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Sh e r w in -Wil l ia ms rnwMb AND HOW TO PAINT BOOK 1961 tikmmm ^ |T|^ i :wS^sL* ,5 > 'hftm&i.4<uwng Coupons "onpag& 33 Holpful ideas on Painl and Color from you'r'Sip| ^SsRI BROWN'S HARDWARE 337 First Street Phone: 26 5-6785 THE SHERWIH-WIUIAMS CO. 424 Second Street . Phone: 26 5-4822 What A Wonderful Difference New Color Can Make! Ton know thal color on walls--like color in a dress or a hai--can get drab and out-of-date. But new color on the waits can give you--and your home--a wonderful lift. You're back in style again--in tune with the newest, most exciting trends in color! And what fun it is doing it: you're the decorator; you make the color choice, using your own good taste and our Color Harmony Guide, if you wish; you--perhaps with the companionship of other family members--roll on the paint quickly and surely; and (hen you sit back and admire the job you've done. The furniture's back in place; you look at that beautiful, freshly painted room--and you feel so good. The only thing you regret is that you didn't do it sooner! It's so inexpensive--for less than $10.00 you can do the walls of an average room when you use Super Kern-Tone, the world's finest interior paint. And there's so little fuss-- you can paint a room in less than a morning and have the furniture back 20 minutes later! Shenvin- Williams is world-famousfor high qualityfinishes, ml only for the home, but forfactories, schools and all types of buildings. Specialized S-W coatings are used, too, for thousands of manufactured items--from garden tools to guided missiles. The fact that leading manufacturers and building owners select Sherwin-Williams Finishes is further assurance that YOU can rely on S-W Paints to provide maximum beauty and protection fnryour home.. WALLS AND CEILING: Saw Kent-Tone Shasta White WOODWORK: Kem-Glo Stay White and Accent Colot 538 o C.r'pyrighiti! 7Vk * ShiTwtti- II 'iHiut.it C.lrrtSuntl /, dhte. 0007-SWP-00010315 0007-SWP-00010315 Put a friendlyj ,' beautiful color on your living room walls Your living room--it's the room where you like to put your best decorating foot forward! Naturally, you want such a welt-viewed, well-used room to look as pretty, as friendly, as inviting as possible. You can achieve this look--do it with out changing a stick offurniture--a yard of drapery. Ail you need is Super KemTone and your own flair for picking the color that you--and your family--will like! In just a few hours, thejob is done; you have a bright new living room-- more beautiful than ever! We've created 10 living rooms and used Super Kem-Tone colors in them in a variety of ways: boldly, dramatically-- quietly, subtly--even casually with a sense of fun and gaiety. You may want to use some of the color decorating tips shown in the living rooms on this and the following pages. Ask to see our Color Harmony Guide, too. It takes the guesswork out of deco rating--oilers you a wonderfully wide range of co-ordinated colors--one or more ofthem just right for you--the fresh, friendly color (oryour living room walls! WAILS: Living Roam--Super Kem-Tone Clearwater Blue Dining Room--Super Kern-Tone Martini CEILING: Both rooms--Super Kem-Tone Martini WOODWORK; Both rooms--Kem-Glo Martini WALLS: Super Kem-Tone Indian Rose and Accent Color 539 CEILING: Super Kem-Tone Driftwood White WOODWORK: Kero-Glo Indian Rosa 4 0007-SWP-00010315 0007-SWP-00010315 0007~SWP-0001031 ' '> .*$4$ Freshly painted walls bring renewed beauty to draperies, furniture, rugs So often it's the imaginative, economical touches that can make your living room acces sories look more beautiful. You'll find that Super Kcm-Tonc--on walls and ceilings, and Kem-Glu Enamel--on the woodwork, doors and window frames--do nice things for your furniture--set it off, make pieces look especially attractive. Take your rug, for instance. One of the best ways to build a living room color scheme is to work from the color of your rug. Choose a wall color that's close to it--or an accent color that goes beautifully with it. (Our Color Harmony Guide can help you do this.) Or consider your draperies--a very impor tant feature of your living room, l low can you make ihem look a little more dramatic.' Here's tin easy rewarding tray: if your dra peries and walls are in a soft muted color-- perhaps pastel or even while--use a deeper accent color on window frames or cornice! Toko a careful look at your living room. Then decide un the color--or color combina tions--that will bring out all the ''hidden*' beauty of your accessories. 