Document NeneL1D1arGyZoa94RD0kvx9R

^ i ii-iii-ifia'ri1i(iiwiftt>g> m m* V LIA08833 j I B APTI60RY CPWITTBB----------- Billl- .LA-PR9M2II PM fflgfiaAI Minute* of Third Mew Tork, M.T. June 7, 1MB A meeting of the Advisory Committee of the White Lead Pro motion Pro free we* bold et the office* of the Lead Industrie* Association on Wednesday, June 7, 1B20, at SiSO P.M. Present wer*i . < - ** bt-** f- The Eagle-Pieher Lead Company The Eegle-Plcher Lead Compter The Lagle-Plchcr Lead Company The Regle-Pieher Lead Conpany International bmeltlng k Refining Conpany National Lead Conpany National Lead Conpany bt. Joseph Lead Conpany bt. Joseph Lead Coapany United States Smelting Refining and Mining Co. Inc. W. M. Dies B. Conley ^ W. B. Bayt M. M. Zoller J. B. McDonald Wn. Knust Harold Rowe I. B. Cornell B. T. Peters T. f. Coloord ' J. L. Cobbs, Jr. - Arthur Kudner Inc. F. B. Woraser, becretaiy R. L. Zlegfeld, Assistant Secretary D. Tan Norden TREASURIES REPORT The Treasurer made a report of the receipts and dlsburseneots fro January 1 to May 21, 1999. He explained that expenditures were within the budget and that each nenber bad a copy of the bud get with which he could cospare this report. The Treasurer's Report Is attacned as Exhibit "A*. All discounts available to the Association had bn t&xen. The Treasurer also Informed the nesting that It wouid probably be necessary to send e subscription solicita tion during the nonth of June. RJ3>CAT ON PAINT lNOUbTKY'8 ____toUiri V) CMtfAIfii - Mr. Woraser reported on a conference he bad had recently with Mr. Trigg, who lnforaed him that no unfavorable erltlclsa of our campaign had cone to Me attention frow the paint Industry. Mr. Nornser also reported that he was hopeful of obtaining the bherwlnlllllams Conpany' support of the campaign and that he would see Mr. Martin shortly In this connection. Mr. Martin had told hla wr.ao the cacpalgn atarted that the Lhervin-Wlllleae Company eouid support It If Mr. Trigg found no objection to It and Mr. Trigg had no suob objection. Mr. Rowe informed the meeting that he had seen Mr. Hprarue of The Glldden Company about this campaign, who said be was In favor of it from the start but that other officials of hla Company wart not. t \ l * I ' - Ufffll |PMMMMBPWW>l3*riwwgi' imy' -U WWiif .|i Wtfi mmmm aiWltit1fi<VrJ1_yH||1 . Jy. WYrVfl'tff-'1^^ - --*--* - vOt. .-jSifrWi.^,.vO.,.. ,- . >. **. LIA 0683 A f .-sA`<e. Y Advisory Comsdttee Meeting - Whit* Lead - ........................ Promotion Program June 7, 1920 -2- i It was felt that It would b* well to call on The Qlldden Company la Clareland at the seme time a visit vaa made to 6herwin-*llliems Company In an attempt to enlist The Clldden Company's support. Mr. Peters reported on his visits *Ath earloua mixed paint manufacturers in recent weeks. Re said that with one or teo excep tions he had enjoyed a food reception end that e number of mixed paint companies nnv have ready-mixed pur* ehlt* lead paint In molors on the market, or are about to place It on tn* market. tie apofee specifically nf the Phelan-Psuat Paint Manufacturing Company of St* Louis, who had this paint on the market for about three weeks. Huy have approximately 250 to 200 dealers. The Hooker Class k Paint Manufacturing Company in Chicago will have Its paint available almost i Immediately and are having a sales meeting about It this week. They have approximately 250 dealers. Petek Bros, of Milwaukee has had a pure wnlte lead paint on the market for several yeara and has enjoyed a reasonable amount of success with It. The Minnesota Lead k Oil Paint Company, although not enthusiastic about the Idea, are marking time and awaiting developments and, should a demand develop for a pure white lead paint in ready-mixed form, they will pos-ibly put such a paint on tha market to aatlafy the demand. Peasormo-tiutcheoo Company of Cleveland now ham this paint on the market. Gao. 0. ' Yetr.erlll Coapa ly of Philadelphia, has put a pure lead In oil paint * on the market for some years but has never pushed It. Tbey have now become enthusiastic, have published a new color card and literature, Iand are giving 100 par cent cooperation. Sampson Paint 0 Color Com pany, Inc. of Richmond, la planning to put out a pure white lead paint In tha very near future. 