Document NNJrv5R1qQ4YxmnDjaRG20XE8
General Industrial Price List
REPRESENTATIVES CONFIDENTIAL PRICELIST
KFFBCTIVE MAKGB 14, 1927
On* pee east for cub M Agtftandntaf
invoice, or tufty
net
Th e Sh e r w in -Wil l ia ms Co .
AOMiNtSTMTion orncca a n d Fa c t o r y , Cl e v e l a n d , Oh io tAUi orneaa a h o WARcuouaci in p r in c ip a l Cit ik o
Uc. B <K) C27 MS
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INDEX
BrauiaiUqddi............................................................................ Broom Hmilr Finiabe*.....____111. L. ............. Brabiag Ucqnr, Induatrial...__........______......
BraMag Ueqacr. Service Stotioa.........___:.............
Cleaner, General____..._________.............-------------
Qitf Beadle Lacqaen....------...................'Crackle Baamel Black_____________________________________
PiaUMnc Lacquer* (Water White)..................
Finishing Lacqaen (Wood)..........._________...... Oeaaral Cleaaer ..................... ......___.....
iBeadle Lecqocrs, Clear...__________.................
Industrial Enamel*..................____________.... {industrial Brabiag Lacqaer....................____
Metal Lacqaen_________________
.......
Mining Lacqaen______________......___________....... 0U Primer* and Surfacen.... ...... ................
Retarder.... ___________________....._______________.. ..
Sealer*, Wood............................................._____......
Service Station Braking Lacquer_______....._________ 'Surfacen........................................
?binacn______................................... iWoodFUlen...................... ................................................................. i Wood PiabUag Lacqaen...____.......________________
I Wood Sealer*____............................_____
jjWood Finishing Lacquer Enamel* (Special).^........
I;
evi: vs. i...
-.'i.-
>vaL vv. .
... SM ... Stt .. sty ... SIS .. SIS ... sty ... sts
SM,
s m. y ... S14 .. sty SN4H ____ S17 .. SM ... sty ... SIS ... 114 ... SM ... SIS ... SIS
SIS, 14 ... sit
SMt ... SM ... sp
}. I*
h
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0007-SWP 000011881
'SHm/rw/N^wiLUAMa^RODUorm
/
FOREWORD
Oar da te aovMac tkc Ope* Osaeral ladoatrid Me* Ust at Ma dae la aat
tto'pirtrroicire-MffarrcfIrtr
n to data, m ttatflt
InrorpnraHag all tbi lata irf thr salsa waalaallrn
devalopaaaota.
bat
ts
We bm raw thrport the entire Baa tern by Itaai aad ban
bar ef aredocts Batodia tba pcsvleaa pries Bat. When tha ppaaadaatlaa .. _____
Badttaed or the formaU alMnet Idaatlcal with aoaae other maaon laSoaStfSMSfk
te cat oat waste fee
. Md dapbfr tha Baa ao that aaab rapes-
seatstlv* win k_no.w..-------j t wUtb prodact ts ricaaaiid la every ease. Tba aiawa
ftadoady Batad art sat aacaaaartty dropped tnm tba Baa sad mxy ba had aa order
far soy ageossta yaa May have setabHahed an thaaa partteolar laeoeara that wars
lOtIBCIIJ 8lM Nt Ift tot MV ibm..
,,__Tba aaihet today pnnati a rsaddarably dlmt eaadltlBa than whsa wa B*t startad to Market Opaa. At that tUae it waa aacaeaaiT to aril tba advantages ef attac laeoaar as a.Baiab. laenosr aa a taiah la aow fal& rataalaad aad now reaalraa.a thgaogb Hiffwiertga aftheprodact Itaatf. Therefore wa an reqaired toaall *barwia-WHUa*a Ope*. aot imt tba idaa af laeqaer. To assist la tfala aseiiiary
addti wa have added caaridarahla tefonaatloo as to tba ewtetaadlag qaaMea laaaaaT tba feadtridaal peodocts that have prove* tbdr aaartt aver a period af yam. Wa Mew.beyond aU qoaetioe af daobt that thaaa prodacts ora right aad tbarafora wo aboold teaaaauaia aa thaaa predaeta that ban aeuaeafally withstood an coapatWea at ar near tbair pales.
