Document Ne2oX6JgMZkObOzwx504DZK6w

* wwwaj! w' "jwpy-mnwup*", w LIA08856 ^f'V^nrv w t 'i i t v rnrrr~!,i" r^w~Tt''rVi>^^?A> IMnutas of Sixth Kaotinr I Na* York, K.Y. # Pccaabar 14, 19F9 ] 3 a I 1 A teaatlr.f, 'if the Advisory Cosnslttae of tha Whit* Lead Promotion rrrror *.*.* hold t the office of the Lead Indus tries Association, Ke York City, on Thursday, Deeenber 14, 19?h, at F P.F. Present rerat American feeltinr * Pefininr Co K, C. Eroratll Faale-Picher Lae cl Ceepany K. L. Couedy . H. Hayt International Rnltlnir % pafininr Company J. 4. VcPonald Na tlop*l Lead Cnspany *11lias Knuat Hefold How# St. Joseph Load Cocpany 7. H. Comoll F. V. Potor* Ori'od ctntos Snoltlnc Pefiring * Mir.ir.f Co. Inc. F. F. Colcord J. L. Cobbs, Jr. - Arthur Fudner, Trc. F. F. Porws'r, f^cr*trry P. L. 7ieafeld, Aaslmtant Secretary t>. Van Forden The reetirr vas callad to order at f P.*. rith Hr. Peters in tha chair. pypopT ny yv CVATPMMi Hr. Patar* reviewed tha beainninr of tha white laad proaotlon prorma as follovst Tha p-iroosa of this reetlru; is to review tha Whit* Lord Advertisira Csso-lrn 't *ha el'."* of It* first yr, and to receive tl a flrrl r*oor* shovirr reeeirtl and diab*irsaan*.s; to consider and approve rlans for I94.h| and also to approve tha bud rat tharofor. A ysr *ro no -:r Wintry -orsldered and approved nn advar* 1n* plin sub* Ittafl ty Arthur fudrar, Inc,, arMch Involved three year jr-'rra", nd in rnarol, that plan h,i s t**n folloaod in o<!r orV tl1a yr. Those of u* cloaely ir. *--;h ri h tha pro;*, rrd print ind-r^ry h* va t.r.n fcasre of th delicacy of thin Job ond tha necessity of hand lira a errr>~,jf:) or thla r'lrr; 'tr In such a nnnr f` to aecewr-ll*h o ir rhjaattvas and at t>a ai-a 1 ae avoid ranaraitae! ora and fata 11 r *!< n by the irar ! d n-1n* io'urtry *h>* Btrv'* er'lly it . > " >iiam*asa sail ' i: ' aa"i'w-vi mu.m i tf. iuj w iiu i : i ! T tjpy r .M>ia w i N 2941 mm... biw h h )p p ^p m m.' mmm nufi ... i u p wmma mmm f i LIA0885? irII11| tr ,f\wi*aaw>iwiadUaMiitiittiifc^ifc Advisory Cnrurlttee Vlrv.- of Sli*h Meet! r.*t - Pilt* Usd Feetinr Pr^rpti^n .Prcnr'-tt... .. , ____ Fecccftcr 14_i572 > -P- 1 he detrimental to white lead. Ft are pleased to say tht very 11?U nn**ror.l ? hos been encountered this year fron the prepared paint Industry as * result of our advertising. Fe feel that * found; tIon has been laid In the interest of white lead, which will enable us to becoRe Bor# specific and definite In our advertlslne then we felt was possible or advisable during our flrat year of activity. f i t i * > L'*er today yon will have the opporttmlty to consider the 1940 nlars, but I would like to assure you that these Z plans have teen conceived s * result of a great deal of theurht and study by our own Berbers who have devoted such tine and study to this subject In the oast few norths. Fhat we have to propose In the way of 1940 plana represents the 5 unanlrous conclusion of our Advertising CoKsittee, our arency and he rest of us wh- have been slttlnr In these r*etlrrs. rjrlnr the past year there hare been a rreat narty ratters of policy or. which there have taa differences of opinion, but - It is pleasant to be able to report that at the conclusion of our first year, *ost of th*se questions have been satisfactorily received and we find ourselves In quite renepal agreement on : what has been done and aecowpllshed. There ere still aany ratters of policy that are not as yet settled, which continue to receive our corMned thourht and study, end we are sanrulne enourh to believe that a satisfactory solution will be found for these, beru:*e of the cooperative spirit belnf shown by ell rEbers of our industry in Bvetlnf such Issue* as they | arise. * i This e*np-lrn has beep well and rner"lly supported by our Industry. As you b-", the -tripe pd Interests are ~4 suite renerally reoreaente'*, mv* we are very hopeful sj we enter the second year of th casoMyn, that before lor.r we will be able to reroe. that the white l*-r.d Interests are 199* represented. Thor* are three wMte lead produ-ers w* o did not contribute to this cr.r.pe.lm In 19.'9. Two of then are rlsed paint e*nufaet>;rers,- ^herwln-Fllllaas and The 911d-*en Co., - the third Is a wMte lead producer In Chloem who Vs Just Joined us and will participate 'roa now on. T an very hopeful, - core o then I have hecn for so-e tine past, - that at least one of tV rreps-ed paint aenu- fcturrs will shortly be with us. nd think that It Is core than a op.fp Change the second er, will Join US before 1949 Is over. So that we i" into 1319 with all of our old subscrlMr.f members, with one new addition and the chanc* la favorable for two others. before proceeding to the recnlar agenda of tv1s reetlnr, I would live to thar.V all of the subscribing Beaters for the aplnd1d cooperation which tney have shown In our work this year, y>' y of the eopr nr.le* have devoted coral irthie tine to our work and In addition to their money contribution, have really contrl bu*ed In M'* and *t*nM of their -opl* that has teen a wajor factor In our work. t 1 new Mwawy W 9f #*-- '< y wr LI AO8858 dvlsorv tte* ******r;r - w-r tMtf Pro-oMen Prorrarr Vlnute* of Sixth ' ' w**Mr.r Pece-t r~r* I<, 109 -*- As you have retleed, the headquarter- of the Lead Industries As*erj*tip have beer, roved to l-.rrer nd rope adequate space and feciltiles. The Fecrereryt.n office has handled a oultltud* cf detail a Ira post satlsfeeiery manner. The budret which you -pproved has hn subjected to the cost rlrld sod econoelcal contr-1, at I think vou will observe free the financial statem#nt that will short:y te submitted to you, I thin* our Industry, well as Association hewrfmrirters, is er.terlr.* into the work of loan with e s-lrlt of cooper-tirn and sin-leness of purpose thet should siv* us #11 confidence in the future success of this OMtwl m. ff ~ww*r > p v la pwonyw The Secretsi-- wade a report of the IPS'* actvlties with the id of charts. The Procress P*port fron April to Koveber SO, 1<>.1,P# was submitted as Fxhlblt "A" attached. TPr<onprpS PPPOPT The Treasurer *h*n submitted n report of expenses from January 1 to Vovewler F^, 19FP, and estimated *Toendltures for the entire rear, attached as Fxhlblt ?, which w,s wade a nart of the record. Re pointed out tht because of the uneertrIrty as to aroint of funds that would Nt available durlnr lP'P, crest csu*lon had been exercl'd n~t to exceed r*ciDts and that, as a result, r. suhstirtlal balance war expected to bw left In the fund. This had been partially accc-pllshrd bv lorrowinr the tine of one of the Lumber Products-Petter Paint Caepalm field an for some of the promotional work in the arrlcultural field. The Treasurer explained that both earpalrrs had alnos* the seee objective#. The luirt-er caepalcn r*eonaended both white lerd and hlrh duality rix*d pair.t; the white lead crroalrn recesrended only white lead; ?c< th* funds for the lumber cam-'im was subscribed by members of the white lead promotion pro rrtw. Mr. Colcord surcc3ted that an attempt should be made to charre the rhi*e Lead Fund and credit the Lurber Products-Fetter *irt Camoairn Find with a a-as representlnr th* tine of the field work borrowed, even tbouph this was difficult to do exactly. Mr. Cornell *skd which of the various activities conducted under the Fhl'e Lead advert**1tf and promotional caspalrn was eorslder*d most valuable, r. peters answered by saylnc un doubtedly con*ue*r advert1 sine, and pointed out b o s s result* which had teen ! rr'* 1 a t *ly felt, such as a rrewln* tendency Altft?.9 rr^n* r, 1 A * to I'V) ***#> lead palrt In colors. -- J*ta*a(****-%i rtiH'ffi-'-.