LEAD & OIL CO., Pittsburgh FlaftMg il White-Lead saves the surface This advertisement, with minor changes, will appear in the following Magazines: . Hardware Age--October 7th. American Paint & Oil Dealer--November. Drugs, Oils & Paints--October. American Paint Journal--Sept 13th and Nov.' 8th. Oil, Paint & Drug Reporter--Sept 20th and Dec. 6th. Paint, Oil & Chemical -Review--Sept. 15th and Nov. 3rd. 0000-NLI-000016727 The Other 99 Eskimos Suppose one Eskimo, in a village of ioo, discovered the joys of the bath, and bought a tub. The bathtub manufacturers wouldn't compete for his business, they would try to show the other 99 Eskimos the advantages of bathing. That would be the way to sell bathtubs. The way to sell paint is the same. Show people the wisdom of "Saving the Surface" by painting oftener, by using paint where it hasn't 'been used before--and there will be more painting done, more paint used. Dealers who are workitig together in their com- " munities for "Save the Surface" report increased sales of paint and varnish. Painters tell of more jobs of painting. ,, Hundreds of letters on file at "Save the Surface" headquarters relate actual instances in. which people have used paint and varnish in ways they had never expected to, just as a result of the "Save the Surface" advertising. Believing, as-we do, that the "Save the Surface" advertising is a powerful influence in increasing the volume of painting done in this country and believing that we, like all the other manufacturers in the paint and allied lines, arc receiving our share of the benefits of this advertising, we gladly devote this space to the promotion of this co-operative work. *S -ci NATIONAL LEAD COMPANY New York Cleveland. Boston St. Loahi Buffalo Chicago San Francisco Cincinnati JOHN T. LEWIS & BROS. CO., Philadelphia. NATIONAL LEAD & OIL CO., Pittsh-ar&h This advertisement appears in ike following publications: Amer. Paint Journal--Nov. 15th. f Oil, Paint & Drug Reporter--December 27th. Drugs, Oils & Paints--Nov. , Hardware Age--Jan. 6th. Paint, Oil & Chemical -Review--Nov. 10th. - Painters Magazine--Dec. J ?r s iftt: 0000-NLI-000016728 Poor Old Tin Lizzie She was a sight -- dingy, rusty, shabby, looking as if she hadn't felt the touch of a paint brush for years. She hadn't. That was what was the matter with her. Then one day her owner read a "Save the Surface" adver tisement, and after he'd read it he painted Lizzie. And she looked as if she had just come frtfm the factory. . This is an actual "Save-the-Surface" instance, taken from a letter received at "Save the Surface" headquarters. There are thousands of other`letters, telling how people have been led to Save the Surface of a fence, a roof, a wagon, a floor, a chair, a barn, a house. NATIONAL LEAD COMPANY JOHN T. LEWIS & BROS. CO., Philadelphia NATIONAL LEAD & OIL CO., Pittsburgh This advertisement appears. in the' following publications: Hardware Age--Dec. 9th. - Paint Oil & Chemical Review--Oct. 27th--Dec. 15th. Amer. Paint & Oil Dealer--Dec. American Paint Journal--Nov. 22nd. Drugs, Oils & Paints--Feb. Painters' Magazine--Nov. Oil Paint & Drug Reporter--Oct. 11th--Jan. 3rd. j 1 ] j j OO0O-NU-0OOO16729 % The Barn That Jack Built It was a.good bam--but Jack let it get weather-beaten and warped for lack of re painting. Then came the "Save the Surface" cam paign, and the barn got a new coat. Now it will be repainted oftener. Its owner knows that frequent painting is real economy. Ail over the country people are painting houses, barns, garages and outbuildings which would have gone paintless had it not been :for the "Save the Surface" advertising. Paints, varnishes and stains are being used on floors, woodwork and furniture by those who have got the message of "Save the Surface." People will continue to use more paint and buy more paint if all of us--manufacturers, jobbers, dealers, painters--stick together and work together in the "Save the Surface" campaign. Believing, as we do, that the "Save the Surface" advertising is a powerful influence in increasing the volume of painting done in this country and believing that we, like all other manufacturers in the paint and allied lines, are receiving our. share of the benefits of this advertisbig, we gladly devote this space to the promotion of this co-operative work. NATIONAL LEAD COMPANY John T. Lewis & Bros. Co., Philadelphia National Lead & Oil Co., Pittsburgh Save the surface and you save all White-Lead saves the surface The above advertisement appears in the following publications: Hardware Age--Feb. 3rd. American Paint Jnl.--Nov. 29th. Drugs, Oil & Paint---Jan. Painter's Magazine---Jan. Paint, Oil & Chemical Review--Dec. ls`t. Oil, Paint & Drug Reporter--Dec. 20th. 0000-NLI-000016730 Peters Didn't Think of That It hadn't occurred to Peters that the money he was "saving" by not painting his house was really no .saving at all, because rain and wind and sun and frost were do ing a greater amount of damage. One day Peters read a "Save-the Surface" advertisement, arid the - next thing he did was to telephone to a painter. Peters' letter is on file at "Savethe-Surface" headquarters. He ^ says all his buildings are going to be painted twice as often as for merly, strictly as a measure of economy. * Painters, paint and varnish dealers, jobbers and manufactur ers are all getting the benefits of the "Save-the-Surface" campaign, which is teaching people the econ omy of using more paint. y NATIONAL LEAD COMPANY New York Cleveland Boston. Cincinnati Chicago San Francisco Buffalo St. Louis JOHN T. LEWIS & BROS. CO., Philadelphia NATIONAL LEAD & OIL CO., Pittsburgh Hardware Age--Nov. 11th. Amer. Paint & Oil Dealer--Jan. Drugs, Oils & Paints--Dec. Paint, Oil & Chem. Review--Nov. 17th. ' Oil, Paint & Drug Reporter--Oct. 18th--Dec. 13th. American Paint .JorL--Oct 18th--Dec. 6th. Painters Magazine--Oct. OOOO-NLI-OGO016731 I dua *y . fluuA-.OoM This advertisement will appear in the March 24th and 31st issues of the FAINT, OIL. AMI? DRUG REVIEW I THE BANKERS5 INFLUENCE ON THE PAINT MARKET One of New York's master painters told the following story at the recent .Convention of the International Asso ciation of Master House Painters and Decorators: "I was called into a conference between a prop erty owner and a banker. The property owner was applying for a loan and the banker refused the loan until the man had his property painted. The banker said: `I have been reading the "Save the Surface" advertisements and I ani looking to the security for my money three years from now, and I know that three coats 6 paint will increase the credit value of the security' ", This incident is typical o the attitude of a few bankers thruout the country. A questionnaire recently sent out by the "Save the Surface" Campaign to a large number of bank ers demonstrated that the majority of them recognized that the painte'd condition of a property is an index to the* owner's credit but we doubt if the bankers of the country realize as fully as they should the economic function of paint and varnish. + The "Save the Surface" Campaign is helping to educate bankers as well as property owners. NATIONAL LEAD COMPANY Chicago (John T. Lewis < Bras. Co., Philo.) (National Lead & Oil Co., Pitts.)' Believing as me do, that the "Save the Surface'* advertising is a powerful influence in increasing the volume of pmnting_ done in this country, and be lieving that we, like all other manufacturers in the point and . allied lines, are receiving our share of the benefits of this advertising, we gladly devote this space to the promotion of this co-operative work. 0000-NLI-000016732 Reprinted from Tge Ar c h It e c t o -r a i, ^o h pm, January, 1920 Dutch Red-Lead Be sure about your Red-Lead Don'tletyourspecificationsread, A good grade of Red-Lead paint shall be used." Red-Lead is so opaque and so domi nant in color that large quantities of transparent adulterants like asbestine, whiting, silica and barytes can be mixed in without being detected by the eye. These adulterants ofcourse greatly reduce the protective value of the paint. The easiest and surest way to get pure Red-Lead withits full protective value is to specify by name -- Dutch Boy Red-Lead. Dutch Boy--the Red-Lead in Paste Form Dutch Bey Bed-Lead is pure red-lead in paste form. It contains linseed oil, and only the addition of more linseed oil is needed to give it paint consistency. This pure red-lead paint brashes ont with- out " pulling," and covers thoroughly, with a smoothj even film which affords complete protection against rust. Send for Booklet -- "Red-Lead in'Paste Form." NATIONAL LEAD COMPANY National Lead &OilCo. Pittsburgh 0000-NLI-000016733 Reprinted from Th e Ah c h it ec t p ea e Fo r u m, February, 1920 Give full scope to your color ideas Whatever your colorschemefor a home or hotel inferior, you can carry it out just as your mind's eye sees it, by the use of Dutch Boy White-Lead, mixed Dutch Boy Flatting Oil White-Lead 0000-NLI-000016734 Reprinted from Tsx Ar c h it e c t u k a .1. Fo r u m, MarcB. 1926 *1 Beautifully Tinted S Washable Walls Painted walls and woodwork -- spotiess and sanitary--give a distinct note ofindividuality to artistically designed homes. Soft, Dull Finish y Dutch Boy White-Lead mixed with Dutch Boy Flatting Oil imparts to walls and wood work a soft, flat finish, which can be kept dean--and will not be harmed--by the use of soap and water as frequently as may be necessary. 0000-NU-000016735 Reprinted from Th e Ar c h it ec t u r a l Fo r u m, April, 1920 0000-NLI-000016736 V Reprinted from Th e AaGarntCTUBAL Fo r c m. September. 1920 A Tfeousaitd and 'Tones of Blue and as many of green or yellow or brown or any other color. Any one of them is yours when you'select for interior walls and woodwork DutchBoy White-Lead and Dutch Boy Flatting Oil. Thus it is easy for you to wort out in exact detail and harmony any imagined color scheme. Soft, Dull Finish Without losing any of the well- known advantages of a WhiteLead paint, you obtain a surface that is smooth, silky, free from gloss or glare and restful to. the eyes. Washable and Durable Walls painted with Dutch Boy White-Lead and Dutch Boy Flat ting Oil are durable, because they are impenetrable to dirt or water, ; and can be washed as often as necessary without injury. NATIONAL LEAD COMPANY New York Boston Buffalo Chicago Cincinnati Cleveland St. Louis Sno Francisco JOHN T. LEWIS & BROS. CO- Philadelphia NATIONAL LEAD & OIL CO., Pittsburgh 4 5 J OOOO-NLI-0OOO16737 HSliSB W&W4$<i2-<Z~:~ mmmw- .ZgSvik-.V:i- . u *.'._ i^ jhgSif*i .*- 1111$^ "ir. iSfcSitjipB A 1 Bliiii $ Saves, Metal Surfaces How often your eye has been attracted by a partly painted metal silo, fence or wind mill, a metal roof, a railujg, a bridge, the steel skeleton of a new building, just be cause of its color -- flaming orange. That brilliant paint is Red-Lead--used as a protective coating on 80 per cent of all iron and steel construction. Armor against Rust Contractors, builders, painters everywhere recog-, nize Red-Lead as the surest and most durable pre ventive of rust. And any builder or painter will tell you that pure Red-Lead must be used if your metal roof, fence, water-tank, or silo is to have real protection from the weather. Dutch. Boy--the Red-Lead . in Paste Form Dutch-Boy Red-Lead is pure Red-Lead, in paste form. It contains linseed oil, and only the addi tion of more linseed oil is needed to give it paint consistency. This pure Red-Lead brushes out without "pulling," and covers thoroughly with a smooth, even coat. Send for Booklet, "Bed-Lead in Paste Form" NATIONAL LEAD COMPANY New York Buffalo Chicago Cleveland Cincinnati San Francisco Boston. St. Louis JOHN T. LEWIS Sl BROS. CO., Philadelphia NATIONAL LEAD &. OIL CO., Pittsburgh Dutch Boy Red-Lead Save the surface and you save all Red-Lead saves the surface This full page advertisement appears in the June 12th issue of Country Gentlemen r;-------------------*------------------- ~ 0000-NLI-000016738 1. &  This advertisement appears in the February issue of DRUGS, OILS AND PAINTS eJko .if, J--Mi' ' increasing the Market for Paint. Recently-, in the Philadelphia offices of the "Save the Surface" Campaign, we were shown the following extract from a letter received from an outdoor advertising sign com pany. The letter, we are told, is typical of hundreds which have been received by the association. It struck us as being very indicative. "I always knew that if the surface was kept protected, all would be protected, but it was such a common truth that I did not think anything about it until I read your advertisement about it. - This impressed it upon me, and though oil is high, I have been doing considerable construction of outdoor advertising signs and have painted all of the woodwork on ah sides, something I have never done before. I think your education campaign is a good one and will actually bring money to the sellers of paints and varnishes, in addition to doing a great deal of good to those who use them." i -' v-.r h We believe that the total volume of painting done in this country can be greatly increased. We believe the "Save the Surface'' advertising is a powerful influence in that direction. And because zve feel that we, as a matter of course, receive our share of the benefits from this advertising, we are glad to devote this space to the promotion of this co-operative zvork. NATIONAL LEAD COMPANY NEW YORK BUFFALO CINCINNATI ST. LOUIS BOSTON CHICAGO CLEVELAND SAN FRANCISCO (JOHN T. LEWIS & BROS. CO., PHILA.) (NATIONAL LEAD & OIL CO., PITTS.) ff A *VV ,'-1' S -JK-C-' - 0000-NLI-00001674Q i p^ k : ' ' .. -: 1 -V. - : *; 4 : Si: 4 - V -j : y ;;;, ;. \; ^ ^ '4^1^ - .V %a .