Document NNmBOpEzJb70wK8vv85pDy0dV

Edward Howard crCo. <1'1it1\li|tu'l^Kitd. U^uim.mI sU( i.iimiiuv(m>IIii< t ^ ill jIIiIijIi- ul 1 till knowltnn | n< < )m- (,,is* ,ulr L'](i-i7h-b'.0O Alton. ( )1ih II'MIk l*A\ 2H>- l/it-M lT't lo: Roy Gottesman/PRO Members Irom: Dan Stanowick ^ subject: PRO Publicity (hue September 14, 1990 copies to: Mike Reynolds Nora Jacobs Stan Ulchaker As promised at last week's meeting, here's our periodic update of activities: 1. Our primary focus recently has been on the EFT Cost/Benefit study, a major news "hook". We've distributed news releases to a list of approximately 150 industry trade magazines. We've personally followed up with key publications, including Construction Specifier, Building Design & Construction, Consulting & Specifying Engineer, Public Works Magazine, Reeves Magazine (plumbing, heating and cooling) and several others. We've generated good interest. We expect significant coverage, some of which we've already begun to see (attached). Our next step is to pursue additional publicity from the business editors, selected construction columnists and/or freelance writers at the wire services, news syndicates and major daily newspapers in dries involved in the study. The story angle we'll be pitching is how the use of PVC can contribute to affordable construction, espedally housing, without sacrificing safety, quality or other general performance properties. Additionally, we'll be gauging the interest and/or acceptance among these and other related media in an op ed piece or bylined article on the same subject. 2. We completed photography to accompany our previously approved case history article about Jack Dillard of Briley, Wild & Associates, at Breakaway Trails. We are distributing both the story and photos to American City & County, Civil Engineering, Waterworld News and several other noncompeting industry trade magazines that have previously expressed an interest in our materials. In addition, we're preparing same for inclusion in PRO'S basic information package. CTL029711 PRO Publicity September 14, 1990 Page 2 3. Following up on a referral from Roy, we contacted Public Works Magazine regarding editorial opportunities in the 1991 Public Works Manual, a directory issue to which readers regularly refer throughout the year (and in which PRO has made plans to advertise). We suggested stories on the IFT study, a feature on watermain breaks and one or more case histories. We have provided or promised information about each and plan to follow-up again soon. 4. We completed and are submitting to PRO'S communications subcommittee under separate cover a brief draft news release about PVC's current and projected market growth (in pounds) in piping systems applications. Once approved, the release will be distributed to PRO's entire list of industry trade magazines, along with a generic photo of PVC pipe. 5. We cleared copy for our City of Corpus Christi Water Department case history with Superintendent Paul Werner, and commissioned photography for same. Once the latter has arrived, we'll distribute the story and photos to select industry trades. 6. We submitted draft copy for our City of Cape Coral Water Department case history to Construction Manager William Geertse. We are reviewing photography supplied by JBob Novick to illustrate same, once we get approval. 7. We began work with Condux Pipe Systems, Scepter Manufacturing, Extrusion Technologies Inc., Diamond Plastics, Capco Pipe Inc. and J&M Pipe to identify various candidates from their customer lists for our case history and advertising testimonial programs. We received several leads from the above, with which we are following-up. 8. We continued to monitor AWWA Journal, Engineering News Record, Water Engineering & Management and other related publications for story ideas and opportunities, case history leads, contacts for information, etc. As discussed at last week's meeting, we plan to contact these again to gauge their willingness to accept and publish guest editorials on PVC's overall performance properties. The editorials would counter some of the false claims being made about PVC by our competitors. Please let me know if you have questions about any of this. I thought you would be interested to see some of the clippings we've recently generated about our information package, technical bibliography and IFT cost/benefit study, copies of which are attached. CTL029712 I5A-340 CHEMICAL MARKETING REPORTER MEEKLY 16.000 AU6UST 20. 