PRICE REVISIONS
CarafaPy aota Ai revision la pekoe aa aaaoy of tba raaaa Incorporated la this pries Mat. la aaaay caaaa sabetaadaffodoedona will be (Mad daa to greatly latriaasd r~`enfan ra tbiai partlialai i
ariaiwlv
Hat are to ba < without _
policy win ba i
are ageulae. InMadletaly bwt are aat...m......r..o..a...U....l..a..s... It la also that ao a..po.da_l__p_r_t_c_o__e_;_o__t_h_e_rthan thaaa ahewo ia rids
-to aay jroopsettvo boyar irrespective of tbdraarrtidti
tba opprorol of Haadqoartar* at Clavalaad. VMatkri af
eritb by tha Baacatlra Balsa PapanMsat.
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Lae.B (B) CJT
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0007-SWP-000011882
IAftfgVsR*OPfc*OCEB
EFFICIENCY DATA
The efficiency date os Industrie! finishing provided to the previous printing 1U be found to the Opex Repre*entatire* Bale* Manual. Form B 476, plus considerable additional helpful information. However, tot ready reference on the various sub
jects covered, we prevent herewith the foUowtoc index:
The Market.......................................................................................... --** *0
Application.............--------......................Pg. 41
Wood Finishing Laegoert----------........------------------------.Pi
Metal Ueqner.........................-- ...................... Pf. 43
Lacquer Enamels.......----------......................P(. 44
Brushing Locqnere......45
Industrial Finishing Notes...-----------................................-Pi- 46
Industrial Finishing Methods ....................................................-ft- 49
Adventsset ..
.... ..-- ----------- --..--Pi. 7
What Onex Means--........----------------------
Pi. 16
Quality Tests. ............--------......
.....P|. 16
VO
Competitive Price*......-------............
... -- --Pg. 16
ObtopetIUsc Materials......... .. .. :. -- ...... .... --Pg. 16
^Differantiah to Leequer---------------------------------------------- jPg..l6
Thinner...........................
.V.ii.Pg. 16
Undercoaters.._________________________________________--Pi* 17
"' * * - ' 'Adherence--_______--
-- ...------------; --
--'Pg. IK -
* ' Storage..___it
>
'WeadtorTests.................................................---------Pg.'lK '=>
^tsnccntodncKHd Worir.v____----------------------------------------i-i.Pg. l
' -OedOUne Proof.
...r.Tt.'..v..-.--.Pg. 1*
^ Viscosity -- -- - --
...........1.....---------.pg. I -
if-.aisottd- Content____vr.....--2:.---------Pi. 19 ** r'RslatiVe'Coets--:.Pg;'lO ; - >
Odor...............................................................---A.............:....:kPg.40
Fire Hasard......................................................................................--Pg. 10
' *. .
r*Btoshtog.' ., ..
--iV
. .
Pg.'Kl
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r. it.-;-
.
-
ho "u <i*` 1
.
^^/^oday'Ja^^uBittess'goes to^be man who `fcaowv'liU,products.' You'muet:bnow
tmrlist toidl it; This require* constant study,^YouteusfIctvpwwhnt spa product i.wBL do and, ndn .nat' do. 'Prsrtic*l dcsonstratima.m tbe customm .product*
under hi* tndfvidnel 'shop conditions *HD hell the goods'.-.uot poavarsstlon. You must be reedy to make tests to prove the superiority ofOpe* over a fcompetitivc piece of goods os to solid content, solvent mix. covering capacity, viscosity, degree of gloss, etc. You will have to study your customer's individual requirements, and yon can only do this by going into his shop where the manufactured goods are actually bring finished. Do not of course lose your contact with the Purchasing Department bnt work both ends toward the middle which, thct$ajifrtog businees Involved.
QUALITY
vr. . : ff *
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ii;J(tr.3rdl:e r?c.. y-i. u cl
*
Again we wish to stress the point that tha^CMtotoer'gets lnet What be pays for.