=' * ':' . ' !. :r : V, `-s:: ?;> /!V ' v *V-:'' |:: :' ': 4 : V :' ' ' : "- i.44' -.-Vr 4: ; ^ db&c <y * O^J^r This advertisement will appear in the July 7th and l'4th issues of the PAINT, OIL and CHEMICAL REVIEW O ;1 VJn ' : Results From' Save the Surface Advertising These few letters are representative of many hun dreds on file at the Save the Surface headquarters. They are an indication of the thousands of paint sales that have been influenced by this Save the Surface advertising. They are open to inspection at any time. "I have been led to paint not only my own house, but have varnished a lot of furniture and it looks like new. I have a hew view-point in re gard to paint and varnish and shall not let my property run down for lack of paint and varnish, buf paint and varnish more often. Yours truly," "Since writing you, the total cost of painting I have done is about $400 to date. Yours truly," "Your booklet on Surface Protection certainly put the advantage of using good sur face protection forward in a . very clear manner, so that I can appreciate the value of it. I - am part owner in a house, and have had the floors and walls varnished and painted again, largely due to studying your booklet, and it will also lead to better use of paint in other direc tions. Yours truly," "Since reading your litera ture I've done a little paint ing and it has so enhanced the appearance of -my build ing that I am going to paint the entire building. I find it real economy to paint. Yours truly," "I wish to advise that I have benefited quite a bit from the information obtained from your book and advertise ments, and have taken each of your suggestions and have `saved the surface' of some of my property. Thanking you for this infor mation I am, Yours truly," Believing, as we do, that the "Save the Surface" advertising is a powerful influ ence in increasing the volume of painting done in this country, and believing that toe, like all the other manufacturers in the paint and allied lines,. are receiving our share of the benefits of this advertising, we gladly devote this space to tke Promotion of this co-operative work. National Lead Company New York Boston Buffalo Chicago Cincinnati Cleveland St. Louis San Francisco (John T. Lewis & Bros. Co., Phila.) (National Lead & Oil Co., Pitts.) 000Q-NU-000016741 George Batten Compaq tAdpertising Fourth Avenue Building ^tanSWvaaaa! clvKnhjSeveaihSi New'York 2029 Page * Hardware Age -jfcr This window foster is an example of the new note that is sounded throughout the campaign. Paint now L Watch for It! Your copy of the March issue of the Dutch Bhy Painter Magazine* containing full de tails of the Dutch Boy Spring Advertising Campaign, has been mailed. Read It! As soon as you get this magazine, read it-- carefully and thoroughly. It will give you full details of the most striking, effective and complete advertising campaign ever prepared for Dutch Boy dealers. Use It! All the advertising material described in this magazine is FREE! Its use means increased business for you. Therefore order AT ONCE the material you want. Time lost means money lost. Be Sure You Get It! If your copy of the magazine hasn't reached you, let us know. You don't want to miss this issue--and we don't want you to. Address our nearest branch office. No local address is needed. NATIONAL LEAD COMPANY New York Cleveland Boston St. Louis Buffalo San Francisco Chicago Cincinnati JOHN T. LEWIS & BROS. CO., Philadelphia NATIONAL LEAD & OIL CO., Pittsburgh This advertisement appears in the March 18th issue of Hardware Age. 0000-NLI-000016742 3L George BaMen Company Advertising Fourth Avetme Building `TwenijSsugalhSt New York, 2064 Page Hardware Age--April 10 Break the News: "It's Paint Time!" That's the way to start the grand march to your paint counter! Our free Dealer Newspaper Elec tro Service gives you just the help you need. Write for details today. You'll re ceive a booklet, showing one-column and two-column electros. These are valuable for use in your newspaper advertising and your direct-by-mail circulars; The message of these advertise ments is "Paint Now--Outside and Inside--Use Good Paint!" Get these free electros--use them --and watch the up-curve in your sales. Address our nearest office for this Free Dealer 'Electro Service1, No street address necessary. NATIONAL LEAD COMPANY New York Boston Buffalo Chicago Cleveland San Francisco JOHN T. LEWIS & BROS. CO., Philadelphia NATIONAL LEAD & OIL CO., Pittsburgh This advertisement appears in the April 10th issue of Hardware Age George Batten Company Advertising Fourth Avenue Building 'Jourdidve.and <Hventy Stmti&Sl New York. 2077 Page Hardware Age --May 15 ^ Write for these. Free Movie Advertising Slides to SaveThe Surfics 1 paint with DUTCH BOY 'WHITE LEAD Drier's NameandAddress Your advertisement on a movie screen is read by every person in the theatre; And everybody goes to the movies. It will pay you to remind movie patrons, between reels of tears and laughter, that now is ihe time to paint, and that you are headquarters for reliable paints and materials. We furnish free of charge the slides shown above. They are in four colors, artistic and attrac tive. Your name and address lettered on -- not a stencilled insert, but a part of the slide itself. Slides are standard size, to fit any standard projector. Write our nearest branch for these free slides. Proprietors of the picture theatres i#' your neighborhood will be 'glad to show them for you at very moderate cost. And you'll soon prove to your satisfaction that movie advertising pays. NATIONAL LEAD COMPANY New York Cincinnati Cleveland Chicago Boston . San Francisco Buffalo St. Louis JOHN T. LEWIS & BROS. CO,, Philadelphia NATIONAL LEAD & OIL CO., Pittsburgh 'Dmtdh toyYVtoto@=ILga.dl Save the surface and you save all WWkhiteite-L-Leeaadd's'qsqvevessthte surface This advertisement appears in the May 15 issue of Hardware Age 0000-NIA-0G0016744 George Batten Company tAdpertisihg , Fourth Avenue Building New York, This is a reproduction of the striking Window Paster-- size 1$ x 26 inches--which we~ojfer free to dealers as part of the Summer Painting Campaign. Another Big Week Six more red-letter days for Dutch Boy dealers! Another big week of new customers, quick sales, in creased business! Summer Painting Campaign The Dutch Boy Spring Advertising Campaign was an overwhelming success. This news has come to us from scores of dealers whose cash registers jingled joyously to the tune of bigger business! So we're following it up with a Summer Campaign that*s even more attractive and effective. Dutch Boy Painter--June This Summer Campaign is fully described in the Dutch Boy Painter magazine that wall go into the mails on June 15. Be sure you get your copy! If it doesn't reach you promply, write to our nearest office, and they will gladly send you one. Free Advertising Material In this magazine we tell you of the window pasters, moviesHdes, newspaper electrotypes,booklets, andother striking advertising material we offer free to dealers for this Summer's Painting Campaign. Order AT ONCE the material you want -- and begin to "cash in!" NATIONAL LEAD COMPANY New York Cleveland Boston St. Louis Buffalo San Francisco Chicago Cincinnati JOHN T. LEWIS & BROS. CO-, Philadelphia "NATIONAL LEAD & OIL CO., Pittsburgh This advertisement appears in the June 12 issue of Hardware Age, and also in .other trade publications 0000- Say It Again-- "Paint Now 1" Don't let people forget that now is the time to paint i Remind them that your store is headquarters for good paint--old reli able Dutch Boy lead-and-oil. Use our free Dealer Newspaper Electro Service to put your message across in the newspapers. Dealers who sent for our " Spring Paint Week " electros fairly bubble over when they tell us of the increase of business these advertisements brought them. "Summer Paint Week" electros are ready. Write today for booklet, order the electros you want, and use them in your newspaper advertising -^-you'll start another boom in your paint business! These electros are fine for your direct-by-mail circulars, top. For booklet, write our nearest office. No street address necessary. NATIONAL LEAD New York Boston St Louie Buffalo Chicago COMPANY Cleveland San Francisco Cincinnati JOHN T. LEWIS & BROS. CO., Philadelphia NATIONAL LEAD & OIL CO., Pittsburgh This advertisement appears in the July # issue of Hardware Age and in other trade publications \ Jj 0000-NLI-00001674-; Keeping Down the Upkeep Cost This is a problem that confronts all hos pital superintendents. Sometimes even the most obvious solution is overlooked. Two uems, repainting and redecorating, can and should be kept dawn. Paint your walls with Dutch Boy White-Lead Mixed with Dutch Boy Flatting-Oil Walls painted with this material not only last longer hut are truly washable. Thus it is possible to have a freshly painted effect at all times. The finish is a soft, velvety, non-gloss, cheerful one that can be tinted any color. Our Hospital and Institutional Decoration Service it at- your disposal. NATIONAL LEAD COMPANY New York Boston St Louis Buffalo Chicago Cleveland San Francisco Cincinnati (John T. Lewis & Bros. Co., Philadelphia) (National Lead & OH Co., Pittsburgh) Reorint of advertisement from the January, 1920. issue, Th e Mo d e r n Ho s pit a l , Chicago., * ... ' George Batten Ccsmpanf eAdvertising iFmtrth Asifenv Building ^Jat(r&dve.pnii ^Jwezi&S&tar&Sk New York. 2042 5 in. d. c. News i 3 Paint Inside ? as well as Outside Early summer is an especially favorable time to "do" the house all over, inside as well as outside. We shall be glad to tell you why. Interior walls and woodwork decorated now with paint made of Dutch Boy White-Lead and Dutch Boy Flatting Oil will add a'. coolness and freshness to your rooms which will be doubly appreciated during the hot summer months. Any desirable tint. Truly washable. Our materials are reliable, our prices right. Let us estimate on your work. Painter's Name and Address Go Here OGOO-NLI-OO0O16748 George Batten Company Advertising ftrtirth Avenue Bixilding ^wrSuAvejml le]fm^lScxsA& New York. 2047 5 m. d. c. News How cosy and inviting the home where the interior, walls and woodwork, are painted in appropriate and dis tinctive tints! To get exactly' the tints you want, use paint made of Dutch Boy White-Lead and Dutch Boy Flatting Oil. Interiors painted with these materials are wash able, sanitary, durable. For all exterior painting, we recom mend Dutch Boy White-Lead and pure linseed oil. Let us give you money-saving ad vice on any painting job you may have in mind. Estimates gladly fur nished. Painter's Name and Address Go Here Your roomswill be more cheerful, more attractive and cosier when walls and woodwork are painted artistically with DUTCH BOY WHITE-LEAD and Dutch Boy Flatting-OiL They will have a distinction, too, that you will be proud of. Any tint you wish--and a truly washable, sanitary surface. Talk with us about your interior painting. We can give you some good pointers--and save you some money. Sure thezurfar-r and jfow nttx alt; to atv tA surfaoe, tr/iite-irad it- Your Name and Address Go Here ^ 0000-NLI-000016750 Your rooms will be more cheerful, more attractive and cosier when' walls and woodwork are painted artistically with DUTCH BOY WHITE-LEAD and Dutch Boy Flatting-Oil. They will have a distinction, too, that you will be proud of. Any tint you wish--and a truly washable, sanitary surface. Talk frith us about your interior painting. We can give you some good pointers--and save you some money. Painter's Name and Address Go Here' 0000-NLI-000016751  ^yCT^m tw^ry 7." DUTCH BOYWHlfFtBAD Artistically Painted Walls and Woodwork Your roomswill be more cheerful, more attractive and cosier when walls and woodwork are painted artistically with Dutch. Boy White-Lead and Dutch Boy Flatting Oil. They will have a distinction, too, that you will be proud of. Any tint you wish--and a truly wash able, sanitary surface. Talk with us about your interior paint ing. We can gjve you some good pointers --and save you some money. Your Name and Address Go Here 0OGO-NU-OOO016752 Paint inside now ^Brighten up the house for the dull winter days and long even ngs by paint ing the walls and woodwork with Dutch Boy White-Lead and Dutch Boy Flatting-OiL Not only does this paint add a note of cheerful ness to interiors, but it lends to them a distinctive touch which can be gotten by no ;other means. Any tint you wish, even the most delicate. Washable, sanitary, economical. Call and let us talk over your interior painting. We are experts on painting and headquarters for good paint. Save the surface and yon save all; while-lead the surface and you save it Your Name and Address Go Here pijBl I 0000-NLI-000016753 Ready for the Job Whether it is the outside or the inside of your house that needs painting,you want good paint. We like to use good old reliable DUTCH BOY WHITE-LEAD and pure linseed oil for exterior work, Dutch- Boy White-Lead and Dutch Boy Flatting Oil for interior walls and woodwork. Let us give you some money saving pointers on your painting. We a-e ghd to estimate on anyjob --big or little. Save the surface and #oa save aHj to save the eicrface, white-lead it. Painter's Name and Address Go Here - Greater Pride inYour Home You can't help taking,a greater pride in your home, when it's spick and span in a brand-new coat of Dutch Boy White-Lead and pure linseed oil. This paint costs less, figured by the gallon, square yard, oryears.ofservice. As