Document OJ3yEjjyg9nGkgb4GEwN3LmNQ

FILE NAME Johnson & Johnson JAJ DATE 1974 Oct 31 DOC JAJ228 DOCUMENT DESCRIPTION & Memo on business threat of SVC pamphlet Confidentiality Custodian DocumentType Y Legacy 1 Physical JNJ000270495 Metadata ORIGINAL ORIGINAL ORIGINAL Johnson Johnson Johnson BABY PRODUCTS COMPANY VAL CONFIDENTIAL October 31 1974 SUBJECT Italian Talc Source Societa Talco e Grafite Val Talc Publication Matters Project No. 0503.00 Chisone r) Mr. G. Lee I have visited the management the mines and the mills of our Italian talc source SVC with Mr. Ferry the U.S. agent Our objective was to forestall the upsetting impact which distribution of a recent SVC publication will have on the world talc market Dr. Umberto Stefano of Monte Carlo accompanied us as interpreter and joint friend of ours and SVC The business threat with the Italian publication Practical Guide to Recognition of Impurities in Talc is that it can raise doubts on the validity of the documentation of purity and safety of talc which we have established both here DA and in England The Italian publication raises those doubts because 1. It singles out Italian SVC talc as the purest and best in the world 2. It states that SVC talc has only traces of chrysotile asbestos 3. It calls undue attention to a host of trace metals in talcs and brands them as harmful elements SVC talc being the least harmful Our deliberations with the Italian staff of SVC were concluded successfully We achieved our above objective with these three main points of agreement a Italian management will stop distribution of all English versions of the publication effective last Wednesday Protected Document to Protective Order 1 of 2 JNJ 000270495 Pltf_JNJ_00041555 '} e @ -2- b Mr. Ferry and I agreetdo undertake the responsibility of rewriting the publication for the English speaking countries c agreed to help coordinate all technical aspects of the booklet and open up any & resources or support which may be needed to implement the matter paj CC Mr. Dr. Dr. Dr. W.R. Dean G. Hildick D.R. Petterson B. Semple W seleton W.H. Ashton Protected Document to Protective Order 2 of 2 JNJ 000270496 Pltf_JNJ_00041555