- niah xaawraa. ..vassal: - Advisory Cotaritte* Ketlng - Kh!*e lead Prossotlon PrograB ___ klnutes of Sixth V*1n^ ____ fe-eebcr l4, 19.^9"~ -A- Ifr. Cobbs at this point explained the agency'* views, that the carpalgn should 1* considered as a whole and not as a group of separate activities, that It Is on* ttnlfied merehand 1sIn* ffort with consuaer advertiser.* as th* baslr. ATYVfTISTSG FLAKS POP 1940 ' :i*. Hr. Cohhs then reported on th* advertlstnc plan* for 1940* He Introduced his reearVs by errr*s*ir.r his anpreeistlon of th* help and cooperation of th* lead Industry during the difficult period rf getting the caeraIrn under wry In 19'9. He explained that a nutter of suggestions with regard to th* advertlslnr hid been e*d* by represertatlves of the net-ter cospanles and that several of these suggestions had teen Incorporated In th* 19*0 plans. He stowed layou*s of the treatment as planned fer 10*0. Th* elner will be continued as the centre 1 feature of th* adver tising Hit a picture of a rood-loo*Inc, moderate-priced hous* Is to te Included a s an Insert in each sd, to Introduce the beauty of painting with white lead. Also, the booklet, "That to Fxpeet frra Kb.lte Lead Ps'.rt,* Is to b* Illustrated In the ads to drew core attention to It. Th* palr.t*r Insert will be continued because of the rood-will It hss engenered a bo nil painters and painting contractors. The headlines will be ehanred frn son* cf those used durlnr 1979 In order not to show th* elner as an authority on oslnt. The closing paragraph of the copy will be expanded to Include a reference to hirh lead content tlxed pln*s, vr. Cobbs then read a report of the steps leading u p to thl* particular ohas* of the nw tre~trnt as a result cf the Chicago n*"tir. on October f*, and so"* sugres'ed pattern paragraphs. The following onri-rraph was approved unanlcously as a pattern, not necessarily for wording, but for cor.texti "It's a good Idea, when you're buying paint, to know how mieh white load It contains - and It's a pretty safe rule to ssy, the higher the lead `een'ent - th" better the paint. Y^u can't, for exrerle, buy a nor" durable pint than one cntMr.lnr loo> rhite-lead, such as your painter clxea fro lead-in-oil or la sold ready to us*.* Th* inadvisability of declaring 100* whl'e lead paint as best In con'unctlon with a rfernce to rlxed paint was hrourht "tit at this oo*r, on. reran" b"ipr that it 's not advisable nor repre sent. t've of the best edvcrtlslrr to svahe such direct eorparlsor> of ope'e om product with another. Kr. Col cord and the Hereti ry both felt, that the picture of th* Vusc in e-eh ad right be larger. Kr. Colts ee!r.e* rut that in 'he full-page ads, It ' s larger than 'n the half.page adj wt.ro It rust necessarily ha snail tecause of the llnl'stlon of space and also hat It was not deslralls to Dak# It larg# enough to det.net froa the r.aln Illustration. m I I i LIA08860 iWIriliiwftwn ; -Miimui&xn***-,*/ tnaCji,***.... Advi.-ory Conrittee - rii> >ui Prcaotion Prorma - *> - V.inut's of Mxth I'er ti r> ?* r^-T,'fTT7T9T9 It am also felt t.-iat In the pictures of the ulnars, an stterpt sh-uld be sade to use only the strongest, wost In telligent fend cleanest cut faces. mt t ia - mo It e.'.s planned to ure the si.ee red is as In 1939, ss per Fxhlbit "C* attached, with son* additional insertions in the turday Tvenirc Post," "Pette r Floees ii Gardena,* end "American :ioee," ind uslr.r teo half pares in severe! instances instead of one full pare in ord er to spread the conpeign erer a Ionrer period. In the trade papers, twelve insertions will be used to cower the entire ye? , rhej-s-sg in 19."h, the c&epalrn covered only nine rnnths. Thes e additional insertions, Incluc- Ir.r production ex*v*nre, brlnr he total sdeertlsinr cost to *1 i.`',9.'4. repair* - Kr. Cobts also spoke of increasing the publicity efforts In accordance with the surreatior.s Bade by the Advert* si nr, Co r x.lttee recently, und xentloped t mister of articles t : t were in 'reparation. J." reported that while Hhjff OWhTFS F^'i L*t was orlr.ir'ly toinr used in the sex Her city and town piper-. It xjs beir.c sent in toe fern of clip sheets to the larre news papers who would use parser;.phs froa tiae to tlte. At tils point the fecretary peid tribute to the Advertis ing Committee i,o .ad riven urutlr.tin,*ly of its tire and thought curiri. the ac..t year to help rake the cir.p* 1 gn the greatest possllle success. i'-Tirr r??- loo The proposed bud*et for 190 wt 3 then presented. Kr. pet*rs and Kr. Yonsse r explained the varies i tess or, the proposed buopet, neir.tin t out that sdoitlonal clerical help end an edtitlor.nl aritr for ptrt or full tlr.e t.o lid be necessary durlnr the cminr yet r. Another orir.tir.r of the booklet "vhet to Txpct froa Fhlta Lead Paint" would be needed, and stockholder and employee leaflets ; rid ar/ither i roadside to dealers would be required. A nee tet lvity, tv t of pror.otin.- white letd thro mh the li r , OhC * o irney ru. r. ln'eri in *.ve b'nited otr'-aa which had beep previously surre sted by the Adv>r*isinr Corrlttee, was dlscur.3ed And it r:, fl t hirhly d*Dlrtlle. ''rovlsion for dolr.c this was Included in the proposed bud ret. It was record-*pded to reimburse the Lurber Products letter P-int Cuv'irn fund as rjrr*r-tea r:.rl1er iy **r. Colcord, "he "rerrttry expit'ned tn*t cloinr so wild wipe out the contlr.f*ncy fund . rx) taki-f advantage of such opportuni ties as an* C..rinr Professor V. n Vlock for ipre'.t.l wore, ; rd any unforeseen opoor'unt tia-. that eirht cooe up during the year. ' l.jJ^T<.'WWIMW)jl j s h u iis u .iii I .IN .Irwwwwjw papwWiL.i . TW>e^"ew|ewHapppy mm LW nil MIIU~JU**R 9 wgimBKKmtmm LIfc0886l *<k wa injliial'iiiw-*' r mer. nMiiniiiah*iw,itaik.'i<ti ;,c5t..