Document QXB2p1qkbxxm3NreQyjankDM5

i .far la Known By The Ken It Seeps / S-W Lone Servico December 31* 194? If 1,99% Total Enployee# In tJ. S 1,011 Consisted 2$ Tears 682 Aotire (102 SK>re In 19^0) 19 Completed 50 Tears 1 Active 9 Retired ' Represents ovor 20,000 /ears* experience. 13,553 Total Employees All Plants 2,071 Completed 2$ Tears 1,341 Active 59 Completed 50 Tears 7 Active Growth In The Business Sharvin-Tyilllana * growth Is the result of a continuity of good management. Shenrin started in 1066 and founded the sound principles on which the business Is built. He continued active head until 1698, increas ing the business about three tines as ouch as when ice started. K. H. CottingiiKE become General Manager in 1898. Ho built on tfaB foundation, increasing Hie business twcxity-five tines, ivhen. he became Board Chairman in 1922. A. Martin becano President in 1922 and expanded the business three times tore until be became Chairman of the Board in l?i*0. A. W. Steudel became President in I9I1O and almost tripled the business since then, until now it is nearly 700 times as much as the first year. In half a day the business now saounts to nearly as much as it did in the whole year 1866. Albright* s Optimistic Prediction Fallowing the 50th Anniversary Convention, at a dinner meeting of the officers and managers, Mr. Albright, then a Director, got to Ms feet and enthusiastically stated, "Xeu know, gentlemen, there will be a tiro when this business will amount to $50,000,000 in a year." That particular year the consolidated sales were $14* 700,000. Everybody thought he was crasy or had had too many cocktails, but the business has now grown until it amounts to many times $50,000,000. JUiS < - ,|'1 1 1 `W' -- 0007--SWP-041528 N23014 -2- Cover--Tho-Barth Oesirai George ford, the Advertising Manager in lb9$ was quite an artist, and one day he idly sketched a picture of the earth with the paint pouring dam over it* He put this any in hie desk and in looking it over iron ti_e to tine concluded that it expressed the possibilities of the Sherivin-ft'illlaaa business much better than the Chameleon which was then used as the trade nark, fhe Chameleon is tho little animal who has the power to change color. A few years later it was felt that this oover-the-earth design might servo as an advertising feature and small enclosing slips were mads showing it and sent out with the letters* in 1$Q$ it was officially adopted as the Company's trade mark and la near ranked as one of the best twelve advertising designs. Zt is so well known In foreign countries that natives unable to speak or read English buy with confidence products bearing ibis Shenrin-itfillIans trade mark* Chameleon Trade hark . fou know the Chameleon selected by Hr. Sherwin as a trade nark was & Tory interesting little animal* Hr* Kenn, Treasurer, was a great traveler, and one time on a trip around the world bo procured a pair of them. Jack and Jill, in Bombay, They were brought to Cleveland and kept in a special cage built for them in the lunchroom. A Chameleon lives on flies, so they had plenty to sst there. Employees used to amuse themselves by watching the Chameleons change color* One day a salesman cams In with some visitors, and be put them on a iwd panel and they turned red, he put them on a green panel and they beoama green, and then on a yellow panel and finally on whits end black. Then he had an Inspiration. He was wearing a Scotch plaid tie that day. He put Jill down on his necktie and the poor thing exploded in trying to make good. Style Guide Introduced Style Guide in 191*0, Hovolutionary method of illustrat ing to tho public tho results obtained with various paint finishes, four editions - 1. Bed Cover - 15>l*0 - 1*5,000 copies 2. Blue * - l?la - 1*0,000 * 3. Green - 19l*2 - 50,000 * 1*. Combination- 1?1*3 -- 15,000 * Zodachraas pictures were taken of exteriors and interiors painted with S-W products* These were transferred-to l*-oolar process copper otchingei. plates were made by the Walker Engraving Co., N. Y. Printing job done by >v b. I*. Hall Co., Chicago. Style Guide represented an investment over $250,000, but S-3 dealers were well repaid throujjh increased customer interest with greater sales of B-'H products. a 0007--SWP--041529 0007-SWP-000124924 -3- tropoXitan Opera Audition* Sponsored bj Ifr. Martin. First audition in 1935* Continued for tan ye&ro, Twenty-five contestants won prise* of $1,000 soch and Hetropolit&a Opera contracts. Three others won Uetropolitan contracts, and four went $500 scholarships, Estimated radio audience approximately 6,000,000 listener8 per week* Early Quarantee of Hish Quality Khan. Shersin^till. lane started in the business In 1066 thoro was a groat deal of Very low-grade and adulterated paint caterial offered. Mr, Shorwin concluded that wo would manufacture none but the highest grade and that its purity would be guaranteed* Thus the following guarantee was put on sTery package of SHPi "Vie guarantee that this Paint, when properly used, will not crack, flake or chalk