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rv.-.'.'X** .--i i-:\ fat,;-:.',. u* '"'vH3' pK*f`|* - ^?>;5T4'4\ a:. *| ,-.'v! 1. :/ vV ,-i^''\Ji;*' -:i V-.- i *.f'I^'V` '' * G1 D ?. ]H)(. N13463 WhiteIn Harmony With All Seasons 11ITJS HOUSE beauty is yv ear 'round beauty* . Whether it be the whiteness of Winter or the gorgeous mixture of Fall's bright eolored foliage, the While house will blend in perfect harmony with the sea son. Fresh green lawns of Spring surrounding the most humble collage will make a scene of beauty if it's painted White. For the flowers of Sum mer, all delicately tinted in pinks, lavenders and blues banked againsl arbors and trel lises of purest While w hat color could form a more perfect back ground than White? Ixjok around your owrn neigh borhood in any season. Pick out the homes that attract you most, that look more livable and homey- and you'll find that they are While. Because While harmonizes with all the seasons and because White gives a strik ing individuality to any dwell ing, home owners who have genuine pride in their homes in variably paint them White. fit nr-un] v  White<->The Playground of Sunshine and Shadows C/UST as the sun reflects its ^ glory on tlie clouds so does it throw its myriad colors onto tlie home dressed in'whitc. Some evening as the sun is setting in its royal splendor watch it throw its brilliantly colored lights in ever moving shafts over an ailior or home painted a glossy 1Virile. Watch 'the shadows form and dance in imaginary glee with the brilliant hues of the sun as they break through the foliage of the trees or the lattice work of the rose arl>or. There you will find the playground of the sun- sliine and shadows and there you will find comfort in a restful harmony of beautiful soft reflections. You can obtain these wonderful e|fw.ts with the use of Zinc0_ljiih pure white, on your own home. And you will find that not only can you get a glossy white surface, but you will got a White that is While and stays While. No matter what surface you have to paint - your home, trellises or arbors- paint them White, and- when you paint While, use Zinc-O-lAth. *\ N \ :/iif).5'teHth' * ' f 0$ v:.L.?.gg ^ja<-ua i;.V/* .^.rivv .-afv. '*'* -A &( % *' <*. v** k .Q .Uti.v- v) >.^""111-^ *i \|i'' I!! ift P/7 JiS,&' Ai - iscssss' . M*-............. r-Trfi'i & i *;`i ?4* ../Jv. Lali4$| ~v- * ' --.1. ' ixT^iS Some of the Unusual Qualities of Zinc'O'Lith i; w'-JflF first painter to use Zinc- U' O-Lilh made a prophecy. He foretold that some day Zinc-OLilh would be the leading house paint, with his trade. Although Zinc-O-Lilh has been on the mar ket but a few years, thousands of painters have now used this remarkable product and their approval of Zinc-O-Lilh is the best indication of its qualities. From careful investigations that have, been made Zinc-0-1Ath has been found to give absolute satis faction iri every instance and in no case lias it been found that a painter who once used Zinc-OLilh did not use it again on sim ilar painting work. Results count - the painters of America know the value of a product like ZincO-Lilh and their continued use of Zinc-0-1Ath is proof that it is the paint that's all paint. There are many advantages in Zinc-O-IAih outstanding points of merit that make Zinc-O-Lilh valuablctothehomeowner. 11 ere are some of the interesting facts: Zinc-O-I,ith is No ii-I'o Wiiio ii*. For the painter who prefers to work Only wiUi mate rials that cannot harm his health Zinc-O-IAlh is as harmless to use as enamels. It contains absolutely no lead and is pun ranteed itonjKtisonous. Zinc-O-l.ith is a PUKK White that STAYS White The pigments used in the manufacture of Zinc-O-lMh are of the w hitest made. Pure Zinc and IithopOne cannot I>c surpassed for perfect whiteness. These mate rials are ground only in the Iicst grade ol" Don't keep brushes when not in use in sun or heal. Don't leave ojien can oJZinc-O-Lith uncovered over night. Don't putty nail holes or cracks before priming coat. )" [ /,roc;>( )+1,StJyHi >`t * " .* s2Wi-.r,x:; . . :..i j j *:. : v-j. t.Av.- i'i..:.*,..*<v i.. Some of the Unusual Qualities of Zinc-0~Lith--Continued refined lmsecd oil and pure white Japan l>ryer. /Anc-tiJAlh is riot affected hy the action.1' of sulphuric gases present in coal siiioVg, nor does it discolor when subject to salt air, as domany other house paints 7,i ne-O-I.i t h is Heady for Use - ll will save time and ial*or on the jolt- time that is often wasted in mixing is completely eliminated whereis used. K\en where tints are desired* the time necessary for tinting is reduced* due to its remarkably uniform con sistency. Zinc-G-Ij|h is for Outside or Inside It is a general jiurjtose |>aint that can he used cither on interior walls and w-nodwork or for exterior painting. Zitic-O-Lilh mixed equal parts with Flat Wall l'aint makes an ex cellent wall coating or enamel uiidcrcoating. y.inc-ft-1 Jtli lias Wonderful Hiding Properties It is extremely opaque, and due to the infinite fineness of the pigments it hides