Document O3mE00OJGYZXORv2o9ObqwEoM

When a prospect says he is too poor to paint An appeal to his pride may land a contract ROPERTY-OWNERSlikel.M. PProud sue a queer lot. They say they are too poor to spend money for many things they want. But they will go the limit if their pride is touched. And if you appeal to that pride, you have a chance to win a painting contract where every other argument for painting fails, even the usually effective point that it is cheaper to paint now than not to paint at all or to put off painting until decay makes costly repairs necessary. The story of L M. Proud is a fine example of a painter's clever solici tation of such a property-owner. You can quickly tell when pride is the weak spot in your prospect's de fense against a proposal to paint and when you can use that knowledge to your advantage. A property-owner like Proud is a very satisfactory man to work for. He appreciates your best efforts and the use of fine materials. He will expect you to use pure lead-and-oil paint, such as that made of Dutch Boy pure white-lead and pure lin seed oil. He knows how this paint protects houses perfectly, surely, against decay and deterio ration. Property-owners and painters everywhere know what Dutch Boy white-lead is. Painters have used it for many years for their best jobs. They have built reputations upon their skill in mixing and applying it. You can do the same today. You can always be sure of saving the sutface with its tough, durable, moistureproof film. NATIONAL LEAD COMPANY New York, 111 Broadway * Boston, 131 State Street t Buffalo, 116 Oak Street t Chicago, 900 Weat 18th Street t Cincinnati, 659 Freemen Ave nue r Cleveland. 820 West Superior Avenue * St. Louis, 722 Chestnut Street r San Francisco, 48S California Street r Pittsburgh, National Lead 9c Oil Co. of Penna., 316 Fourth Avenue r Phila delphia, John T. Lewis 9s Bros. Co., 437 Chestnut Street. Dutch Boy White-Lead This advertisement appears in the following publications: Page American Painter aud Decorator--May Matter Painter and Decorator--May Paintert' Magazine--June