Document QXKG26vD675YR5rZ0gNLwj027

D. K WHITTAKER Praikknf and Managing Director 0007-8^^-047823 4 0007-SWP-000115636 FORWARP It is still too early to write the history of the SherwinWilliams Organization nor is it desirable that it should be written at this tine, for history is the story of the past and our greatness lies in the future. Our achievenents during the past eighty-three years are but the foundation, on which someday may be built an edifice, far greater than could have been imagined by the few far sighted men who made it possible for those of ua present, and the many more to succeed us, to have such a promising stake in the future. The purpose of the soctlon following is not to boast, or give the Impression that w are invincible, for there are problems facing us to-day and perhaps greater ones in tho to-morrows which will have to be mat. The solution of those problems will coll for the best in each of us and supply the opportunities for success, and the satis faction that comes only when obstacles are overcome. It is thoreforo the responsibility of you, the builders, to study the foundation which has boon well and wisely laid and then apply yourself to the completion of tho supor structure and mako it worthy of thoso in tha past who did their share so magnificently. To you, the dramatic opisodos in tho lives of Messrs. Shorwin, Williams, Martin, Fallls and Cottingham, my appoar beyond your reach, but thoy would bo the first to toll you that a humblo beginning is tho shortest route to happiness and success, When tha day nrrivsa to write the history of the SherwinWilliams organization your namo can take a place of honour providing you are willing to carry your shars of tho burdan of responsibility of this expanding, nggroaslvo, and efficient organization that proudly boars tha title of The Shorwin-'.Jillinns Company of Canada Ltd. and whoso emblem, the Cover-the-Earth trade nark is known and so noil regarded throughout tho world. 0007-SWP-000115637 THE SHBROTW-'/IOIAMS COltPAfflf'S 33 YEARS OF PflOGRESS In the yaar 1866 whan Henry Aldan Shorwin, at the ago of twanty-four left the wholesale grocery business, to bccorao tho founder of tho present paint Industry, starting under tho nano of Dunhnn and Company, few of the things which we consider necessities mro available. To list a fowj Thore was no through railroad to tho Pacific Coast, no Suez Canal, no Panama Canal, no telephones, no dynamos, no electric lights, no storage battorias, no electric railways, no wirsloss telegraphs, no typewriters, no airships or automobiles. Writing in 1916 in commemoration of the Company's Golden Jubilee Mr.Sherwin said, In July, 1366 I quite unexpectedly dropped into the paint business,. It sooras to have been one of thoso opportunities that cone to non oarly In life, and I an froo to say I did not realize what it would load to. I only seized it at tho tine as ctve of throo business offers, and this one was at the time the least remunerative of tho throe, but it was tho ono which in qy youthful strength and ambition gave promise of a future greater than the others. I was willing to tackle the hardest Job and I havo never regretted my choice. I now consldor it was fortunate that I had almost no capital. It consisted principally in health, ambition and a few years of such oxporionco as many boys who must work their own way in tho world. The history of prepared point ns a narkotable article is almost contemporary with the organization of our Company. It was about tho year 1866 when Hr.D.R. Avorill, of Nonburgh (long since a busy part of Cleveland), "invantod" a liquid paint which did not 0007.SWP-047825 0007-SWP-000115638 THE SHBWIH-BTTXTAMR COMPANY'S 83 Y'SABS OF PROGHESS (cont'd). ...2 settle in tho pacings. To accomplish this he made use of a form ula which simply could not produce a reputable paint. Averill thought he had made a great discovery and that a fortune was in his grasp. He certainly eras a pionesr in a great industry, but his line of procedure was not wisely chosen, so he, and those associated with him, never quite realized their ambition. His hops was to monopolize the business through his patents - something that any sane paint chemist knows cannot be done. nThough 1 had no confidence in Averill'a undertaking, I was on friendly terms with him, and one day he invited me, with two other men, out to his little factory to witness his process, in order that he might be prepared for