1 WAILS: Super Kem-Tone Gay Cftartreuso CEILING: Super Kem-Tone Ceiling Flat White WOODWORK: Ken-Glo Gay Chartreuse 2 WALLS: Super Kem-Tone D-ifhvecd Whitt CEILING: Super Ksm-Tone Ceiling Flat White WOOOWORK: Kem-Glo Oriftffood White SHUTTERS: Kem-Glo Acctnt Color 575 FLOOR: Porch and Floor Enamel Dark Gray 3 WALLS: Super Kem-Tone Deep Turquoise CEILING; Super Karo-Tone Martini WOODWORK: Kem-Glo Martini 4 WALLS: Super Kem-Tone Forsythia Yellow CEILING; Super Kem-Tune Ceilntfc Flat White WOODWORK: Kem-Glo Stay White 5 WALLS: Super Kem-Tone Carnival Pink CEILING; Super Kcm-Tonc Coiling Flat White BEAMS: Beauty-LoR Harvest Walnut BOOK SHELVES: Kem-Glo Carnival Pink 0007-SWP-00010311 When your dining room walls arc fresh with new' color, the whole room takes on a new look of luxury and completeness--and mealtime becomes exciting again. Suddenly it's a special event! You feel you're eating in a fresh new place--your spirits are brighter, laughter is gayer. And it's net just the room itself that looks better. Now there's a certain magic about your dining room table: your linen, your silver, your china and glassware all look beautiful; they're more gracious and inviting, set off by the rich new color on the walls. Take a look at our decorating ideas. Notice many of these rooms gracefully combine Iwo colors. Note, too. the versatility of the secondary or accent color. In any event, all you need is Super Kcm-Tonc and Kem-Glo . . . plus your own lively imagination. 0007-SWP-0001031 -I - 0007-SWP-0001031 0007-SWP-00010316 'i - - 0007-SWP-00010316 0007-SWP-00010316 0007-SWP-00010316 v* WT",V ~ g WC''w' i rW"a>*s!?uo: M*-6* Try a new color this time See how this room changes its "personality" with its change of colors! YOU make the choice: from a cool, contrasty blue ... to a bright, sunny yel low ... to a warm series of pinks. Nothing was changed here but the wall colors! Major furnishings remained the same, yet all colors blend, contrast or harmonize beautifully. (All three harmonies selected from the Sherwin-Williams Color Harmony Guide which you can borrow, free, from our store.) You'll be pleasandy surprised to see what a change of colors can do for your room . . . how furnishings take on new life . . . how the entire room seems brighter, newer and richer-looking! And, most amazing of all--you can achieve this wonderful transformation for less than $15.00 worth of Sherwin-Williams paint. There's a wide array of popular colors to choose from . . . available in Super Kem-Tonc wall paint and matching Kem-Clo enamel lor woodwork. ,.,vr , b> V~\V| ' /' -' i w -ft/., T* i'Tf, 0007-SWP-00010316 0007-SWP-0001031 ( Nothing improves a room so much SUPER KEM-TONE, the Deluxe Latex Wall Paint In just a few hours, anyone can have a beautiful "new" room by decorating with Super Kem-Tone, America's favorite interior wall paint. It's that easy! Of all the ways to brighten a home, nothing docs it so quickly and inexpensively as Super Kem-Tone. You'll be ama2ed at the wonderful transformation and you'll be happy with the cost. You can do an entire room-- walls and ceiling -for less than 815.00 for paint. Super Kem-Tone comes in a wide array oflovely colors, including exciting now accent colors and a Ceiling Flat White which dries to a glare-proof mat finish that enhances the beauty of wall colors. You'll like the lasting beauty of Super Kem-Tone because it is amazingly durable--guaranteed washable, in fact, or your money will be returned. One coat usually covers any interior wall surface. Brushes, rollers and spatters clean up fast in warm water. Super Kem-Tone dries in twenty minutes (o a velvet-rich finish, with no lap marks, no brush marks--no painty odor. With Super Kem-Tone you can paint in the morning and proudly entertain guests in your "new" room that same evening. w * Ad< Kei per Kc. wot F way tha anc F on; job whi sub F cap ishi ma: ing F wit anc Easy steps to beautiful rooms . . . with SUf Save painting time by remov ing most furniture; cover re mainder--and rugs-- with dropcloth, sheets or papers. Remove window and light socket hard ware to speed painting. ir> Examine wall for cracks, nail holes. Repaircracksorhoteswith plastic patch (Dexall Patching Paste). Wipe excessive dust from walls or wallpaper: wash walls if necessary. After Super Kem-Tone is thor oughly mixed in can, fill tray about V) full. Start roller in shal low end a nd roll it back and forth until roller is evenly and wellcovered with paint. Oo ceiling first. First, use trim brush to paint narrow strip along edges. Ron a strip 18" wide across the short way of room. Smooth by cross-rolling. Go back and start another strip. 