Document NObQmX5keN5Gn90JpxZKZ88y

LIA16A78 * 1 % --- -----^--"= ^ -rniilimn LEAD INDUSTRIES ASSOCIATION* lNC^. SSI MADISON AVINUK NIW YON*. N. V. IMIT lurch 7, 1M7 Subiecti Survey on Public Knowledge and Attitudes gn fctftd Vo Meabera oft Board of Directors Industry Developawnt Comittee Csntlssisni Attached please find a runry report of the Opinion Aeeearch Corporation's Caravan Survey on Public Knowledge and Attitudes oo Lead. This survey was authorised last fall by the Public Delations CoMoittee for Health and Safety. The auMoary report was prepared by Hill and Knowlton, Inc., LIA's public relations counsel. For those who nay wish to delve nori deeply into the survey findings a copy of the coexists report is available upon request. Sincsrely yours. JLKtso cct Mr. Alfred H. Dr Hational Lead Co. (as aeafeer of Supervisory Health and Safety Coswittee) Atti MM u-' "W All.1 !H HJJ I" I lIMJIIWip.WI.I'WfllWWWW LIA164 79 a - ifiiiifiseeds'iiiiii i Lead Industries Association, Inc. ? * 292 Kadison Avenue i ew York. M.Y. 1001? opinion Asseerch Corp. Caravan Survey on Lead Summary Moort The ORC Caravan Survay on Public Knowledge and Attitude* on Lead provided data valuable in evaluating present and planning future program* and activitiea for Lead Industrie* Association, Inc. The survey respondents were selected on a probability sampling basis and therefore the population questioned can be projected to the entire 0.8. Population of men and women over 18 (within certain sampling variations). Here are some of the mJo t findings provided by the datai 1. A large proportion of the public -- 42 percent -- identifies lead among 10 substances as being harmful to health. If those who picked *all substances* are Included, this figure would rise to 44 7 percent. Lead was the second most frequent substance named, following carbon monoxide which was picked by 75 percent. Lead ranked well ahead of the third (carbon dioxide 29 percent) 28 percent) substances nested. and fourth (sulfur dioxide Lead was picked more frequently by those with some college education, S3 percent, and by professional and managerial people, 49 percent. Included in these groups would be those who are soet likely to be communicators and community leaders. 2. Considerable lack of sophistication concerning knowledge of uses of lead was shown among the general population and specific * segments of the population. Nearly one-fourth of the respondents said `don't know* when asked to name a use for lead. `Pencils* as a use for lead ranked second, 17 percent, among responses (largely because 25 percent of the women vs. 9 percent of the sen gave this), trailing paint, 27 percent, which was named about equally by men and women. Cross uses of lead metal received high mention, largely because of responses by men. These included fishing weight* 13 percent, ammunition 15 percent, and pipe 16 percent, the latter being named about equally by men and women. Lead for batteries was volunteered by only 6 percent -- 12 percent of the men and only 1 percent of the women. Other important uses of lead were little mentioned -- soldering 7 percent, cable 2 percent, type stetal 1 percent, ceramics, urunentioned; and anti-knock compounds 8 percent. j 3/7/1967 I ,U.. 'J!1 N 3266.01 iPWWWPP^klW'- I, LIA16A8C *-- -III n I nil li t ~ *'nfflniMi ^iw"rir'^T^ltfr-;-rliTTiiin'irir "f-~ "ni i1fir-"n nir----- i* * i Sil'm bead -2- Industries Association, 292 Kadison Avanua Haw York, V.Y. 10017 Inc. 3. Maalth dangers from lead are not associated with leaded gaaoline or automobile exhausts to any appreciable extent. Only 1 percent specified gasoline fuses as a reason for believing lead harmful to health. Only 3 percent named lead aa coating from automobile exhaust. (This figure contrasts with 8 percent naming gasoline as one use of lead, but the lead use Question was asked after the auto exhaust question, and this could have stimulated a thought-association with gasoline.) 4. In the public mind, the question of lead being harmful seems to be associated primarily with paints. Although the leading response, 17 percent, is that of "lead poisoning (general)", other responses related to paint mount up to 11 percent. Based upon these data, the following observations are madei 1. A far larger segment of the population associates lead as being "harmful to health" than with any of lead's major and beneficial ^ I 2. nearly half of the population (over half of the collegeeducated) believe lead is "harmful to health." This means that they could be expected to be receptive to -- or are, in effect, pre conditioned for -- suggestions that lead emissions into the atmosphere may constitute a health hazard. That they are not now aware of use of lead in gasoline or emission of lead from auto exhausts should be kept well In mind in future planning. However, this should not lead to complacency that they will not be made increasingly aware of leaded gasoline, as the official and mass media publicity campaigns on air pollution Intensify. 3. The general lack of knowledge among the public of important and useful applications of lead and lead compounds in modern society is obvious and offers a challenge for bringing a better understanding of lead's contributions to many industrial and consumer activities. Bill and Know1too, Inc. 3/7/1*47