Document O3gJ964VaJrNbQDz0V5k0pKM1
N29086
r* "i
\ : * M ore Ptfiwt
S<i great manufadurm^^^>polnt: are presenting o waekly,^fcalfjMUf broadcast over o nolionol network m IK* inlereits'of*Q}ore'ibut<neti for tK*ir dealers. The first of <hci b'oaHrath'bligj^i'al 8 o'clock Eaihm Standard
Twin, Tuviday, January-Jffirtv#:
These componiti nianu(BWp|a following brands of product!'
Acme Quality, low* Brott>ar[tybhn Lucas, Marlin Sonour, Rogers
and SliwtwirvWilliam*. For'lli|}pvi|>cift of the bioodcait, that*
nomet w.:l b known collectively o* Ihe Allied Quotily Point
gsoup.
%(
Ai o daatnr telling on*ofl^^8nbiendi yoa'wlll b* vilely ir* tarssteri m WHY this it done;and HOW youara going la benefit.
The purpose of this whole advertising effort t* lo bring .nor
business to your store througlrthe tremendous power of brood*
cost advertising.
.,
To secure the benefit fhikadvei^sIng^lhVdeoUrt handling the above mentioned products, it Is necessary to have some Identificolion mark which rfe*-up the Individual store with the broadcast. Hnce---"The Sign of theSpac.trum/'
By displaying this identificotion./nartr^p'rnmihortrty, your store reops the benefit.
This booklet 1s given you for your information on the purpose,
scope, methods and results which you con obtain by taking on
- active port in the plan. H l> your opportunity. We know you will
..^grdspJt.. .*i2rC*s-
..
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to help these
S^ore business . established in*their com-
water free! j munities as IhandIIling QUALITY products.
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SHERWIN-WIUIAMS
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-the biggest thing in the paint industry
*. i VTjfc ..:v . 13,000,00b
10s -1 o^ooyooo'Wiir
.. .3^'pj&rscms
per recast. WpcWSI!^ audilience or 39,000/
"To be sure of quality, buy where you see .jke Sign of the Spectrum\
--the above/wpnds will be
actually broadcast by a
character in the program
called "The Allied Quality
Merchant."
*
Every Tuesday evening at 8 o'clock Eastern - Standard "Time' ' ' beginning January 27th
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.... ,
'
>Jlkg this in your comijiunity will be
sgurstore is a safe place to buy
' :&* '
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WHY
No ONE company could do it ALONE!
1. This is an additional sales-aid to you! It is an investment of a tremendous sum of money .... But six companies can do it without sacrificing any of their individ ual advertising and dealer helps.
2.
It's a big shot --and it takes six companies to fire it.
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WHY
A blow to price competition!
l.
This coast to coast broadcast is a weapon they cannot use . . .
2.
The shoddy paint manufacturer knows himself too well to trust others of his kind. Hence he can not organize to fight back with this same weapon . . .
3.
After this campaign you won't need to explain quality prices . . The burden of proof will be on the "shoddy" price . . .
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WHY.
. A BLOW
4.
This powerful and unexpected offensive
NOW--when PRICE COMPETITION is
worried will establish the quality dealer
in the dominant sales position in his
community.
5.
Th is is the kind of advertising which will keep business at home.
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iadio reaches your customer when he is at home and in his most receptive mood ....
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WHY PAUL WHITEMAN
1. He is Americas most popular exponent of the kind of music most Americans like.
2.
WHITEMAN is supreme in his field-- "Quality represents Quality7'
3.
The name WHITEMAN attracts the largest audience . . .
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Great prestige with radio listeners . . . Acknowledged leader in facilities and size of audience . . . More good stations . . .
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