off, and will coyer more surface, . work better, wear longer and permanently look better than other paints, including Pure White Lead and Oil* "So hereby agree to forfeit the value of the Paint and the coBt of applying it, if In any instance, it is not found os above represented. . The hervrin-WUliana Co." There was also a guarantee on white lead as follows, * "Thie package is warranted to contain nothing but Pur# Y;hite Lead, ground In Pure Linseed Oil, end ve will pay one Ounce ! of Gold for every ounce of adulteration that it nay be found to contain. . . Sherwin, Williams & Co." - These guarantees war continued for many years and there was no cose in which the Company Was colled upon to pay the forfeit* Important Exanple of Murine Paints Among many important items of Karine Paints the Company supplied something over $$0,000 worth of paint for reconditioning the S. S, Africa, this is the largest ship built in the V. 3. and carried many thousands of troupes during the war. After the war dosed it was put back into passenger service* Cooperation with the Government on Paint Specifications '` In I9I1O after the Any started on a program of building many new coops, w received a request from Boston for 35,000 gallons of lead to be mixed by band on the job for painting Camp Edwards. It was brought to the 0007-SWP--041530 0007-SWP-000124925 -ll- attentlon of the national Paint, Varnish and Lacquer Headquarters office In Kashington, that It would be such batter and sore economical to supply paint ready for use. They brought this natter to the attention of Oeueral Soinajervllle then Quartersuutor, and he decided to buy the paint for all caaps, having the local Generals employ the labor for applying it. Accordingly, he asked for bids on 1,000,OCX) gallons of ready-uirsd lead end aino paint for painting forty canpa. The oountry wae divided into ten eeotlons and no paint Manufacturer wa* to get the order for more than one section. The successful bidder was to go to hashington and receive a signed contract. One of the plgaeat Manufacturers had a couple of good salesmen stationed outside of General Sotasenrllle's office. As soon as the Manufacturer came out with his contract for $200,000 or $300,000 worth of paint, they sold hln all the pigment be needed for Manufacturing It* This had the effect of concentrating at one point about 10,000,000 pounds of leaded sine for production in the winter sod early spring of 19U1* If anything had occurred in their plant, it would have interrupted the Amy* a whole program for pointing canpo for soldiers just being recruited* General Sonnerville then arranged for a Meeting of the top paint men in the country, including tho Bureau of Standards, the Paint Association11 s laboratory in Washington* the best paint sen in the Amy and Navy, and cJioaists from half a dozen leading Manufacturers* They decided that the best paint for painting Arty and Navy buildings was a Modern leaded sine tltaniun paint practically the eaae as SAP* Early Example of Routine Clerical Sprit la 1900 when the Newark: Pactary was built and the Atlantic Coast District organized, Jtr* Ahittlesay waa appointed manager and Moved his office to Newark* The district covered all the territory from Bar Harbor, Uaine to Browner311b, Texas. Among the rcaoy clerks employed was one clerk who proved particularly dumb. Hr. Whittlesey eald to the chief office clerk, one day, "1 believe he would enter an order for a barrel of buogh&es." So they wrote up a telephone order from John Smith for one barrel of bungholee. This passing through the system was written up by this dvuab clerk and in the usual course a copy was sent through to Ur, Sbaefer, General dales Manager at Cleveland Hoadquartore. He 1wandlately bluo-poncilad aorooa it "eapty bungholee" and sent it back to Ur. Sbittloaey. "The Old Guard* Pour Star Salesman in 1880, Saco area now covered in lp0 by 28 Eepreaontativea and 137 Branches* Sbenezor B. lewis - Raployed August 20, I879, died aonetine during 1900* Traveled territory Southeast Pennsylvania, South Jersey, Delaware, and Maryland, Same territory now covered with k representatives and 18 branches. 0007-SWP--041531 0007-SWP-000124926 mi turn C. S. feeler - Employed February 1, 1680, died January 26, 19174 Territory all of Michigan. Sate territory now covered by li repre3en1>ative8 and 12 branches# . Dt E, fisher - Employed January 1, 1880, retired September 1, 1909, died November U, 1912 Territory Kentucky, Tennessee, Georgia, Alabama, Mississippi, Louisiana, and Klorida. Present area covered by 9 representatives and 69 branches* fisher vaa later transferred to territory covering Missouri, Kansas, Nebraska, Iowa, and part of Illinois. Ho made only tiro trips within this territory, going only to tha larger citlas and establishing Jobbers. He then transferred to Boston, covering the Hew England States, part of New Tork and Pennsylvania. Soon afterwards he went to Canada and traveled every important town from Windsor to (alebec.. A. y (Judge) Ballard - Employed July, 1880, retired November 1, 