1 Mr. Peters pointed out that one question that has ooma up In his discussion eltn most of thasa paint companies 1st If they era * successful In developing a market for rvady-mlxed pure white lead paint, wnat will tha white lead manufacturers themselves do? Having h done the missionary work, will tn# white lead manufacturers place pure white lead ready-mixed paint on tha market themselves In competition with tha mixed paint manufacturera? A latter sent by the Keystone Varnish Company to Its dealers, was resd at tha meeting. Tha latter pointed to tha lead content of their paint and made a virtue of It. Tha advisability of advertising the price of peste white lead to consumers Inasmuch as pure wnlte lead paint now being placed on tha market in ready mixed form sells for about >1.00 a gallon more, was discussed. It was brought out that the consumer price on peste white lead was only advertised In the farm papers hut it was felt that this matter should be given further consideration. Mr. Peters read sn editorial which Phelan-faust Paint Manufactur ing Coapany had asked hla to try to get placed In various newspapers In Missouri, which Is much stronger In Its advocacy of pure whit# lead than anything tha white lead manufacturers have ever dared to say. It was an indication of the enthusiasa of some mixed paint ' manufacturers for ready-mixed white lead paint. beiev jnilpiipii||i m '*ar-~ - -- .tgtta A-! Advisory Cowsittea Meeting - Kbit* Lead Fronotlon Progra* * -8 LIA08835 *&' Mlrjj'ei of Third Wee*!nr Tune 7,~T9SI----- ~- Rh *v *> - <> . 1 i "1 P.EP3PT 0* PPOj F:E-83 or Mr. Woraser reported on the progress of newspaper, at{icinea, and ether fonss of publicity, and exhibited a acrep book thick with clippings fro* the first fee weeks of the caapalgn, for the circulation of the Lead Industries Association publicity Baterlal sent out froa March 14 to May 11, showed total slipping* 431} total linage 44,403; total circulation 6,845,0*8, end that 287 newspapers had requested the Rone Owner's forua Sarrlce. Re also exhibited copies of the AMFFICAM WFFFLY, May SI, 1929, the Sunday Bagazlne section of the K.T. Journal-Aswrlcen, and the May, 1929, issue of AMFFICAM F0PFFT8 as an Indication of indirect publicity not specifically emanating froe this office, or froa the arency, that we are now enjoying. Re also spoke of arrangements to have Prof. Van Vlack of the lose State College speak on Painting on the Fare over the Goodyear prograa on Friday, June 9, at Ills P.M., being broadcast over Station MJZ. pronce ng PT*TT!r7TTAW OF SHA^OLTFPF* LFAF^ ini - Mr. Wornier reported that several of the aeeber coapanlee had already sullied out laaflets to stockholders and that several very favorable letters and Inquiries for lead paint had been re ceived In response to these leaflets. Folders for additional cooperating companies were being printed. HEPOPT 0M 8TATW OF FABI S2i The report on the progress cf fars work was passed over briefly with the Information that It was progressing rapidly and that we were lepres<ed with the possibilities for getting the white lead story before the 4-8 Clubs, In text books and elsewhere. FFPOFT OF FTATTT8 Of WHIIZ * i j E. ` ! The status of the consumer booklet on white lead was next reported upon and It was Indicated that the only thing delaying Its printing now eaa the questlTOOf whether ready-wlxed white lead paints should be mentioned In the booklet. After discussion, it was decided that ready-alxed white lesd paint should be wentioned as also being available but that I no eentlon should be Bade of high lead content ready-nixed paints other than the 109 per cent variety inasmuch as tha paint manu facturers themselves have requested the esapalgn not to deal with the subject. IlSi '.If.. ! IM JlltHUJI r*-*1. -11 *?****- * " - ` A,.,-. --- ,. w im- !in* .rjMluc ** -A '***'' --?fc^afrj*'g*to>`r. -. er,^-.-- ;.y.. *_; i Adriiory Caaitt#A ~........ ' " Ittrrjt* of TMr4 J V#tinc - Whit L*atf W*t1r,r_______ Promotion Progrs* lune 7, l9S9 ' " -4- He thods of distribution of this booklet were alao considered. In addition to using th* booklet for answer ing inquiries resulting directly fro* our advertising, It was decided to provide westers with sufficient copies for their own organizations, fra# of char**, and to supply non- i neaber coapanle*, auch as th# manufacturers of r*ady-lxw4 pur* wMt* laad paint with copies at ooat of printing only, without regard to preliminary axpana*. , <v . 