legal fights omr the patents. And little as I knew then about making paint, after seeing what materials he used, 1 come away content to vigorously oppose "Patent" paint, as all liquid paint was cnlled for many years. Avorill soon had many imitators, who unfortunataly for those who carta after, imitated him too closely. Thus there cano to bo a well-founded prejudice against propared paints. But the wny had boon oponad to fill a long felt want, and gradually the larger and older manufact urers bogan to turn thoir attention to thj production of paints in liquid form and of reputable quality. "With this handicap of prajudico and failure before us, t gave up our opposition to prepared paints, ond put all of our energy into experiments to see If wo could mke a really good paint 0007-SWP-047826 0007-SWP-000115639 Tjg:_SBERffXW-anLLIAM5 COMPACT'S 83 YEARS OF HIOGRESS (eont'd). ...1 in liquid form. I. need not tall you this results. Share!n-Tlilliams Paint ires put on the market aa the beat paint that had ever bean made. This claim has had abundant proof for over a third of a century, and to-day Sherwin-Vfilliams Paint is tho widest known, the boat liked, and by far the most largely distributed of ary In the world. "Various experiments and final success In manufacturing fine colors resulted'in this Company developing two things* First, the invention of a type-of mill so much superior to ary others known that we have not been able to moke more than minor improve ments in them since. Second, the beginning and development of a style of advertising'that has made our name widely and favorably known throughout the world. "There have been extensive and varied developments In our business, snch as our manufacture of products particularly adapted to-railroad*uses, manufacture of carriages, automobiles, etc, "There has always been a disposition with our Company to get down to first principles, to secure the best equipoent, both menial and mechanical, and to insure the use of the best raw materials, we have become producers of most of the staples that enter into our products, owning and operating lead and zinc mines, smelters, a corroding plant, linseed oil works, chemical color works, depart ments .for the manufacture of containers, printing and publishing, etc., most of these possessing some unique and improved methods. 0007-SWP-047827 0007-SWP-000115640 TH5 SHERVUW-yjllXIAMS COMPAQ'S 83 Y3ABS 0T PROGRESS (cont'd) 4 All of these have grown up by the able and untiring efforts of our own people, and all without combinations In restraint of trade. Thus one can easily see how this Company has become a world leader in its line of business. We live in the days of large affairs, and while principles never change, methods do, and great opportun ities open to those who have the ability to see and grasp them." In 1869 Mr.A.T. Osborn was admitted as a partner and a Linseed Oil Mill was built in Cleveland. This brought about a change. Mr.Truman Dunham and Mr.G.V. Grisnold, original partners of Mr.Sherwin, become ineriasingly Interested in the Linseed Oil Business leaving the burden of the :aint business in the hands of Mr.Sherwin. As a result Mr.Sherwin asked for the company to be divided. He and Mr.Osborn to continue in the paint business, and the other two partners to take over the manufacture of Linseed Oil. This arrangement was agreed upon and the partnership was dissolved in 1870. Mr.3.P. Williams joined Mr.Sherwin and !fr.Osborn in the new partnership each investing $15,000. In the same year f-tr.Sereno P. Fenn was engaged as cashier and book-keeper and in later years became Vlcc-Prosident. The idea of expansion was ever with the partners and every opportunity was taken to increase the size and holdings of the company, providing it did not impair the quality of the goods they sold, their working capital, or work to the disadvantage of their employees. 