The mare be .will pay the more be will receive tocovering, durability, and freedom
cftM'dniabteg troubles. 'As'u gengralrule we eH4bUb> give the trsfctMit value for da tqtidTprice because of extensive purcKSsHtg pdirerhad Uhesvelled'Snanufeatnr-
iuyfac4btli-":Afpith patot4 endWarhiabes,>tbere'ur many'grades of lacouari and if priced propOritiOdvedacdofa efftdit7afi(tfaDMr:Tlit quality
however,-in bbceper goods is cut coacldsrdbly Mm tht piuh tudueed eo<tfa*t hum the standpoint of intrinsic mosey value to the results obtained quality serves
beet to the final analysis.
SPECIALS
Requests for apodal formulations have at times been so numerous that tbsy have
slowed up production of our regular list of products. Considering the wide range of
our Opex industrial has, ws do not behove this is necessary and it is also true that
these investigations coat at least $75.00 sad, which involves considerable expense to
the company. It has also been definitely proven that not more than 10 per cent of the
apodal investigations conducted have been properly followed pp and resulted In bud*
ness bring established by the representatives who requested these specials. In view of tMs condition, we are asking your closer co-operation in cutting down the
number of requests for specials and as a
-- toward this cad call the following to
year attention:.
1. Carefully investigate the purpose for, and the conditions under which the material is to be used, to definitely determine whether or not one of our regular products would not be suitable for this work. Experience has proven that very often there is a product to our line much better adapted for the work than a competitive
product we have ^cta asked to match.
3. Before you make a request upon the manufacturing department for eperial .
products satisfy yourself completely that the immediate or annual requirements of the prospect are euBtieat to justify the rxpente of aa investigation.
--M3
K; ..
I
0007-SWP-000011883
SPECIALS (Continned)
wj h j i k ie x
!** j. ^tfw -Mt * 'specif^tacqoir icdulrsmshtf`*fort, lit. -4d3Cf?;'drih>itcty --watirahll namtioninfcorfttiratsd dnttt* report: '(Mly to this'1ro:chakha teMu' farlililatOriwSmtiif WMyit pcctttt6V,khat tig pcojjaily 'mntth `fte tynirdlhhffis
^*^f***`..t
' ' .: *>'.3 i
f, r ,m\ .
srvjws.91 i;. t .or./. **IT
4. i--j i wi rampls <iln grinds miwinhirl dir--t tr Iti ITiMilral Tmiliwlt nniaitmmT it the Chicago pint, properly labeled so that Uw .mm may.be MntUtad by the correspondence nd tptdil lacquer nqvircnnti rapon wot in.
%. Make raw that yes specify the mm of the iadMiUWbhraUt'i^aiU
formulation ahonld be wot, io care of the company for-wbom this apodal was forma-
>tatod w that It win rarely reach the proper Jndmdtfal and hot toe wt 'itt the ktoch-
bseptag or lawitiat department of yoor prospect. VdP should oaktlts pNM tto-Ve
[lanniiallj iresint rrtim thr mattrisl li tritrl ' s;^. _
(
^
- *. Altar a taat has bora asadt a fall report oo tha.rnaultsshonldbe made to.the
rhwnlnl Prodacts Papartaaot with a copy of year.tetter to poor aaMrmaaagaraad
olao the Oaoaral Lacquer Bates Papartaaot. This should .too -done whether the pwdi
prove satisfactory or oot at it te-ooly ia this way that Che lacquer laboratory caa. bast
sarot fWL
a:;>
An iavs&gstioas or specials requested hot aorerad -isTootfiaed jttioyt
raedre proapt or proper attaotioo. In fact, dalasi #nf.i|Bitt.hf mthljai.. poratss an these points, your request Is likely td be dbrraarjled entirety, pecsaw.lt Is absolutely necessary that yon do yonr part rally to Justify the effort and cxpenS* or a
special investigation.
Executive Sales Department boUetia Mo. S5 definitely ontUaed the following: Ualew you know there are at tenet SM fallen* of actaal basiaais throngbent the year send to no waptes er investigations nloajttir Kant.
c o mp l a in t s . ,
Slierffd any eomptaiats oecdr,- a cmtifal'aad thorough hrrtdntles iteeM -he
wade far the purpose ofdcteradatag''tke diet ennse of the complaint.1 Every factor
that aaay have a baartot npoa the finished Sob from the bar* aseta! or -sarfoee bn
thrbogh to the finishing coats should be taken Into account. -Complaints wlU noth*
fully rscaialaod unless fan information relative to the following points art cossiad
in your complaint:
;.J
1. The kind of surface,
1. The preparation of the surface,
. -;;1!