it is mixed to order, you can have the .exact color you want. We carry a complete stock of re liable paint materials. Our experience and ad.vice are at your service. Your Name and Address Go Hete DUTCH BOY WHITE-LEAD and pure linseed oil. This, paint costs less, figured by the gallon, square yard, or years of service. As it is mixed to order, you can have the exact color you want. We carry a complete stock of re liable paint materials. Our experi ence and advice are at your service. Save t&e surface and v mi uavt all; t* rave the surface, tvhHedeai 4t> Your Name and Address Go Here home when it*s spick and span in a brand-new coat of DUTCH BOY WHITE-LEAD and pure linseed oil. This paint costs less, figured by the gallon, square yard, or years of service. As it is mixed to order, you can have the exact color you want. We use only high-grade ma terials and our prices are right. May we estimate on your work? Save ike surface and you tave ail; te ease the surface, white-Uad it. Painter's Name and - Address Go Here & 0000-NLI-000016757 Ready for the Job . Whether it is the outside or the inside of your house that needs painting,you want good paint. We have food old reliable DUTCH BOY WHITE-LEAD work, Dutch Boy White-Lead and Dutch Boy Flatting Oil for interior walls and woodwork. Come in and let us give j u j u some money-savingpointers onyour painting. Save the surface and jtm lave alt; eoteve the taefate, white-lead it. Your Name and , Address Go Here 0000-NLI-0000167S8 Artistically Painted Walls and Woodwork Your rooms will be morecheerful, more attractive and cosier wrlien walls and woodwork are pained artistically with Dutch Boy White-Lead and Dutch Boy Flatting OIL They will hare a distinction, too, that you will be proud of. Any tint you wish--and a truly wash able, sanitary surface.. Talk with us aboutyour interior paint ing. We can giye you some good pointed --and save you some money. Sste ike surfaceand you mm oil/ to mm the surface, tekiMead it. Painter's Name and Address Go Here ir DUTCH BOY WHITE-LEAD and Dutch Boy Flatting Oil. Not only does this paint add a noteof cheerfulness to interiors, but it lends to them a distinctive touch which can be gotten by no other means. Any tint you wish, even the most delicate. Washable, sanitary, economical. Call and let us talk over your in terior painting. We are experts on painting and headquarters for good paint. Save Vie turface txn&you savealt; to save the surface, u>hite-lead it. Tour Name and Address Go Here 0000-NLI-000016760 Brighten up the house for the dull winter davs and long evenings by painting the walls and wood work with DUTCH BOY WHITE-LEAD and Dutch Boy Flatring Oil. Not only does this paint add a noteof cheerfulness to interiors,but it lends to them a distinctive touch which can be gotten by no other means. Any tint you wish, even the most delicate. Washable, sanitary, economical. May we estimate on your interior painting ? You'll find our prices right. ie the turfact and vote save all; row the surface, -amite-lead it. Painter's Name and Address Go Here 0000-NLI-000016761 Jt* Paint inside now 'Brighten up the house for the dull winter days and long evenings by paint ing the walls and woodwork with Dutch Boy White-Lead and Dutch Boy Flatting-Oil. Not only does thisjpaint add a note of cheerful ness to interiors,butitlends to them a distinctive touchwhich can begotten byno othermeajis. Any tint you wish* even the most delicate. Washable, sanitary, economical. May we estimate on your interior painting? You'D find our prices right. Sav* tintrurfacsandputtape all; to save the twface, while-lead it. Painter's Name and Address Go Here 2 0000-NLI-000016762 SI 2024 5 in. d. c. News If you intend to offera house or oth.r building for sale, by ail means paint it first. A painted building sells twice as quickly. Theincrease3n priceyou will be able to get will be far mo.re than the cost of painting. Whatever your job of exterior paint ing, we recommend DUTCH BOY WHITE-LEAD and pure linseed oil. For washable, sanitary interior walls and woodwork, use Dutch Boy White-Lead and Dutch Boy Flatting-Oil. Come in and let us give you some paint pointers that will save you money. Sana tfe* surfaceand you save aU; (Your Name and Address Go Here) i OOOO-NU-OO0O16763 2012 5 in. d.- c. News * Paint Inside as well as Outside Early summer is an especially favorable time to "do" the house all over, inside as well as outside. Stop in and let us tell you why. Interior walls and woodwork decorated now with paint made of Dutch Boy White-Lead and Dutch Boy Flatting Oil will add a - coolness and freshness to your rooms which will be doubly appreciated during the hot summer months. Any desirabletint, Trulv washable. Our stock of paint materials is complete and reliable. Can we be ofservice? (Your Name and Address Go Here) George Batten Company Advertising Fourth Avenue Building ^purditAve.and New York.. 2031 5 in. s. c. News A If you intend to offer a house or other building for sale, by all means paint it first. A painted Building sells twice as quickly. The higher price you will be able to get will be far more than the cost of painting. Whatever your job of exterior painting, we recommend DUTCH BOY WHITE-LEAD and pure linseed oil. For washablej sanitary interior walls and wood work, use Dutch Boy White-Lead and Dutch Boy Flatting-Oil. Let us estimate on your wort and submit color suggestions. Save the surface and M save alb to save the surface, white-lead it. Painter's Nameand Address Go Here 2025 5 in. s. c. News - Fail is the Ideal- Time to Paint Fall weather is ideal painting weather. Temper atures are just right to makepaint dryproperly. The air Is clear ofdust and insects. Protect your property now with DUTCH BOY WHITE^LEAD and pure linseed oil--the adaptable paint. This paint, mixed to order,can he varied to meet surface and weather conditions. It can be tinted to suit your most exacting requirements. Drop in and let us help you plan your fall painting. As paint experts we may be able to suggest- some doliar-saving pointers. Y<onr Name sod Address Go Here 0000-NLI-000016766 2014 Sin. s. c. News * If you intend to offer a house or other building for sale, by all means paint it first. A painted building sells twice as quickly. The higher price you will be able to get will be far more than the cost of painting. Whatever your job of exterior painting, we recommend DUTCH BOY WHITE-LEAD and pure linseed oil. For washable* sanitary interior walls and woodwork, use Dutch Boy White-Lead and Dutch Boy Flatdng-Oil. Let us estimate on your work and submit color suggestions. Save the rarfac* and vou too* aBj to earn the aerfoee. 'ahitc-lead it. Your Name and' Address Go Here <* 0000-NLI-000016767 I i-. 2050 5 in. s. c. News Fall is the Ideal Time to Paint Fall weather is ideal painting weather. Temper* atures are just right to mafcepamt dryproperly. The air is clear ofdust and insects. Protect your property now" with DUTCH BOY WHITE-LEAD and pure linseed oil--the adaptable paint. This paint, mixed to order,can be varied to meet surface and weather conditions. It can be tinted to suit your most exacting requirements. We will gladly estimate on your fall painting. As paint experts^we may be able to suggest some dollar* saving pointers. to save the surface,white-lead Painter's Name and Address Go Here 0000-NLI-000016768 V?' George Batten Company cAdvertising Kaurriy Avenue Building ^&ur&'c$v6.md TwentySevenikSb New York. 2010 5-in. d. c.--News. More Cheerful Rooms How cosy and inviting the home where the interior walls and woodwork are painted in appropriate and dis tinctive tints! To get exactly the tints you want, use paint made of Dutch Boy White-Lead and Dutch Boy Flatting Oil. Interiors painted with these materials are wash able, sanitary, durable. For all exterior painting, use Dutch Boy White-Lead and pure linseed oiL Come in and let us give you prac tical, money-saving advice on any painting job you may have in mind. Your Name and Address Go Here 0000-NLI-000016769 George Batten Company ^Advertising ! Raurth Avenue Building jfcurdiAve.snd'TwenbjSewx&Sl New York. 2037 S in. d.c. News--Patch ic Greater Pride inYour Home You can't help taking a greater pride in your home, when it's spick and span in a brand-new coat of Dutch Boy White-Lead and pure linseed oil. This paint costs less, figured by the gallon, squareyard, oryearsofservice. As it is mixed to order, you can have the exact color you want. We use only reliable paint materials. Let us estimate on your work. Painter's Name and Address Go Here 0000-NLI-000016770 4' J. 'S > '' * y T~. -v.4--^?^'2^" George BatteaCompaixy Advertising KautrthAvenueBuildin^ ^ouA^ns.bnd "Tf/tAh/***& New York* 2022 -5 in. d. c. News ^ Ready for * V JoJb Whether it is the outside or the inside of your house that needs painting, you want good paint. We have good, old reliable Dutch Boy White-Lead and pure linseed oil for exterior work, Dutch Boy White-Lead and Dutch Boy Flatting Oil for interior walls and woodwork. Come in and let us give you some, money-saving pointers on your painting. Your Name and Address Go Here 0000-NLI-000016771 George Batten Company Advertising 1 Fourth Avenue Building j^urduAv&iid `Iwcn&jSevedhSL New York. 2035 5 in. d.c. News--Patch ^ 0000-NXJ-OOGQ16772 ***' George Batten Company Using Fourth Avenue Building New York 2051 5 in. s. c. News FALL weather is ideal painting weather. Temperatures are just right to make paint dry properly. The air is clear of dust and insects. Protect yourproperty nowwith Dutch Boy White-Lead and pure linseed oil--the adaptable paint. This paint, mixed to order, can be varied to meet surface and weather conditions. It can be tinted to suit yoUr most exacting requirements. We will gladly estimate on your fall painting. As paint experts we may be able to suggest some dollarsaving pointers. Painter's Name and Address Go Here 0000-NU-000016773  iicanrourte ^Advertising ftmrth Avenue: Building ^fotsr&tAv&aml e2ovrA/ i5eueftd NewYords. 2009 5 in. d. c. News FALL weather is ideal painting weather. Temperatures are just right to make paint dry properly. The air is clear of dust and insects. Dutch Boy White-Lead and pure linseed oil -- the adaptable paint. This paint, mixed to order, can be varied to meet surface and weather conditions. It can be tinted to suit your most exacting requirements. Drop in and let us help you plan your fall painting. As paint experts we may be able to suggest some dollarsaving pointers. Your Name and Address Go Here 0000-NLI-00Q016774 George Batten Company ^Advertising * Fourth Avenue Building ^jpvrlk<A'te.tvA t7wo^>Swotd5 New York. 2036 S in. d. c. News--Patch There is an added coolness and freshness to rooms with painted Walls such as thoSedecorated with Dutch Boy White-Lead and Dutch- Boy Flatting Oil. Any tint you choose--wash able and durable. Now is as good a time as any to "do" your house over outside as well as inside. Write, phone, or call, and we'H tell you why. tke tarfaet and you eave all; iie the mirfact, white-lead it. Painter's Name and Address Go Here 1 O00O-NLI-000O16775 2007 '5 in. d. c. News Paint theWalls 21 There is ah added coolness fj| id freshness to rooms with ainted walls such as those scorated with hitch BoyWhite-Lead i nd Butch Boy Flatting Oil. jiy tint you choose--wash- bie and durable. Now is as ood a time as any to "do" our house over outside as veil as inside. Stop in, and we'll tell you vhy. We supplypaint materitls that are standard and re- Save the surface and you save all; te save the surface, while-lead **. . i i u t i- 0000-NLI-000016776 George BattenCompany ^Advertising Rrarth Avenue Building jjZur&<Aj&and cfw*nbjSevenlh3> New York. 2011 5 in. d. c. .News a * H . Paint inside now Brighten up the house for the dull winter days and long evenings by paint ing the walls and woodwork with Dutch Boy White-Lead and Dutch Boy Flatting-Oil. Not only does this paint add a note of cheerful ness to interiors, but itlends to them a distinctive touch which can be gotten by no other means. Any tint you wish, even the most delicate. Washable, sanitary, economical. - 'Call and let us talk over your interior painting. We are experts on painting and headquarters for good paint. Sate the surface and you ease all; white-lead the surface and you sate U Your Name and Address Go Here 0000-NLI-000016777  ' *1 - -f- ' '. :-'' a .:".- -a -.-1v-- :-: :.y.: ?...:. .:,, ^ ;/ /-, .j .. ;_= :: .-; :- .-s- t : k - V 'V'fl: '} K, * ' :V '&\*- ii:::-^.;^ {*3 i'-H* f -.;. '.'^ijrfe! O*:?