^ry Ceealttee Ve*t!r\r - rh!t Le*d ProEotlon Prorrr --_e. Minutes of flxth Meet*nr - C-ecerler 14, IA'9 The budeet presented was based on receipt of the Sane aeount rf fundi as received ir. IS'9 tut that the aut-- scrirtlor froH a re tenter, John P. MecGrefor Lead Coa- Tikny, af'jld Increase the receipts. The budget at.i approved aa submitted and Is attached as Fxhib'.t "L", recoxnlrln* the obligation of the Luaber Products - batter Paint Cenpatrn fund end that that obllxutlon should la adjusted to the satisfaction of both fundi at ion# future tin*. FnnniuTioH 'r io d prv cm t v rr*7 br*r prpt>A.crT p a TITT In r*frr1nr to lxe<* nelnt companies who ere na Vine 100 per cent wilt* ier.d rrrrrrd print, I'r. Peters svarsarlred a letter fr-'s It . F. L. Iro*r.e, of the Cnlted rtutes Forest Products L* I'-ri.tory to the Secretary, which Is attached as Txoitlh T", alo-.-t the possible necessity of controll!nr In one Ly the ruailty of these paints to avoid dtstrfrr the fine refutation of lbd-!n-ol l. Kr. peters stttec th-.t <-ur csto-I.-n had strer.rthened the position of ;cr. f;.ct^rs lr ,k ofilnt Industry, had sttsulmted forwula lafcellnr, tno probably ether essoclttlrn paint advertising as sell* It Tin the reneral fecllnr that there 1- no need to worry about lnprcpr fortul.tlon of white le.d nixed otlnt r.*e as It : rofcal iy coesn'l Lr-unt to i very itrre ms'-unt of iilr.t. Turtlerxoje, tne ru.r.ufacturer the paint Itself has nla can refutation to consider lit deciding -n hla fo mule Mon. LI kerlae, white ietc nas built up a flr.e refutation es letC-ln' oil ujpit<- V.e fact tl~.t ru.ny pilr.tera improperly sornulate 1*. r '.en r*le- it ir.*' ~*.!r.t. 7* :.rrr. *.<i th. t Tr. iro*r.e*s IstLr.ce cleht be solicited If toe situation he de scribed beei-re serious* PAIbTTKG AHT rFCOFATIKC 21*TACTM" TF AlfFT ICA The cuestl'n of :dvrtlsln: lr. the Price Guide of the P.-lrtinc urd r*-ecr Mr.*1 Cor tr; rtors of ;cerlcrn tir.d of recon sider!'.,* r.er.iershlp In that Association *.r. discussed *rv* it *rfei, thr t the Ar. edat'.on should do neither. 11 0T:"F,i''nr vr pAI'ivTTr. irrifATni- AKt> pAPn IUKC ns n /Ti TCA______________ LlVewlae the -uestlor of i.cver'r. 1 r.r In t,e souvenir prorrar. for t'e inr.u.i convention of the Me* 1'orV "t*`*e Jr-irr.eyKr. Pi.lr.tejs AS'.oeli. tier, *;..i ilscupaed efd It Bi.r. felt th.` t B k K s* Li A08862 < Advisory Cotnltte* - mi re :>ed ProB,->tlon Frotrmz .7 Minutes -T l*tn ____V r .- - . Lecontor 1<, 19*5 the teut kr.av.er to thla # a thiit the Aasocintion could not kdvrrtl.i# In tny lortl pi,pera lru. attach it o b*> of th* o.nufiicturcr:. aubaerl tin,-. to the precn^n do not sell In ell loenlitie*. Meeting adjourned at 4if-R P.M. Secret* ry .......... .. ..... - ,--. - wmmp^mmumm1,1 .11w* LI AO 88 63 iHltii'V.. Advisory Coratlttea *eetlr.r - T*hlte Ler.tf" Promotion Proprac FialMt -A" Vln-jt.*-; ef rixth V'-tlnr leercber U, l9?*9 -8- MP^T Y T,\? r^CKrTAFY 7?.e v-lte Lead Promotion Pr-vrtc follow* closely the basic olan submitted to ns by our acvertlslnr i rency, Arthur Tucner, Ir.c., t-r-d cay le conveniently divlcea Into two parts, (1) natl-ntl advert!sir.*, ard (l) collateral activities. TJe advertisin' u.-.ed t striking and ref re a.-. In* departure from ordinary paint idveptlsin*. It features led *lner as an Industry spoVesrur. to tell <'Jr st'-ry to cllllons of people. The collateral activities considered essential to the success ef the car.oMrr. are beinr ci.rr!d on over as lroad t field as possible, restricted only by the limitation of funds. Th bss'c orlnclrle that the a'.lte lead Ctr.nnlfri has tried to follow ha. teen that it should net duplicate or supplant any existln? eff.-rt of c*-tr cecprr.ies but that It should help to reinforce our remters* trade promotion activities and that It sh~uld ndrf h.' rrestlre ri> endorsement of the entire lend In- cu: try * the orle >:' Itu most Isrvorti.nt product. Our objective la to have th crorram stem th downward trend away from white leod ar.d to translate Itself Into s. les for cur reebers as ou'ckly is oo-ultle. The entire rrcrr .r, rr the Treasurer's Ieport *n- dlc*.ttuas teen h ndlec In ar. ex*remely economical manner conslder'nr the sire cf the ctmpaim. irmnzii2 The advert41 nf was erep.-iren by fpe {.*'ncy subjeee to . _ view and arorov 1 by -*ur cn Assoclktl-r. Advertlslnr Committee, f-er-n full pr.re pds appe. red lr. t-.e fiturcay rvrr-in^ rest," six eac *n "Collier's* ar.n "Country 0*:.* le-r r , together r'th six hslf-pt.-es in. "A-erlc.n :!/' a:.*. "aettr 'ioe.es end Gardena." !r. ;ocltl-r., nine full pane #ds were prepared sne taken In the foilowlnc trade pa pers t Acer*can Palrt V Cll Tealer American Paint- r a lecorator r.atl-nal lr.V ra t'ar.arlne '*'.1r.t r *- Tecor; ter Arerlcen Pi lnt Journal f'alr.t, Oil Comical fevlew Aprlcultur 1 Leaders' Tlfest Hardware Are liar-ware Fetal ler Ar.erlcan luilder V Building Ar.e Acer!can Lumberman Architectural forum ?eti l circulation of all macarlr.es used was core than 11,0,0>5 per Issue. Fei.derr.h!p rrx>rt show that the advertisements have had nn excellent reception. k t*.> ly cQLu.ri.- L A?r:v?Tifr ^ follows| e- I 1 mgm taw- N 2941.01 www--wpp ' -tr m pppwpnpp .nap "twiww LIA0886A iw 'Mai 1 w w piii<!I niji.*pnw<| f wy jiiww i ; I I Pdvlsory Corwitt*# Keetir.pr - V'hlte be.'d Prorott"n Trorrtn ^lailf'tir .ivSftfcifjBN. iM.-i'jfa-ti 1.A1 fxhitlt "A" Minutes of Flxth '** t 1 r.f - T^^rpr^m 9- prp^r-T *r rtr rcpf t a f y frontinu^u) l. ire'-dr-idoa - An announcesent of the canpelrn, reproCuslrr t*. firs*. scv- rtlnersent, r-u uistributed to l`,330 paint, ru-irdwtr* and lub*r dealers. Kew jpn;>*r and naraxin* publicity rele*. *U. fr.*.i fyin^ and unusually cocilicentsry editorial cor-rrent spoe^red In the "Joun>l of Coaeorce, Sew York City, *? *. it bake Tribune," "Jonlln K*ws >rnld," "FurIneerlny % Klning Jcurnil" and "Klnir.r *> 'JntaU.ur.yrS>cst*-m fenators and hkpre servatives in 'ft-hinrt^r. eer* advised of the launching of the pro^raa, also Governor* of the Mitira states. l. fr.oloynf Leaflets - An effort was nade to nobillre the 1r.t*r*st cf *cpToye*jicti<lnf th1r livelihood in the lend industry. About io,090 leaflets Cescritinr the proi;re* were distributed by our Betters to their esployees. ?. fh.-. reholder Leaflets - fpeclal leu fie ts rer* or* pa red for shar*-holders of -*Btr companies for Inclusion elth dividend d'ahur.-.erer.ts. over ff,033 cf these l*ffl*ts mere printed tnd distributed. f^ir.e of our renter coBpenles such as the ft.Joseph Letd Coco ny f.rd the American fireltinr end F*f!ninr Cocpany mhlch ht-d n*v*r done anyth! r.r of thet kind before, rladlv helped in the ororrar.. Actual business resultlnr in `he sale of white lead Jobs v l s trnced to soee of the-.e leaflets. <. gse of rlnrr, by 1`ecler r->ro?.nles - fever: l e ini nr com- oar.les, particularly tne Ar.eric. r. -c*ltir.f V Jeflnlnr CrEosry, United States r-eltine Fef'nir.