0007-SWP-0001031 with so little effort and expense KEM-GLO, the Miracle Alkyd Enamel Add that final touch of luxury to your rooms with Kem-Glo, America's finest interior enamel. For colorpcrfcct decorating, Kem-Glo colors match exactly Super Kem-Tone colors. Or, if you prefer sparkling white woodwork, there's long-lasting Kem-Glo Stay-White. For the finest woodwork in your home--doors, door ways, window frames, built-ins-- there is no finer enamel than Kem-Glo. It's the perfect Enamel too, for kitchen and bathroom woodwork, cabinets and walls. Kem-Glo looks and washes like baked enamel, yet flows on so easily with brush or roller. Anyone can do a perfect job. No undercoater needed. Comes ready to use. In white and colors, you have a choice of finish--a rich, subdued lustre or a velvety flat finish. Kem-Glo dries within a few hours to a durable surface capable of withstanding the most severe household pun ishment. Direct sunlight, heat or steam won't fade it nor inar its beauty. Beverage, cosmetic and cook ing stains wash off easily. Protect the fine woodwork in your home with Kem-Glo. Keeps its beauty for years, and is so easy to use! SUPER KEM-TONE and KEM-GLO Sturt wull in upper corner. Urn* trim brush In paint narrow strip a<nop, oilers KmI ;8 ' strip from ri*'lirr.1 l>.i11`boartl. Smooth by rrov rol'pi.i, <j<> back ,uid >larl iiiiolticr -.trip. If woodwork is to be painted, tlo woodwork with Kem-Glo knumol before popitiny w.dl.ll is easier to wipe Super Kem Tout! oil the woodwork (ihe dump cloth) than Kem Gloolt the wall. Glean up Is fosl. onay. VVosh Super Koui-tmu! loots in w h im-. 'soapy water: rinse m coni Clean Kem-Glo brushov. in Koto fr'nmt 13rush and Ito'inr Clamor before tinnl woshinp, in water. Sonor Kohi lone driesrn V>0 livin'uU>s>! kviMi ris you tmn.h. you can remove drapcloths. return room (iirmshiiip.s. Your hrjht now room is n>mJy-- in i bright new Super Korn- lone color! r ..... - , ^ t, -* , ^ ,f|< J 0007-SWP-0001031 jfrV. -V ^4- Color helps make Dream Kitchens come true . . . Inexpensively Looking for new kitchen ideas? Well, your "dream" kitcfien needn't wait until your present expensive ap pliances need replacement . . . because, for just a few dollars, you can enjoy a bright, cheerful "new" kitchen simply by changing wall and cabinet colors! Chances are your kitchen IS modern, by today's best standards, and what you're really looking for is some thing different--a change in your daily surroundings! You can have it, easily and inexpensively, with Sherwin-Williams Kem-Glo, the miracle alkydenamel. With so many colors to choose from, you're sure to find one that's just right for you! As a homemaker, you spend many hours in the kitchen, so why not make it one of the most pleasant, colorful rooms iu your home? WAILS: Kem-Glo tight Aqua CEILING: Kem-Glo Slay While CABINETS: Beauly-Lok HarwBSt Walnut llllt 0007-SWP-000103' 0007-SWP-0001031 No matter what color your permanent bath room fixtures--modern pastels or white-- you will find many perfectly appropriate Kem-Glo colors for brightening up this im portant corner in your home. Use the Sher win-Williams Color Harmony Guide to select colors that inaich--or compliment-- bathroom wall tile, fixtures, or perhaps your favorite sets of towels. Just look at the variations illustrated on this page. A change of shower curtains and a change of wall color make all the difference in the world. In no time at all--with just a small dollar investment--you can transform the bathrooms in your home with Kem-Glo, the miracle alkyd enamel ... so bright and pretty and so easy to clean! WALLS AND WOODWORK: Kem-Gb Radiant Lilac CEILING: Kem-Glo Stay White WALLS AND WOODWORK: Kem-Glo Sheba Yellow CEILING: Kem-Glo Stay While WALLS AMD WOODWORK: Kem-Glo Melodie Green CEILING: Kem-Glo Stay While WALLS ANO WOODWORK: Kem-Glo Carnival Pink CEILING: Kem-Glo Stay White WALLS AND WOOOWORK: Kem-Glo Aster Blue CEILING: Kem-Glo Stay White 0007-SWP-0001031 0007-SWP-0001031 The two most important rules in Painting the outside of your house Because your home is so important to you--because you want to protect the big investment you already have in it--always remember these two rules when you paint your house: 1. When you buy the paint, insist on quality: get the paint that will do what you teanl it to--last for years and be free from trouble. In other words, make a sound investment! 2, Before you paint, make sure the surface is properly prepared. Only by using a fine paint--on a surface that's in good condition-- can you get a completely satisfactory job. Ofcourse, there are house paints that cost less than SherwinWilliams. But suppose you bought a cheap "bargain" house paint--what happens? First, you discover it's bard to get a good job--a lot harder than you expected. You find it doesn't cover so well, doesn't hide the sur face the way you thought it would. You're surprised how much more paint it takes to do a fairly decentlooking job. And after thejob is done, you're going to have trouble: your "bargain" paint will chip and peel; it collects dirt, and the color starts to fade. You're ashamed of the way your house looks and have to paint all over again--far sooner than should have been necessary. You've wasted your work--and your money! The