0007-SWP-047828 0007-SWP-000115641 TH2 SHSHWIN-TILLIAKS COMPANY'S 83 YSAKS OF FROCaSSS (contd). ...5 It la a striking coincidence that In 1866, the year Mr. Sherwin vanturad into the paint business in Cleveland, Salter H. Cottinghan was born in Omomee, Ontario. Lika lir.Shorwin, Walter H, Cottinghan connonced his businass career early in life. At the age of fifteen be obtained employment S3 a clerk in a retail hardware store in Peterboro, Canada. One year later ho made his way to Montreal to work in the hardware and paint store of James H. Dougina. While engaged in this trade, he sensed the unlimited possibilities of the paint business. The first step in the birth of the Sherwin-Williams Company of Canada came about whan in 1387 Hr.Cottingham set up his own firm at 56 St,Peter Street. He purchased a formula for Cold Paint for twenty- five dollars and besides manufacturing this paint he acted as an agent for many British paint companies. The volume of his business was small at first, but consistent high quality of goods was maintained and he soon became the sole jobber of good quality paints in Canada. In 1891 he formed his own company and in 1892 the Walter H. Cottingham Co. became Canadian agents for the Sherwin-Williams Company of Cleveland, which was then in its twenty-sixth year. Then writing about this years later, Mr,Cottingham said, "X shall never forget the inspiration and enthusiasm X felt when I first came in contact with the Sherwin-iVilliams Company and the man who were managing it. The confidence I felt for the future was duo to my faith in the splendid principles and the sound and aggressive methods on which the business ms conducted". By this time the Shorwin-'Tillifima Company had grown out of the small paint store that had been opened in 1S66 by Mr.Sherwin to a 0007-SWP-000115642 ; THB SHERVTIN-TILIIAMS COMPAittS 33 YEARS OF PRQCiRSSS (cont *d). ... 6 I j transcontinental concern with branches and affiliates in Boston, Mew fork, ; Chicago, San Diego and Montreal, Canada. Mr.Cottinghara quickly appreciated the fact that the acceptance fay the American people of Sherwin-Williams Products could be duplicated by Canadian Point Sales. However, a high import duty on American paints made the purchase price of Sherwin-Williams too high to compete with the poorer quality and cheaper Canadian paints then being produced. On the advice of Robert Johnson one of his star salesmen, Mr.Cottinghnm approached Mr.Shorwin to make arrangements for the manufacture of Sherwin-Williams Points in Cnn'da. At thj same time toe conferred with the Pratt and Lambert Company of Buffalo to obtain the rights to manufacture their varnish. In 1894 the Walter H. Gottingfcam Company was organized to manufacture Shurwin-Willinms Paints. Prntt and Lnnbirt Varnishes wore to be made by the Cottingham Varnish Company, The paint plant nas established in a small building at 21 St.Antoine St., and machinery and equipment made in Cleveland were Installed. Mr.E.M. Williams, son of the co-foundor of the Shorwin- Williams Company, came to Montreal as superintendent, bringing with him W.R. Sieplein, B.S. Lutes, W. Farmer and C. Balmont to organize the factory personnel. The original stone mills of the company consisted of three 30 inch Sherwin-Williams liquid paint mills and six 21 inch Japan Colour and Enamel mills. The varnish plant opened at the same time on St.Patrick St., was under the supervision of Mr. Hope and was equipped with four coke fires and six 250 gallon copper kettles on trucks. The company hod an efficient and industrious sales force at this tine, having among their ranks Robert Johnson; 0007-SWP-047830 0007-SWP-000115643 TH5 SUSR'iUH-WILLIAMS COMPAHY'S 83 YEARS OF PROGRESS (cont'd). 7 C.C. Ballantyna; F.C. Donnison; R.C. Misson; Joo Lacosse and R. Vincent, The new companies wore efficiently operated and benefited enormously by the ability and efficiency of the American personnel. Agencies were opened up all over Canada and many new selling and advertis ing methods were introduced by the two companios. However, the business lost $130,000. during its first year of operations duo to the fact that the many new products had not yet won public acceptance and many people doubted that paints produced under the Cottinghem name were genuine Sherwin-Willinms or Pratt and Lambert products. It was decided that a re-organization of the Cottingham companies under tho Shorwin-tfilliaaa name would bolster public confidence In the manufactured products. Tho final merger can about in January 1897 whon the Halter H Cottingham Co. and tho Cottingham Varnish Company were transferred to the Sherwin-Williams Co. Mr.Cottinghna said of this move "I count it the wisest decision I over made". Both parties were to banofit. A new and expanding market had been opened for tho American Company and the Canadian division now had benefit of American ro30arch and the well accepted Shorwin-Willinns name. Growth and Expansion! In 1897 the plants and offices of the Shorwln-Hllliams Company's Canadian division were situated at the corner of St,Antoine and St.Gonevievo Streets in Montreal. In addition to those was the Varnish Plant which was located on St.Patrick Street, Those were the original Empire of tho Canadian Division. In 1898 Mr.'J.H. Cottingham was appointed General Manager of the Sherwin-Williams Company and loft to take up residence in Cleveland. tlr.C.C. Ballantyna succeeded him as General Manager of the 0007-& HT-047831 0007-SWP-000115644 m; SHBRWIW--/ILUA.