Document QGnJyE0apgQMmD753mVdG8V5
Just give your list of customers a you stock and push Dutch Boy
little mental ^pnce-over." It's obvi. White-Lead...the most sought-after
bus,! isn't: it, that painters Buy in item in the painter's line.
such quantities as to put them in a
class By themselves ?
Other Dutch. Boy products that help to bring painters in are: Dutch
So what about the paintersin your Boy Linseed Oil, Dutch Boy Lead
corbmunity whose business you're `Mixing Oil, Dutch Boy Colors-'in-
not getting? That business goes ' Ojil, Dutch Boy Liquid Drier,Dutch
where they buy their white-lead. Bpy Wall Primer and Dutch Boy
Where they buy that, they buy all. Qhick-Drying 'Red Lead' Primer.
They'll beunuoh more likely to buy from you if
Wruit they SE! they iJTJY
Here's a merchandising idea that store after store is finding profitable... a Duttih'Bof Department! To il simply
.a Boy line, every item. Such if mates tremendous iny
on pamtersi makes tfiem feel iyour Stbre is a leader :in islippiyibgirhe; kind of. goods they buy.
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