-; ?j &j& 60 George BattenCompaiy ^Advertising Fourth Avenue Building ^mrihtAte.md TwentySeaen&St New York. 2049- 5 in. d. c. News- ^*s Paint inside now Brighten up the house for the dull winter days and long evenings by paint ing the walls and woodwork with Dutch Boy White-Lead and Dutch Boy Flatting-Oil. Not only does this paint add a note of cheerful ness to interiors,butitlends to them a distinctive touch which can be gotten byno other means. Any tint you wish, even the most delicate. Washable, sanitary, economical. - May we estimate on your interior painting? you'll find our prices right. Save the surface andyou save oil; tv save the etcifaee, white-lead. it. Painter's Name and Address Go Here 0000-NLI-000016778 i 0G00-NLI-000016779 2018 5in. s. c. News * as well as Outside Early summer is an especially favorable time to "do" the house all over, inside as well as outside. Stop in and let us tell you why. Interior walls and woodwork decorated now with paint made of DUTCH BOY WHITE-LEAD and Dutch Boy FlattingOilwilladd a coolness and freshness to your rooms which will be doubly appre* dated during the hot summer months. Any desirable tint. Truly washable. Our stock of paint materials is complete and reliable. Can we be of service? Your Name and Address Go Here OOOG-NLI-O0OO1678O George Batten Company Advertising Fourth Avenue Building `^suALAft.iad. t2weifpSaa&& New York, 2046 S in. s. c. News vmng the home where the interior walls and wooddbfea;",,'Sim appro`,rh,'a"d To get exactly the tints you want use paint made of DUTCH BOY WHITE-LEAD Painter's Name and Address Go Here Georgs Batten Company Advertising Fourth Avenue Building jjvur&Avt.and e2mn^SesesdJi New York. 2017 5- in. s. c. News ^ More Cheerful Rooms How cosy and in viting the home where the interior walls and wood work are painted in appropriate and distinctive tints! To iet exactly the tints you want use paint made of DUTCH BOY WHITE-LEAD and Dutch BoyFlattingOiLInteriors painted with these materials are washable, sanitary, durable. For all exterior painting, use Dutch Boy White-Lead and pure linseed oiL Come in and let us give you prac tical, money-saving advice on any painting job you may have in mind. Your Name and Address Go Here 0000-NLI-000016782 2041 5 in. d. c. News If you intend to offera house or other building for sale, by all means paint it first. A painted building sells twice as quickly. Thelncreaseinpriceyouwiil be able to get will be far more than the cost of punting. Whatever your job of exterior paint ing, we recommend DUTCH BOY WHITE-LEAD and pure linseed oil. For washable, sanitary interior walls and woodwork, use Dutch Boy White-Lead and Dutch Boy Flatting-Oil. Let us estimate on your work and submit color suggestions. Settle the iur/aae and von. ease all; to twee the *urfoee, mnie-lead it. Painter's Name and Address Go Here I stils 0000-NLI-000016783 I ! \ 2031 5in. s. c. News * ! If you intend to offer a house or \ other building for sale, by all means > paint it first. A painted building sells twice as quickly. The higher \ price you will be able to get will be far more than the cost of painting* Whatever your job of exterior l painting, we recommend E DUTCH BOY I WHITE-LEAD and pure linseed oil. For washable, [ sanitary interior walls and wood work, use Dutch Boy White-Lead and Dutch Boy Flatring Oil. Come in and let us give you some paint pointers that trill save you S2SES?SOt Painter's Name and i Address Go Here ;4 g 0000-NLI-000016784 . George BattenCompany Advertising fourth Avenue Building New York. 2043 5 in. s. c. News Paint __. Inside as well as Outside Early summer is an especially favorable time to "do" the house all over, inside as well as outside. We shall be glad to tell you why. Interior walls and woodwork decorated now with paint made of DUTCH BOY WHITE-LEAD and Dutch Boy FlattingOilwill add a coolness and freshness to your rooms which will be doubly appre ciated during the hot summer months. Any desirable tint. Truly washable. Our materials are reliable, our prices right. Let ns estimate on your work. Save the surface andyou savealt; to save the surface, white-lead it. Painter's Name and Address Go Here 0000-NLI-000016785 209 5 in. d.' c. News -fa just right to make paint dry properly. The air is dear of dust and insects. Dutch Boy White-Lead and pure linseed oil--the adaptable paint. This paint* mixed to order, can be varied to meet surface and weather conditions. It can be tinted to suit your most exacting requirements. Drop in and let us help you plan your fall painting. As paint experts we may be able to suggest some doilarsaving pointers. Your Name and Address Go Here 0000-NLI-000016786 Paint theWalls There is an ad ded coolness and freshness to rooms with painted walls such as those deco rated with DUTCH BOY WHITE-LEAD and Dutch Boy Platting CHI. Any tint you choose--washable and durable. Now is as goods time as any to "do" yout house over out side as well as inside. Stop in, and we'll tell you why. We supply paint materials that are standard and reliable. Save ike surface and you earn all; to eave tie surface, vhite-tead it. Your Name and Address Go Here it |: rated with DUTCH BOY r WHITE-LEAD and Dutch Boy Flatting Oil. Any tint you choose--washable, and durable. Now is as good a time as any to !`do" your house over out side as well as inside. Our materials are reliable, our prices right. Let us estimate on your work. Sast tie surface aniyou seat ell; lo sect tfit sur/eet, m&iu-ltad it. Yoar Name and Address Go Here 0000-NLI-000016788 George Batten Company Advertising Fourth Avenue Building ^Dur&tAve.itid TwentyS&en&Q New YbrK 2013 5 in. s. c. News ^ y- Good paint will brighten up your house and other buildings. It will protect them from spring rains and summer heat. It will cost less and go farther. Good paint's other-name is DUTCH BOY WHITE-LEAD Call and let us talk over your springtime' painting plans. Our assortment of paints, oils, varnishes, etc., is of the best quality throughout. Tour Name and Address Go Here 0000-NLI-000016789 George Batten Company ^Advertising Rmrth Avenue Building ^vurAo4v.tJid TwnijSemlkQ New York. 2032 5 in. s. c. News ^ protect them from spring rains and summer heat. It will cost less and go farther. Good paint's other name is DUTCH BOY WHITE-LEAD May we call and talkoverspring time painting plans with you. We can save you money on any Job of painting* big or little. Sort Otetatfaet and s<meavs all; to mw (As rvrfact, tckilc-Uad it. Painter's Name and Address Go Here / 0000-NLI-000016790 George Batten Company Advertising Fourth Avenue Building 'fiur&Ave.ind twentySeuen&SL New York, 2040 5 in. d. c. News 5 Ready for the Job Whether it is the outside or the inside of your house that needs painting, you want good paint. We like to use good, old reliable Dutch Boy White-Lead and pure linseed oil for exterior work, Dutch Boy White-Lead and Dutch Boy Flatting-Oil for interior walls and woodwork. Let us give you some money saving pointers on your painting. We are glad to estimate on any job--big or little. Painter's Name and Address Go Here OOOO-MLI-O00016791 George BattenCompany ^Advertising ftmrth Avpttue ^uilcUng New York. 2021 5 in. d. c. News | It's here--and we are ready to sup ply the paint that gives real satisfac tion. It is the well-known Dutch Boy White-Lead mixed to order with Dure linseed oil, turpentine and tinting matter to meet surface, weather and color conditions. Your choice as to color can be matched exactly. Come in and talk with us. We are headquarters for first-class paint and painting materials. Your Name and Address Go Here / 0000-NL1-900016792 Advertising fourth Avenue Building ^ssrduAvttvd^lvaihfSeiie'ASL . New York. 2038 S in. d. c. News ~k It's here--and we are ready to ap ply the paint that gives real satisfac tion. It is the well-known Dutch Boy White-Lead mixed with pure linseed oil, turpentine : and tinting matter to meet surface, weather and color conditions. Your choice as to color can be matched exactly. Let us submit color suggestions suitable for your house. Call, write, or phone. Painter's Name and Address Go Here 0000-NLI-000016793 tappearggin Api Pit?' Iplj^ainiXand' Drag: Reporter, 100 William street New York,) - Believing, as we do, that the "Save the Surface'* adver tising is a powerful influence in increasing the volume of painting done in this country, and believing that we, like all the other manufacturers in the paint and allied lines, art receiving our share of the benefits of this advertising, we gladly devote this, space to the promotion of this co-operative work. A WISE OLD FARMER WAS HE A farmer near Worcester, Mass, sold his implements the other day for 33 1-3% more than he paid for them about ten years ago. He was so enthusiastic that when he came to town he went to the store of a friend--a paint dealer--to tell him all about it. The Save the Surface Campaign Headquarters has shown us the letter which the dealer wrote telling the remarkable story of the transaction. Gentlemen:-- 1 Save just gotten a tale from a farmer who lives near here who is selling out his farm and he came in my store to-day and thanked me for selling him some paint several years ago. I had forgotten it but he says I got him to paint all his implements, tools and machines. He got rid of them at one-third more than they-cost. He says he thinks the paint made all the difference. Not such a bad ad for the Save the Surface I There are $ 1,250,000,000 worth of farm machinery and implements in use in the United States today. This is just one of the many dormant markets for paint and varnish that is being developed by the Save the Surface Campaign. National Lead Company New York Boston Buffalo Cincinnati Chicago Cleveland (John T. Lewis & Bros. Co., Pfatla.) (National Lend & Oil Co., Pitts.) St. Louis San Francisco 0000-NLI-000016794 Copy tf otir afoer&aaeat appearing in June, 1920, hitteoj Oil, Paint Drug. ReparterplOO William Street,'New York)j Bik tetei i, ,1. % ' -Jv r.if-. ', . , 'V* r^-' I.*(f> Ws... Pi .-'** */ y-rlt&S? er Gets a'New Idea Arif! a Sjales Manager An Order Save the .Surface Headquarters has given us permission to publish the following sales manager's letter to his salesmen: To All Salesmen: Not long- ago the writer called on ax general merchant in Ohio with a view to selling him our line. My introduction was met with that well-known phrase, "I do not intend to buy paint this year." It was stated very em phatically. Here was a paint dealer--the only one in town of possibly 200 inhabitants--ten miles from a railroad--His stock in such a con dition to warrant the placing of an order--yet He was unwilling to even talk about paint. I showed him the; advertising features now being used by the "Save the Surface" campaign-- sold him that idea--and took away an order amounting to 30% more in volume than he had ever bought before, without once men tioning die fact- that I wanted to sell paint. In other words, I sim ply cashed in on the good work of that campaign. My idea was to use this campaign as an incen tive to create a selling force amongthe dealers and painters in ' that territory. I would like to see each of our salesmen consider himself a Sales Manager for this "Save the Sur face" campaign. His salesmen are the painters, master painters and dealers in .his territory. Teach them to sell. The master painter is not always a good salesman, and he is sometimes unskilled in advertising. He should be taught to be a good salesman of bis own business--a salesman of painting jobs. Now, if you can inspire these painters to be salesmen of painting jobs, to get people to realize that they ought to paint _ more for their own good, and actually be right on tjiis job to take the contract you will further this whole idea of getting ulti mate consumers to realize that their own interests lie in the use of more paint Even though our line of goods is not directly mentioned, they will naturally lean toward our product. Why? Because you have shown -by your teaching that your interest in them is deeper than the mere get ting of an order. (Signed by the Sales Manager.) NATIONAL LEAD COMPANY .Cincinnati Chicago Buffalo Cleveland (John T. Lewis & Bros. Co., Phila.) (National Lead & Oil Go., Pitts.) St. Louis San Francisco Believing, as we do, that the "Save the Sur face" advertising is a powerful influence in in creasing the volume of painting done in this country, and believing that we, like all the other manufacturers in the paint and allied lines, are receiving our share of the "benefits of this advertising, ice gladly devote this space to the promotion of this co-operative, work." 0000-NLI-000016795  i.: :.W a a a " "' ;" ; i i ! Adaptability White-lead possesses many; points' of adaptability which makes it preferred by trained, discriminating painters. Paint made from whlt^-lead can'be miked to suit all conditions of sur face', season, locality and exposure; It can be made stout or thin as required, 'it spreads.sinoothly and easily under the brash. .I i Dutch BoyWhite - Lead ! "- is the choice of good; painters because it' has every desirable quality that whitb-lead; should have. i|]lt'is pure. It is extremely fine, permitting of easy mixing dlnd thorough incorporation with linseed oil. Dutch Boy white-lead is equally suitable for exterior and \' interior work. When mixed with turpentine or a good flatting oil, it gives a beautiful, durable, sanitary flat finish. Any shade or texture is obtainable. 1 12%, 25, 50 and 100 1b. Steel Kegs. NATIONAL LEAD COMPANY New York Boston Buffalo Chicago Cincinnati (Cleveland 'St. Louis San Francisco (John T. Lewls & Bros. Co., Philadelphia) (National Lead & Oil Co*, Pittsburgh) WHITE-LEAD John Wiley Sc sons, 432 Fourth Ave., liT 4, K.