* V Minin' Coco r." and the 't.J^srsh Lead Conaany, tied in trrlr otn Industrial advertisinr with our Cur.:': 1 n. ::-re af the s.ulte le. t crnpur.it ^ uzt'i our ulc^..n t.^rver they could ci. their own stationery, 11 r*r tur* rna idvertl s'r.r. *. *td; d* - Our ho.jye orcan "Lead* was rxpar.ced to include acre ir.f~rri tl - r. on shite l*`d. M're ir/ulrlea r*.:uli*t: frots this exut.-.- i r t u.r. t* ever hid lef-r*-. The rvallinr. list ns sl-o expanded by addinr. about 3,333 ru-r.es cf persons psrticulirly Interested In paint. p. *"u ,1-t t 1 fxrect fro* T hi te jy^d Paint - A booklet "khat to fxpect froc r>;j.r x^r. d P^ir.t" m.-s rr'p. rec, tralrn*d to tell a itr1 e itformard, forcef ;1 rt-r;.- 'f our product In in unhackneyed ear.r.er. Tt-.e te k has ?sad in extriordlruri ly fine reception in ev* ry direction and prociscu to te a u.-.eful sales help, hivir.c receivod the official eodoroep.ent of the p.-infinr cortractors arcoel- i tl^n, . well . .. the Jo rn*-ys>er.. It a received widespread ftvorehle ner.tl'n in the Industrial pres , "The American builder" r*in.- so far a.' to r<-prict fc lsrr* part or it In Its orr. editorial oa/es. About lr,3D3 copies hevr teen distributed to date. j u imp 'm.. j^^ww^wf-^|jp^p^|pjB|wwwpi^ i ;ip^ fiBii.w......I ini . m ! .ii n iiip iiin p i pm.' -mu IU . jwputw. pnaiiu'kii.pis. -nail a.J mtp u j w w .n igpwigypiLii.nl!'wppmppi ! 1 Kl mmatm ' 1* I ! : v it mimmm --j-- LI A08865 i'-v!r> Cosr.itte# Xetlr.A - r.'iite head Pror.it! - "rocnn ----- 10 - rxMtlt *A" i'lr.j'es of flxth Ueottnr fc^nr?rlATT5T3 or t it rrrprT'.^y (font i nueaT* 7. Icwa rtate Collet e Circular - *e learned early !r. the year t-u.t tin? !o*a te Collerc *aa pibnnlne to rev*,ae its ;! rfculer n t.<int!r.<* i nd supolled Prcfessor C. 4. Van Vitek iarr* aaount of Information atrut cur precuet for his conalde- r t*. n. The revrl* !nr Clrculbr <-i'l Telectlnr and Appiylnr '`..Inf Is on* of th< finest put 11 c..11 -ns cn paints and palntlnc of - practical nature that has yet appeared. heporta fro* lo-'h inolc.-te thsit It has `u.d i.n excellent rec'rtlcn, not only wttiln tn confines of the f.tste, t*ut elsewhere In the United Ct tea, fr'r. i ,rlc .itur .1 extension depnrteer.ts of universities ar.d fo*nrer.t bureaus. As the University only had a Halted r.unb' r of cosies for Its own olstrlfcutl n, we purchased a supply for our orr. use In the future In connection with prospective arricultural activities. 6. Promotion Aconr Pre-pared Paint Cogotnles - OvlnK to the fact thr"t 110 pep cent ..'te led or* prrrd oaTnt In colors *os net xen*r 11: e.v. liable In the United States, an effort was rn.ee to Interest a fe.- prvpared otlr.t cnn-'i.r.les Ir. the rtnufreture end s; 1 of tr.ls product. The following conpsnles were sufficiently interested to do so: Finnnr-n * `isley Inc. iooker Clssr *r Paint yfr * Ka tl-nal-l oston Lead Co. C. F. Sent.* k Con Pr.ssonno-iiutchecn Co. * Pttek Ires. Tne. Phelcn-Fatist Pr. 5nt Co. fi.r.pson Faint " Color Co Ceo. I. * ether! 11 *< Co. A. rilhela Co. York Protects Co. Philr felehla,P*. Co. Cnlciro, Til. loit-r, Vss. 'lutchlr.soo, t'tnn. Clevel;nd# Ohio *** v.iV,., r9< Ft. Vvilr, Mchrond, Vt. Pr.l Ucelpnla, pa. Fe-dlr.r, Pa. Uork, Pa. Shite only. ** Stosie oure white lead paint before Caopalm started Otner c'-rpanle* are teir.r i hoed to the list w-lch rroelses to crow. T.>e r* ports we have Inclcate that the (.''<,:-uct cen le s~ld St i ilrher orlce than '>r^psred paint and that It rounds ejt tne selection of white lead paints av Halle to tvie public, '.e effect hts leer, to rekindle the 5r.t> re.it of C*rlers *n asrketli.e white lead fer *hey htiVe ulseryf fft t'.e)1 r.iy neke * he Lre or Dore of a eix.rrln nandllr.r tlr 10) per crr.r white lead r>:p-red tulnt th^n they cay with ar.y other lire of prepared paints. Tt <>; he that the ,-rr>wth In' the use of thin rrrx.'uct will help to overeme os* dealer reluct; nee to push hlte lead. I MuiwimiipjMa. i u V I'T^i eiliailip lSMWa)E f II I II ||||------ mmmr LIA08866 Aov's^ry Co t ! t're He e liras - ...it*. Lead rA.-otl'-n ?rorrtn 11 - rxolbl* "A* jfirutps or nixth __ v> - v nr fVee-l r : * , lA*o CfHUnTS) Fn!1" Puhl'rltr - profr.-sor Vsn 71*c<t wts Invited to brotccmt on th* Goofly-tr Fi ra fndlr Hews Prordesst froe Hew YorV nd C.!ct fA, which he rid, thrreby mcUnf pructicrlly the entire Uniter 'tRt#s with hie cesanre. I'l. A rri culur,-,l Cent- cts - Corteets.ln r.rrl cultural fields r)A. only throuri* vl.-.it.-: to mri cultural universities, but alto t'TAi.-h the >rin'< Af the Feher.il hAv rrar.er.t drp. rtraents, such as th* FAr*it wrAf'urrts L.brr t^ry, 'nciente that re have 'rlends In hJ*h rliceu f; v<~r tie to fjr orV r nd oljeetlvrs rho froa ln-.f study nod sssociitlon the cuslitlea of wMi lead t r s: VeaR'y i-terem-a *s te it* lr. s*r\r.r. tbu-t tne putilr *3 protected fro* dls.iCtroj* Atint failure.'. re.* ilt'nr frnr the use rr Inf'ricr or worthless paints. II. <-rt Club "orV - Te ty.ee a few triul <-*! Club dr.or.- str. tlona \* : C-t .-H Muffs, I^u, .or.c found the Interest so v<-.'r. t.ott st`-pa r..,v<- le^n t -ten to expand toe morrtr in Tows as ruicVly i orsiltle, T:.e militant ri'eetor of the rt. te Coil ere Is z o oreply 1 r.te re - te.! 1 r. ptir.ts and p.'iMrc t.u t th Coll*?r it..elf -..z 3 r.it the rrorrea, savinr ur free taVinc I any ir.lti.t've r ticrt-r. T In* < irrnrC to seeir.r th <-!' Club Gf',A: ,'.r t' r r, t- rr. us by all V.e st ter. 'n the r ldweat Sooner ;r later. Tr.ii ! :: or.e nii.ee ?.hrr' rh! te letc has a res- r.ei-e to .t c n be i-cvrr.tRreoi.3ly and forcefully prT#nted to the f.r-'r. ' Qor't b:?-.- of j s j a- other si ir.t coc party or paint or- r: r! ?. ti'n dolor anythin* of that nature nor for thet natter In rositi-r dA c;; rr ir, >,*. oi.iy ^K.oclation that roes fully sod thorp;: My 'r,*A th srritr of o-:r "rocuct, 'uvir.r nothlnc to conceLl. If. 111 cl ty - ?.e e^*rbliched a departrent hr.Awn es 'The ' h ,;ierr. 1 aj -j - fe eo* s'atif* Af a short colucr. of ruesttons :.nd toshers on Artc'leel v'i!lt;irr ,nr''rrv'tiAn, includirc tiny refep- er.re;s *- r.hite Ir;(i. o./r,. t-i-) ne e r o1. oe r S r.re no usir.r t-is .;ervice and in the r err-rwt, c!rcul:ti*n h-. reached rftiep iapresslre flnre;. Ku-erous certAORs *err synriertep -ulte ^uc- ceasfully. A sped* 1 i tec 1 red re .`hit of *h rnjbl'ritt' !.c-<ev-d will be fo :r/ .''ApeReed to this repAp*. tte tried rr^ci'l stunt *n fettur'r.r hope !ullt 1y ene of n.. rtrff * h' eh .ad ,0't only !n M.in`r<i tit!, white lead, kjt fli vith e)>eet let d arid r`tn le o plietinr, me lur'r.e the sutler Ir.vl t< d lert'rr j.rceitectu, nr and r>.. :>r!n I re- r,s AtneTj to a-.' pi.r t; e nf cor>tnict!ar thij n''fc rerreserit*'.. **o t il-f' ;..fu v . tri -. v r.