Document QXkB0Q8vJG2356ZjRzxdDYoj8

FILE NAME: Smoking (SMOK) DATE: 1954 DOC#: SMOK041 DOCUMENT DESCRIPTION: TIME Magazine Article - A.M.A. vs. Kent &4H- 'X B U ILD IN G L MATERIALS FROM BOATS TO BUILDIN6 MATERIALS WHATEVER YOU WEED LOOK IN THE ` YELLOW PAGES' O F Y O U R TELEP H O N E D IRECTO RY^ at it for only 15 years. After 40, most w ill' do only private-duty nursing. The chances are seven out of ten that she will get married and sooner or later quit work to mind her children. In Harris County (which includes Houston), only 109 nurses graduated in 1952. While some moved out of town, seven more moved in. But the county lost i n by retire ment, for a net gain of only five, while the number of hospital beds soared from .'around 3,000 to 4,000. : Houston is learning fast what the rest of the U.S. has been slower to realize: building more, bigger and better hospitals is not the same thing as providing more and better medical care. With all the step saving gadgets and wider use of lessskilled personnel, nursing still takes nurses. A.M.A. v. Kent ;; The A.M .A., which banned ail tobacco advertising from its publications Jan. 1, swung hard last week, on a manufacturer who had cited.A.M .A. findings in cigarette ads. In 80 newspapers last month, P. Lo- rillard Co. had advertised: " The A.M .A. . . . tests proved that of all the filter cigarettes tested, one type was the most effective for removing tars and nicotine.* This type filter is used by Kent . . . and only Kent !" The usually, soporific A.M .A. Journal came out of its editorial corner hopping mad:' " The unauthorized and medically unethical use: of. the prestige and reputa-" tioh of the A.M .A. and the Journal in Kent cigarette advertisements . . . con stitutes an outrageous example, of com mercial exploitation of the American med ical profession. The implication . . . that the A.M .A: -authorizes,. supports or ap proves any particular brand of cigarettes or combination of claims made Tn their behalf-- whether pygmy-sized or king- sized, with or without filters, nicotmized or denicotinized-- provides a most repre hensible instance of hucksterism . " Until the clinical relationship between the amount of nicotine and tars and their effect on -the individual smoker-is con clusively established, no filter can offer a - panacea except one that possesses 100% . efficiency. 'The hard facts of the m atter - are that a-completely' efficient;filter would permit the smoker to inhale nothing but hot air." ." ' ... . . Profile of a Flyer . What personality makes the best jet pi lot? Air Force Psychologist Saul B , Sells told the Aero Medical Association last week that after a five-year study, still go ing' on, he and his colleagues. have con structed this composite picture: . . A youngster who derives his greatest satisfaction from " aggressive, masculine, gregarious activities [in- which he seeks] dominance" .-H eTs).interested in 'everything 'bu ilt around' an engine, from hot * Based o n 'a preliminary reporf published by IA.M-A:'researchers in July 1953, that an'asbes tos filter (a ctu a lly ' Kent's- " Micronite" )' re moved- about 40% of nicotine and tar from cigarette smoke. .......... /'.DON'T / V STIR Wit h o u t NOILLY PRAT . Don't be ( v . penny-wise and cocktail foolish. Use Noilly Prat, " , the sine qua non.' of a proper Dry Martini. - Essential for lha '" '1 ...... best Dry Manhattan*: " ' ' Solo U. S. Distr., Browne Vintners Co* Inc., N . Y. C . 80 TIME, APRIL 12, 1954