similar to fine enamels. Although it is heavy in apygarance Zine-O-l.ilh liruslies out with absolute case and spreads: on like ordi nary house paint. /.inc-O-l.illi Covers More Surface - It covers as well as it hides. Approximately 20% more surface will lie covered by Zirw-O-Lith than with the usual hand-mixed house paint. Zinr-O-IitU liCavcs a l'erfcct Surface for Itrpainting- It will not break. chip or crack when pro((Crly applied, l>ue. to the pigment content and the oil used in grinding, ZirirO-l.Uh clmlks slowly, leaving a perfect paint film for repainting. The unusual fineness of the pigment gives an even, smooth surface. Only the iicsl grade of refined linseed oil is used in grinding, thereby assuring a fine paint film. Zinc-O-I.illi Wear* for Years--It has withstood the. most severeweather ex|Kisure for a jicriod of six years. Hundreds of tests made have proven conclusively that Z.ineO-J.ilh will wear as long or longer than the highest grade of house paints made. It can be applied with absolute assurance that it will wear and stand up satisfactorily under any weather exposure. Zinr-O-l.ith Costs less Per Gallon Although Zmr-O /.it/i is of the finest grade it actually costs less jier gallon than other high grade house y*ainU. While it is apparent that Z.incAi IMh is in all resjiccls equal, and in some respects aiijierior, to i other high grade paints, nevertheless lire raw material costs arc lower and'this fact, sis well as longer wear; gives it a considerable economic ad vantage: Zinr-O l.iHi give- lieltcr work at less ex}KHise. Gt nr-u n?c k n nUUDL / The White House is becoming the most popular institution in this country. Zine-O-Lith House Paint has become, a great, contributing cause to this end. For economy, dur ability and genuine beauty, Zinc-O-Lith cannot be equalled. It is a general outside white, ready use--a White that is White and stays White, is not affected by the actions of sulphuric g present in coal smoke or by salt air. Zinc-O-I House Paint has exceptional hiding, covering spreading qualities. Made in White only, wl can be tinted to. any shade desired:' Barrels, barrels, 5's, i's, >'s, s, FOR DIRECTIONS REFER TO PAGE 27 TITAN-O-ZINC OUTSIDE WHITE ' . ENDURANCE PAINT (PREPARED) Titan-O-Lith, highest quality Zinc, ground in . Titan-O-Zinc is the latest specially treated linseed oil with just the right development in Outside Paint amount of dryer--this is Titan-O-Zinc Outside formulating and manufactur White--the finest quality exterior House Paint ing and is supreme in its field. made to-day. ^ Ideally adapted for use in This product covers and hides better than high quality paints--one coat is equal to two coats of ordinary material. congested, smoky districts where fumes are prevalent. One coat will do the work of two coats for ordinary repaint Titanium oxide chemically combined with ing where the surface is in Sun-proof lithopone gives this paint its tremendous good condition. } covering and hiding qualities and its brilliant whiteness. The fine quality zinc gives it hardness Made in White only, ' of film, durability and rich beauty. Specially which can be tinted to any shade desired., treated oils add to its whiteness and its long life. Put up in l's, s, s. - FOR DIRECTIONS REFER TO "THE RIGHT WAY TO PAINT" PAGE 16 TITAN-O-ZINC WHITE PASTE PAINT This piece of goods has been a revelation to painters when they first tried it. The economy of the product was quickly proven to them. The base of the product is a titanium oxide pigment that impacts the same opacity as is found in TitanO-Zinc Outside White and Flat. Titan-O-Zinc has been reduced with more than three gal' raw Linseed Oil and still covered better thr primers and it is not unusual for painte* two gallons of oil for the finishing coat. 7 in white only which can be tinted as d< Put up in bbls., 5's, I's, JE^'s, %'s 031 ( iff"*?!? Advantages of Zinc-O-Lith Products The name Zinc-O-Lith stands for higher quality at lower cost, better work at less expense, depend ability and satisfaction at all times. Here are some of the many advantages to be found in all Zinc-O-Lith Products. 1. Greater Whiteness--Zinc-O-Lith is the white that is White and stays White. 2. Exceptional Covering Capacity--Not only do Zinc-O-Lith Products have greater covering capacity, but also more hiding properties. 3. Ease of Application--There is no danger of pulling or sagging where Zinc-O-Lith is being applied. The easy brushing qualities are beyond comparison. 4. Non-poisonous--Absolutely no white lead is used in the manufacture of any Zinc-O-Lith Products. 5. Durability--The high quality of the raw materials and the care taken in the manufacture of Zinc-O-Lith Products give them the ability to withstand wear and weather for years. 6. Economy--Not only do Zinc-O-Lith Products save with their greater covering capacity but also because the raw materials from which they are made are more economical, they actually cost less per gallon to the user. j Only Zinc-O-Lith can give you all these advantages. |