` .fe tf.. t t'.e project wss feature ! -.. *.!i. J rly t .vei <,{ :. "arepictn lullCer' '.nd in fe re t'.re 1 1 1 le in 1,'e * , e t.. i a Z i fie. IVn, otnep ru.rurlr.e such a " ' ''isc ' A. .* 1 fuie , ti<, >1, i j ;>nin*j referrei. to it. MT~th `It I "T \ MRP iM'mwui LIA08 867 i i r t i i i i M i i i fc .................................. tajaiai mjjfarn -e* -.Vlfcfw ,.f .i .-.O. " Advisory Corneltt*e Veetlnr - Fnlte L*bA Pronotior, Prorrun - IF Fxhlbit *A* Ylr;u**j of rjxth IVetinc r^cTrTVr t/-, \'F4 prp^p? y rn* rrct-FTAPY f(Srt * rue(f? It cay be c colr.clder.c". t-ut It Is noteworthy that white lor.d Hos teer. reeelvinr lnereLslr.rly fevortbl* coment by edltorirl writers ttnd rovernnrr.t publications since our CeBoaim term, fore of the articles favorable to hit# lend thwt ttave epoe; red In the -.-resa have been reprinted fcjr us for distribution to Interested people. I refer oartleulsrly to the articles by rr * F * I.. Trome of the y.*. forest Proo jcts Laboratory "Ptlntlr.r your House,* liny, 19.'9, Issue of "Aror'cen Forests," and t'*ie p.,lntlr.r Profeler.s Answered," Ceptetbcr, 1973, is-ue of "National 1*4.1 Fat-t* Journal.p TTe otrt1cip*.t*d in the experirent of the Pierce Feundat 1 t . by saint Inc with hlte lead trn-lr lc*-cc.'t plywood h~Re which a-lls complete fer Sl?r7. The sty-liny riven it by *-.!" letd sneuie sod to the SLle-biiity of the *v*. ? v,y /, r. i Trie lsunchlnc of huce hlte lead cooperotlv* prerran *n wh'ch ser.lers with diversified Interests ptrtiel oato, has not teen without its intricate pretiexs. tifferent r-oirts of vl*x h: d to be reconciled, cr cocprorlced, before the c.c. t!m could t* sthited. Conr.ecuer.tly, the rrofn r h*: purposely ucr haste sloriy . r.c like a ltrff machine is fathering Incretaed rotentur rr:dually but rurely. As the rvtr let.d Prosotlcn Prorrm *;as launched in Aorll, i9.T3, it Is therefore t little ov r seven ronths old a erird to*- short to eer..ur* the results. No C'S"' ir of this rt* ire, ff-t'rr n r.s. ti *rride Job on tr. aprroprlt tim r.one tre lurre for its ti-sk, c r. evaluate its results euicfcly ar.c accurately. Nv. t* *tl ca on ro.'te lei d cersupot ier are not r. si.f* re- ->ir "T<-r a sh~rt oetled lectuse they have to be c o b- onred with d.lr.si.-i L;.r cer.dltl'r*. of rr'or ve;,rs. The; tre > iso subject to underlyinc forces vVch it is difficult to o*u.r.r* ri oldly. Therefore it Is not set*, s factor;.' to apply statist'c. l -ensure.. the prorr-r. short of fm*' yf*r oeri*>d for which the rror n r. ai.u orlfinally pli.rr.ed. Tnere are however soe str.rs in the wind *hlc) *ndicnte definite prorrrsa. Tney *rej1 1. The pf intlr.r contractor and Journeyit. r. pointer, th* backlone or tne oi. 1 r,tlr f Industry, *r ripptrently inrej.aely rle.sei, >ith tiu- Carotlrn. both rrottps re rdy . nd to coe|>-r..t ful.y *!th ua in i r*rot.!r.r *h!t<- le.d. T thlr.k our C-* >t '. rn will holt to ot.eck er.y teru>iic; on the ;art of MO!-* . * r * ' r. r font r C* or:, end Jotirner-j f. |... inter i to drift an ; rror xh'te lei.d, a trend which hert hT. `r.cm slr.fly noticed le curtnv tt^ la .t few year .. A Ml of -vli met of -> tr.tlnd or tra' tnrt' 'nt te: t la the purchase of J > > eoplea of o,- took at five rer.ta per co;>y by a lar.-e cortnctor fm I B ii f r- ii M mir ......... . mmmjiiLiii:)pp|iiifii mii*ilipww^pip mm. it b 'P'J^PW _____ _ LIA 08868 Hirtimr jfllartiii i Im. l iittaair n i l l i i ih -'fajjriiMril 111 *'Hfctliri'OiiMiWffiiiirtT r. T\ rfftlihiiiBrth .-.- v-." "Tw 'itHtjjYnrt ir7^ilriiiwTri'.'W. niit ~ ' - - Advisory Committee M**t1nr - mi*e Lead Promotion Prograte - 12 - jrp^r?^Pt T'T ^CpVTAfY Fxhim *A* klrmtes of e1xth " his own use, also the unsol*cited conpllwr.ti.ry letters froo their orgar.lztt!*ns. * ' '* T f f. It has emled ua to procure publicity for vhlta lead In care rlr.es of national circulation wnlch aould not hairo tn. .ivr'lnbl* to us ntheralse. y. Tirr'nr states ire being arouaed to tv* importance of wr.lt* lead 1r. fere construct lor. end nalntananca. For 1940, To*i *111 sponsor a 4-.H Club prot*n>r. on Its own Initiative t-irou.h the rt. tr Colley* of Agriculture and reach thousands of <-h Club ceebers and farcers. Cth*r states are expectec to folio* suit. 4. It has stlculated the production and marketing of 100 per cert 'ar* white lead oelnt Ir. colors, ready for the brush, t; seven 1 leportant prepared paint cooponles, a tsovewr.t *h!ch prods*:. to grow. Hrntofore v'.iite lead had not .ent-r. lly been avr.llrtle In retd} tlxed fora In colors, bait only In paste, I f. fey*r'l thousand Inquiries for booklets and help h?ve been r*celyed at the Association*# office, many of which should lead to rhite lead Jobs during the next painting season. f>. It has received the eorrendatlm of Iwportart luster associations throurhou* th* Crlt*d ftc*r- rnd helped to eraert th cordlrl r*lrtl~n existing bet**en the t*o Industries. Cur thlte Lerd Campaign Is also tlwly In endeavoring to reve r;-e th* t*rd*i.cy *,'ch has teen frprrrnt *r. late ye.rs arorr rny oalr.t tw rufrctui rrs, to use as litti* rMte lead as possit 1 e Ir; their frrrui i-.tl'ns. (khlt* lead tdnr the cost exoenjive of V e C''rr.o:: t-1 rn-r.ts, competition n ines 1 t attractive for to* alr.t B-.r.ufir :rr to u;. as litti* cf 1 t is he c.n.) ' -e *r.-*o. t. nt ulr.t t nufj cturer In 1929 cut the ahjte lead cor.- t nt of his o .tsloe j. tint. I have olr.ee let rr.ed thi t the white lr. d COl'rfit of hlg r- .'urt r.i: 1 *-n lncr*- *d. Ai.ether print ru r -j ftctujei *V has te*n f turlr.r. a completely lerdleas out3 1 L clr.t h*>s no* ad ded lead to it. Cur carpi 1 ;*n helps to r .1* # the rutllty of house paint sold In th* Uni t* d ntataa. Although your feerrtary *ould wish to be tha last person to a ppr-l.e the r*.uit of t>.e campaign to dhte or In the future I he does feel v.t.% It 1 r. off to cr. excellent start and desires to esprer.a hi s de p r.pj r*cl.'tl* n to tlie cany cecbers who have leen iiLjiiimuiwgi.il j iijiiiiiii ' yum "m mwm %* 1 '-- muinim11 a*1-1 w- LIAQ8869 " fSiiirtiiiiwiVir r^ftiOoiMtoi ^virory Cojirlttee V*rt !r.c - Rhlte LeiiC Promotion Prorrtu# - 14 - fxhiblt *J* Minutes of fl xth V*.lnr Ec c e*.> * r U, 19!*9 Lrr.Lzr2T Tp--i^nm (Continued) unstinting i*h *hir .time nd thinking during the progress of the ork. Kith their insistence, * ere laying * strong foundhtlon for the irogrxE Curing 1940. Respectfully subcltted. <a^ Lfc>.^,-.... ,-- - ^ -- * - . ------ ...,A, ^ J, _ ^ . Secretary I y ... ^ m vm.aiW" ' !W.U I.IU K-- W p I .^pm m pp.p-t-ii . mm % : = s s I Advisory Co--lttee U^'-tlnr - YM'e T>*a Pror.otlcn Progr^rt IS rsv.tit "A* Smites of Sixth ____i^tllXi, [ cf*Ur m ir^n r.v raiTr LTJT CA^-'TSV ELICIT! pprPAFrr ;vr if u a y f e b y t h r if a c isir-mr Ar.