S. The fend and-make-of-primer or sealer-,
4. The'kind and makeof surface* or filler, 5. The kfad and make of thinner nsad,
A Tbeparceatnga of redaction ofaneh coat,
i els -s Ju
1. The mad antidaake ofonamals or-ctears,
fD , V5 5
A The mathed-of appheatioo. v:. '
j a,'..'
9. The drying- time between .coats,
10. .The number of. coats iaieach,-operation. .
-
IX. Whether or aot the material was thoroughly stirred ia
. Jt
i.ih.
t,
lo ?<<q
Ata^aefi'hafic^CewptipBs, rstimpsdpaj lepaSSges bf.tWste&Ui fa qnwton.
t
! f.
B__a__tc__h______,__of each radadfeeture'nre Itapt tit the1 loconet laboratory hr>A
least 4 wraiths tor the purpose of being able to determine at any time fM'todity f
aUmaaofactured goods, -Inasmuch sa thsaf hatrhss ace generally madeap tn tots of
00 galteas at .a time It is rsaaenstle.tats spaa that it saiyjas, complaint <of-d-gnlloa
Is ragiaiatad that.it msa bse local cadiiia% issamarh mm ITT rtksr. nations pifdAr
Wary.aama maaafactura [hare.ibaaa>mrtiadhe baadsiofjtbw tradewadscivan aatia'
factory resells....
iiMtiinf Jjn.-qqib rasns-.- A *Jun.m
v/n'i or roo
nadd air^A^
ditions arc right ii uitt l
towevar. by fc--^|*r compteintJ in.the meaner enumerated, this will aot only
tear the cqmpaay the rnit nf wifnrfr<iarjrhil]nsfitinitl*tiitf1niTT teartr thfrrmduinrr
bow tobetWnw our iSMeriala.Wha'-td-Snreid ttouhte knd mutt in hotter OUwotmd
atiSfiadJ4astOteeW,!'
yuJicrrs c.i:
:tr.} svr at
irii to ivsj.ro,'
m -.
v-vj.-v.
j.-jt'J >airir'oiT booW
-C n.i ldi-it v id roiuirs ?j.
Smppp^c iNsTRt;crtfoN6V
" JKO-' *"w
i - . i-' CI Jill
rii-.i;' **!t;
PuH nod complete ahrpping instructions mast hc iaclndsd an sil ordert. jt is
particularly important.that the delivery bc-epeaified. euchins `.'Psreei Post'' q;j!i(, eress." -All seders pieced npoa the.factory ate shipped LCLjmleai Whenriwopanfied, LCL shipments are. ofcourse.'Subjset to considersbis daisy^a-dsiivtry And; tnis.con> ditioa must be takes into account whan the order for materials a placed op. the factory.
Lac. B (B) C37
MS --
REDUCTION
'i>0!.M: 1
: a.!.' 'S-.l'ic.
... . UMAdXafMb in tub-
Tkt Mmut of ndacwa for dipping depends apoo tbe iwWof dip isf the rate.
to>Ml'Wrarwgaitt good .-tbiawenasuet: bo --od saws tepaamK/tbe prfoper flow;
iapplied. : or
- > - ''k ',- .
r.- -
.
GALVANIZED METAL ,. :
. .
iavddiUai galvanised petti preieate i epedalj>rbblem')u eoatiag ia that
_________Intwet be prepirty prepared before being primed. Various eqlotione of Copper Sulphate and Acetic Acid have been need hat have not proves entirely encceaoful over a period of time. The beet and simplest treatment eerai to be through the use eteomaaea grocery store vinegar which should be aliowed to air dry before tbe-metal Ueweiamd. rWc bave alee foundtbet washing galvanised metal with' betting caaedc
MoluUod'aad-riaelng aame-to teearc weihlngtbc eaoetic off baa proves aoceeaefal. .'Many rign compawfec sad other maaafauurere using Opes ae effnish have adopted the aae of Open Cleaner and Remover ae an effective metal deaaeer and ant jact for the .removel pf.was.aad preset bat because It.point* eat patches that arc not thor-
-*eah m Re eotveate do not.evaporate quickly-6ve?tbcee'dftty pieces. It it ___hie for manufacturer!to purchase ipedu dnQ coated 'jetranlnil metal,
eh lacquer adheres splendidly. at Bttk baetMtttwt ls ' ,'.r v ' .