-Sabin, Eminent Authority New York Caty: 133 pages brimful of White-Lead knowledge. It ex plains the various processes of manufacture, gives the reasons for its advantages and disadvantages inside and out; dis . Send me Sabin's "White-Lead." ten days from receipt. I'll remit JI.25 return the book. In or cusses the relative merits of various oils, of zinc, of Uthopbne, of basic lead sulphate, of mixed paints; tells the tricks of the trade In mixing and application; also chapters on * colors, etc. Every man interested in the paint bu manufacturer, distributor, dealer, painter--should read this book. Let us send It,- Uee the coupon. Then in ten days from receipt, remit $1.25 or return the book. JOHN WILEY & SONS. 432 Fourth Ave., New York. idvertisement to appear ii r of the Fainter, a I 0000-NLI-000016796 Give Your Arm a SquareDeal USE the paint that brushes out easily, smoothly, evenly, thor oughly--old reliable Dutch Boy White-Lead and Linseed Oil--you won't be bothered by that 3 p. m. tired feeling. Lots of satisfaction, too, in doing a job with Dutch Boy, because you know it's going to be a good job, a satisfactory job, when it's done. Paint made with Dutch Boy can be .mixed to suit any condition of surface, season, locality or exposure. Because it is ground to a wonderful fineness, Dutch Boy White-Lead mixes easily and thoroughly with the oil. Mixed with Dutch Boy Flatting Oil, Dutch Boy White-Lead/ produces a beautiful, soft, sanitary finish for interior walls and woodwork. Any color--any tint of any color---that you or your customer may desire. Now "Torlc Cincinnati NATIONAL LEAD COMPANY Boston Cleveland Buffalo St. Louis .lOHX T. LEWIS & BROS. CO.. Philadelphia Na t io n a l l e a d & o il c o .. Pittsburgh Chicago San Francisco This advertisement appears in ike October issue of Painter & Decorator 0000-NLX-000016797 V1 Spreads Easily Covers Thoroughly TWO things about Dutch Boy White-Lead paint that every painter likes. More work done in less time, no "pull" to tire the arm. Lots of satisfaction, too, in doing a job with Dutch Boy, because you know it's going to be a good job, a satisfactory job, when it's done. Dutch Boy White-Lead Because.of its fineness, Dutch Boy White-Lead takes up the linseed oil with thoroughness and speed--mixing is merely a matter of minutes. Make any color you want. NATIONAL LEAD COMPANY Now York Cincinnati Lioston Cleveland Buffalo St Louis JOHN T. LEWIS & BROS. CO., Philadelphia NATIONAL LEAD & OIL CO., Pittsburgh ChicagoSan Francisco 0000-NM-000016798 iV'lp {iii Save The Surface! IJK. r-.v * f j i Mi.rv . ,n nuduipjj; L' ,'li ! . - aawb tht* Surfftre ''-`'i " ,"4-:,itsi.s (..s ;n!h _ ii\iri/'in.si. W li e l.-`ini l p. - j,, JL j, i 'cj!% v ll,L ' >'l i` il i,n,ir*.c" (J< ti n,', i.jn ,.u 'iJ p i\ \i Nr*tior>ai `.fan Company Nci .'ii c'l )l.tii ill Hr- r^v.-. N-v ii* f l ClwV*J.s:,j ii i ii 0000-NLI-000016799 (Cipy '} o.vr advertisement appearing in March 1920, issue of'The Painters Magazine, 100 IV'iUl.m St:, I'lcr ) N r p means Never Fail * * Painters and it .also stands for Never Fail Plan--a plan we are offering to painters to profit ably increase their business. There is no magic in this plan. It is very simple and has never failed to materially increase the business of the painter who has used it. The plan costs you absolutely nothing. We pay alt the expense. In our files are hundreds of letters from grateful painters throughout the country who have found it successful. For full information write our nearest branch. No street address necessary. Na t io n a l Le a d Co mp an y New York Boston Buffalo Chicago Cincinnati Cleveland St. Louis San Francisco (John TV Lewis Sc Bros. Co., Philadelphia) ' (National Lead & Oil Co., Pittsburgh) C R2C 7' r i, uni r! i,, Sonic "Boss i,iiinlcrls" phm llicir \\e>ri, .md siIk mi) ` ill.'! [-`Kilt l' K.-MUiril.I.s \ S I...1 .. .ip, ,| ,r 1*' Mfipn-. iki. is , i Ik iik.rfii.ljo rf u ,f li .s ivU 1| .|"H -i ,,'<) / Hi.il li.f "lsic'cr p Mtin., Hi 'll' S 1, , T.J.icfv, tbv Jo ir oi pr.if wnj. U prouiu .i is ii- .s i,, J,,l. cs |, fclS .. davk, VtCt,k fl),, .i. flu. ilicr p . r j,s jiJcnrv frr Mm to do. "".I'PI.I tin rf fni >i.iiisclt wtlinii! spuidino an r Ti i |u' rl1 i [iL'is , \\ rit*- nr iu m-f olncc. Full p t.'-u .ft about tins plan v, >11 k .r.it :iiiri,.d>af. Ir , <_ .a. ,,,lr I' " l '"if 'I"' ' 'in limi'ii ......................................................I ,|, j i i i J.'imii stli.ili.il 'IU .il.-u \ i| ii k'irii.1 ,s| |y, i\alional I^caii < 'ompan\ Nc \ rl Ci"ui ki PilSIOIl Ck\c!ii*id f H n t 1 wi* i1 Bn ii., **! il iJ^ip , j (Tl s >ni: f c-1 A.(*IC rn ) . {Copy ofour advertisement appearing in April 1920, issue of 'The Painters Magazine, 100 William St.t Neur Yor$} White-Lead the Adaptable Paint The skillful .painter knows that various treatments are |ecessary on different surfaces and. in different climates. For instance, a different proportion of in gredients should be used when paintihg:iwhirei pine|it(^ii when painting cedar or redwood; when painting in Montana!'than in Florida, the kitchen than the dining-room. ,: Again, if you or your customer have a cultivated taste in color, delicate tints and colors may be needed far beyond the variety of a color card. White-Lead is equally suitable for exterior and interior 'work. When mixed with Dutch Boy flatting-oil it gives a beautiful, durable, sanitary flat finish. Dutch Boy White-Lead / can be mixed to meet all these and many more requirements. It is pure. It is extremely fine, permitting of easy-mixing and thorough incorporation with lin seed or flatting oil. It Is the choice of good painters. 12J4 25, 50 and 100 lb. Steel Kegs. < National Lead Company New York Cincinnati Boston ^ .Cleveland Buffalo St. Louis Chicago Sao Francisco (John T. Lewis & Bros. Co., Philadelphia) 1 ' (National Lead & Oil Co., Pittsbargh) 0000-NLI-000016803 r I I i I t* (This advertisement appears in tie June 1920, issue of The Painters Magazine, 100 William St., New. Tbrk) f ' nwver$ Another Big Week Six more red-letter days for Dutch Boy paint ers ! Another big- week for new customers, more painting jobs, more business. Summer Painting Campaign The Dutch Boy Spring Advertising Campaign was an overwhelming success. This has come to us from scores of painters all over the country. So we're following it up with a Summer Cam. paign that's even more attractive and effective. Dutch Boy Painter--June This Summer Campaign is fully described in the Dutch Boy Painter magazine that will go into the mails on June 15. Be sure you get your copy 1 If it doesn't reach you promptly, write to our nearest branch office, and they will gladly send you one. Free Advertising Material In this magazine we tell you of movie slides, newspaper electrotypes, booklets and other strik ing advertising material we offer fiee to painters, for this Summer Painting Campaign. Order at once the material you want -- and watch your business grow. NATIONAL LEAD COMPANY New York Buffalo Cincinnati St Louis Boston ' Chicago Cleveland San Francisco {John T. Lewis. & Bros. Co., Philadelphia) (National Lead & Oil Co., Pittsburgh) 0000-NLI-000016805 This advertisement will appear in the December 23d issue of the Paint, Ofl^and Chemical Review; The paint business is a big round industrial Pie. The business each man does is his slice of the pie--whether he is a manufacturer, a dealer, or a painter. A bigger slice for one fellow doesn't need to mean a smaller slice for some other fellow--if we j ust make the pie bigger. That's what the "Save the Surface" campaign is doing. Thousands of letters on file at "Save the Surface" headquarters- show that this adver tising is teaching people the benefits--and the veal economy--of using more paint. It is paying painters, and it is paying deal ers, to get together in their, communities for "Save the Surface". They soon produce the bigger pie--the bigger slice for each. More for the dealer, the painter, the wholesale distributor, the manufacturer. National Lead Company New York Boston Buffalo Chicago Cincinnati Cleveland - St. Louis San Francisco (John T. Lewis & Bros. Co., Philadelphia) (National Lead & Ofl Co., Pittsburgh) 0000-NLI-000016806 This advertisement will appear in the December 39th issue of the Paint, 02 and Chemical Review. r^ Bumpers Fore and Aft Most automobiles have bumpers in front. Have the bumper manufacturers nearly reached the saturation point? .Must their sales be in creased only within the limits of the increase in the number of automobiles? The day is coming when manufacturers of bumpers will begin to remind every automobile owner that'the back of bis car is as valuable as the front. That will be a good way for each of these manufacturers to sell more bumpers, without going after the other fellow's business. The "Save the Surface" Campaign is doing just the same thing for everybody in the paint in dustry---painter, dealer, jobber, manufacturer. It is teaching people to use paint where paint has not been used before. Also it is teaching people the real economy of painting oftener. BeKming, as we do, that the "Save the Surface" advertising is a powerful influence in increasing the% volume of painting done in this country, and believing that we, like all the other manufacturers tu the paint and allied Hues, are receiving our share of the benefits of this advertising, we gladly devote this space to the promotion of this co-oper- National Lead Company New York Cincinnati Boston Cleveland Buffalo St. Louis Chicago San Francisco (John T. Lewis & Bros. Co., Philadelphia) (National Lead & Oil Co., Pittsburgh) - OOQO-NLI-OO0O168O7 1 This ad:-Grtiaient will appear ia the October 13th and December 1st issues o the PAINT, OH ANp CHEMiCAL REVIEW Tf`Save the sifc you save all - Believing, as we do, that the "Save the SurfaCfed-. vertising is a powerful influence in increasing the volume oj bo.i'uc dour tr. .1/1 co'ir`ry. s*t `fc'hving that tee, like all the other manufacturers in the paint and allied lines, are receiving our share of the benefits of this ad vertising, vie gladly devote this space to the promotion of this co-operative work. The Bam That Jack Built It was a good barn--but Jack let it get weather beaten and warped, for lack of repainting. Then came the "Save the Surface" campaign, and the barn got a new coat. Now it will be re painted oftener. Its owner knows that frequent painting is real economy. All over the country, people are painting houses, barns, farm machinery and implements, garages, and outbuildings which would have gone paintless . had it not been for the "Save the Surface" adver tising. Paints, varnishes and stains are being used on floors, woodwork and furniture by those who have got the message of "Save the Surface." People will continue to use more paint and buy more paint if all of us--manufacturers, jobbers, dealers, painters--stick together and work 'to gether in the "Save the Surface" campaign. National Lead Company New York Cincinnati Cleveland Chicago Boston San Francisco St (John T. Lewie & iros. Co., Philadelphia) (National Lead Oil Co., Pittsburgh) U; 0000-NLI-000016S08 'vcr"" This advertisement will appear in every ibsue of the PAINT, OIL AND CHEMICAL &EVIEW for August "*: ; c-ad2' `* , * .- 4 k '/< ' * <?(&' i; ' > Ifc -I . ''"A'* . ,.ft y '48l f'-- *V They All Got More Business THERE is a small town in the middle west where ail the painters and paint dealers clubbed together in a cooperative effort to increase the use of paint. The average house owner in that town formerly repainted about once in eight years. Now the aver age is nearer five years. That tnean.s the paint business in that town has been increased about sixty per cent. Each dealer and painter is getting about his share of the increase. That's just wh.at the "Save the Surface" adver tising is doing on a big scale for manufacturers and distributors of paint, varnish and allied products.. It is increasing the consumption of those products and making more business for everybody. NATIONAL LEAD COMPANY New TPosrk Cincinnati Buffalo St. Louis Chicago San Francisco (John T. Lewis & Bros. Co-. Philadelphia) (National Lead & Oil Co., Pittsburgh) Believing as we do, that the "Save the Surface" advertising is a powerful influence in increasing the volume of painting , done in this country, and be lieving that we, like ({ ether \nianafactuxers irf-the point and allied lines, are receiving our share of the benefits of this advertising, tee gladly devote this space to the promotion of this co-oparatfoe attOk. 0000-NLI-000016809 This advertisement will appear in every issue of the PA! NT. Oi L ancICHEMICAL REVIEW1 for September. r'i K Qj-*'-V''g f fl 1 i , T.1'*: -'>c & * ; '* >sy, v r^** 1 ii ---------- i < ^ wzzrm J- -PW1---v,r= I vr f i If You Owned the Western Onion-- How would you increase your business ? You'd do just what the Western Union is doing-- get people to send more telegrams* If a dozen telegraph companies had offices in your town, what would be the best way for them to do more business--take it away from each other, . or do what the Western Union is doing? You know the answer--and doesn't the same principle apply to the paint business ? It does apply--or there wouldn't be a "Save the Surface" campaign. Because it applies, this "Save die Surface" advertising is increasing the use of paint, and the sales' of paint, all over the country. The one big way to sell more paipt is to educate people to use more paint--to teach people to "Save die Surface" by painting oftener, and by painting roofs, fences,.ann machinery and other "surfaces" where paint has been used meagerly or not. at all. NATIONAL LEAD COMPANY New York Cincinnati Boston Cleveland Buffalo St. Louis Chicago San Francisco (John T, Lewi & Bros. Co, Philadelphia! (National Lead & Oil Co, Pittsburgh) Believing? as ttte da, ifci advertising is volume tieving tohaf*t pacTM_, c...l.*........ paint and allied lines, are benefits of this advertising, - > .th...e............of this - Steve tiie Surface" in increasing the . country, and be- ' manufacturers in the our share of the devote this space work. 0000-NU-000016810 t_ P I. This advertisement will appear in the July 33 st and 2gth issues of the PAINT OIL arid'CHEMICAL REVIEW y- ^ , ................ What the | Save the Surface Advertising Is Doing We reprint below a few letters that are indicative of the thousands that have been received by the Save the Surface headquarters, proving that the Save the Surface advertising is having a powerful influence on paint sales. These letters are open to inspection at any time. "I wish to advise that upon your recommendation I have covered entire floors in my house with one coat of var nish. Very 'truly yours," "You may be interested to know that your campaign has even caused me to invest in paint for my automobile. Yours truly," "I first sent for your litera ture through curiosity, being struck by the ingenious form of your advertising. I must admit that a perusal. of. your booklet -has led me to" a fuller realization of the value, of paint and has led me to speed up where de lay would inevitably have cost more than the money value of the paint and labor. I believe your work of en couraging preservation is especially useful to the coun try in these days when re placement is so expensive. Truly 3'ours," "Since I read your book you sent to me it has given me a new point of view as re gards Surface Protection. Save' the Surface Campaign has been of great value to me. 1 Yours truly," "Since receiving your book let I most undoubtedly be lieve in your slogan, "Save f^e Surface and you save all. I am using paints, varnishes and stams most liberally amt believe as jrou do that the save far more than they cost. Wishing you success in your efforts to influence the pub lic along these lines. I am Very truly yours." "Please send information on your helps for painters in housepainting, as there are so many people who think a house needs to be pointed once in a lifetime. In these cases a slogan may wake them'up. Hoping to hear from you at your earliest convenience Truly yours." Believing, as vie do. that the "Save the Surface" aJcrtisiag is a powerful influence in increasing the volume, of painting done in this country, and bclirviwt that vsc. like all other manufacturers in the paint air'd allied Hues, arc receiving our share of the benefits of Ihte advertising, we glodlt derate this sbaee to the promotion o{ this co-operative work. National Lead....Company Now York Boston Buffalo Chicago Cincinnati. Cleveland 0000-NLI-000016811 This advertisement will appear in every issue of-the PAINT, OIL AND DRUG REVIEW for the jnonth of June, A Dealer Gets a Mew Idea And a Sales Manager An Order Save the Surface Headquarters has given us per mission to publish the following sales manager's letter to his salesmen'. To All Salesmen: Not long ago the writer called op a general merchant in Ohio with a view to selling him our line. My introduction was met with th^t well known phrase "I do not intend to buy paint this year". It was stated very em phatically. Here was a paint dealer--the only one in town of possibly 200 inhabitants--ten miles from a railroad--his stock in such a condition to- warrant the plac ing of an order--yet be was un willing to even talk about paint. I showed him the advertising features now being used by the "Save the Surface" campaignsold him that idea--and took away an order amounting to 30% more in volume than he had ever bought before, without once mentioning the fact that I wanted to sell paint. In other words, I simply cashed in on the gopd work of that campaign. My idea was to use this cam paign as an incentive to create a selling force among the dealers and painters in that territory. I would like to see each of our salesmen consider himself a Sales Manager for this `'Save the ` Surface" campaign. His salesmen are the painters mas ter painters and dealers in his territory. Teach them to sell. The master painter is not al ways a good salesman, and he is sometimes unskilled in adver tising. He should be taught to be a good salesman of his own business--a salesman of painting jobs. Now, if you can inspire these painters to be salesmen of painting jobs, to get people to realize that they ought to paint more for their own good, and actually be right on his job to take the contract you -will fur ther this whole idea of getting ultimate consumers to realize that their own interests lie in the use of more paint. Even though our line of goods are not directly mentioned, they will naturally lean toward our prod uct. Why? Because you have shown by your teaching that your interest in them is deeper than the mere getting of an order. (Signed by the Sales Manager) National Lead Company New York Boston Buffalo - Chicago Cincinnati Cleveland . (John T. Lewis & Bros. Co., Phila.) St. Louis San Francisco (National Lead & Oil Co., Pitts.) Believing, os W do, that the "Save the Surface" advertising is a powerful influence in', increasing the volume of painting done in this country and believing that toe, like all the other Manufacturers in the paint and allied lines, are receiving our share of the ben efits of this advcrtisisif, roe gladly devote this spaceto the promotion of this'Co-operative work. QOOG-NLI-GGOG16812 This advertisement will appear tu every issue of the PAINT, OIL AND DRUG j * of May "Business Conditions" and the Paint Market "When times are good, all business is good. When times are bad, some business is very bad and some is only slightly bad. There must be a reason why some businesses are affected more than others. We suspect that it is because the products of some industries are looked upon by the- public as essential under all conditions. . Is the paint and varnish industry looked upon by the people as essential to the maintenance of life, health and property? Will.this industry con tinue to grow irrespective of changing conditions? The Save the Surface Campaign is a great force working toward this end. Tielievitto. as fee da. that the "'Save the Surface" advertising is o powerful influence in increasing the_ volume a{ {minting do<- iu this crmntrv and believing that we, like all the other -nianufntltiTCTs in. the point and allied lines, are receiving ear sham of the benefits of this advertising, ivc nlndiy devote this state to the promotion of this co operative leorlr. National Lead Company New York Boston . Buffalo Chicago Cincinnati Cleveland St. Louis San Francisco (John T. Lewis & Bros. Co., Phsla.) (National Lead & Oil Co., Pitts.) 0000-NLI-000016813 ---------------------------- ~--- ^' '"/"Saye the s Believing, as toe do, that, the <rSave the Surface" adver tising is a powerful influence in increasing the volume of painting done in this country, and believng that we, like all the other manufacturers in the paint and allied lines, are receiving -our share of the benefits of this advertising, we gladly devote this space to the promotion of this co-operative work. A Wise Old Farmer Was He A farmer near Worcester, Mass., sold his implements the other day ifor 33j4 per cent more than he paid fon them about ten years ago. He was so enthusiastic that when he came to town he went to the store of a friend-- a paint dealer--to tell him all about it. The Save the Surface Campaign Headquarters has shown us the letter which the dealer wrote telling the remarkable story of the transaction. Save the Surface Campaign, Philadelphia, Pa. Gentlemen: I have just gotten a tale from a farmer who lives near here who is selling out his farm and he came in - my store today and thanked me for selling him some paint several years ago. I had forgotten it, but he Says I got him to paint all his implements, tools and machines. He got rid of them at one-third more than they cost. He says he thinks the paint made all the difference. Not such a bad ad for the. Save. the .Surface! Your Friend. There are $1,250,000,000 worth of farm machinery and implements in use in the United States today. This is just one of the many dormant markets for paint and varnish that is being developed by the Save the Surface Campaign. National Lead Company New York Boston Buffalo Chicago Cincinnati Cleveland St. Louis San Francisco {John T. Lewis & Bros. Co., Phila.} (National Lead & Oil Co., Pitts.) 0000-NLI-000016814 This advertisement will appear in the April 6th issue of the PAINT, OIL & CHEMICAL REVIEW Seed That Grows .Dollar Bills Every "Save the Surface" advertisement plants seed that grows jingling coin and dollar hills. f In whose garden? In yours--whether you're a paint manufacturer, jobber, retail dealer or painter. But that's not the best part of it. You do a bigger business because people use more paint--you profit by the campaign--and so do the people who use more paint, for when they "Save the Surface" they save money! It's a fine, sane, sound idea--this "Save the Surface" Campaign. Everybody benefits by it. What it's going to mean to you in the way of increased business depends largely on your individual follow-up work in your own locality. Believing, as we do, that the "Save the Sur face" advertising is a powerful influence in in creasing the volume of' painting done in this country, and believing that wc, like all the other manufacturers in the paint and allied lines, are receiving our share of the benefits of this advertising, -we gladly devote this space io the promotion of this co-operative work. National Lead Company New York Cincinnati Boston Cleveland Buffalo St. Louis Chicago San Francisco (John T, Lewis & Bros. Co., Philadelphia) (National Lead & Oil Co., Pittsburgh) O0QO-NLI-OOOO16815 I'n'iniiiiiimiuiiirw'iniiiPiiiiiir-r' This advertisepient will appear in the February 23d issue of the PAINT, OIL & dHEMICAL REVIEW Oh, You Bigger Melon! Every day, more people are realizing that painting the house, the barn, a wagon, a chair, a floor, a fence--is real economy. And each time a paint manufacturer, wholesaler or. dealer succeeds in making a few more people realize the value of this "Save the Surface"/ idea--the paint business grows bigger. The size of your slice depends on how earnestly you get behind the "Save the Sur face" campaign in your locality. Believing, as we do, that the "Save the Surface" adver tising is a powerful influence in increasing the volume of painting done in this country ', and believing that we like all the other manufacturers in the paint and allied lines, arc receiving our share of the benefits of this advertising, we gladly devote this space to the promotion of this cooperative work. NATIONAL LEAD COMPANY New York Cincinnati Boston Cleveland JOHN T. LEWIS & BROS. CO., Philadelphia Buffalo St. Loots Chicago Saa Francisco NATIONAL LEAD & OIL CO., Pittsburgh | "Save tike mrfaceluxj^ | you save 0000-NLI-000016816 This advertisement will appear in the January &6tb issue of fche PAINT, OIL AND CHEMICAL REVIEW k *ts ilk. "tK Wm i >- iC mmM C^ .1-* liliSilpi b b mBB*v Who is Robbing Your Till? Your competitor? No, not he! He may be after some of your business., just as you may hanker for some of his. But you probablywon't takeverymuch from one another. What you both need to do is to get after Old Man "I don't need to faint"--he's just a loose idea that's abroad in ever3r community, but he's the till-robber whose ghostly fingers steal awa\ profits from everybody in the paint bi Because so many thousands of property own ers do not realize that paint is insurance against deterioration and decay, the "Save the Surface" campaign was conceived and put to work. This campaign is bringing increased business to everyone in the paint industry. Your par ticipation in this increase depends largely, of course, on the vigor of your co-operation. Do your share and you'll get your share. Believing, as we do, that the "Save the face" advertising is a powerful influence it creasing the volume of pointing done in country, and believing that we, like all the i manufacturers in the paint and allied lines,___ receiving our share of the benefits of this adver tising, we gladly devote this space to the promo tion of this co-operative work. Wm, v .. 1 r' v# i _ 4.; V" ' v' V ' -o , iff ; "A. ).vV s.-'A .. h-rV&fr'i rjM V. i - National Lead Company New York Cincinnati Boston Cleveland Bnuffalo St. Louis Chicago Sas Francisco (John T. Lewis & Bros. Co., Philadelphia) (National Lead & Oil Co., Pittsburgh) ' ____ OOOO-NLI-OOOOI6817 This ad-pe appear in the January 5th issue of the PAINT, QIL& CHEMICAL REVIEW. Next Thing He Did Was to Send for a Painter Thompson wasn't stingy. He had a good automobile; his family wore good clothes; two boys were in college. His house, barn and fences were badly in need of paint--but that was only because Thompson, like most of his neighbors, didn't believe in painting oftener than once in six or eight years. Then one day Thompson read a "Save the Surface" advertisement--and the next thing he did was to send for a painter. He had suddenly realized that it is true economy to paint, because paint does save the surface. The "Save the Surface" campaign is doing just that kind of work all over the country. Thousands of letters received at "Save the Surface" headquarters prove this. National Lead Company (John T. .Lewis & Bros. Co., Philadelphia) .(National Load & 03 Co., Pittsburgh) Believing, auss wtoce d< o, that the "Save, the Surface" . ad..v..e...r.t.i.s..i.n..g....i.s a powwerful influence in increasing the volume of painting dione in. this country, and believing that we, like all the other manufacturers in the Paint -m_ -....... lines, are receiving our share of the ben. of tins advertising,. we gladly devote this space the promotion of this -cooperative .work. 0000-NLI-000016818 'i This advertisement appeared fa the March 15 issue of Anns and the Man When You Buy N. R. A. Cartridges Look for the Make as Well as the Name During the war, we developed a Long Rifle Lesmok cartridge of unprecedented accuracy at ranges of from 50 to 250 yards. This cartridge seemed particularly well adapted to the needs of expert riflemen. These are the men who form the backbone of the National Rifle Association. So we named this cartridge the U. S. 22 N.R.A. It seemed an especially suitable name. Apparently other people agreed with us in that; for after spending some eighteen months of time and some thousands of dollars popularizing the name and telling the riflemen about the cartridge we notice that others have appropriated the same designation-- "N.R.A."