-cimoii 1. Space value of material published as of r^crUr 1 .......................................................................... 7140,900 - P. 3oace value of trtlclea released and as sured of publication - whole or la port In near future........................... .................. ............. .. # 1,500 7. Spue# value of requested articles under preparation u of December 1,................. 9 900 4. Space value "Home Owners Foma* each month (avorere) ............................................................. #E, 900 (All figures conservative estlaates) ' A*TT CLTT ALFFATY POELITHTD p ;t p a ;h 7 h o l l y e y s t a f f . 1. "Painter : nd r*cor*tor* Septcrber "Chaikin*" T. "Painter and Fecorrtor" 7. "P. Inter and I>coretor" Koreeber terenter "i'lldew" "Gloss" 4. "tlisslsslppl Valley Umboreen" October P FV;ture article: ""Ite lyt-d err the f. Fxsanded white lerd section In I,ur.ber Tecler." "Letd" for Key, July, Pepteafcer end Kovrcter Isrues. P. Announcecentr. cor.c'mlni; eroj;res end receptl'n of Caepalcn have appe red tcr.'-.ly in the v^rl-us trade publications. (Cor-serv tlve estlcetr cf space v lue fl,t00) ArncLr." a u t u y rirLiniF PTrpjirr IS Cf>:;jtMeTI'',H r PL'LLICAtrjl OB m LAACE vim_________________________ 1. "American tullCer I* 'lecrsrful Ftr*rf" 7. "Arrlcultural Leaders* IlfeJt" < "Arrlculturt1 Leaders* [treat" July (In part) July July September "Stamford** Double Lifetime Home" Print" (in pert) "Your Honey'a forth In Paint" "fara Paints Should ri,FPV rAVP, A Val lafal H>--1 Pl||JffpilpiliffiiWl|ii'i^P!jpjpPpljpilP^PWMpWWffipWIWWPWWpPWi^Sg W_mi.Ul MBU ( hi A08871 aJiii>Miii&i * ffaiifcfilftBitfl tm wfeasaiafai , Advltory Coa&Lttee -Keetinf - White Lead Pronotlon Profran ) - 1 SP'CTA*. prpOPT OK ` EH 3 RxWHt "A* --------Kir.u*es of Sixth r-crVr'Wtlrlri, 1539 5. 'Public Works' Boveater o. *Elrh*y' Turnery, 19*0, no* In press 'Paint and the Maintenance Man* . White Lead for Hlfthscy Uae.' (Conservative estlaate of space value #f,030) APTICLTS FrLSAriX AND JLSS9PQ) or PUELICATrS - KTrLF OF II j 2&EI sUEJiLfr-HStL 1. "Aterlcsn lullder' t. 'S.-.eet Netrl "orker' I. 'Western Retail Ucrbernan" *. 'Flahlnf Gazette* 5. 'Aaerican Cheeiat' 0. 'Painter and Decorator* 'Faint and Hone Cor.*truetlon* Tlr. Foof Ptintlc*.* "Ptlr.t and Umber.' 'Fed and White Lead for Marine Use.' Janu ry, 19*0 issue. Pictorial layout depletin' the slnlnx, aseltlnx and refir,lnr of lecd *nd the nanufacture of ehlte lead. Jewry, 19*0, Issue. 'The Dryinf of Paint.* -n (Conservative estlsat* apace value #1,S03) AFTICLJT- FJCt'FSTrr FT ?"i!.T CATIONS * < i':s. MiLJirfi.y/x-a________________ 4' 1. 'Painter and Decorator' f. ?cuth,>n Lu=fcrrtn' 3 ?. 'Tr.dltna Lumbermen' *. 'Florists* Feeler' - 'Greenhouse Palrtinf.' F (Conservative estlaate of space v?lu* #900) y LL.K7-212ir.hL. 0L!2l 1 coluar.s released to date, averr.clr.f f'O words per column, < columns per xonth. forester Issue requeued according to vost recent 00*101 by F91 newa- pui>ers. t- CMp# receiver, to date covering 1* coluaui* (40 per cent of totil conaldered food) 171*. (C.ace value to date *17,<00 - av-rtf.e *11,900 per ror.th) kata released through the Afeney. li i i i r W|U -L* 411 a HW IJ " J". ^pnqpeeBwe1* "ewe '-ss imuwnr-ipiijipii- fw f LIA08872 Advisory Comeitte# Meeting - White Lead Promotion Progran - 17 - Fxhlblt *A* Nlnut's of Sixth Ne tlr.r Decerb'r 14, 1639 PP^PT OH pagircm p p f p a p-d tn p f l e af t p FT APTTOP FVTNFP INC. The following report suamerlzes returns received* on the various releases sent out fron the Arency publicity office In the first six Booths of the current cespelgn. It is Interesting to ncte that the total circulation obtained In nript.pcrs end nerazines durinr these six Booths If 14,VpF,941 (articles ur.i publicity released direct froa Lead Industries Association not induced). Fsticated value of this space (including 30** OWF'i F^PUN) zo3,~zz. Value of Tdltorlal and levs space figured et usual rate of fl.03 per line. ( O per cent dipping return considered good.) 4 QIE1 Sews Oddities - Peabrandt 98 Sews Oddities - American Progress 06 (This appear'd In snail dallies and large weeklies.) In The Teek's News - Two Thousand Tears Old 183 In The Peek's Sews - Barter Nystes Hits New Tork (This appeared In sac 11 119 dellles and large weeklies.) National Industries News ferric# Fditorlal - Painting, for Tomorrow* 17 Picture - Mr. Wornser, secretary, end rug 4 (This picture appeared in the follow- Inc t Peint, ru k Chet leal Fevie* The oil pilot and Irur Jcpcrter As>ricn Carpet end Upholstery Journal) Pulldinr News Clip rheet 10 (letutns on this release tppeered in the following* far.hlncton Star - ?:*.shl acton Tinea Here Id *sh!n:ton Post - Charleeton Util loch-ster leeocrat Chronicle ft, Petersburg Independent Lot Anrlea News tioux City Journal and Chicago Kevi) pela.*e - (that Find of Paint? by Abner Cordon) 1? LINAGE 48,876 33,676 16,363 i, we 1,7M 389 '00 6?t legpwwBwevive I .... uv vupBPewww " 'fWMiwwwr''- mill., WJIHIII ^iHSiu^npip m'HPW L 1*08873 :viVr-/Mii*irm 'fr'rfiir-*`'HTh - '% vi ftii'-f Tin~ ' '^^1''>a Advisory Coanitte* K' cling - tTUlte Lead Promotion Prograa. - 18 - Exhibit A" Ninutas of Sixth keytlnr Lecettfr I4,l97d fr?j<r_gg ran7|irij rr,j. TAAlnatCJ Release - (Promotion Caapalgn In Behalf of *hlte Lead Paint, etc.) (The bovo reletse appeared in th following papers! CLIPS LINAGE 0 New York Rersld Tribun# Journal of Cocserce New York klrror - Printers Ink Salas Mana,;crnt - New York Sun lew York Tinea - Saw York korld- ?ltri Pal**** - (Promotion Ctcpalcn to Foster Putllc 4 Appreciation of Yhite Lead Paint,etc.) (This appeared in Low York Journal of Conaerca, lies York Sun and American N^tal karket.) ill Falease - (Stucco should be clloted to stand and dry, etc.) (One cf the papers that used the above release was the Providence Journal) 451 I Release - (Lead Industries Benefiting by Pro motional Cacpelgn, ate.) (Tie tie* York Journal of Cosaerc* was one of the papers to use the above release.) 6 757 Pelees* - (National Prorotlon Caspnlgn has direct and lacedlate response,etc.) 8 (The above release was used in the following paperst Paint, hl -nd Cherical Feview Oil, Paint * Trug reporter American Carpet * Cpholstery Journal National painters Kararlne) 670 4 Two colurn eat - "Landmark of tty before Yesterday in Thadow of Yerld of Tonorrc*" appearing in oararine sections of snail dailies and llve weeklies. 14d U.17D TAL :i`kt ' t;;nman, rn ~: r.tx g i Ahr T^TaL 1,077 17l,PAJ 171 ,7n h* v v>* 9 r v_w I Pie.ww 'Biaww swwpw wwpwilSPf IRIIBIIIWW! m mjmmmmmmMmmm I LIA08874 I l ^ * * M B s * r i" i f J r : - A$ : .