simple fact is. the $5.00, pi.00 or even 820.00 "saved" on lower-priced paint for your house can re sult in hundreds of dollars' loss in repainting expense. Make a sound investment. Select a Sherwin-Williams House Paint, the finest in the world today, and what a different experience you have! You're delighted with how much easier it goes on, with the way it hides the previous surface--with how much more area you cover per gallon. And as the years go by, you note with pride how beautiful your home looks--how much longer your paint lasts--how much better it protects your home. You note, too, that it retains its color-- unchanged for the life of the paint! You've bought Sherwin-Williams House Paint--and made a sound investment! You actually will he spending less on palming in the long run because Sherwin-Williams house paint lasts far longer. You see, Sherwin- Williams has one constant goal: to make the world's finest house paint. More than 500 scientists are working, day in and day out, in the world's largest and most modern paint laltoratories to make sure you get the best paint possible. Every paint these experts produce must stand up under the most rigid weather ing tests; and every Sherwin-Williams paint is con stantly being improved. Year after year, SherwinWilliams house paints protect your home better, give you still more satisfaction. There are several types of Sherwin-Williams House Paints: SWP, A-100, Loxon and Beauty Last. Read the following pages--you'll find a description of each one. To learn which is specifically designed for your home, come in and see us. We'll he glad to give you our recommendations. ?? 0007-SWP-000103 0007-SWP-000103 Is the exterior of your home BLISTERING and PEELING? then read the story ofMrM0/S71/&E., the unseen menace Moisture is the greatest single fac tor in house paint failure, particu larly in certain sections of the coun try. The following tells why and what to do. Mk - They ended drafts by ma king tighter storm windows. They cut fuel bills by providing better insulation . . . and by improving caulking in areas where moisture and rain might pass ... And they gave you a mod ern, weather.tight home. /7~x V-' ~6- A ,r jf- '"r'S ' But they also introduced you to Mr. Moisture. He has grown big in the modern weather-tight home-- and in vapor form can equal 6 gal lons or more of water a day--that's because... (ft) Modern houses have such heavy moisture-producing areas, like au tomatic laundry equipment. (ft) V r Mr lor thr Kit ers COI And unless there is another way out... he goes right through por ous inner walls and air passages where he gets trapped between walls (often he freezes there 'till spring) (ll) then when itwarms up he does what comes naturally ... he pushes |MpOT*TANT! Check metal Hashing--This can be a prime cause of moisture problems. Clean out gutters and downspouts for trouble-making clogging. (ii) ant til fori fine 0007-SWP-000103 Mr. Moisture has been around a long time. He encouraged one of the longest voyages In history. 0) And he started having fun with homeowners long ago. (2) But mostly Mr. Moisture was just an easy-going guy until... Some very efficient architects and engineers discovered how to make better houses. (3) Kitchens loaded with moisture mak ers, extra bathrooms. Moisture can come from the outside, too ... CO due to clogged gutters, worn-out paint films which allow moisture to enter, (8) poor drainage around house. Be cause of certain very natural jaws, Mr. Moisture tries to leave your house any way he can .. . r> forms blisters and finally peels off. (13) mmmmsm Now the first thing to do is to take a good look at your home for evi dence of Mr. Moisture. If you find signs of blistering and peeling -- try these practical ways to release Mr. Moisture. (14) Vents or wedges placed in clap board may be all you need. Install louvers, ventilators or exhau st fans to give Mr. Moisture a way out of attics, crawl spaces and other en closed areas. If your house is blistering or has a paint-peeling condition come in and see us. We'll be glad to advise you \ on proper surface preparation and the proper Sh er w in -Wil l iams Ho u s e Pa in t 25 0007-SWP-000103 This is why more people ha\/e used Sherwin-Williams SWP oil-base house paint than any other house paint in the world! Tear afteryear, across the United States--and in other parts of the world, too--more people have painted their houses with Sherwin-Williams SWP Gloss House Paint than with any other kind. And this has been go ing on for generations. Why isSWPsuch a bigfauorite, why is it used on literally millions of homes the world over, both by men who do their own painting and by painting contractors? .Simply because these men havefounrl from experience that SWP House Paint protects their homes better than any other house paint