Document NnXN3DMbzyE0gQYXZZkK9Kw8

FILE NAME Kent KNT DATE 1952 June 6 DOC KNT004 DOCUMENT DESCRIPTION Letter from P. Lorilland Co. to Federal Trade Commission Barry Castleman's Kent File 4 4 ROM Document # Kent Type of Document DATE 1952 1952 Undated 1952 - published report from reviewed journal - published article from trade publication - published article from newspaper - proceedings from annual meeting - published abstract from conference - unpublished report - unpublished presentation meeting agenda letter minutes report - memo - government report standard - government warning information - industry warning information - legal CABLE AUDRESS LORILLARD Lorillard Lorillard Company Company Cigarettes Company 119 West 40 StreetNew York 18. N.Y June 6 1952 Rolf H. Kielland Attorney in Charge Ew York Field Office Federal Trade Commission 45 BroadwayY New York 6 New York Dear Mr. Kielland Your file No. 1258 806 7159 This is to acknowledge your letter of April 30th requesting certain information about our IET Cigarettes 1. Our KENT Cigarette is a new branodf filter sigarette the maristing of which was begun early in March 1952. a nenw ew brand the volume of sales is quite small and less than 5 of our total sales are attributable to NOT Cigarettes Practically all of these males were in interstate core There are attached copies of ten invoices of state shipments KENT Cigarettearse sold to wholeas ndajl obbe ersrws ho in turn sell to retailers The territories in which they were originally sold were Rew York H. Y. Chicago Ill and Los Angeles Calif Recently salas have been made in other sections of the country KENT Cigarettes are manufactured at our factory in Jorsey City N.J. Samples of recent IKT advertising are attached hereto The media used were newspapers and point We are sending to you under separate cover a carton of K^ NT Cigarettes 6. and 7. These questions ask for full information including whatever scientific material is available on the development of the Micronite filter and filter material and also for copies of patent applications This information is of a highly comfidential nature and constitutes constitutes Mr. Wolf 1. Kielland -2- June 6 1952 ' information should be regarded as secret and confidential inforom f a tht e Ci omo pan ny and that the questions shoulbde withdrawn 8. The information requested in question3 is being assemblaendd will be supplied later 9. A alean white sheet of paper should be used Regretting questions 6 and ve are, that the circumstances compel us to dealine to answer 7 and trusting that the other information is satisfactory Yours very truly ---- --"-- . ---- --"Cl--art Vice President 806710