*1'?3 -1 F j. . " I W~' -----------in-ma? - i - i -infirm - Advisory Connlttee decline - fait* Lead..., Promotion Prograsi rxnlt'lt llinutesi c*f Sixth - _ K*etlng teceicLer 14, 1929 19 - mg utiL&waiMhimi ggLa5..Ag-JISH03Biia rimiarv l to K0V Fecelrtsi White Lead Promotion Fund Subscriptions TOTAL p e c f ip t s , t24,999.4 *24,099.14 nsburvneptst Furniture, Fixtures end Fcuipeent Salaries "Ukd* * Traveling rxpenses Patertalnnent and Luncheon* PrintIns tUlllnc Illustration Office Supplies Miscellaneous Advertising Space 1181,790.50 Less flscount f.97n.0l Bublicltjr Production t 1,001.10 8,825.87 l,5M.4f 711.41 110.45 S,F8'.52 1,210.40 54l.il iei.40 910.24 179,811.59 5,110.15 6,815.9 TOTAL DlSBORSnrnrTS Balance Movenber 80, 1989 *10,452.82 * 4,845.41 #84,099.4 ' * Includes cost of increased site of "Uad *vmmr N 2941.02 .................. . ' IBH i LIA 08 875 . M- >. ' -* - ^Hx - Advisory Oeaittee Ueetlnf - Wntte lead Promotion Profra*. - 0 Fxhlblt *B Minutes of Sixth Leceutwr 14, 153?9 c o mpAfirem or \zz3 rjcfE:<tiT?H-r aJX BUDGET .9 Eat lusted Expenditures Expenditures If**. Jen. 1, 1929 Jan. 1, 1929 Approved 4 * EgTs9a.I2;2, pt9.. im Budget Publicity #5,iiO.CS 16,000 tl,000 . Salaries 2,625.8? 4,500 f,5S * Office Expense i Lend* P,916.so 1,556.45 2,500 ,500 2,000 4,000 Malllnf Pieces, lncludlnf Postefe 6,497.15 9,000 1,000 Advertlslnf Space 179,611.59 164,000 183,686.50 Production 6,615.9 f10,453.82 9,000 tils,100 15,000 tl49,191.50 B ---- ---------- | | I I || | T | | p n i w>m Office Expense" lncludest furniture, fixtures end Equipment TravelInf Expanses Fnterulnuent end luncheons Office Supplies Miscellaneous incindini FosUf-e" Includes: Prlntlnf Ms 11Inf Illustration | j ^.vn, mgp-msme.* mmm j-neji* I w^mw' w< im irta ia-M ...m iim aatili Hiiiin r i i i<fiw .iiana*M *iaalB i n x n im n a j a i ^ w a -- m u m i <i 'f i t i m iruDurfnSi In n >-1*08876 > & jiA. 9'iSW*- . Advtfcry Coexltte# Txhiblt C* Keetir.r - Whit* Lead Klnu't- r cf 7!xth Promotion Profraa Pff-tirp I t*c#sb#r 14, 1629 - II - MTTIA - 1943 t oimihijDi 221 lUnt ln#a Far* Pap*rj Trad* Papers. 6,657,019 ,071,954 _jjg^gg (140,765.00 77,LOO.00 70.t79.47 9,754,57 (04,t74.47 Greta spac* charf*. 7,700.46 Total Caab 1 __________ ___ Discount (tOO,974.01 let Spac* Chare* t 17,000.00 Fstlaated Art aDd Vat*rial Itl7,974.01 Grand Total B Bff.lAH< HAGAZIFT5 - ISIS CIPCPLATIPW SPAE UltIT WO. TOTAL 021 159. <r<T Saturday Fv*nln* Poat 2,103,019 1 para EM #6,000. fl #JfO AAA AO l/ pap* EAW *4,000. 7 It,000.00 Collier's ,744,475 l pic* rvr #*,e o o . 4 #*,000.07 1/t pac* tAr *J,150. 4 #17,000.03 B*ttr Hores % Cardan* ,000,000 l/ par# bvr #3,t-OO. 7 ft',400.00 Atari car. Hos* 1,750,000 1/2 par* BA* (,765. 7 #19,255.00 9,597,494 FAfOt PAPEES imiCATio filtCVLAIICH Country C*ntl*nan1 ,049,105 Ajricultural L*ad*ra Lln*t _____ a*2ii ,07,976 WWW Gross Spac* Chare* Total Cash Discount N*t fpac* Chare* (140,755.00 1.201.64 1129^761.10 EPA3 tJKIT *0. 221 li. TOTAL _2T1 1 P*r* DMT (5,200. 6 #21,600.00 1 pay* MW #175. Gross Spac* Chare* Tot 1 Cash Macrunt N't rpair# On.re* t lilt?.22 #77,100.00 "4.45 l, <">1'. i i F r N 2941 j k iii h mw w w p jum.1 .......... ---- LI A08 877 NT. ^arfUeT 4fB&*et*-w' ie^acLi*^- *. Advisory Cosasittea gxhlhlt *C* Heating - fhlte Lead Ulnutes cr Sixth 4 Promotion Progre* - - - ------- - ------ g"*tlrp Cc*tbr h , 1939 - - i T?Ar? PAPFPS - 1940 4 tmiT >0. BIPHCAIXPH GPCCUTI"9 ffiASE- ChfT 198. gw c ?c t American Paint * Oil Dealer 5,974 1 pare 259 #50.00 1 t 8,000.00 ) 9 African Painter * * . 'j.t-U'.-v* It Decorator 75,085 1 page BW #50.00 U # 2,000.00 Katl^nal Painter's Magazine 59,974 1 page B4rW #290.00 1 # 4,680.00 Painter 9 Decorator 112,000 1 page BUI #00.00 1 # ,400.00 Acerlean Paint , Journal 1,905 1 page Bfc9 i 50.00 12 # 650.00 Paint Oil % Cheslcal Fevlew 1,544 1 page BUI # 80.00 12 # 1,040.00 r Hardware Age 0,990 Hardware Fetaller 15,494 1 page Wf #194.00 12 # 8,5X8.00 1 page KIT #175.00 IT # ,100.00 B : Acerlean Builder 1 page BUI #500.00 9 # 4,500.00 It building Age 99,755 1/8 page t 6.50 2 # 187.50 ...i Auerlean Luaber- V can :--j 9,481 1 page hit* 1107.69 12 1 1,299.97 Architectural Forun 27,018 1 page BUI #400.00 l # 4,800.00 420,110 Cross Space Charge #80,79.47 Total Cash Discounts 242.f 1st 8pace Charga #19,926.85 1 UMJHPi, ` "4 lIMt"1 mm.'* mm - j ,i." lagqyii ttm t ^rn. T--t^lWllpi uni >i,u|j ,|iipj 'JH- LIA 08 878 iyf^p^ipww^iwww!iiii mi .m i w mmui u i m i -- I . * 4 i Advisory Comnittea lleetln* - White Lead Promotion Program Exhibit C* Rlnute* of Sixth a- - rJfcMCATIOH u mz j s x h Saturday Evening Post mj SPACE 7 BUT pages *56,000.00 SPACE COST 6 BAR pages *48,009.00 3 BAR l/fc *18,000.00 Collier's Better Bo ms A Gardens 6 BAS peges *39,003.00 4 BAR pages *28,000.00 4 BAR l/ *18,000.00 6 BUI 1/S *17,700.00 7 BAR l/ *,400.00 pages pages American Bo m -6 BAR l/ *13,200.00 7 BAR l/ *19,355.00 pages pages Total Regeslnes *1X5,900.00 *140,753.00 PAH* P^PEPS Country Gentleman 6 BAR peges *31,800.00 6 BAR pages *31,809.00 Agricultural Loaders Digest B BAR peges Total Para Papers * 937.50 *31,737.50 8 BAR pages * 1,400.00 *33,00.00 TPJirP PA PERS American Paint k 9 BAR peges * ,340.00 1 BAR pages *3,000.00 Oil Dealer American Painter 9 BAR pages * ,349.00 1 BAR pages *3,000.00 & Decorator Rational Painter' s Magazine 9 BAR pages * 3,735.00 1 BAR pages *4,600.00 Pointer & Decorator Paint, Oil k Chemical Review 9 BAR pages * ,05.00 1 BAR pages *,400.00 9 BAR peges $ 765.00 13 BAR pages *1,040.00 American Paint Journal 9 BAR pages Hardware Age 9 BAR pages Hrrdeur* Petall*r 9 RAW psgat American Pullder % Dilldlng Age BAR pages * 495.00 * 1,944.00 * 1,710.00 1 4,715.00 13 BAR pages * 850.00 18 BAR parts #r,3ff.00 1 BAR pages *,100.00 9 BAR pares #4,500.00 3 BAR 1/8* 1 187.50 is niii )j .......... r tpwvwwrw i, w-n*i.i u w,mmi mil 'jp'wu . nun ^ | V_ t iiT^V'ii r"tfrrwfi i * i. tMU mt,". i'h^s s ih 'i--1 LIA08879 Advisory CcBaltt#* Weetlr.C - Whit* Lead ' *' Promotion Proicr* . 4 . Pxhlblt *C" Wlnutes of Sixth I>cnher l4, 19,*9 gIBLICATIOI LiH SPACE 2I gpAq; 211 : i Aaerlcan 9 BkW pages I 1,170.00 IS BUT pages #1,899.97 Luabensua j Architectural 9 BhW pa(s $ S,780.00 IS BfcW pa gas #4,900.00 I Form i Total Trada Papers tE>,029.00 SO,79.47 ! Gross Space Charge 1165,666.50 I04,254.47 ' Total Cash Discount $ ,986.94 t 5,500.46 j 3 Wet Spec* Chare* .. 