Document Oo7aVwQnXoQ24en2n2od5dOK

1916 ,9|9___. P85j001bs. \ I92! 189.800 lbs. 1923 269.000 lbs. My Sales should be greater\" said Mr. Haines and each year he made a new record "TY/TR. T. Lee Haines of Camden, N. J., first made this statement in 1916 when his Dutch Boy white-lead sales totalled only 3700 pounds. And the next year he sold over twice as much--8100 pounds. But doubling hie Today Mr. Haines, like many other merchants who have tapped the always-increasing demand for Dutch Boy white-lead, confident ly reports that his sales for 1924 will exceed his 1923 record. 1 Perhaps you can match Mr. Hs of Dutch Boy. Still he said, " My sales should be greater!" And they jumped to 85,500 pounds the next year and to 138,900 pounds in 1920. This rapid increase in his Dutch Boy sales only indicated to Mr. Haines the possibilities for the future growth of his white-lead business. He continued to display Dutch Boy in his window. He dis tributed Dutch Boy booklets, and in various ways actively pushed this nationally advertised paint product. As a result, his sales in 1921 went to 189,800 pounds, in 1922 to 239.525 pounds and in i no"3 riftft --____j . "m. . * . L -~ vw *w.r,wv/ ^AJUiJUa. A lie 1940 saies are /J times those of 1916. Dutch Boy white-lead you sell now, an active sales policy will help you sell more. Use a new window display. Try a series of movie slides at your local theatre. Use some space in your town paper. Above all, echo Mr. Haines' business-getting slo gan, "My sales should be greater!" We'll do our part to lend a hand. Just tell us what you need in the form of window displays, book lets, newspaper cuts, etc. Write us about any special sales plans you may want to work out. It's not too late to make 1924 a big rinfrrh Boy white lead year---and it's the right time to get a running Star+ f\ri tra**'** *"'SillS2 'T'Save the surfaceand 1 ^j /q u save all NATIONAL LEAD COMPANY New York. Ill Broadway; Boaton, 131 State Street; Buffalo. 116 Osk Street; Chicaco. 900 W. lAth * cincuinan, osv f reeman Avenue; Cleveland. 830 Weat CuPwivi A.cuuc, oi. Louia, m uneatnut Street; Sen CnLfrmir Street. Kedonei Lead h Oil Co. at P. Si A Avenue; Philadelphia, John T. Lewia a Broa. Co., 437 Chestnut Street- 24109 Page Hardware Age--August 21 Hardware Retailer--Sept. American Paint if Oil Dealer--Sept. 0000-NLI-000017139