they have used. They've found that this one famous paint--Sherwin-Williams SWP--outwears every other oil-base house paint on the market. To the best of our knowledge, Sherwin-Williams is the only paint manufacturer in the U.S. who has a special House Paint Research Division, devoted solely to house paint improvement. This house paint labora tory has examined hundreds of competitive house paint brands and given them weather exposure tests over a period of years. Thtsiswhat theyfound: many so-called "quality" house paints begin to break down after two years of exposure. After three years, most of these brands were no longer protecting the surface--the film was disintegrating. And the paint also had become unattractive in appearance. But SWP House Paint--applied at the same time to the very same surfaces and exposed to exactly the same weather--was still holding up beautifully at the end of three years, and kept on protecting, almost like new, even afterfive, six or more years! Naturally, you want the oii-basc paint that looks best longest . . . that stretches your painting dollar to cost you least over a period of years. You'll find it in SWP House Paint. Come in and see us. We'll be glad to advise you on the use of SWP for your home. Remember, here arc the important benefits you get when you use SWP Gloss House Paint: The colors hold their beauty A truly self-cleaning while Easiest oil-base paint to apply Protects the surface better Lasts years longer It all adds up to this: the finest oil-base house paint money can buy! w (SHERWIN-WlLLIAMS 'f|b jf 5? OIL-BASE HOUSE PAINT SWP FOR WOOD HOMES OMSIHOUHMWr 0007-SWP-000103 New Sherwin-Williams /HOOtatex house paint gives your home a new kind of protection- If you're dissatisfied with the way other house paints have performed on your bouse-- or if you're simply looking for the newest and most advanced house paint on the market, this is it: new Sherwin-Williams A-100 Latex House Paint! It's far more than a new, improved paint formu lation--it's an entirely new kind of house paint for homes of clapboard, stucco, cement, brick, shake or shingle (wood or asbestos). And it's the paint that can solve your paint problems! If you've had blistering, peeling, color fading, chalkwash staining or other problems, there's no point in using other types of house paint! Now's the time to turn to the paint that can help you get rid of your problem, once and for all! Mure years of home protection--More years of beauty Now you can paint your house easier than ever be fore, make it more beautiful than ever before, and protect it better than ever before. These are not just claims but actual facts based on very extensive tests 0007-SWP-000103 by Sherwin-Williams over a period of years under all sorts ofclimatic conditions in many parts of the world. New A-l 00 Latex House Paint gives you the whitest white you've ever seen--and the white keeps its crisp, clean freshness years longer. New A-100 Latex House Paint has double the color retention of any ordinary- paint. That means, colors will last twice as long as they have before! For the first time, even the light pastels will hold their color. And this greatly improved color retention means that now' you can enjoy colors never available before-- glamorous new shades like Bermuda Turquoise or Tahiti Coral! Helps solve blistering and peeling problems Houses blister or ped when moisture cannot find its way through the painted surface. But A-I00 Latex House Paint can virtually eliminate blistering and peeling problems for new homes that are properly ventilated --or old homes where the surface is in good paintable condition and where moisture-control meas ures liave been taken. That's because the new A-100 l.atcx House Paint forms a flexible film that lets moisture escape without harming the surface. Hence. A-1 oo Latex House Paint is blister-resistant. At the same time, it stays beautiful because fumes don't discolor and dirt washes off A-tOO's smooth surface. So easy to apply--so easy to clean up The same ingredients that give this spectacular new Sherwin-Williams paint its resistance to weather and wear, surprisingly enough, make it easier to put on. It brushes, rolls or sprays on--doesn't leave brush or lap marks--start or slop points don't show. It dries in approximately fit) minutes, before bugs or dirt can settle on the surface and mar the freshlypainted beauty-. Paint when you want to. Don't worry if the surface is damp after a rainstorm or because of early morning or late afternoon dew. And never was a house paint so easy to "clean up'' as new S-W A-l 00 I.atex House Paint! Your painting tools can be washed clean in a hurry with soap and running water. For sound advice on home painting____ Come in and we'll show you how best to apply this new paint--how to get maximum protection