1180,679.66 1800,954.01 I 13 i I mum 5 : 8  SPP Mlba4iikjiuBeM T LIA 08 88 0 rilAi ii *. Adrl jorjr Coaaalttee Meeting - White Lead Promotion Program I exhibit *d * Minutes of Sixth tlnx ttcwUrl*, 1639 - tt - 1-&-1J2 BUIS LTAP..PBQMQTI08 WPQET EXPCTtirJPES Advertising spies and production Continuing present eolliUrtl utltltlaH (03,900 Office expense, Inclndlnt salaries (3) teed" (portion charged to White Lead Fund) t 8,900 I 3,500 Reprint, *What to Expect fron White Lee4 Paint* (0,000 copies) 1.T00 Broadside, dealers (9,000) 1,900 Stockholder and employee leaflets I 600 I Wallins $ 1,400 Publicity 10,000 Field Work with Journeymen Painters Contingency Fund 8,000 I 4,800 (191,000 EEglPtg* Estimated receipts Estimated carry-over I (35,000 ( 18,900 (51,000 N 2941.04 r*m>m wwwmpBf L IA0838 Advisory committee Fxhiblt ptm Meeting - Walt* Lead Minutes of Sixth Promotion Progrew i --Jk-gjlDf. teceaber 14, 1939 1- fee UXI7EI) STATED DEPAF7MPW7 Of AOFICULTURE -i rOhEST SERVICE FORES? PRODUCTS LABORATORY l Madison, Wisconsin kwbir 13, l3i 5 Mr. Felix Worwser, Secretary 1 Lead Industries Association 4! J Lexington Avenue Hew York, M.Y. Dear Fallxt You say recall our conversation In your offlc* when w were discussing the formulas for pure whit* load prepared paint In which 1 expressed misgiving about the low content of < pigment In aone of these paints. Further consideration of the subject leads b * to write you about It because I feel 1 sure that there are serious dangers In the situation about which you should Inquire very carefully. You know that we have long emphasised certain Impor tant advantages of pure white lead paint that cosmend It strongly to many paint users. . Two of these advantages are B ! particularly pertinent to this discussion: (1) white lead paint. In the form of aoft paste. Is practically a standard ized product In to* sense that, though sold under s nunher of traoe brands, it has essentially the sane composition regard less of brand. As a result It Is the only whit* paint that .. nontechnical person* can buy with full assurance that they are getting a product of best quality. A further result Is that recognized standards of proper use of white lead pslnt have ben developed so tnat disinterested organisations such as the lusher associations, the bureau of Standards, and this labora tory can tell the public in simple language how to us* whit* lead correctly. (!) Because of the uniformly high quality of paste white lead as well as certain of Its technical merits, the outstanding characteristic of pure white lead paint has been reliability. Wlth.no other paint can the user tell be forehand "just what service he can exp*et and with no other ? paint Is there so llttla danger of falling to get the expected service. If by promoting the sale of the new prepared white lead paints these two outstanding advantages of pur* whit* lead paint should be destroyed or eertously Impaired I as afraid that the whit# lead producer* will lose far *or# than they can #p-et to gain from Interesting the smaller paint manufacturers In the sal* of prepared white lead paints. Furthensore, If the fin# reputation earned In the past by paste white lead Is destroyed, I feel sure that the present Interest In prepared white lead paints will prove short lived. I L a. ...aunuiHW JMWWWise.wwUiie.w u. in 'Jiw j iiiw u w 1 w.wwem|wjpye|jejfsyw * it 5 N 2941.05 i' mb1* 'W w ' mmm uuani >.*wwawwmww.wi w " um* mm***'* j,?... IMHM /atL-v^c LIA08882 **** * ' '~ i'*-|miilii>4n I I 1 -s Adwisory Committee Veeting - Whit* Lead Pronotion Program - 87 - Fxhlblt *r Wlnutes of Sixth Beetlnx ftecember 14, 1939 OTriTrr s t a t e s d e p .j ^t mt u t or a g r ic o l t u r i (EHUjQUd) Paint from soft paste white leadt Composition Thinned Of Pi-ste Ey nth <20 niio (z?J J White Lead 89 Linseed Oil 9 Turpentine Drier 1.589 1.159 .77 _ 8.000 0.1E5 Composition of ?ir,t by Voli Uii.) ctale) 1.569 4.159 .77 .15 .58 .678 .045 01 Total 100 8.005 8.1S 6.180 1 .000 Prepared Pslntt White Lead Linseed Oil .84 x 40 Drier and Mineral aplrlts JCx 40 80.0 lb. 88.6 6.4 1,074 ftl . .186 gal./gal 4, SAX) .660 .955 .151 100.0 6.849 1.000 Tha paint on which the reputation of white lead raata contains 5.6 par cant by volume of white lead pigment, tha tot; 1 nonvolatile natter is 93.4 par cent, and In tha dried fila tha pigment is 7.5 par cant by volume. for tha pre pared paint tha corresponding data a re 16.9 par cant, 84.9 far cant and 19.9 per cant. I realize that tha prepared paint is cade with white lead of high oil absorption and high opacity, which rives it a consistency and ^pairanct in tha bucket much Ilka real white lead paint but certainly does not aka it a paint of comparable quality or utility. I am ready to recognize that there may be some slight difference in the optimun ratio of pliant to tt*.l nonvolatile for tha different vhlte leada but 1 aa certainly not i.t all ellllng to concede that It may be of the order of 0 per cant In place f 7.5. MjiMi'P-lftwn i ' i pa a yui w.i . Mwa...'.*er uwjim>' .j.im mmm w. i h h 11 i jwawwiBqpiaip ' ' a.' * ' i a jmtk i \  nmmmfmmrn LIA08883 Advisory Committee Exhibit E Meeting - Shit* Lead ~-- -UlimtH of Sixth Promotion Program i 1M0 - 88 - I* cmirrt s t a t e s d e p a p t k ps t or a o f ic u l t t o e 4 (Continue) K# auat recognise, of course, that If prepared white lead paint la to be made by paint manufacturers and sold to the paint user In competition with paste whit* load, which does not go through the hands of a paint canufscturwr, *lthr the prepared paint Bust sell at a higher price or It Bust bo cheapened In s o b* aay. Personally I think that the former T ' course cusi be taken If the two great merits of vbite lead ] pelnt that I have mentioned are to be maintained. On th* other hind, If the latter course Is decided upon, Z think that It would prove eery much better In th* long run to cheapen the oalnt by adding barytes, magnesium silicate, or sorething of that kind so that the plgnent content could be kept high and, further, so that th* buyer would be less likely to misunderstand the quality of the product he is buying. Ho doubt I have selected one of th* least satisfactory * of the new prepared white lead paints at ay example. The for- ault of the or* cad* by Hooker, however. Is not much better. ''n the other hand the one nade by Patek In Milwaukee, rhlch I believe is the pioneer If w# except Catlonal Lead's "Liquid Lead," carries a nueh more substantial proportion of plrsent. T should like to get a fairly good rerket picture of this situation and have thought of writing to the list of rnanu- far'urers of prepared white lead paint th*t you gave we In X't York, asking them to send ce st-ple labels, the foneula If r^t given on th# label, and the color cards. It occurs to me, however, thr.t you might not wish we to rake such use of the list you gtve re or perhaps right be ln*erested In collect ing the Informtlrn yourself and then passing it on to ne. Please let ne know your thoughts on the utter. Very truly yours, r. l . e p o t o f (s ic me e ) Senior Chemist n rp p p p imii.ii iwn ie,i iiiiw ew w ei "WWW Wifi'1.*1- - I'lU" "I^SWWP