--for a cartridge of the long rifle style. The U. S. ,22 N.R.A. is the original 22 Long' Rifle cartridge developed for long) range work. We are convinced it has not been equalled. We do not think it is likely to be equalled. If it can be improved upon, you may be sure we will do the improving. Under the circumstances, we feel that we owe it to our friends--to those thousands who have come to associate the name "N.R.A." with a certain highly developed cartridge of our make--to warn them of the possibility of confusion and the need for making sure that the U. S. name and trademark appears on the box when they ask for N.R.A. cartridges. UNITED STATES CARTRIDGE COMPANY 111 BROADWAY NEW YORK, N. Y. 0000-NLI-000016819 1 i Front Row, Left to Right--Orris E. Gerrish, Dr. John L. Bastey, Cap! Malcolm F. Partridge, Walter S. Gibbons, Charles H. Kelly. Back Row, E. M. Brace, William E. Tennell, H. A. Hallett, Harry Bennett, F. Herman' Souther The Boston Rifle & Revolver Club AND ITS TEAM'S OPINION OF `Un it e d St a t e s Ca r t r id g e Co mp a n y , 111 Broadway, Nv Y. Ge n t l e me n : . After trying all the brands of .22 long rifle cartridges now on the market we have come to the conclusion that our old favorite "U. S." still leads the field. We have therefore ordered a case of N. R. A. uncrimped from your Boston office for the use of our rifle team. We were afraid that the post-war ammunition would not come up to pre-war standards but find that your cartridges stall "hit where we aim." I am enclosing some ten shot targets. These are of the ordinary run and therefore do not show any record breaking groups but show that every shot is a ten. Very truly-yours, BOSTON RIFLE & REVOLVER CLUB, (Signed) Ma l c o l m F. Pa r t r id g e , Captain, Rifle Team 0000-NLI-000016820 J Tills advertisement appeared in i 5 and the Man August 1,1920 And Now at Glasgow, Sommm1 OUR REPRESENTATIVE, in Great Britain reports that the great success of U. S. Ammunition at the Ham and Petersham competition has been followed by an equally spectacular success at the Glasgow, Scotland, meeting of the miniature rifle clubs. . Following is a list of the events won by users of U. S. Ammunition. In the majority of cases the cartridge used was the U. S. .22 N. R. A. Long Rifle Lesmok Cartridge. This is becoming generally known as the all-range cartridge for it functions with the same unequalled accuracy at ranges of 25, 50, 100 or 200 yards. International Match--Scotland vs. England. Won toy: Used: Score: ' G. Crockart, Arbroath. U. S. at 50 and 100 yards. Top (both teams). Grand Aggregate Gold Medal and Trophy. Won toy: Used: Score: D. MacDonald, Renfield R. C. U. S. Ammunition throughout the , whole of his 10 targets at 25, 50 and 100 yards. 966 ex possible 1,000, which in cluded two rapid targets. Bell Challenge Trophy (25, 50 and 100 yards). Used: U. S. Ammunition at100 yards. 2nd, 3rd, 5th and 6th places U. S. at 50 and 100 yards. S.M.R.C. Life Membership(30 shots at 25 yards) 2nd Won by: D. MacDonald, Renfield R. C. Used: U. S. Ammunition. Score: 296 ex 300. S.M.R.C. Challenge Cup (25, 50 and 100 yards). 2nd, 3rd, 5th, 6th and yth men used U. S.' either all through or at 50 and 100 yards. Longstaff Challenge Cup--The Championship. (25, 50, 100 yards and 50 yards rapid). 2nd Won by: D. Mac Donald, Renfield R. C. Used: U. S. Ammunition throughout. Score: 385 ex 400. 3rd and 5th winners used U. S. at 50 and 100 yards. B.S.A. Competition (25 and 50 yards). Won by: Used: Score: D. MacDonald, Renfield R. C. U. S. Ammunition. 197 ex 200. Tied 2nd, 3rd, 4th, 5th, 6th, 7th and 8th. All men used U. S. at 50 yards. Explosives Trades Competition Ltd. (50 and 100 yards.) 1st man used U. S. at 100 yards. 2nd man used U. S. at both ranges. S.M.R.C. 25 yards (Re-Entry Competition). Tied 1st with a possible of 100. $ S.M.R.C. 50 yards (Re-Entry Competition). 1st and 2nd places both-possibles of 100. UNITED STATES CARTRIDGE COMPANY 111 BROADWAY NEW YORK ! 0000-NLI-000016821 The All-Range .22 Cartridge t I 200 YARDS Due to the limitation of space, these targets are reproduced half-size. .22 N. R. A. Long Rifle Lesrnok Cartridges "Has produced results I had begun to despair of ever obtaining"--W. R. Stokes, Ordnance Rifle Team, Washington, D. C. Writing of the exceptional results obtained with the U. S. .22 N. R. A. Cartridge, Mr. Stokes says: a ` `Since the Caldwell Small-Bore Shoot of last year, I have been endeavoring to secure a combina tion of rifle and ammunition that will actually and consistently shoot 1 in., 2 in. and 7 in. gioups at 50, 100 and 200 yards, lespectively. Using a Peteison barrel in a Ballard action I have been able to get occasional "possibles" at 50 yards, but have been uniformly unsuccessful in getting satisfactory results at 100 and 200 yards, although twenty lots of ammunition, representing five makes, were ti ied. What I want to let you know is that the new run of U. S. N. R. A., crimped, has produced the results which I had begun to despair of ever obtaining." "The targets which J am forwarding under separate cover tell the story. These targets were made with the new U. S. .22 N. R. A. Cartridge, firing done strictly according to N. R. A. match rules, steel sights used." UNITED STATES CARTRIDGE COMPANY 2201 TRINITY BUILDING NEW YORK This advertisement appeared in Anns and the Han August 15, 1920 0000-NLI-000016822 mmmm.' U. S. Ammunition at the U. S. Ammunition--the choice of experts--won more -prizes in the service rifle, small-bore and pistol competitions at Camp Perry, Ohio, than all other makes com bined, living up to its slogan HITS WHERE YOU AIM Users of the U. S. 180-grain Palma and U. S. .22 calibre N. R. A. cartridges are to be found on every prize list for "the shots that hit are the shots that count." .22 Caliber N. R. A. Cartridges were the premier smali-borcammunhion at Camp Perry where the Small-Bore National Matches have just been concluded. From first to last, they were the favored of discriminating shots. In the winning of the International Small-Bore Match for the Dewar Trophy, the two high men used U. S. N. R.. A. cartridges. All other makes of commercial am munition were used by only 8 of the 20 shooting members. U. S. .22 N. R. A. Ammunition took 6 of the 9 prizes in the Small-bore Grand Aggregate; Five of the 10 prizes in the Off-Hand Sweepstakes at SO yards; The first 4 prizes and 5 of the first 9 prizes in the Small-Bore Long Range Re-entry Match; Half of the prizes in the Small-Bore Marine Corps Match; Half of the prizes in the Small-Bore Wimbledon Match; A large percentage of the prizes in the Small-Bore National Individual Match; Half of the top places in the 100-yard Sweepstakes. IT. with si give an: Tfa of everj ' In were wi places, other ci In 100, sei were wi Ea up any capacity Hu fidently for the It-v found tl In Marine perform . Palma. In the scoi In additioj 180-gra In finished number governi In used U THE UNITED STATES CAR' 111 BROADWAY 0000-NLI-00001S823 This advertisement appeared in-'Arms and the Man September 1, 1 jf _ \: i'l the National Matches IT, S. .22 N. R. A. Cartridges are especially adapted to the making of top scores with super-accurate target pistols, and the hand-gun competitions at Camp Perry give ajmple proof of their reliability. Their superiority over all other makes was undeniably demonstrated in the results of every competition where target pistols were permitted. In the Individual Slow Fire Re-Entry Match, out of ten medal winners, 8 places were won with U. S. .22 N. R. A. cartridges. All other commercial makes won two. places. In the money prizes in this event, 23 of 30 prize winners, iused U. S. AH other commercial makes won 7 places. In the Individual Slow Fire Single Entry Match, the first prize with a score of 100, second, third and fourth places, and nearly all of the remainder of the 30 prizes were won with U. S. .22 N. R. A. cartridges. 180-GRAIN PALMA Early this year, the United States Cartridge Company decided against making up any special match ammuniton because its factory'was already running to capacity with commercial business. Hundreds of riflemen who know the precision and accuracy which may be con fidently expected from the famous 180-grain Palma, insisted that a supply be available for the National Matches. It was impossible to meet the full demand, but those whom we were able to supply, found that their faith in U. S. 180-grain Palma was justified. In the Grand Aggregate Match--total of the scores in the Wimbledon, Leech, Marine Corps, Members' and President's Matches, the supreme test of consistent performance--the winner, and 5 of the first 8 prizes winners used U. S. 180-grain i Palma. In the Members Match, the winning score Qf 50 with 9 additional bull's-eyes,`and the scores in 5 of the 6 first places were made with U. S. 180-grain Palma. In the Leech Cup Match, the winning score of a possible-at each range and 11 additional bull's-eyes, as well as the scores in 3 of the first places, were made with U. S. 180-grain Palma. In the President's Match, 9 of the first 12 prizes winners, and 46 of those who finished in "The President's Hundred" used U. S. 180-grain Palma. The greater number of the remaining places in this select coterie of marksmen were won with government ammunition. In the Marine Corps Cup Match, the winner, and 6 of the first 8 prize winners used U. S. 180-grain Palma. COMPANY NEW YORK CITY CHAMPIONS OF THE WORLD The American Olympic Small Bore Rifle Team won first prize at the Olympic games recently held in Belgium. The shooting was done at 50 meters, offhand, at 20 targets of 10 shots each. The American score was 1899 x 2000, a remarkable achievement, and was ob tained with .22 N. R. A. Long Rifle Lesmok Cartridges First, second and third individual prizes were also won with this unequalled .22. The Olympic matches in England in 1908 and in Stockholm in 1912 -were also won by American teams, using U. S. ammunition. There is no mystery about the reason for the choice of U. S.9ammunition in these important international contests. An article in July 15 issue of Arms and the Man, in describing the equipment of the American Small-Bore Rifle Team makes the following statement: "They picked U. S. ammunition for the cold-blooded reason that they found it to shoot straighter than anything else on the market." UNITED STATES CARTRIDGE COMPANY 2201 TRINITY BUILDING NEW YORK This advertisement appeared in Arms and the Man September IS, 1920 0000-NLI-000016825 The Winning Olympic Targets WSS5XF W UBV ^Bp^^ JBk' JHk ^@r ^r Due to limitations of space, these targets are reproduced just one-half actual size. T | ERE are the targets that won the Individual Small-Bore Championship at the Olympic t * Games--The Championship of the World. They were shot by Mr. Lawrence Nuesslein, of Washington, D. C. His score was 391 x 400. The match was shot at 50 meters, off-hand, iron sights. Five shots on each of eight targets. Other members of the American Team won second and third places in the Small-Bore Individual Match. The American scores in the match were: f Nuesslein............ .................... Rothrock.........._ ............................. Fenton.......................................... Lee................................... Shriver........................................... 391 386 385 370 367 ...................... . Mr. Nuesslein and all other members of the American Small-Bore Team in both this Individual Match and in the Team Match, which they also won, used j iY.22 N. R. A. L a Long Rifle Lesmok Cartridges This advertisement appeared in Arms and the Man October 1, 1920 tS, 0000-NLI-000016826 L. M. Fe!ts 100 X 100 Shot with US .22 N. R. A. A. K. Madseo 100 X lOO Shot with US .22 K. R. A. HERE are two of the seven 100-yard possibles shot at the National Small-Bore Matches this year. A 100-yard possible with a .22 is a rare thing. There were more of them at Camp Perry this year than there have been in all the history of the many open English meetings. t What are the reasons ? There must be two reasons; (1) better markmanship; and (2) better ammunition. ^ .22 N. R. A. cartridges are as accurate at 25 yards or at 250 yards as at 100 yards. Use the all-purpose, all-range .22 rim-fire. Insist pn % .22 N. R, A. Long Rifle Lesmok Cartridges 'this advertisement appeared 5n Arms end the Man November 1, 1920 0000-NLI-000016827 i I t6 This advertisement appeared in Arms and the Man November 15,1920 wsewsa#st 0000-NLI-000016828 i  ii'1 ~! .