Document Qg4802B8nVYwN2X46O1JaKMKL
PPG Industries, Inc.
76 Euclid Avenue Haddonfield, New Jersey 08033 USA Telephone: (609) 428-7800 Fax: (609) 427-0849
January 26, 1994
Mr. Art Qellner Vice (President - (Polymers Certainteed Corp. (Pete Mannena (Rpad (P.O. $0x253 SuCpfiur, LA 70663
'Dear Art:
We are pleased that you anil 6e the guest of PPQ Industries, at the 68th Annual Drug, Chemical and Allied 'Trades Association (DCAT) dinner on Thursday, March 10, 1994.
Our hospitality Suite #10h05 zvill open at approximately S:00 pm and uHU Be availa6(e should you need to change into yourformal attire.
The dinner Begins at 7:00 pm in the (frondCBallroom zoithguest speaker Jac(i(Kg.mp.
Should you need a room at the Waldorf-Astoria hotel, please call `E&e Plom at the aBove listed numBer By !Fe6ruary 11, 1994, in orderfor reservations to Be made. A list ofguests and PPQ attendees willfollow shortly.
Sincerely,
ppq I'hpusrmjps, Ihc-
Chemicals Qroup
(Diet
(Richard J. Walton RationalAccount Executive
WV/t6
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PPG INDUSTRIES EflSO
jV '
ID :609-427-0849
JAN 31 '94 11=56 No.002 P.01 / V//'
The Drug, Chemical & Allied Trades Association, Inc.
Cordially Invites Yout Attend
The 68th DCAT
ANNUAL DINNER
& "1994 World Economic Outlook Seminar"
Thursday, March 10,1994 - The Waldorf-Astoria, New York, NY
& Thi DCAT OpeningRtception - Tuesday, March 8,1994- The WaldorfmAstotia
March 8,1994 Opening Reception - 7:00 pjn. - The Empire Room
March 10,1994 Seminar 2ffl pjo. - The Empire Room Reception - <fc00 p.m. - The Hfltoa Room Dinner - 7d00 pan. - The Grand BaUroom & other locations
DINNER SPEAKER:
JACK KEMP
Yesl Please reserveticket(s) @ $150 per person or/_____Thble(s) of 10 @ $1,500 per table far DCAT Members by February4,1994 or $160 per person and $1,600 per table alter that date. Non-Member prices are $190 per penoo fay February4,1994 and $200 per person after that date.
I have enclosed $in total payment for tbeae ticket*. Please also send me________________ additional registration forms so that 1 and my guests may be listed in the Official DCAT Seating List I wlli also need_____ places at the Seminar and___ Places at the Opening Reception (Tickets to the 1994 DCAT 68th Annual Dinner include atten dance at the .Seminar and Opening Reception)
Names'lltic:__________ _________________________________________________________
Company:
_________ __ ___________ Phone:
Address;Rue
City, State, Zip:
Member /Non-Member
An funds must be in U.S. Dollars and drawn against a US. Bank. Please return this farm toe DCAT 68ih Annual Dinner, Two Roosevelt Avenue Suite 301, Syossct, NY 11791 (You may fax this form to: 516-496-2231) For further information call: 516-496-3317 or 1.80&64&DCAT
36 CPI Purchasing/ fanuaty 1994
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'* 1
SPECIALTIES SURGE FOR
I i
PPG'S CHEMICALS GROUP
come onstream in late 1994. The second thrust in PPG's silicas
strategy is aimed at capitalizing on its leading position supplying silica for its
fast-growing use as a membrane separa tor in batteries. This was consolidated
by its acquisition a year ago ofthe former
A big push for international growth
j Katalistiks catalyst plant at Delfzijl, the ! Netherlands, to be converted to give PPG
its first European silicas plant. Besides
Di
uring the past 12 months, PPG with Dean Witter Reynolds, "with lots silicas for battery separators, in which Industries' (Pittsburgh) chemicals of room to grow geographically." In PPG competes with Degussa and Akzo,
group launched a growth strategy particular, Stober says, PPG is "quite the plant will provide silicas for the
\ that is giving its specialties portfoliowaeak in Europe."
company's coatings opera
major boost. The company has in Chemicals repre
tions.
creased the international reach of its sented 20% of PPG's
PPG has also announced
silicas, surfactants, and Transitions total 1993 sales and
it is studying production at
Optical eyewear venture, and is ex 19% of operating in
its Lake Charles, LA site of a
panding its line chemicals operation. come, with coatings
new proprietary silica to im
PPG has further developments in and resins (40% of
prove tire performance, but
the pipeline. Its capital spending this sales and 56% of oper
Bogus says more testing is
year is targeted at $100 million, similar ating income) and glass
required by the tire and auto
to last year, with additional funds avail (38% and 27%, respec
companies before invest
able for acquisitions, says Peter Heinze, tively) making up the
ment goes ahead. Apart
group v.p./chemicals. Chlor-alkali and balance.
from a second-stage expan
derivatives, still the biggest portion of
In precipitated sili
sion at Delfzijl to increase
PPG'sSl.15-billion/yearchemical busi cas, with sales a little
capacity from 15,000 m.t./
ness, are having a rough ride because over $100 million/
year to 25,000 m.t./year by
caustic soda prices have plummeted. year, PPG's moves have Still, PPG is optimistic that prices will been positioning it for HthUK Mon outside U.S.