1990 clipped by Bacon's Vinyl Gets High Marks In Construction Building contractors can save from 16 to 44 cents on every dollar by using EMC (polyvinyl chloride, or vinyl) pipe and electrical-conduit in construction, ac cording to a new research study. The study, reported to be the first of its kind to Include installation and labor costa in estimating the savings advantages of vinyl in construction materials, was performed by IFT Technical Services, Berkeley, Calif. Estimates were based on building costa in Atlanta, Boston, Cleveland, Houston, San Francisco and Seattle. The cost of using PVC plumbing pipe; drain, waste and vent pipe; and electrical conduit in four types of struc tures was evaluated. These Included a wood frame towohouae, strip shopping center, high-rise residential building and high-rise office building. On average, the study found that CPVC (chlorinated PVC) plumbing pipe systems cost between 23 and 44 percent less than 1 copper in new hot and cold water Installa tions, according to Dr. Joseph B. Zlcherman,, president, IFT Technical Services. In order to make sure that the estimates i for the two systems reflected actual safe In-1 stallation practices, IFT says firestopping detailing was Included in the estimate pre-1 pared for each CPVC DHCW system, while! the copper system was estimated with no application of ftrestopping since grout ap-1 piled along with tbe Installation of wallboard I typically is the only type of fIrestopping used with copper. The additional costs for the fIrestopping were factored into the estlma tes for each CPVC system. PVC BEATS CAST IRON When PVC was compared to cast iron sol] pipe in drain, waste aDd vent pipe installa tions, the savings varied from 16 to 37 per cent, be says. Again, firestopping detailing was factored into the CPVC estimate. Rigid vinyl electrical non-metallic coodult was found to be 30 to 33 percent less expen sive to Install than comparable metallic sys tems. "Translated Into dollars and cents, that can mean a savings of between 18 and 44 cents per dollar In each application," Dr. Zlcherman says. Roy Gottesman, executive director of the Vinyl Institute, which funded the IFT study, says the study "doesn't even examine the total lifetime costs and tbe related replace ment costs of the various systems. When you consider that vinyl can easily outlast compet itive materials, its advantages become even more obvious." be asserts. Because of cost advantages and long life, PVC commands nearly three-fourths of the plastic pipe market and is expected to main tain its position well into tbe next century. Rigid vinyl is used by tbe electrlcnl indus try In conduit, boxes and other components, while flexible vinyl commands 40 percent of the market (or wire sheathing and installa tion. CTL029713 4 MASTICS HEWS. StxmUxr 10. 1900 Cost study favors using PVC over other building materials w>rncNSWsgTArrniroT Wavjc NJ.--PVC pipe and elec trical conduit coats 18-44 percent leas than competing metal prod ucts, according to a recent study by the Vinyl Institute. The study is the first of its kind to include installation and labor costs In estimating savings advan tages of PVC In construction ma terials, said the Vinyl Institute, which funded the study and re leased It in August IFT Technical Services, a re search firm in Berkeley, Calif., conducted the study. This study confirms that then are significant coat advantages to using vinyl products in construetlonr said Roy Gotteaman, execu tive director of the Vinyl Institute. Vinyl building products have proven to be safe, dependable and capable of meeting existing build ing codes, he said. By providing evidence of plas tics' economic advantages, the la bor-savings study will boost plas tics as a replacement for cast iron, copper and other metal products. Estimates were based on actual building costs in Atlanta, Boston, Cleveland, Houston, San Francisco and Seattle Researchers evaluated the cost of using PVC electrical conduit, plumbing pipe and drain, waste and vent pipe in four types of structures: a wood-frame townhouse, a strip shopping center, a high-rise raldentiaJ building and a high-rise office building. Researchers came up with ma terial costs and Labor coats, to de velop the overall "Installed cost'' They said direct comparison data that Includes Installation and la bor costs was not available previ ously. The study did not examine total lifetime costs and replacement costs. "When you consider that vinyl can easily outlast competitive ma terials, Its advantages become even more obvious," Gotteaman said. Findings of the Vinyl Institute study include: e A PVC "raceway" conduit sys tem for carrying electrical wtring cost 30-33 percent lesa to Install than a comparable metal system. A chlorinated PVC plumbing system cost 23-44 percent less to install titan a comparable copper system, even when the toctra de tailing required for firestopping the CPVC system was included. A PVC drain, waste and vent pipe system coet 18-37 percent lees to Install than a comparable east-iron system, even Including extra detailing for firestopping the PVCsystem. The Vinyl Institute, a dMsioo of the Society of the Plastics Indus try, Is a national trade association representing manufacturers of vi nyl, vinyl feedstocks, additives and film and sheet products. Executive summarise of the study are available by contacting the Vinyl Institute In Edison, NJ., at (201) 890-9299. CTL029714 66A-2G0 -'`'J rtONTHLV J.COU 26A-700 :.Nb;UCrGR MONTHLY 40.00U ..4-.-C .iCH r HL i jUL Y 1390 CLIPPED BY Bacon's . PVCPipeforAll the Right Reasons is the . title of an information package describ' ing the use of PVC in water and sewer pipe and related applications. The Vi^latuiuic, Wayne Interchange Pteia If. 155 R(. 46 Wni/Wavne. Si 07470. 