Document O15Q9GzqVXr3Xpg4QYjO7aVRX

Ardmore* Pennsylvania October 15 1962 TO: All District Sales Managers All Salesmen General Sales Bulletin #119-62 SUBJECT: LITE ACOUSTICAL PLASTER CC: RE: Discontinuance of Product Mr. Malcolm Meyer - President Mr. K. A. McCaskill - General Sales Mgr. BY: C. E. Abbey - sad Due to the continued poor sales of Bestwall Lite Acoustical Plaster* it has been decided to discontinue the sale of this material. It will not be shown in Bestwall Literature after January 1, 1963* Raw materials left will be consolidated at those plants where there are job commitments that need to be met. Please discontinue soliciting new orders for this material immediately. Where a contractor or architect sees the mater ial advertised, as in Sweets Catalog of 1962 or some other Bestwall literature, orders may be accepted for shipment on or before December 31, 1962. Where a firm order is offered for shipment in 1963, advise General Sales through your District Office so that a determination may be made as to what plant can ship the material if the order is accepted. Will each District Office prepare a list of jobs calling for delivery later in 1962 and send to Ardmore for the writer's attention by December 1, 1962. In the event you have a large order in hand or pending* please advise immediately. 3ESTEX #2 April 25, 1962 For Spray Application TYPE ADHESIVE - Protein binder base, water solvent. USE - For spraying texture finishes over drywall construction. OUTSTANDING PROPERTIES (1) Application - Can be used in most types of spray equipment. (2) Whiteness - Superior whiteness, second to none now avail able on the market. (3) Hiding Power - High pigment loading enables this product to possess excellent hiding power. (U) Versatility - Through the addition of various amounts and and grades of perlite or similar aggregates, numerous varie ties of texture finishes can be obtained. Anything from a relatively smooth texture, such as fog and orange peel, to a relatively coarse texture, such as a simulated acoustical finish, is possible. Competitive textures which have pre mixed aggregate do not possess this versatility. (5) Coverage - Excellent coverage makes this product a very economical texture product for use in drywall construction - 16 lbs. to 88 lbs. per 1000 sq. ft. depending upon the type of texture applied. (6) Paintability - This product may be painted over, if desired. (7) Tinting - Latex or other type water thinned paints may be added to Bestex to tint. Be sure the applicator mixes the Bestex and allows it to soak permitting the casein content to go into solution before the paint is added. Suggested Perlite Concentrations and Consistencies* For Some Types of Texture Finishes 1 2 3 (1) Orange Peel - No perlite; approximately 2 gals, of water per 25 lb. bag. (2) Sand Finish - l-J lbs. of perlite (preferably all through a 20 mesh screen) per 25 lb. bag; approximately 2^ gals, of water per bag. (3) Simulated Acoustical Finish - 13a lbs. of plaster grade perlite per 25 lb. bag; approximately 3 gals, of water per bag. *These consistencies will vary with different types of equipment and flexibility of the equipment used. Suggest the applicator experimei at the start for best combination for desired results. NOTE: When the higher concentrations of perlite or other aggregate are used, means should be provided for keeping the mix in constant agitation during application to prevent aggregate separation. tc < t" o. 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Wilson - Paoli PROM: General Sales SUBJECT: JOINT SYSTEM SALES RE: Carload and Truckload Shipments BY: C. E. Abbey - ssd Ycur attention is called to a memorandum of June 1, 1961 und:r the above subject- which gave a breakdown as to where carload shipments and truckload shipments of Joint System materials sould be made and wk.t the minimum weights were to protect Bestwall's interests. You realize that Joint System materials are sold on a delivered price fca ;Ls and it behooves everyone involved to do everything possible to get ne minimum weights shown to make the business profitable. We are faced continually with the competitive situation in AL? areas of the country which makes it even more important that the minimum weights are paid. We full veil realize that the merchandising plan pt .vnits certain minimum weights in the various price brackets but the cooperation of the sales people in the field is solicited to make this op-ration as popular as possible. Ir the past month a survey -was made of the truck and carload s dements out of Acme to determine how well the sales force we rs following the suggestions in the June 1961 memorandum. This analysis indicated that with one or two minor exceptions everyone involved is to b3 complimented, in having followed through. There are many examples in the list -which in some months involve as many as twenty-five shipments wher 1 the qusnti' was in excess of the amount required undor the merchandising olan to take advantage of the lowest delivered orica. However, freight rates are continually changing and to add to the pro blem, Bsstwall has put into operation additional plants. It ;u necessary, therefore, to revise the material that was shown in the June 1, 1961 lector. Would you please review carefully the following breakdown. In shis