April 1995, "we're unlikely to announce additional sili
bottom out during first-half 1994 and "a couple of key markets," says Donald cas moves in 1994," says Bogus. "We're
has its eye on some moves for that Bogus, v.p./specialty chemicals. First, pretty busy."
business too.
there is substantial silicas demand
The surfactants business, with sales
SHIFTING PORTFOLIO. The push is in line growth in the Far East, running at more of $125 million/year, is also being posi
with PPG's strategy since
than 10%/year. Major tioned for fast growth even by its own
the mid-1980s to shift
end uses are in reinforc standards, having racked up 15%-20%/
its chemicals portfolio
ing elastomers for foot year growth in recent years. In the past
from being primarily i a commodity chlor-
wear and mechanical six weeks, PPG has announced plans to goods, such as belts and build a 5,000-m.t./yearalkoxylationunit
alkali business to one
hoses, and as a tire build at Antwerp and to acquire Nalco's Free
with 50% of revenues
er. PPG is keying on Chi port, TX ethoxylation unit. At Antwerp,
derived from specialties
na and Indonesia. Its PPG will make ethoxylated polyols for
by the late 1990s. From
main competitors are De- the company's coatings operations and
17% of sales in 1986,
gussa, Rhfine-Poulenc, ethoxylates for its surfactants operations
when PPG acquired sur
and J.M. Huber.
in Europe, based on its 1990 acquisition
factants maker Maser,
To meet this demand oftheFrench surfactants maker Ets. Rob
specialties now account
growth, PPG has made ert Ouvrie. The 30-million lbs/year Free
for 35%--about $450 mil
three moves in the region port unit will supply Nalco's new oil
lion--of sales.
during the past year, field chemicals venture with Exxon and
The chemical group's total operating income logas: 'Nt'rt pretty twsi.'
building on its existing will be expanded to supply the needs of positions in Taiwan, PPG's surfactants business.
dropped from $185 million in 1992 to Thailand, and China. The company
G10IAI LEADER. PPG's push is in "soft
$138 million in 1993; sales rose 3%. raised its stake in its PPG-Nanchang detergent compounds," says Bogus,
However, specialty sales grew 23% and Chemical venture in Nanchang City, based on sodium and ammonium acyl
profits jumped 50%, says Heinze.
Jiangxi province, China, and expanded isethionates, where he claims PPG is
The second dimension to Heinze's capacity to 15,000 m.t./year. Last De the global leader in technology and
growth strategy is to boost international cember, it announced a multimillion- supply. PPG also offers a "lot of niche
business. "More than 90% of [PPG's dollar expansion at PPG Siam Silica, its services in ethoxylates and in the
chemicals business] is domestic," says precipitated silicas jointventure in Thai emerging science of propoxylates," he
51-year-old Heinze, who came to PPG land's Rayong province. In January, it says. This capability is based at Gurnee,
18 months ago, after 23 years with formalized a second Chinese venture, IL, its principal surfactants site, and
BASF, 12 of them in the U.S. "We want PPG-Liangji Chemical Industrial, origi will be installed at Freeport and, even
to have 25%-30% outside the U.S."
nally announced last summer, for a tually, Antwerp.
"There's plenty there in the five or 5,000-m.t./year precipitated silica plant
In fine chemicals, also with sales
six specialty areas to grow the busi at Lianyungang, northern Jiangsu prov over $100 million/year, "we've target
ness," concurs Harvey Stober, analyst ince, in northeast China, scheduled to ed to make a significant acquisition in
26 CHEMICALWEEK March 2,1994
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1994," says Bogus, either in the U.S. or Europe. Based on its La Porte. TX site, PPG is the biggest custom phosgenator in the U.S. The new acquisition will be in another technology, to broaden PPG's base.
Meanwhile, a multimillion-dollar in
vestment is under way to install a mul tipurpose capacity expansion. PPG con tinues to find "profitable opportunities in specific niches in pharmaceutical in termediates," Bogus says. Making inter mediates involves "a lot of liability ex posures, so there's an opportunity for a very respectable company that knows how to handle hazardous chemicals. The pharmaceutical companies are looking to the big companies [operating in fine chemicals] to support them with these kinds of services," he adds. Bogus sees a positive impact on the business from any increase in generics sales be cause of health care reform. That will favor lower-cost manufacturing, which PPG is positioned to provide.
PPG's CR-39 special polycarbonate optical resin monomers business is in cluded in its fine chemicals operations. Production is at Barberton, OH and Chiba, Japan--through PPG's AsahiPenn venture--and the main competi tor is Akzo. An expansion at Barberton in 1991 has created enough capacity to cover demand growth--running at 7%/ year--during die next three years, Bo gus says.