>S COMPACT'S 83 YEARS OF PROGRESS (cont*d), ...8 . Canadian business. In the sane year a branch was established in Toronto and in 1902 the Western branch was established at Winnipeg, Man. Under the supervision of Mr.Ballantyne the construction of new offices, warehouse and plant was commenced in 1903 on properly at Atwater and Centre Street, which had been purchased a year earlier. In 1904 the plant was in operation. This was followed in 1906 by the erection of elevators and Installation of equipment to crush flax and process linseed oil and other byproducts. By 1911 the Company had grown in stature and importance and l it was decided to incorporate under the name of The Sherwin-V7ilHams t Company of Canada Limited, Accordingly ths Canadian Properties, The Lewis Berger & Sons Limited, of London, England, and The Canada Paint Company which had been one of Sherwin-Willinras strongest rivals, were merged. Later an interest in the Carter '.'hits Lead Company was pur chased. This merger linked the young company with the early history of Canada. Early in the seventeenth century limonlte iron ore had been discovered in Quebec in the St.Malo Range, Just how limanlto ore become known for its pigments value is not quite clear. Perhaps the early French settlers in clearing tho land for cultivation burned slash on exposures of tho ore thereby calcining the surface ore and tho resultant bright rad color was noted. In 1887 the Canada Paint Company had erected a plant in the district which is now known as Red Mill. The process adopted in the 0007-SWP-047832 0007-SWP-000115645 i THE SHER/IW-WILLIAMS CPU?;,NT'S 33 Yj^.RS OF PROCESS (cont'd). ...9 first plant was of a very cruda nature as little was known of the color making technique*; yet the unusual purity of red oxide and its bright shades opened up a ready market for the output. Production has been continuous ever since, and many important developments in process and improvements have taken place and to-day the market for finished colors extends to many foreign countries. It is said that the rapid growth in Canada's industry has been the result of the two great wars. In 1914 threo years after the Sherwin-VJilllems Compary had boon incorporated, Canada along with the other members of the Commonwealth declared war on Germany. The young company faced and overcame the problems with which it was confronted. Many of tho company's employees responded to the call and served with distinction. Those who wore loft with tho task of producing materials, required by tho services, also are to be praised, for they had to pro duce under conditions that were extremely difficult. Experienced help was unobtainable, raw materials and technical equipment was in short supply and the increased demand for now types of finishes and standard products would have taxed the facilities of the company under normal conditions. To moot those conditions the Martin-Snnoitr Company was brought into tho organization in 1916. Tho Mortin-Sonour Compary brought with them plants and much needed equipment and have contributed much to tho success of tho organization. Since then tho nanus of the Winnipeg Faint and Glass Company, Liaited and Lowo Bros, Coupary Limited have been added to tho organization. Tho Lovra Bros. Company's stock was transforrod to tho Sherwin-Williams Company of Canada Limited in 1944 hy the Amorlean 0007-S WP-047833 0007-SWP-000115646 THS SHSRfflN-^ILLL'Jg COHPJUnTfS 83 Y3ARS OF PROGRESS (eont'd). ...10 Company, who had hold tho controlling interest since 1929. In the early days of the Company there was a reluctance on the part of tlr.Sherwln and Mr.'