26A-1620 NEW YORK CONSTRUCTION NEWS WEEKLY U.000 MAY 1990 CLIPPED BY Bacon's The MPt RESOURCE ORGANIZATION (PRO) of the Vinyl Institute has released an information package on the use of PVC (polyvinyl chloride) in water and sewer pipe and related applications. The package, entitled "PVC Pipe for All the Right Reasons," contains illustrated case histories of PVC pipe applications, testimonials from engineers and municipal water officials, and background informa tion on PRO. _______ Reader Service 1123 ___ __________ // j CLIPPED BY Bacon's 2 " ELECTRICAL & PLUMBING Plumbing. Information package docu ments use of PVC in water and sewer pipe. Pipe Resources Organization. The Vinyl Institute. Circle no. 140. 66A-320 PLASTICS IN BUILDINl CONSTRUCTION HONTHLY 200 MAY 21, 1390 CLIPPED BY Bacon's * ~Pai* 17 Vinyl Institute Releases New Information Kit Outlining PVC Use in Water and Sewer Pipes ...TPVC Pipe for All the Right national trade association Reasons," a new information representing the leading U.S. j package about the use of manufacturers of vinyl, vinyl polyvinyl chloride (PVC), or vinyl, in water and sewer pipe chloride monomer, and vinyl additives and modifiers. and related applications, was released recently by the Pipe The PRO package contains illustrated case histories of Resource Organization (PRO) PVC pipe applications.; of "The Vinyl Institute, a reprints of PRO advertisements containing endorsements from engineers und municipal water officials on the pipe's 66A-365 PLASTICS NEWS durability, water quality, and cost advantages, a backgrounder WEEKLY about PRO. and a list of Vinyl Institute members. . PRO said it will periodically update and expand the , MAY 28. 1390 package as new information and materials aredeveioped or clipped by Bacon's as they become available from other organizations that are active in the PVC pipe market. Briefly. : .' ... ne LTo obtain u copy of the package, contact The Vinvl Pipe Resource Organization of Institute, n division of the The Vinyl Institute (Wayne Inter change Plaza II. 155 Route 46 W.. , NJ. 07470) is offering an ation package. "PVC Pipe Society of , the Plastics Industry, Wayne Interchange Plaza (I, fife- Route -IK West. for All the Right Reasons," on theWayne. N.J. 07470. x2\)\) 890- use of PVC in water and sewer pipe and related applications. APRIL 1990 ww' ^o-/ 7 CLIPPED BY Bacon'S * 4a V LITERATURE . INK) PACKACI: AVAILABLE ON USE Ol- PVC PIPE The Pipe Resource Organization of The Vinyl Institute (PRO) has recently made available a package of literature which provides much information on the use of PV(* Ior pipe. Titled PVC Pipe for All the Ri\;ht Reasons, the pack contains ilhiMrutcd case histories of several PVC pi|ie installations, reprints of PRO advertisements and information about PRO and The Vinyl Institute. The material contains many comments from engineers and municipal water officials concerning (heir reasons lor choosing PVC pipe. Their reasons include: improved corrosion resistance, lower cost-hoilt lor installation ami maintenance, resistance to chemical dc|>oshs, ami heller How characteristics for the water. The described installations were in Texas, New York. Florida. Saskatchewan, Colorado, and Alberta. The Iasi installation was lor glacial water that replaced the high solids water from wells; the pipe was laid at a maximum rate of 1150 lect in one day. The installation in Pueblo. CO replaced 60-year old sections of Th ' diameter wood pipe with 24" PVC and TO' wood pipe with 20' PVC hu lls water system. The 1-lorid.i and New Yoik State installations were lor sewer systems, the latter m Batavia required 30' diameter pipe lor force mams. For limber mininiaiion contact: flic Vinyl Inslituic ol the SPI. 155 Route 46 West. Wayne. Nl l047ll Id 201/K`X) `)2'*) CTL029715 \' 66A-160 PLASTICS BRIEFEXTRUSION i BLOU MOLDING EDITION UEEKLY flAY 14. 1990 clipped by Bacorvs *** yi'A 1<r Smooth surface of new PVC sewer main increases flow capacity. The 4,900-fLlong installation will be fully operational this summer. The 30 in. diameter is one of the largest for PVC pressure piping in North America. "Under normal use pressures in the line will be 30 to 40 psi," says Dennis Larson, city engineer for Batavia, NY. "However, we tested it at 100 psi for four days. There were no leaks." The new force main is able to move about 22 million gal. per day. Larson tells us the PVC pipeline will cany all the city's effluent from a new central pumping station to a just-completed treatment plant 66A-160 PLASTICS BRIEFEXTRUSION i BLOU HOLDING EDITION UEEKLY HAY 14. 1990 CLIPPED BY Bacon's p'>H J PVC water line withstands soil heaving, brought on by cold Canadian winters. "We get frost penetration to 12 feet in winter," says Don Wright consulting engineer in Saskatoon, Saskatchewan, Canada. "Pressures due to frost action can cause failures in certain iron and asbestos cement pipe. PVC flexes as the soil moves and still maintains its integrity." According to Wright PVC's lower flow resistance reduces pumping costs. Other savings come from low costs for handling, installation and maintenance. And resistance to internal corrosion keeps water clean and pure. *** W CTL029716