Document OzOpgVYKNRe9Ng76jmDbYwg2v

Hally News UDagesS; SErviie JOURNAL South Waits Argus Louder oolunn DATE PAGE January 19,1971 Leader ACTION NOT WORDS MONSANTO Chemical#, Is acting to control the use of one of their pro duct!. mads at the Newport worka, hare probably done aa much for concervatlon In this country aa all the ver biage produced during the official Conacrvation Vear. Mach llp-aervlce haa been paid to the nceeaelty of conserving wildlife, protecting the environment and pre venting pollution. But among many, anpport for there alma Hops short If It Involves Anandal Iota or precludes Increased profits. Which Is why Monsanto's action is blghlymligiutliip. PiMI March 1, the Arm plan to cut oS supplies of ons of tholr chemicals to cuitomsrs whs put It to asst they esnsMar TRACES of the chemi cal were found last year',] "In thoukimf, ut dcau birds. It has not been proved that the chemi' cal was responsible for the birds' deaths, but the company has de cided os the partial ban because of tho persist ent nature of the chemi cal. While it has not been revealed what the ban will cost the com pany In terms of lost ^ trade, it has been con - ceded that It represents ' a lair commercial sacri fice. The fact that a company Is prepared to put the environment before proBt la Indeed refreshing In sack a materialistic world. TflEIlt ACTION could produce even more larrcaching repercussions. I Monsanto have been assured by their three I continental competitors | that they will not 1 attempt to step In and take the business which has been lost. And they hope to persuade the other companies to en force a similar ban on non-controllabla appli cations of the chemical throughout Europe. This Is giving the Continent a real lead, and the Arm's action should also prompt other manufac turers in this country to take similar steps if their products pose a 'threat to the environ ment. Monsanto have shown that the pound need not necessarily rule all our aetlons throughout our lives. This Is a prime Instance of actions speaking louder than words. HONS 031660