DIPP..IN. G .....
, ..i. ..f. ..
- j-. I
; . i,... . . : -i/2
<<! :A good.dipping laequar mast be thin anoogh-ito allow ettltaMe-ffow end'drain;
it mast be heavy enough in-viscosity,-'oe weU-ee *aiTy-B euAdently high total noUd
content. to give good covering is two coate, in the majority of caeee. It maat aleo
dry very quickly, bat atlll mart not be habit to Mushing.
.... .
5
1 In regard to the price at which it should ha sold: thia, of ceMl.^n Vary ae it
don .with ew. efgyiag enamels. MMaglglly, a dipping enamel does wet differ very -paach fromroor epray products. only in awthdiem it dose have a beaviar body. rWewifltakx foraaneaplc, tiwilWM and IttU, Both of those products preipao* djcaL emepl .that 2P9Sd has had addod to it a alight aeeoont of.very high viscosity
Uipnea, giviag.it a hoovisr body, which woald allow aeon material to-be placed oo the article with one dipping coat. Ware we to rednee the for epraying.bowever.our
covering would not be no good. While it doea have a heavier.body, and for dipping thia ia an advantage, were the two pcodacte redneed to the came viacoalty for epraylag 29034 would do the betterJob... Moot dippiag lacquer* are furnished ia a con* eietcacy ready for applicatiop^ijOaly^ an axceptioaal caae to thinning aaceaeary and alao to take care ef tankage' ev|
We deviate from oarrsgaldineecwmmtadatiba far n thinner,Hs that we would
rerammend 0450S ae being a ibettee proposition- than -P4I0.:Tbc reaeoa for this ia
that it driee quicker, which in dippiag ie aa-advantage,'thara not being near the
hasard in dippiag that there ie ia spraying, and a thinner beet bolted for dippiag
ehould be one that will dry.aa^qnicklyaa poeeihie without-any peedpitetiop of the
cattse whatever.S , J* <l.-ij'oio;.j *
art; j-;n ri-i.!vV ,i.
While eome articlfa are .dipped iatiActii{l7^ by'^Uusd^modern production methode call for eperial:anfoiiiaric^rhri?^~7iT^:aKWtir 'ie derigned fee the pur.
poee of automerirally dipping all kinds ofemail wood^Mdai|ta]'items at the leaet poeeible coat. They have a capacity of Qnjehlqg fSmm'f^OO'to'aOQ.OOO moan items par day depending upon the rise aqaaaw'ofthc arrideneint lapped, the operator, sad Ae quahty_pftheftatahdoditpi? 1bLffat.-cnr1>,d|pPra^Mter,than, a glare. The corn of there mtr1ihm~rnaf .<betpa5at>SOO swd.iffMp* '^herfeironfacturere of theee
marlriaee will develop tbe'proper me 'of m? rid vnllVdeo ^orrectly finish the Aret batch of. eewrdee fa.Qpasjto any -pprcbesirLwe.pefe-to -the ^aufactarar* qf tbe
ffttg ^PCmbriu fit*, ia
jl) 03 slrfc
lo sroqioq
iu 'i en?.'--*/" ? >: `
10 "Wdll tefofqtftiaa'ao-taitbt^ooairceofmriply df-chienduipineat hrfDbe'drinriabdd
><ifb/iyrnBndletr1tt'l^P-blenager** The-rate ofdip lealopcwlant upon-the rise and
bhhbk ttf<>tbw prddacf-beingTdipBid generally^ Ittariierieiwtaihwtpb rntaate-^ wnadedbaaglew nri ^nalfrwHttrirawnMrromcfae lariiineriteiihiiat tbt'entwwf
: to four larhm par minute A perfect dippiag operarioa covere solid-with novune
rijWCTir.nMjd trovrii deep, enough but so. .wider
coTcJi
Jria-i iia tmiijiL
^*1 Jr?7r.*..~i'jrg1 -asmqlopv tiqi sifr dvdO' .tiouaMlqqb H___H__H___a__,_T_O_ ._ii_N__U___H__v__i_L__n__G__Q^_U___hsKon1>l>iek'mssdsor/nsoticics-sl;dtrn/sao yieiw-1Q; otnnqa pyaiiwdvvv.*
<loo too iitiv tit.1.'