SOCQR STIMULUS. PPG's Transitions Op
tical (Pinellas Park, FL) eyewear venture with France's Essilor has grown out of PPG's optical resins know-how. Starting out in 1991, the venture's sales have rocketed to about $100 million/year, with PPG holding 51 % ofthe venture. A European production plant at Tuam, Ireland, will start up this spring, and an Asian production site is being sought with the prospect of starting operations in early 1995. Transitions would next consider a U.S. West Coast plant. PPG is looking for a fillip to sales from having bought a soccer World Cup sponsorship for Transitions and the franchise as "of ficial eyewear" for the series taking place in the U.S. this summer.
The final $100-million/yearsegment of PPG's specialties business is an as sortment--comprising calcium hy pochlorite for water treatment, a $25million/year business in plastic addi tives, and Teslin synthetic paper. In addition, the chemicals group has at least two new product developments under way: deinking chemicals (an out growth of its surfactants business] and photochromic dyes (an outgrowth ofthe photochromic optical resins business).
Still the biggest part of the chemicals
As with specialties, PPG is looking
portfolio, PPG's chior-alkali business, to boost its overseas presence in chior-
the third biggest in the U.S. behind Dow alkali. Burton expects to have a project
Chemical and QxyChem, has been run as by the fall--probably in China--to com
a cash generator to support expansion in plement PPG's single overseas chior-
specialties, it has been hit hard by the alkali stake in Taiwan.
slump in caustic, but it remains a strong
"We think having chior-alkali and
low-cost operation, show-
specialties in one portfo
ing signs of successfully
lio is a unique combina
dealing with the changing
tion helping our suc
face of chlorine demand.
cess," says Heinze. He
Its electrochemical unit
has identified as two of
output has increased each
PPG'sTOrg competencies
year since 1986. PPG is not
its experience In low-cost
experiencing "a reduction
operations and customer
in chlorine, but a shift
service, both best exem-
ing--primarily to the Gulf
jiTftTea by PPG's chlor-al-
Coast," says Rae Burton,
kali business. He is proud
v.p./chlor-alkali and de
of the chior-alkali opera
rivatives, and to chlorine
tion winning the 1992 In-
outlets that are growing--
ternational Customer
notably vinyl chloride
Service Association
monomer (VCM) and tita nium dioxide. Burton ex Bortoa: Otlorlic shift.
award. "We outperform our competition by huge
pects to have a project to further expand amounts in regard to response to cus
VUM by year end. _
tomer needs and accuracy of informa
r'l'U s biggest cmor-alkali plant is well tion," he says. "That's a four- to five-
placed at Lake Charles, with 3,600 tons/ year learning process. We've taken it
day capacity and downstream units for from chior-alkali and extended it to the
ethylene dichloride, VCM, chlorinated specialties business."
solvents, ethyl chloride, and vinylidene
FAIR PRICE. It is the same with low-cost
chloride monomer. PPG also operates a manufacturing. "To be a low-cost produc
1,100-tons/day unit at Natrium, WV, er is the entry card to being in business,"
which is a low-cost producer in the re says Heinze. "It can apply equally to chlor-
gion and has a good baseload demand alkali as to specialties. Whereas in some
supplying Miles's adjacent site. A 220- specialty companies you hear they're not
tons/day membrane unit at Beauhamois, worried about costs but about being fast,
PQ, using low-cost Hydro Quebec pow and think they can afford higher cost be
er, along with a sodium chlorate unit, cause of value added they are giving. You
completes its North American lineup. should only charge the customer what
Burton is aiming for PPG to maintain will enable him to grow the business long
a strong position in what will remain of term." Heinze identifies a further area
the chlorinated solvents market follow outside chemical process technology
ing chlorofluorocarbons phaseout. PPG where PPGseeks competitive advantage--
has proprietary technology that can pro information technology. His requirement:
duce perchloroethylene and trichloro It should be adaptable to having an acqui
ethylene on the same unit, in contrast to sition " plugged into it." PPG's new system
most of its competitors, which operate developed with EDS will be used initially
perchloroethylene units designed to in its surfactants business.
coproduce carbon tetrachloride, which
One Heinze goal this year is to ac
is being phased out. Burton is targeting quire another technology to comple
sales to producers of hydrofluorocar- ment PPG's existing portfolio; the com
bon-134a: DuPont uses perchloroethyl pany had been a final bidder for Calgon
ene feedstock, while ICI and Elf Water Treatment last year. He is also
Atochem use trichloroethylene.
looking for double-digit sales and prof
As for 1.1,1-trichlorethane, sched its growth.
uled for phaseout in emissive uses in
From his executive suite high in the
1995, Burton aims to hold on to sales of PPG building, Heinze likes to point to
the product for nonemissive uses, pri the confluence ofthe Monongahela and
marily supplying the producers of hy- Alleghany rivers, which form the Ohio,
drochlorofluorocarbon-141 and -142. to illustrate his philosophy. One tribu
"We see ourselves as a real player in C2 tary is knowledge of the customer, he
feedstocks for nonozone depleting fluo says, the other is PPG's operating excel
rocarbons," he says, and expects to see lence, which combine to achieve PPG's
the decline in chlorinated solvents de goal of customer satisfaction.
mand to bottom out in 1995.
DA VID HUNTER in Pittsburgh
March 2. 1994 CHEMICALWEEK 27
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