and long-lasting good looks. mss&emrzs FOR WOOD OR MASONRY HOMES Sh e r w in -Wil l ia ms Gives a New Kind of Protection Lasts years longer, protects tetter then ever New toughness and flexibility--stands up under punishment that breaks down other paints > Fume and mildew resistant Blister tesistant. "Breathes" just enough to let' harmful water vapor escape Unaffected by alkali Gives your home a New Kind of Beauty Colors stay sparkling bright. Even delicate pastel colors keep. their loveliness! New color range--the most beautiful range of colorsstandard pastels, accent colors, and custom-mixed colors! A white that's really white! it's whiter than any while you've seen before. No sagging or lap marks. Your starting and stopping points will never show. Uniform soft sheen minimizes surface defects. And there's no chalk wash discoloration. Gives you New Ease of Application Easiest paint in the world to apply. Brushes on so easily, you don't get bred! So easy to clean up. Clean painting equipment with water. Paint when you want to--even when there's early morning dew or when the surface is damp after a rain. And. of course, A-10Q Latex House Paint lasts so long and protects so wei!, you won't have to paint again for a long, long time- 29 0007-SWP-000103' In certain sections ojf the country, locaJ climatic conditions make Sherwin-Williams LOXON Exterior Masonry Paint the best paint to use--the one that meets your special needs. LOXON is notjust another masonry paint, but the world's highest quality regular masonry paint as proven by past performance--the very finest paint for many types of homes. It's espedally/ormulated for use on any kind of masonry -- stucco, asbestos siding, concrete block, brick and poured concrete. This is a "premium quality" prod uct made to compensate for the extra porosity of masonry and to counteract the alkali often contained in such surfaces. I.OXOX goes on fast, stays on long--and keeps looking beautiful. For advice on the use of LOXON on your home, come in and see us. We'll tell you how you can get the most beauty and protection from this fine Sherwin-Williams product. t 0007-SWP-000103 0007-SWP-000103 PORCH FLOOR: Porch and Floor Enamel Green BODY AND TRIM: SWP Gloss House Paint Trim and Tinting White PORCH FLOOR: Porch and Floor Enamel Blue BOOT AND TRIM: SWP Glcss House Paint Trim and Tinting White RAILING PANELS: SWP Gloss House Paint Solfast Red and Pagoda Yellow What takes a worse beating around the house than the porch... winter slush and snow; summer sun and dirt; hard, year-round wear. Vet, a bright, attractive porch adds so much to the beauty of a home. You get more of both, beauty and wear, when you paint porch, porch steps and entrance floors with Sherwin-Williams Porch and Floor Enamel. It's ideal for all types of wood floors--wherever they're sub jected to heavy foot traffic--indoors or our. One coat usually covers. On outside floors, S-W Porch and Floor Enamel helps to preserve the wood; saves it from rotting or splitting. Select fade-resistant colors from a variety ofgrays, oak tones, a universal graystonc, and deep red, blue and green. S-W Porch and Floor Enamel goes on with brush or roller; dries overnight to a water-tight, marresisting finish. Weather resisting Exterior Varnish The beauty of natural wood adds a distinctive touch to the exterior of many homes--if it is properly pro tected from the punishing effects of sun, weather and walcr. Shcrwin-WilJiains Kcxpm- Varnish isdurabilityprovrd in rugged marine service, even in Sillt-waler areas. Ii is a real "seal against die weal her*' and can lie applied lo all exposed wood surfaces. 0007-SWP-000103 0007-SWP-000103  : .* . . , * CUSTOMER'S SIGNATURE REQUIRED NAME. ADDmSS-......... .......... ...................................... ......-- c it y _________ -- ................. S?ATf_ ... _ ACT NOW-Tl.s coupon no! redeemable after May 31,19bl LIMIT ONE TO A CUSTOMER '* 1 .' j!**:*f * , .O' <** i : ;:i '!; : tfs=r : &' >3s3sg 5 CUSTOMER S SIGNATURE REQUIRED NAME______________ Annerec CITY STATE gg ACT NOW-This coupon not redeemable after May 31,1961 gS LIMIT ONE TO A CUSTOMER || _J3r:S5ice ^OfflimimiuaiumuiuiatiuytmitamMuimuuuinriuuiLi r CUSTOMER'S SIGNATURE REQUIRED c~rf. jcw> S S AfiPRESS.. \ 4t y - _STATE- 5S S ACT HOW-This coupon not redeemable afterMay 31,1961 fgl m gg ,* ` ;................ ~ LIMIT ONE TO A CUSTOMER m g! : .. ' : ' ,!i / i . | !=>.!-= ' . . ,^V V. J**; ; I.; CUSTOMER'S SIGNATURE REQUIRED MU' __ ____ -- ,. ADD'*: S& - -. . _ * Cllv ACT NOW- Thu,coujKjr no: V*:i *r >-"riy 31.19i:l 2. LIMIT ONL TO A CUSTOMS* Wash off old finish with water First step to refmishing the easy way! Remove old paint or varnish quickly with Sherwin-Williams Wash Away. Brush on surface to be cleaned; wait ten minutes and then wash off old finish with water and wet cloth. Wash Away doesn't harm the surface; is non-flammable and safe. Masonry repairs that last Get rid of unsightly cracks or breaks in all types of in terior or exterior masonry areas--driveways, sidewalks, steps, floors, swimming pools, stucco walls. SherwinWilliams I.oxon La lex Concrete is self-curing, needs no roughing or etching of surface; has amazing strength and durability. 