1912, died! July 10, J.92&. tfis territory covered Wisconsin, Upper Michigan, Minnesota, and HorUiern Illinois. The same area now eovtred by llrepreaentatives and 37 branches. ff B. Albrl^t'a Experience in Burning Ship On June 17, 180? Mr. Albright while traveling in his territory, left Traverse City on the-S. S. Champlain for Petoskey and Charlevoix, expecting to leave tho boat at 1*00 A,b. In company with, dairies Sussoll of Jackaoa, Michigan and two ladies, -they concluded to sit up and play Pedro, as the ladies were leaving the boat at Charlevoix also. They bed Just started to play when they wero startled by tho c:ry "firs0, a lamp having exploded in the rocu. of one of the firemen. The fire immediately spread to the engine roost which made it impossible for the engineer to stop the boat. The passengers all put on life preservers, but as the boat was "rush ing along at the rate of eleven miles an hour through the water" they were un successful In lowering the boats as they were swamped one by one as they touched the water. The life raft was pushed off, but the boat flew by and thus not a soul was able to get on the boat. Passengers crowded bow until they wore driven off by the fire. Tho boat by this time had run aground on a sand bank about a mile from an island, flames advancing caused the passengers to Jump into the water and tho heat from the burning boat was ao great that they did their best to pull sway from it to avoid being burned. Mr. Albright and Mr. Bussell hftd pulled out a flag staff which gave them a little support in the water. Bussell could not s tand the exposure and after being in the water for about a half-hour, he sank, A boat had came out fron the island and picked up the people ono by one, but after it got to Mr. Albright it was filled up with others and went ashore. . Another boat came out end again was filled up before it could take him on. Hie third one case out and had rescued ao many people that it was about to leave him, but one of the rescued men, George Miller, a merchant at Charlevoix, recognised Albright and insisted that they take him on even at the peril of swamping the boat. . 0007-SWP--041532 0007-SWP-000124927 -6- The boat comenced to leak still more but by vigorous bailing they to keep it afloat until it swamped just as tliey got to the island then unable to Bake another trip* Mr. Albright recovered without any serious effocts after a feebed* TMofreglvlng Turkeys - Thin Satohoa tfhea the Cleveland Factory was very small Mr. Shorwln personally knew everyone of the enployaes and was always Very interested In their fanilles. It was his practice to give each of hie employees a turkey on Thanksgiving. Day. Khon the factory grew so much larger and established in other cities, tills became impractical and was discontinued. There was a big Irishman in the Tin Can Department named Martin Foley who had several children# and he was terribly disappointed when the practice of giving turkeys was discontinued, then he finished twenty-five years In the Company's service and came up for his watch, he looked at it and then said in disgust in a low voice, "They stopped givin* us turkeys and now they are givin* us thin watchesI" Fire in the Cleveland factory In May of 1861# most of the Cleveland factory vac destroyed by a disastrous fire. Shis burned out several buildings, destroying practically all of the paint manufacturing equipment and the stock of finished products and raw materials. However, Mr. Sherwln and Mr. Mlliams wore not discourag ed and immediately arranged to bring acme more capital into the business, dis solving The iihorvitt, hi 13Inina & Co. partnership, and on July l2j incorporated The Sherrin-iijl3.1 mas Co. with a capital of 300,000, New buildings wore erooted, equipped with new machinery, much increasing the capacity. Up-To-Date Factory Equipment ` This now equipment in tho Clvvoland factory was tho last word in convenionco. Tliere were about fifty tanks holding 100 gallons each sat on tho floor below tho mills* The pigment was ground directly into these tanks and than thinned up to proper consistency. Thus wan prepared a stock of fifty different colors. This whole battery of tanks was equipped with mixers and the paint was thoroughly mixed 19 every day. is orders were raooived the filler would go to the tank and draw off a quart or a few packages of each color ordered, nils made it possible to fill the orders immediately. However, as . ghe business grew it was found better to manufacture in batches of 100 gallons and fill at ones Into different aims containers. ___ _______ ___ ____ _____________ 0007--SWP-041533 0007-SWP-000124928 Clovaland Flood* The Cl'fland Factory suffered serious -floods by high waters in the Cuyahoga River in 1883* 18?3# and again In 1913* Each tins the water covered the ground floors and basacent with serious danaongs to mchlnaiy and raw naterlals. As soon as the water receded, however, the buildings ware dried out and regular production reauaed in a abort tl/.* l/lfi/0 0007-SWP-041534 0007-SWP-000124929