'V*' v-.v '' * " It waa alao daeldad that th* booklat should bo dlOi trlbutad by tha Association to auch kajr nan aa county agents, architects, ate. It waa daeldad that no datallad daflnltlon of whlta laad should ba given In tha booklet othar than It la a ch**l.3 cal cowpound of laad. 5 8100X1 ESP Tha question of tha usa of th* logotype by others than a*ab*rs was again brought up and It was decided, as It : had b**n previously, that Its us* should not b* p*mltted on J labels. A suggestion was made to use tha slogan on envelopes and It was decided to leave this up to tha Individual ae*b*rs. J Tha Secretary reported that nany newbars ware planning to use th* slogan on th*lr stationery, advertising literature and elsawhere. A yqpT^KTP iv a s s o c ia t iv e i OP PAT KTt SO AKT DPCv pIt INQ ^QjrTriACTOHSQtrwtlSA ; It was decided that because of tha policy of tha Associ ation, as established by the Board of Directors, of not Join ing othar Associations, tha Co*altt*e should refrain fro* recom mending *enbrsh!p In tha Association of th* Painting and Decorating Contractors of America. At l*ast two, and possibly * *or* of our members sr* already affiliated with that Association, which was felt gav* sufficient cooperation. - = wzmtm .in F The request to advertise In BPOTLIOHTfl, monthly publl cation of tha Association of tha Painting and Decorating Con ; ? tractors of Aaerlca was also rejected alnce at least one and possibly more of our Individual members have taken or will taka space In It. i 'H'PliH" |J,.| I . il''1 JUilftLLj '"my "I1 ------------ Ini [Unhf- r% rf'liliHl 'in>ii1iiil<ri iiimi iniiliili'iTi ummmm LIA 08 83 7 iMiatiiiinrii <mpep n ijigwepweem v !goa|.wii wnew f ''mu *.-. ;>i" ..... . I i Advtaory Cowalttee Uniting - Whit# Lead Promotion program -8- Minutes of Thud Meeting June , lsS5 ArVFPTISTMfi COPY miYx-imm . The Queatlon of the type of advertising copy to V use In the trade papers serving mixed point manufacturer* *aa discussed. Yhlle some members felt that theaa madia had no value to u> and that we could discontinue using tlhaa* several members felt that they could be used properly very profitably. They felt that the type of copy should be a straight felling appeal setting forth the advantages of using whits lead In ready-mixed paint. STAL OF APPFOTAL r" SUOGgSTIQll Labels certifying as to the whits lesd content of points, ss suggested by the Fagle-Plcher Lesd Company, as a cowproalse for the Seal of Approval were discussed. These labels were merely to be of uniform deslrn, certifying the white lead content In per cent, but not bearing the Associ ation's name. representatives of the Fagle-Plcher Lead Coermiy, as well as others at the meeting, felt that It was still premature to consider such a proposal and that It should be held In abeyance for future action. It was pointed out that there would be no vsy of stopping manu facturers putting smaller amounts of lead than we would care to see In their paints from using a similar label. aJtlCTCTS Mg rm The Question of the use of motion picture or slide films In connection with our work was considered end It was decided to hold this matter In abeyance for further discus sion at a later meeting. Mr. Petrs pointed out that It would be highly desir able to have the representative! of the Lead Industries Associ ation spend more tine In the field, particularly calling on ready-mixed paint manufacturers who might produce pure white lead paint ready for the brush, attending sales meetings and helping those companies who are already producing It. It was felt that this could not be properly handled by represantatlves of Individual member companies. Meeting adjourned at 8il5 P.M. Secretary [ . .. . wijo anwupmpiwiWMi-w 11w !"* ^ i pPI<|Pf l PWllWf ** ! * f i ) i i W1 ' -'~y L IA0883 8 Advisory Cooaltte* He* ting - Whit* Lead. ------------- Promotion Program -6- Win'.** r f Third ___ ;nr exhibit A* June 7, 1989 ggxxt heat p,papiipg-ngc RECEIPTS AKD ciSBCRsnmrrs fffia.nr.-l to **r 81. 1989 mum.* *hlt# Lead Promotion Progran ' Pund Subscription* Loss Outstanding Subscriptions ss of Itay 81, 1939 990,PP7.es - g.gjg.oo 7 * ' it**-.' * - - * 187,011.PS Pigp^rwnrrst Pumltur*, fixtures and Equlpaent Salaries Traveling Expenses Rntertslnnent and Luncheons Printing ailing Illustration - Lead" * Office Supplies - lscellaneous Advertising Space Publicity Production Advances S 811.OP l,g*e.S9 PPfi.SO 31.33 1,883.8# 843.73 7.9# 104.31 107.94 14.38 34,538.94 696.04 P,368.41 183.00 TOTAL DISBORSWEWTS Balance Map 81, 1939 WS,55*.8 #3,434.88 #87,011.P i. . r I y ^ l`JW|J`-l.|!|ilW' |fMl -| ".!!, . 1 I ** Includas cost of increased sit* of "Lead." i. I *ep[*Br<WBw^w'wwe**TWWa*''* l s r " 6 * ^ ^ ' II '.1 ,1 1* 4 11.11A! jpuw ii i vaHWBFWiwwsif* fB +' N 2936.01