34 0007-SWP-000103` 0007-SWP-000103' VfALlS. L:;i:j o B;nfihtfit Wall Kiifit Rip|iI <Srl?nii'"alurf"//*;ite ~ ' CONCRETE FLOOR: Loxon Coicr*te Floor Enamel Brewster Green STEPS?Pors! Ti:iTrWiTiiVnidDo?'tT''boKt^ WOODWORK: Kem-Glo Ripple Green and Stay White Easiest way to rfAdd a room.. Loxon Basement Wall Paint Looking for more living space? Want a family recreation room ... a hobby shop ... or an attractive work area? Sherwin-Williams Loxon Basement Wall Paint can turn any basement into a colorful, eyc-ca idling EXTRA room for the whole family. Loxon is the la tex paint that ends your basement paint problems, and one coat covers. Loxon literally defies dampness, alkali and water--typical causes of paint failures in these areas. Use Loxon on brick, tile, cement block, stone or poured concrete surfaces. It won't rub off on hands or clothing; takes repeated washings. There's a Loxon color just right for the theme or atmosphere you want for your recreation room, utility room or workshop. Select from these cheerful colors: Camellia Pink, Light Caprice, Light Ivory, Seacrest Green, Satinwood, Shadow Gray, Ripple Green and Bluebell, plus White. WON'T RUB OFF-REEL OFF-FLAKE OFF Mildew Resistant Alkali-Proof Dries Fast Guaranteed Washable Nontoxic, Nonflammable No `'Painty" Odor 36 OTHER USES FOR LOXON WALL PAINT S-W Loxon Basement Wail Paint is ideal for any interior masonry surfaces around your home. It's the perfect paint for brick, tile, concrete or concrete block walls of your * Garage Breezeway Utility Room * Fireplace Wall 0007-SWP-000103 0007-SWP-000103 Wood is a color, too ... a warm, rich color that adds a look of luxury to any decorating scheme. And properly finished wood keeps its lustrous beauty for years. Today the trend in wood paneling, cabinets, floors and furni ture is to let the natural grain show through. The big news in wood finishes is the ease with which you can achieve just the effect you want . . . with a popular Sherwin-Williams finish to make the job easier than ever before. Try one of these new and improved finishes in your home. You'll be proud of the results! BEAUTY-LOK CLEAR in gloss or satin--Something new in a clear, top-coat for natural wood. Beauty-Lok Clear penetrates the wood to provide that modern "closc-to-thc-grain" sat iny effect. So easy to work with, you can produce professional-looking re sults quickly and inexpensively. Use Bcauty-Luk Clear on paneling, wood work, furniture, picture frames, other wood surfaces. BEAUTY-LOK STAIN--Practically unlimited color arid stain effects ac your command--natural wood; rich blond; tones of green, tan, gray, blue, rose or brown. Simply add the Kcm Tinting Color of your choice to BeautyI.ok Clear Seal or Blond Seal. Use on all types of wood; ideal for beautifying wood paneling, woodwork, furniture. Dries dust free in 20 min utes. Fast, easy to use. MAR-NOT VARNISH-A sparkling, clear, heavy-body varnish for interior use--the finest of Sherwin-Williams manufacture! Lets the natural grain of the wood show through, beautifully. Available in clear gloss or mellow satin finish. Builds a solid surface film that resists marring, scratching and scuffing. Adds years of protection and new beauty to the finest interior wood floors, furniture, woodwork. FLO-LAC VARNISH STAIN-Want to bring back the beautiful stain or varnish of a favorite item of furni ture? Where the old surface is in good condition, freshen it up--make it look new again with Flo-Lac. Stains and varnishes in single operation. Avail FLO-LAC able in choice of five lovely effects: Mahogany, light and dark oak, walnut and maple. Flo-Lac minimizes wood defects; is hard-wearing; good for all woodwork, floors, stairs and furniture. More help for you! Furniture Finishing Facts You'll want this handy book If you are planning to finish--or refintsh-- furniture, paneling or woodwork. 