.7illia3, to merge with larger corp orations out of consideration for employees who had served the company. t IJhen it came time for Sherwin-flilliama to absorb other companies this I was not forgotten and the staffs ware retained, and many who were in I junior positions at the time have ainee been promoted to positions of I greater importance and responsibility due to the more numerous opportunities for advancement in the larger organization. Bach subsidiary of the Company operates independently of the other in matters of advertising and sales policies. They have their own trade-mark, labels and brand of products. This has engender ed s friendly rivalry, which works to the advantage of all. The development and merchandising of Kem-Tone, Kem-Glo, the Green Cross Products and Lln-X Home Brightoners required a much larger advertising budget than would have been possible if thu units or the organization had sold it undor their Individual unit brands. It was therefore decided that these products would be advertised and distributed undor an Institutional label. The wisdom of this policy has boon proved by tho axeoptional sales records that each line has made and the fact that the sales of the unit brands increasod rather than decreased as some anticipated when tho policy was first announced. 0007-SWP-#47834 0007-SWP-000115647 Lot us now review a few of tho Organisation's Achiovemanta: ...11 Since 1866 Company's holdings have Increased from one small store in Cleveland to over 12 Companies with plants, warehouses, offices, branches, dealers, and representatives in almost all countries of the world. Capital invested in the company has increased from $45,000 to over $75*000,000. Number of Employees have increased from 12 in 1870 to over 14,000. Of these over 50 have completed 50 years of service and over 2000 have served 25 years or longer. It is estimated that the company is guided by approximately 40,000 ysars of practical experience. In 1873 the total output of the company was 450,000 pounds of oil paste paint. - Now it is over a billion pounds annually. This is made up of: Paint finishes for Homs Owners, Painters,' Manu facturers, Transportation Companies, Commercial and Social Institutions, Municipal, Provincial and Federal Governments etc. In addition the company distributes a complete line of home brighteners, agricultural chemicals, primary and intermediate chemicals such as white Lead, Linseed Oil, Dry Colors, etc. for many industries. The Sherwin-l/llllams Company Is tha leading manufacturer of paint products In the Uorld the leading distributors of Insecticides in Canada the larpest producer of Linso3d Oil and Oil Cake OO07-SWP-O47835 0007-SWP-000115648 . -ill.- .* 12 the largest producers of White Lead the leading manufacturer of dry colors. Owns and operates one of the most modern Synthetic Resin Plants on the North American Continent. Hes one of the largest and most efficient sales and distributing organizations in Canada, Is regarded as one of the largest Canadian Advertisers spending over a million dollars annually. Contributes over $1,000,000. annually to Canadian transportation Companies. Pays to Canadian employees over $5,000,000. in salary and wages annually. It has established a standard of quality for point products and Justly earned the confidence and respect of paint consumer throughout the world, CONCLUSION! This has bean a part of the Sherwin-Williams Company's story and its 83 Years of Progress. It has been the story of man, who have laid the foundation of a great industry, and a company which has enjoyed steady oxpnnsion and development that has kept pace with the growth and needs of the nation and people it servos. Tho organization has been a source of opportunity and advancement for its many loyal employees who have bean instrumental in broadening the opportunities for others who will follow in their footsteps. The business Codo upon which the Canadian Company was founded in 1896 is a full expression of the economic philosophy and aggressive spirit of the organization. It has boon the fulfillment of this code which has made possible the process of tho Company and which continues 0007-SWP-047836 0007-SWP-000115649 ...13 to be the beacon for future growth and greatness. It is fitting that we end our story with this inspiring and sincere statement of purpose. "To make a good article" "To sell it at a fair price" "To create a wide demand for it" "To build up an efficient organisation" "To make opportunities for employees" "To help customers to become prosperous" "To give satisfaction to consumers" "To practice the square deal" "If these things are dons well, the object of business will be gained, which is profit profit to the owners, to the employees, to the customers, and satisfaction to the consumers". 