regard, notice that in some instances mere than one minimum rat- will bs shown. It is, of course, to the advantage of Bostwall to ha>9 quantities shipped in the highest minimum weight bracket possible- (2) Rail Shipments Direct From Acme, Texas East of the Rookies, with exceptions noted below - 4 and 60,000 lbs. California, Idaho, Montana, Nevada, Oregon and Washington 65,250 lbs. Arizona - ATSF R-Ash Fork, Matthie and east; Southern Pacific Lines-Yuraa and east lj.0 and 60,000 lbs. Arizona - west of the above - 65250 lbs* Colorado - DRGW R.R. - West of Walsenburg - 4^*000 lbs. Colorado - other than the above 40 and 60,000 lbs. New Mexico - DRGW R.R. - west of Antonito, Colorado - 40,000 lbs New Mexico - other than the above - 40 and 60,000 lbs. Utah - DRGW R.R. West via Thistle to Sigurd and via Thistle to Ogden; U.P. R.R. and West via Evanston, Wyoming, Ogden. Salt Lake City to Provo - 40 and 60,000 lbs. Utah - other than the above - 65,250 lbs. Wyoming - U.P. R.R. west of Kemrnerer - 65,250 lbs. Wyoming - other than the above - 40 and 60,000 lbs. Truckload shipment of Joint System items shall be made: (a) From Acme into the States of Arkansas., Colorado, New Mexico, Oklahoma, Texas, Mississippi (Vicksburg only), Tennessee (Memphis only), and Louisiana (West of Baton Rouge which is the major portion of that date). (b) From Akron, New York Into that part of New York (appro ximately the western half) not to be serviced out of Wilmington and into the Pennsylvania counties of Bedford Blair, Centre, Montour, Snyder, Sullivan, Susquehanna, Union, Wyoming, and all counties west of those listed. (c) From (Bestwall) Blue Rapids, Kansas into the states of Kansas, Missouri, and Nebraska. (d) From Brunswick into the states of Florida, Georgia, South Carolina, and North Carolina. (e) From Fort Dodge, Iowa into the states of Illinois, Iowa, Minnesota, North Dakota, South Dakota, Wisconsin, and upper Michigan. (f) From Grand Rapids into the states of Indiana, Ohio, Kentucky, and lower Michigan and into the following counties only in West Virginia: Brooke, Cabell, Clay, Hancock, Jackson, Kanawa, Lincoln, Logan, Marshall, Mason, Mingo, Ohio, Pleasants, Putnam, Roane, Tyler, Wayne, Wetzel, Wirt, Wood. (3) (g) From New Orleans into the State of Alabama and into all of the State of Mississippi except Vicksburg, into all of the State of Tennessee except Memphis, and into that portion of Louisiana in the southern most area which lies east of Baton Rouge* (h) From Sigurd only into the State ol Utah. (i) From Wilmington into the States of Connecticut, Delav/are, Maine, Massachusetts, Maryland, New Hampshire, New Jersey, Rhode Island, Vermont, Virginia, the District of Columbia., and into the State of Pennsylvania in all of those countie east of those listed to be served out of Akron and into New York in Orange and Putnam counties and in all counties south and east thereof which 1 ncludes Long Island and into West Virginia in all of those counties except those listed to be served out of Grand Rapids. Less than truckload quantities should be shipped at less than carload quantities in conjunction with board products from gypsum plants ser vicing the account* A sales merchandising minimum specified in the Bestwall price lists are designed to meet the competitive situations. However, again we are reminded that in order to take advantage of the lowest truck rates available and thereby obtain the best profit margin for the Company, efforts should be made to obtain the following minimum truckload minimu weights. Kote that these weights will vary in different states and r/ua again these are changed somewhat from the quantities shown in the June 1961 memorandum. From Acme to - Arkansas 33*000 lbs. Colorado 33,000 lbs. Louisiana 30,000 lbs. Mississippi 22,000 lbs. New Mexico 30,000 lbs. Oklahoma 30,000 lbs. Tennessee 22,000 lbs. Texas 40,000 lbs. From Akron to - New York 40,000 lbs. Pennsylvania 34*000 lbs. From Blue Rapids to - Kansas 34*000 lbs. Missouri 34*000 lbs. Nebraska 20,000 lbs. (4) Prom Brunswick to ~ Florida 38,000 lbs. Georgia 36,000 lbs. S. Carolina 36,000 lbs. N. Carolina 36,000 lbs. Prom Port Dodge to - Illinois 30,000 lbs. Iowa 30,000 and 4.0*000 lbs. Minnesota 30,000 lbs. N. Dakota 30,000 lbs. S. Dakota 30,000 lbs. Wisconsin 30,000 lbs. From Grand Rapids to - Indiana 36,000 lbs. Kentucky 34*000 lbs. Ohio 25,000 lbs. W. Virginia 30s000 lbs. Lower Michigan 50,000 lbs. J4.O rl rates) (also have 20, 25 and Prom New Orleans to - Alabama 34r000 lbs. Louisiana 4.0,000 lbs. (also 20 H and 30 M rates) Mississippi 34*000 lbs. Tennessee 34*000 (also 22 H rates) Prom Sigurd to - Utah From Wilmington to - Cincinnati 30,000 lbs. Delaware 30,000 lbs. (also 22 M rates) Maine 30,000 lbs. Maryland 30,000 lbs. (also 22 M rates) Massachusetts 30,000 lbs. New Hampshire 30,000 lbs. New Jersey 30,000 lbs. (also 22 II rates) New York 30,000 (also 22 M rates) Pennsylvania 30,000 (also 22 M rates) Rhode Island 30,000 lbs. Vermont 30,000 lbs. Virginia 30,000 lbs. (also 22 A rates) District of Columbia 30,000 lbs. (also 22 M rates) Everyone realizes the need to be competitive and everything possible is being done to make this true. However, each district manager must realize the importance of handling all orders in a manner that will produce the best profit to the Company.