32 pages provide step-by-step directions and illus trations on staining, bleaching, varnish ing and enamel ing-. Will save you Lots of time; give you the secrets to achieving professional results. Only `25c a copy at our store, or send 25c to The Sherwin-Williams Go., Consumer Service Dept.j Cleveland 1, Ohio. 38 0007-SWP-000103' You can have beautiful rooms, Loo .. with these Sherwin-Williams SEMI-LUSTRE6* Odorless Alkyd Enamel WALLS AND WOODWORK: Seui-Luatre Btossom Plnfc If von prefer a subdued tjloss surface lur woodwork, cupboards. kitchens. badimoms or utility rooms, you will find Kheru in-Williams Semi-lit'lrc ;ui ideal product. S-\V Scini-I.iisire is an interior odor less alkyd enamel of dir liiuhest quality. Its rieli. I)alf-trIo<s (ini'lt reflect' liulu without ulare. It is available in a with' ramie of colors that inaieli Sih t \\in-W'illiains l lat-Tone wall paint. Willi these i iu ii alkyd-basf prodiicl.s you can co-ordinate allelic i colors in roor lumtr. You can dccoraie frequently, and inexpensively. Scini-l.n.'irc w a 'lies easily: stands up under constant kiichcn. bathroom. utility room wear. Needs no undereoaler; can Ij c applied with brush or toller. You'll like its beaiiiv. il> 'imiiuli fini'li and it' low price. 40 0007-SWP-000103 0007-SWP-000103 Sturdy, dosp-weH paintinfctriY... traction bottom assures non-skid loading for smooth, oven paint dis tribution ... has built-in ladder damps. ji? 42 Modernize old style wood. Easy to use Dexall Brush Cleaner Cleans hard brushes fast. Non-flammable 0007-SWP-000103 * SPECIAL PRODUCTS S-W Pleasure Craft Finishes for every boating need FARM, RANCH buildings look bright and new when you use S-W Commonwealth Painthigh quality exterior finish for all types of farm buildings. One coat lasts for years. Choice of red or green. Attractive, practical and--above all--durable! Whatever your boating needs, S-W Pleasure Craft Finishes provide the finest, most durable protection from salt water or fresh water usage. A complete line of finishes, formulated to with stand the. hardest marine service, hacked by Sherwin-Williams' 94 years of technical experi ence. Keep your craft looking "ship-shape" longer, with thesePleasure Craft Finishes; Stains, Spar Varnish, Fast-Dry Scaler, Non-Skid Com pound, Engine Enamel, Fast-Dry Metal Primer, Anti-Fouling Bottom Enamel and Hull, Deck and Topside F.namel. FARM EQUIPMENT stays in good condition, lasts longer under protective S-W Tractor and WE GRATEFULLY ACKNOWLEDGE Implement Enamel. Easy to apply, the co-operalion of the following manufac covers in one coat, dries quickly turers of furniture and other home furnish and gives lasting protection to ings whose products appear in the roop both wood and metal. Colors photographs in this book: ^ closely match those of leading implement manufacturers. American Rillrite Rubber Co., Trenton, ff.J. Armstrong Cork Co.. Lancaster. Par. kh- METAL BUILDINGS, roofs, tanks and pipes get reflective brilliance that insulates and protects, with S-W Aluminum Spar Enamel No 29 Excellent hiding power. Birmingham Ornamental Iran Co., Birmingham. Ala. Cabin Crafts. Inc.. Dalton. Go. Century Furniture Co., Hickory, N.C. Colony Tables, Inc., High Point, M.C. Dsyslivm Furniture Division, Clean, N.T, Drexsl Furniture Co., Orexel, N.C. Floet-Away Door Co.. Atlanta, Ga, IOng-iasting protection from the elements. Brushes or rolls on quickly and easily. Ideal for concrete or bnck surfaces, too, Gilliam Furniture Co., Statesville, N.C. Globe Furniture Co., High Point, N.C. Heritage Furniture Jnc., High Point, N.C. Hickory Mlg. Co.. Hickory, N.C. Hy-Lan Furniture Company, Inc., Hickory, N.C. inside or out. High quality and economical, too. Imperial Furniture Co., Grand Rapids, Mich. 8. P. iohn Furniture Ccrp.. Portland, Ore. Kara&tan Rug Mills, leaksvllte, N.C. Lullabye Furniture Co., Stevens Point. Wis. ! DOUBLE PROTECTION FOR ROOFS. Morganton Furniture Co.. High Point. N.C. Princeton Knitting Mills, Ina. New Fork, N.Y. Black asphalt fills in cracks and Robbins Floor Products, Inc, Tuscumbia, Ala. crevices with waterproof, durable Sanford Furniture Company, ln<:,, Sanford, N.C. elastic body that will not crack. S-W Asphalt Aluminum provides top finish that reflects heat and seals asphalt base; is ready-mixed In the can, goes on with single application, the aluminum floating Sherrill Furniture Company, Inc., Statesvilla N.C. Swarm ManufacturingCompany.lnc..High Point,N.C. Tftsden Molding Corp., High Point N.C. Thomasvitle Chair Co., Thomasvilie, N.C. Tomlinson of High Point, Inc, High Point N.C. Trentfe (Division of Heritage) High Point, N.C. United Furniture Corp.-, Lexington. N.C. to the surface when applied, to form a two-ply combination of Color Photographs by Alderman Studios, Inc., High Point, N.C. protection and beauty. 43 0007-SWP-000103 Come in and visit our store... anytime! We want you to know that we'll do everything possible to help you on whatever painting you may be planning to do . . . refinishing furniture . . . decorating a breakfast nook ... or painting the house. We'll be happy to an swer your questions and to advise you on what paints to use and how to apply them. Wc believe in customer satisfaction! And, in paint, customer satisfaction starts with 3. quality product--that's why we're proud to carry Sherwin-Williams Paints--famous fov quality throughout the world. ii f 4% 0007-SWP-000103'