0007-SWP-047837 0007-SWP-000115650 THE SHgrony-`<TT.l.TMB no. AMP WHOLLY OWED SUBSIDIARY COMPANIES Canada Ths Canada Paint Company Limited The Lone Bros. Company Limited The Martin-Senour Company Limited The Winnipeg Paint & Class Co.Limited United States Acme Wilts Lead and Color Works Detroit. Michigan W.W. Lawrence Sc Company Pittsburgh. Pennsylvania The Lowe Brothers Company Limited. . Dayton, Ohio John Lucas & Company Inc., Philadelphia, Pennsylvania The Martin-Ssnour Company, Chicago, 111. Rogers Faint Product Inc. Detroit, Mich. Mexico Cia Sherwin-Williams, 5.1, Mexico City, Mexico Cuba The Sherwin-Jllliaras Co.of Cuba, S.A. Havana, Cuba. Argentina The Sherwin-Williams Argentina S.A. Buenos 'vires, Argentina B-IfiSU Sherwin-Williams de Brazil, S.A, Tintas a Vormizes, Sao Paulo, Brazil. 0007-SWP-047838 0007-SWP-000115651 M*WY AlftffN SNflWIM fmmdwr, ibi FI66 Henry Alden Sherwin was born September 27, 1342, at Baltimore, Vermont; eon of Alden W. Sherwin and Rachel (Bachelder) Sherwin. Ur. Sherwin w&a educated in the public schools of Vermont. At the age of thirteen he commenced his business career, and for six years worked at various occupations. In I860 he cams to Cleveland and entered a dry goods firm as a Junior clerk, and was promoted to book-keeper when he was with this concern only two years. He next ventured into the wholesale grocery business, starting as book-keeper, subsequently becoming a member of the firm* In July, 1866, he left this business to become the founder of the present paint industry, starting under the name of Dunham & Company, and it remained ao until January, 1870, when E. P. Williams was taken into the firm, end it became Sherwin, Williams 4 Company. In 1884 this Company was incorporated into The Sherwin-Williams Compazy. 0007-SWP-047839 Ur. Sherwin'a partner Aron 1870 to 1903. At the tine of hie death. Hay 4, 1903, Ur. Willies* was Vice-Pres ident of the Company* 0007-SWP-047840 0007-SWP-000115653 r w a it s * h . c o t t in o ma m Fmalwr f Cmw Am* mrjmimrtm > Ilf* .... .==',=^-= -......... ........ . ...... Ur. Cottlngtuun was bom In Omemae, Ontario, in 1066, and began his busi ness career at the early age of fifteen when he entered a Peterborough hard ware store as retail clerk. Six year later, he transferred his activities to Montreal, where he became interested in the making of paints and varnishes. Pour years afterwards, in 1891, Ur. Cottingham began business under the name of Walter H. Cottingham k Co., and at the end of a year secured the Can adian agency for Sherwin-Williams Joints and Varnishes. In 1894, we find the Walter H. Cottingham Company and the Cottingham Varnish Company manufacturing Shorwln-Williams Products in Canada under the management of Ur. Cottingham. After an interval of three years, the Walter H. Cottingham Company was merged with the Sherwin-Williams Co., Ur. Cottingham being made a Director of the Sherwin-Williams Co., and Manager of the Canadian business which was.being rapidly developed. In 1898, Ur. Cottingfraa was promoted to the office of General Manager and five years afterwards beoame Vice-Prosidsnt and General Manager of the SherwinWilliams Company. When the Shenrin-7/illiams Co. of Canada, Limited was formed in 1911, taking over all of the Canadian interests, Mr. Cottingham became President, and, in 1926, Chairman. 0007-SWP-047841 0007-SWP-000115654 W. s. fAlllS *vumt, nu-n Mr. Pallia was bom in 1868 in the Township of Wallace, Perth County, Ontario, Canada. Following his education at public aehool, and later at high school in Harriaton, Ontario, Mr. Pallia began his business career in the year 1889 with the 7. Eaton Company, Toronto. Shortly afterwards, we find hin working with the Goold Bicycle Company, ltd., Brantford, aa a travailing salesman, and latsr in a similar position with tha Welland Vale Manufacturing Company, Ltd., of St. Cath&rinen. His eonnsction with the Shsrwln-Willlame Company began November let, 1899, when he covered Western Ontario territory in the Company's interests. In 1901 Mr. Pallis was transferred to the Maritime Provinces ami New foundland. Later he opened the Company's trade in the British West Indies. In 1902 he was appointed European representative with headquarters In London, England, and for the following two years successfully represented tha Company in Great Britain and Continental Europe. Returning from abroad in 1905, Mr. Pallia again took charge of the Maritime Provinces. In 1908, he was transferred to Winnipeg, in charge of the Company's Western interests, extsnding from Fort William to the Pacific Coast, successfully occupying the position of Sales Manager and Manager. In 1918 he became General Manager of the Sherwin-Williams Company of Canada, Limited, at Montreal; in November, 1920, waa appointed Vice-Presi dent and Managing Director; and in Deeeeber, 1926, was sleeted President. 