Document NqEQnVG4B8MB1b05V50e8drD

1984 NAPAfew i^lOE^IMWERTISING I'JAPA's 7()/30'rriatchiiiflfurid allow?| t dnce Kill continue for eligible NAI'A lil* | ber participating in the 1984 national advertising program , * .. ' "* | Once again 'you II have* a variety of | ways to qualify for these local co op fun,ds | *, as the'purpose of this progiam is to give! you jripre advet lismg for ydur dollar* I he I basic requirements arc as follows TO QUALIFY ... | 1 Participate in the 1984 NAPA national! advertising piogram 2 Advertise between January 1 and s December 31 1984 | 3 Inwall visual advertising,(pnnt, television, J ^directories,'signs and signage), pro /' h , mineptly (feature the NAPA logo and ' only fjIAPA'brand products 4 Use' the * word "NAPA" fa'nd featu^|| NAPA brand products in all broadcast advertising (radio' and television) , 5 Make no claims in your advertising which-are not made by NAPA or' NAPA manufacturers in their own * advertising ' 6 In all advertising, maintain a high stan--: dard of good taste , 7 Advertise in any of the following media:, a Subscription newspapers with m verifiable circulation (daily or; weekly) ` 1 / b FCC licensed radio stations c Telephone ' directories (white or yellow pages) ,, 1 * d FCC-licensed television stations ' 1 "e Print circulars^ and tabloids (in, eluding Real Deals) f Outdoor'billboards and signs f , , : , g' Magazines withivenfiable circulation ' 8 Or, purchase ..any of the following, a Official NAPA-, illuminated outside * > ; signage, Design'A Sign, ^dealer hanging signs or ,dnveway signs" All painted signs must comply with the NAPA GraphicsiStandards1 Manual; 1. / b Official NAPA truck identification c Advertising production arid dupli cation of materials (except television production) v s d Official i NAPA Gold Hats Vv j ~ 1 : ;e. ;:Door Openeridirecti.mail program. For complete details on NAPA's 1984 LocaliGo-op Advertising-program, contact your NAPA, Distribution Center sales manager, refer to your 1984 NAPA Local Ad Builder Kit, or call Fahlgren & Fernss (NAPA's advertising agency) at 1 800 438 8124 (in West Virginia call 1 800 642 1919) NAPA's Car Care Days circulars are proven sales builders for the NAPA Jobber seeking to in crease retail trade. other NAPA Jobbers -- using the supplied local advertising materials. This will give customers a reason to stop in and buy "right now." For even greater impact, sell your dealer customers on joining the campaign by in cluding them as part of your price/product promotion. Then, be sure to include them in your local advertising plans so that customers will know where they can stop 10 and buy your advertised specials. To assist you with your local promotional efforts, throughout 1984 NAPA's national advertising program will include a large in crease in the amount of advertising bought on the local level. This means that all areas of the country will have either local televi sion or newspaper advertising which can be used for either generic commercials or for advertising your price/product specials. What's more, you'll have plenty of adver tising materials to choose from, as in ad dition to the ad materials supplied with each of the price/product promotions, you'll have available local Car Care Days televi sion commercials and radio spots, all modeled after NAPA's new network televi sion commercials. NAPA Jobbers on the national advertising program will auto matically receive a sales promotion kit con taining order forms for these local televi sion and radio commercials, as well as an order form for NAPA's new Car Care Days billboard. To build even more traffic in your store, use NAPA's Car Care Days circulars and Bargain Buys, along with your Bargain Buys local advertising materials. These proven sales builders will let customers know where to buy popular merchandise at competitive prices. Once your advertised specials have pulled these customers into your store, you can be sure that these same shoppers will be looking for related and impulse items, as well. After all, that's the whole point of your NAPA Car Care Days promotions -- to assist you in help ing your customers "Make It NAPA BRAND New!''.