Document Ne2pdmmvpZaBXXXyvEn7eqBzg

r CHROME YELLOW THE COMMAND TO ACTION Yellow is (he traditional symbolic warning color. Readily visible in all kinds of weather, it commands attention and dictates action. That's why it has been prescribed as the cautionary color to use in marking traffic patterns, highway signs and to emphasize physical hazards by numerous public and private organizations charged with the responsibility for public safety. Chrome yellow is the yellow paint pigment that most readily meets the standard color requirements of such official bodies as the U.S. Department of Commerce, Bureau of Public Roads, the U.S.A. Standards Institute, Inc., and the National Education Association. Chrome yellow possesses important qualities that make it the most versatile, low-cost pigment available for traffic marking and other safety applications. Chrome yellow pigments have excellent lightfast ness, good tone purity, high color absorption coeffi cient. They are readily dispersed, have good cover ing power. Chrome yellow pigments and paint systems have proved their effectiveness in traffic and safety con trol management in afl 50 states, most cities and towns, and elsewhere in the world. For further infor mation on chrome yellow pigments write: Lead Industries Association, Dept. 000, 292 Mari'son Ave nue, New York, New York 10017. ' Lead Industries Association, Inc. Lead industries Association, Inc. 1970 Advertising Program This ad appearing in: American City Ad 7083 PNYC00001239 N10199