0007-SWP-000115655 Ur. Uartin u born on Nov ember 7, 1865, at Uontello, Wis consin. Shortly after hie birth his family moved to Chicago where he received all the formal education he ever had in publie schools of that city. At the age of twelve yearn he completed the 7th Grade and conmanced work in the Union Stock Yards with the Chicago Packing Provision Company, then one of the largest Packers in America. Xn 1880 at the age of fif teen he want into business for himself, selling meat speciali ties which he produced in Chi cago and shipped to New York where they were sold to local hotels. When the Stock Yard operators learned of the success of their business they took over the market and forced young boys out of business. He was next employed by the Union Brass Uanufacturlng Company, makers of railway ear trimmings and stayed with the company until he was twenty-two years old. The urge to go into a venture of hie own, again became too strong to re sist and he went into the paint business where he met with considerable success in selling to most of the railroads in Chicago. In 1691 he met the partners of the Shorwin-Williams Company and they offer ed him position of manager of the Calumet Paint Company at Pullman, Illinois which he accepted. In 1896 George Uartin was promoted to manager of the Western Division of the Sherwin-Williams Company. While in Chicago as manager of the Western Divi sion, Ur. Uartin was perhaps the first to develop and employ direct mail adver tising on a large scale. Ho conceived the idea of a calendar with paint chips on it and he arranged for mailing one each Spring to property owners whose names were furnished by Sherwin-Williams dealers. The plan was a great succesn and has since been used by almost every paint company. In 1905 he was transferred to Cleveland to take charge of tne Auxiliaries Department which under his direction expanded to include lead and sine, mines, smelters, linseed oil plants, power plants, and tin can plants. In 1916 he was made Vice-President and General Uanager of Uanufacturlng. Five years later he became Vice-President and General Uanager and a year later In 1922 President of the Sherwin-Williams Company. In 1940 he was elected Chairman which position he held until the time of his death in 1944. He was succeeded by Ur. A. W. Steudel. 0007-SWP-000115656 OCR TRADE MARK AMD ITS DESIQffiR The Cover the Earth was designed by Ur. George Ford and first used In 1895 on enclosing slips and then sa a single-sheet poster for & store in Worcester, Uses. The design worked up gradually. It was Ur. Ford's custom to sake pencil sketches of any idea that cans to him. He would then put then sway and fron tine to tine go over the collection, adding to what he had and asking changes as the mood struck him. The Cover the Earth sketch was in his drawer a long tine before he fully realised the possibilities of it and before hefelt bold enough to suggest that the eablen of the Company which was then being used, be changed fron the palette and ehaaeleon, long in use. This had been designed by Ur. H. A. Sherwin, who was then President, and was dear to avsry one in the Company. Ur. Ford, however, could not help but feel that fron an advertising standpoint it did not quits hit tha nark for a trade nark. It was beauti ful, but not distinctive enough, nor quickly enough recognised. It took eons explanation to tha uninitiated before they eould fully realise its full meaning. The whole idea he had In the Cover the Earth design was to get some thing that would eatoh the eye quickly, tell the story with few words and stamp the picture in the mind. This it proved Itself capable of doing to a gar greater extent than Ur. Ford ever anticipated. In its early days, several imitations of the Cover the Earth design appeared, eome copying it quite closely, others only following the suggestions. On having the similarity called to their attention, all of these copyists wars willing to abandon the use of their imitations. 0007-SWP-047844 0007-SWP-000115657