uliftE.'O qjy.ot cjoialccno soilljs.'.^ vd..iy;*' -il .nfiii
pm > Onr^rirtenoefaiWagner iw^.Wfirtiftgtoe draalteV fwoventhat gheiUc wfe
are cannot be raepnaeible far Open Wood Fiaiebiag Lacquers wbererer they are applied ever even a wnsh cast of ehaUat ee ehellac auhetitnie. Jttmac .buiVd>J m a false depth ef teas and eaueae tbe clear lacquer to'beSmrbmiieowiMi^eSierSette life ef the lacquer. Shellac and its substitutes wiU be need under lacquer by araou* feaufarr-of-cbeaply ffafabad wooden faredtare in epitewf-thie warning but todaatiee tb>aur laequar weed *~>tVg nu.cuais'and ogfrl'ompeaj -leewd ridvrie chem agmadtdn, uaei ' -Varalfhee need -uDder elaar lacduar to serve tbe<eame purpose.as ebadaCri dot good practite citbar. offh* dear laequar should be apphad direetty ovbr the thoroughly dried tiler. .
-- 394
0007-SWP-0000118S5
ip
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HIM II ... --......................
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GRMmMfiWWUAM9'*f!>*O0Uail&
STAN]
l/OPEX^PACKAGES
rftifti) Lot1'*
* v) Ttlubeitar
` r. S/iifi
MOftimW-i v<
i ^V-
bcow f*rt> " nf *.*. - ~ .*5i>>tjnrrj intio >.*' hi-
'pnaboh %WHA.-Wp.^ifrWttiy,
11"'' 'f|J5ohBguarW >E*Ub
39 ikllM Xctwublc th Batd dram*.
n.;. .: . '*! > .<
:.
b*V .--. . . C t--
* :.
SPKX THlNNKRS'
,:
. -
1 (ittoB Squn Tiniili can fitted With raccallng cap.
3 gallon Square varaieb caa fittedjrith.raeaaliag cap. 30 gallon Rewr--blt etael drum*...
./ fiS galle&JteturaaMe etaal dram*. -
**>/* / -t,*.< o
**
OPEX INDUSTRIAL. ENAMELS
e; it
1 gallon Doubletit* friction at fcawihh top caa.
5-gatloa Sqttate caa fitted with reeealiag cap pouring aortic-and 7 lack friction cap to permit etirriag.
3t attm Tight cooperage barrel fitted with agitator. 90gaHoa Tight cooperage barrel fitted with agitator.
OPEX INDUSTRIAL BRUSHING LACQUERS (For Industrial Um Only)
1 gallon Donbletite friction or removable top can. 5 gallon ftmracaa fitted tritfc reeeahngxyp pouring midt aad 7 inch
fnctioo`eap.topermlf etirring. 30 gallon Tight cooperage barrel fitted with agitator. | -r.pUo* Ti^ht cooperage barrel fitted with agitator.
o p e x s u r p a c e r s a n d Fil l e r s
;v
ft S 0 S
a-r e ^ ;
1 gallon Donbletite friction or removable top can.
3 gallon Steel drum fittad-ariftb handle aad removahle bead.
.. .H .I-.,...
b*. i be
5*1;
0OiP!>EX A'.Ut T_ OMOBILE <ENAMELS
1 gallon friction top can fitted with ecrew cap.
3 gallon Sonare can'fitted erith meeting cap pouring aeeafe and 7 inch
friction cap-fee perntit'etirriag."
.---s' sf! r-**.*'i
.1. ;
T ,:-<{olV5l*
* r.'.:
GLAZING PUTTY *?*
*' -vij'.
. ; ,*..
\mr. .>->. r: ...
ft* i
Ub. rntlewIMe tube.
--------- ' ..............
S'lb.'Doubletite friction top can.'
, , ^
RETURNABLE TIN LINED DRUMS
30 galiea charged at 39.00 each. 39 gallon charged at 312.50 each. Bull credit allowed if returned freight paid to chipping point in good condition within 60 dap*.
RETURNABLE STEEL DRUMS
SO gallon charged at $7.00 each.