\ 10 Shots, 100 Yards U.S.C.Co. H.R.A. Long Rifle Ammunition B.S.A. Uo IS Hatch Rifle Shot by L.J.Coraa Brooklyn Rifle Club Teaafly Oot 3 1920 Is This a Better 100-Yard Group? This is submitted to us as a rival of Townsend Whelen's (jjfroup which we reproduced on the cover of November fifteenth "Arms ,, and The Man." This group, like the other, was shot with .22 N. R. A. Long Rifle Lesmak Cartridges At 75 feet these same shots would have made a group like this .22 N. R. A/s are the cartridges to use on the indoor range this winter. They excel at 25 yards as at 100 yards. UNITED STATES CARTRIDGE COMPANY 2201 TRINITY BUILDING NEW YORK A i This advertisement appeared in Arms and tie Man December IS, 1920 ft OOO0-NLI-O0OO16829 4 i. If you are ever dissatisfied with any U. S. Ammunition' just return the unused cartridges and get back the price of the whole box. We will refund in full to the dealer. This unlimited money-back guarantee is based upon our certain knowledge that U.S. Ammunition is accurate and uniform. UNITED STATES CARTRIDGE COMPANY 111 Broadway, New York General Selling Agents: National Lead Company, Boston, Buffalo, Cleveland, Chicago, St. Louis, Cincinnati; United Lead Company, New York, Philadelphia; National Lead and CHI Company, Pittsburgh; James Robertson Lead Co., Baltimore; American Smelters Securities Cc4 San Francisco; Hingston-Smith Arms Co., Winnipeg; John Hallam, Ltd., Toronto. ^ I This two facing page advertisement appears in the March issue of Field ai and the April issue-of Outers Book--Recreation. 0000-NLI-000016830 1.. Smokeless as* 'J Slack Potadct, Waterproof r W; ':}P: 1 m Money-Back Shot-Shells Any time you've a fault to find, just take back the unused part of the box. Your dealer will refund for the whole box. He knows we'll refund in full to him. * Smokeless and Black Powders We make this unlimited money-back guarantee because we know that The Black Shells will please you. UNITED STATES CARTRIDGE COMPANY 111 Broadway3 New York General Selling Agents: National Lead Company, Boston, Buffalo, Cleveland, Chicago, St. Louis, Cincinnati; United Lead Company, New -York, Philadelphia; National Lead and Oil Company, Pittsburgh; James Robertson Lead Co., Baltimore; American Smelters Securities Co., San Francisco; riingston-Smith Arms Co., Winnipeg; John Hallamj Ltd., Toronto. i-vil 1 1 Mb - : 1 f. M s sp 8 ; advertisement appears in the March issue of Field and Stream 1 the April issue of Outers Book--Recreation. 0000-NU-000016S31 'mmmi iBi k- Money-Back Shot-Shells Any time you've a fault to find, just take back the unused part of the box. Your dealer will refund for thewhole box. He knows we'll refund in full to him. BLACK SHELLS Smokeless and Black Powders We make this unlimited money-back guarantee because we know that The Black Shells will please you. UNITED STATES CARTRIDGE COMPANY 111 Broadway^New York General Selling Agents: National Lead Company, Boston, Buffalo, Cleveland, Chicago, St. Louis, Cincinnati, San Francisco; United Lead Company, New York, Philadelphia; National Lead and Oil Company, Pittsburgh; James Robertson Lead Co., Baltimore; Hings'ton-Smith Arms Co., Wiot" John Hailam, I ' This color page advertisement appears in the following publications: National Sportsman--October. Field and Stream--September Outers-Recreatioh-- September Outdoor Life--September . OOO0-NLI-OOOO16832 k-e.W. For the Man Who Shoots .22 Cartridges Here is an exceptional .22-calibre Long Rifle cartridge. It will outshoot anything of its size at 25 yards or at 250 yards. In a recent official test, it developed an extreme range of 1400 yards. The best small-bore marksmen in the country are using this cartridge. TheAmer ican Olympic Small-Bore Rifle Team took a supply to Antwerp. In England and in Sweden, the winners of the biggest shoot ing competitions,are depending on it. Try this cartridge. If your dealer hasn't it instock, hecan get it. Ifforany reason, you don't like it, your money will be re funded. Made with solid bullet for target use and hollow-point bullet for hunting. UNITED STATES CARTRIDGE COMPANY 111 Broadway, New York General Selling Agents; National Lead Company, Boston, Buffalo, Cleveland, Chicago, St. Louis, Cincinnati, San Francisco; United Lead Company, NewYork, Philadelphia; National I,ead and Oil f!ommnv. . James Robertson Lead Co., Baltimore; Hingston-Smith Arms Co., Winnipeg; John Ifallam. Ltd., Toronto! Thvs advertisement appears in i National Sportsman--Sept. Hunter, Trader ami Trapper--Sept. Forest ami Stream--Oct. , following publications: Field and Stream--Nov. Outers, Recreation.--Oct. Outdoor Life--Feb. - OOOO-NLi-0OOO16S33 I* ) ______ _ if . f:'Wi mnsm This color advertisement appears in the following'publications: Outdoor Life -- October Forest & Stream--December Guters-Recreadon--November Field & Stream--December ' National Sportsman---November - -: 0000-NLI-0000168^-? m ? This advertisement with minor changes will appear in the following publications. Outdoor Life--November. National Sportsman--December. Onters-Recreation--December. Forest and Stream--January. 0000-NLI-000016835 Guarantee If you dont like NRA Cartridges pour dealer tin'llrefund pour meg IDc hereby the jpre of thef v i a; l * *i1 : S ill . : Money-Back Cartridges ..You will never need to usethe moneyback guarantee that goes with U. S. .22 N. R. A. Long Rifle Lesmok Cartridges as with ali other U. S. Ammunition. But the giving of this guarantee--the broadest ever made on ammunition-- assures every sportsman that we stand back of every box of cartridges we sell. For speed, accuracy and punch, the .22 N. R. A. is a revelation to users of rim fire cartridges. Tor alt make/ of Bream/ Our unlimited money-back guarantee is based upon our certain' knowledge that U. S.- Ammu nition is accurate and uniform. Always remind your customers that U. S. Cartridges fit every standard make of fire arm. UNITED STATES CARTRIDGE COMPANY, 111 Broadway, New York General Selling Agents: National Lead Company, Boston, Buffalo, Cleveland,' Chicago, St Louis, Cincinnati, San Francisco; United Lead Company, New York, Philadelphia; National Lead and Oil Company, Pittsburgh; James Robertson Lead Company, Baltimore; Hingston-Smith Arms Co., Winnipeg; John Hallam, Ltd., Toronto. Reprinted from the November 1920 Issue of The Sporting Goods Dealer. 0000-NLI-000016836 i George Lattes Company Advertising Fourth Avenue Bulling ^` wdiAve-md Twenty SemSui New York. 2010 Page Snorting Goods Dealer--Sept. -#r This Book Will Help You The Black Shells are advertised in the leading Sportsmen's publi cations.' Shooters in your town want The Black; Shells, because they can get their money back if they don't like them. The cuts shown in the book will draw attention to your adver tisements in. your local newspaper, and1 shooters in your vicinity will know you can supply them with The Black Shells. BLACK SHELLS Smokeless and Black Powders The book shows illustrations for newspaper, circular, program, and catalog advertising. Write to our nearest general selling agent for this book. It is free. UNITED STATES CARTRIDGE COMPANY, 111 Broadway, New York General Selling Agents: National Lead Company, Boston, Buffalo, Cleveland, Chicago. St. Louis, Cincinnati, San Francisco; United Lead Company, New York, Philadelphia; National Lead and Oil Company, Pittsburgh; James Kobertson Lead Co,, Baltimore; Hingston-Smith Arm'S Co., Winnipeg; John Hallam, Ltd.-, Toronto. i.......... 0000-NLI-000016S37 Our Money-Back Guarantee Our unlimited money-back take back the unused part of the guarantee on The Black Shells box and return all his money. and U. S. Ammunition will We will refund it in full to you. gain and keep your customers' Always remember to tell your confidence, and will bring you pleasure, pride and profits. It customers they can get thenpet load in The Black Shells, \ gives you an unanswerable sell either in smokeless or black ing point. powders. If any customer ever fails to Always remind them that U. S. be completely satisfied with Cartridges fit every standard either cartridges or shells, just make of firearm. UNITED STATES CARTRIDGE COMPANY, 111 Broadway, New York General Selling Agents: Notional Lead Company, Boston, Buffalo, Cleveland, Chicago, St. Loins, Cincin nati; United Lead Company, New York, Philadelphia; National Lead and Oil Company, Pittsburgh; James Robertson Lead Co., Baltimore; American Smelters Securities Co., San Francisco; Kingston-South Arms Co., Winnipeg; John HaHam, Ltd., Toronto. This advertisement appears in the April issue of Sporting Goods Dealer, 0000-NLI-i L I George Batten Company eAdvertising Fourth Avenue Building jZur&'dx.snd'lZeity&wtl& New York,. 2002 Page Sporting Goods Dealer--Mss' ^ 119 I This Happens! What Do You Do When it Happens in Your Store? A man comes into you/ store for The Black Shells loaded with No. 6 shot. You're out of No. 6, but you have No. 5. Before he feels disappointed, you show him how little the difference in the two sizes is. (Look at the above illustration and see this . for yourself.) Then he's perfectly satisfied with what you have. He leaves your store with a box of shells instead of a grouch against you for not having just what he wants. This is only one of many ways in which our Countersign deLuxe makes business for you. On your counter, this very handsome 11x9 inchsignwithits red and blade lettering against a gold-leaf background in a mahog anyframecatchesyourcustomer's attention. Then the detail thoroughly interests him. Those circles show the various powders and shot sizes in common use. When you once see this valuable counter sign you'll get a new idea of quality in dealer helps. We have a limited supply of these signs and will send them on request to dealers who sell The Black Shells. UNITED STATES CARTRIDGE COMPANY, 111 Broadway, New York ; United Lead Company, New York, Philadelphia; National Lead, and Oil Robertson Lead Co,, Baltimore; American Smelters Securities Co., San Francisc Winnipeg; John Hallam, Ltd., Toronto. >, St. Louis, Cincin- Pittsburgh; James " nith. Arms Co., This advertisement appears in the May issue of Sporting Goods Dealer. GO00-NLI-O00016839 J George Batten Umpany ^Advertising Fourth Avenue Building jjaarthAmnd TwentySewdhSl New York. 2003 If)ajj*e Sporting Goods Dealer--March Something Worth Getting This 2 2-karat -gold-leaf sign `1 dresses up "a show-window as truly as a flower in your buttonhole. It is so costly that we send a man to cement it in place on well-located stores with real show windows. The above reproduction only sug gests its beauty. The Sign de Luxe itself is in two colors--red and black. It is 16x9 inches. The background and the brass parts of the ammunition are faced with 22karat gold leaf. It's an ornament. Also, a trade-getter. That's why it pays us to send a man to put it up on good show windows. It catches the attention of shoot ers who use U. S. Ammunition and The Black Shells, and fixes in their minds where to buy when they need more. And it interests others suf ficiently to make them come into your store and ask questions. If you have a good window and a good location, you want this sign. Write early. UNITED STATES CARTRIDGE COMPANY, 111 Broadway, New York sm -i! W This advertisement appears in the March issue of Sporting Goods Dealer ' 0000-NLI-000016840 This Window Display Makes Your Customer Take to the Woods A window display that made customers . take to the woods would sadden a jeweler or a rug merchant, but you are selling The Black Shells. You want a display that will drive men to the wilds, and here it is. ' On his way to the woods, your .customer will stop at the store, undoubtedly. In fact, the chances are hell come right in, get his shells, and pack his kit later. We defy any one who loves dogs, any man who has ever known the wild iife or has seen a fine setter flush, the. birds, to pass without a thrill the window display which we illustrate here. This one of our window displays is well on a par with all Th6 Black Shell dealer helps we have issued in the past, and whose very high character you have recognized. If you have a big window, write our nearest general selling agent for one of them. If your window is small, write for an equally good but smaller display. UNITED STATES CARTRIDGE COMPANY, 111 Broadway, New General Selling Agents; National Lead Company, Boston, Buffalo, Cleveland, Chicago, St. "Louis, Cjncinns United Lead Company, New York, Philadelphia; National Lead and OilCompany, Pittsburgh; James Roberts Lead Co., Baltimore; American Smelters Securities Co., San Francisco; Hingston-Smith Arms Co., Winnip John Haliam, Ltd., Toronto. i yi- 5 - : This advertisement appears in the July issue of Sporting Goods Dealer OOOQ-NLI-O0OO16841 4V  IP In the hand-gun competitions at Camp Perry, eight out of ten medal winners in the individual slow-fire re-entry match won their places with Long Rifle Lesmok Cartridges In the money prizes-in this event twenty-three of the thirty prize winners used-these cartridges. In the Individual Siow-Fire Single Entry Match, the first prize, (a'possible,) second, third and fourth places, and nearly all of the remainder of the thirty prizes were won with U. S. 2.2 N; R. A. This result,speaks for itself. U. S. .22 N. R. A. Cartridges are becoming known as the All-Range Rim-Fires. They are accurate at all ranges from 25 yard? to 250 yards. UNITED STATES CARTRIDGE CO., Ill BROADWAY, NEW YORK, N. Y. Thin Advertisement appears la the October issue of the United States Revolver Association Bulletin. *'s6 OOQO-NLI-O0OO16842 t --And Equally Good in a Pistol ' This Target was recently made at the Haverhill Club by Mr. Daniel G. Fox,.of Hav erhill, Mass., in a regularly staged rifle match. Mr. Fox used 22 N. R. A, Long Rifle Lesmok Cartridges and writes us rcarding it; " Toocan rest assured that I shall continue to use this very fine cartridge, as I consider it without exception to be the most accurate atsi) ranges. At firstwethought thatit was only its best at the 200 yards and over, but I am convinced afternumerous tests, that it is equally good at 25 yards; and superior to any that 1 have previously used," UNITED STATES CARTRIDGE CO., 2201 TRINITY BUILDING. NEW YORK, N. Y This Advertisement appears in the December issue of the United States Revolver Association Bulletin. 0000-NLI-000016843