39 gallon charged at $10.00 each.
V Full credit allowed if returned freight paid to chipping print in good condition
within 60 dope.
*
Lac. B <*) C27
309 --
L'ii. . ;oa.u:.4V3uertuc k mp o
0007-SWP-000011886
^KODUOTm
?.10A^W00D^6EALERS//T?
Akkaaih our latest mommttdtd Salshtag k Mb U for aataral wood Wib does aot call for the use of e Wood Sealer ever the.011eri peat* toting thoif'WQPd 1--loro bocoooo of their being need for other purposes. It boo oooa proven that Wood
oporstion.^The door faohloflaeqaer, each m M5I4 of MM4, ihfidtrbo applied
directly orcr the thoraiwUj dried transparent poeti wood AVer,
Wood Stolen, however, eon bo eoed oo s pooler oa acw wood whore lacquer ensmrl* ore aoed oo the finishing coats. Oa open grain wood* poo caa aoe the Wood Sealer or any clear lacquer, thee follow with the Ope* Wood Filler, ,*$401. and them Saleh ap with the lacquer enamel* ia the abode desired. Oa dose grstlbed wood the lacquer enamel* eon be applied directly over the Wood Sealer or a dear lacqaer, which aorta* at both a ocaler and primer.
Theee Wood Scalers are also aeed quite extensively particularly oa the Fadfic
Coact la automotive reflaishaag a* a coaler to doee the oactioo or porodty of the
earfheer coat* aad to hold oat the eaamd coats. This practice, however, to aot in
corporated ia oar racommeaded systems for automotive Saiahiae aad Opes Clear
Binder, No. <7, o straight cotton eolation, no gam, described under Finishing Lae*
qaers, would, ia our opinion, much better serve this purpose.
-i
. i/. >' ; -- ?:r s'
i
Sax
i*e ' Drams
04543
Wood Sealer No. 43. High ootid eonteat. Oood
a aosolvent ait_________
3 40 :
a ao
4555
a so.Wood Sealer No. 55. (04543 thtonod ready to pray)............................
a to
a ao
04559
a soWood Scaler No. 59. Higher ia gam and lower ia cotton than No. 45.
a ao
a to
WOOD FINISHING LACQUERS
Sex
Ts I's Tin Mood
04544
Wood Finishing Laeqaer No. 44. High in cotton,
low ia gam. The toughest clear, is oar Mae, hat does aot build up a* good a* <V455fi dr 04504.
Lays doee to the wood..................
s oo
t to
a so
04509
Velvet Finish Lacquer No. 09i' ' For ^wodudng a
a sovelvet or imitation rubbed finish on wood. High
solid content and good ootvent mixture.___....
a to
a so
04590
Wood Finishing Lacqaer No. SO <04544 Ahlahed 1J * I for eprayiag).............___....._____...... a SO
a TO
a so
4595 ri.iValvot Finish Np*S5,1fomieifofWBlOtion a*.04504
with the addition of an improved.flatting agent
of non-nettling pigment, which pra the beet
imitation of a rubbed fiaish yet developed. Is
aot gritty. It is asaally only aeed as the last
coat over aloes laeqaer to give o tabbed effect, la cose a dollar finish Is deaued. may be used la
*/rrrt o k i.v ..'.^
the preceding coats aad is sartsr to saad than
*****----------------* -----* -- -- ----mer tfwrsr-.** ijfjsa
a oo
>-
etrja c u k ij k it a a q k y m j t :-***
.rivr-
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-- aoo--
'
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i
0007-SWP-000011887
t-f
BU**W/f>?WttfAMa'+f9*O0UOT
WOOD FINISHING LACQUERS (Conttoubd)^ 'i U J H M
iw;i
;-rr
praying conriatcncy. Contains >4 per cent '
a--ids, about 10 par cant of which it straight lew viscosity tottoa. Approximately a like
quantity Of solids U made of a mixture of several na which have bora blended to live -the max-
. iB i Io m. flow, awe of robblai u pitraat
shrinking over a long period Of time. The balance > made op of a U|h (rode non-drylee plasticiser combination to prevent brittle-
aam. Hih percentage of. medium aad high boil-
lee point aolveata taeorporated la the oolvent
ads to impart aa excellent lev aad reriatanee to blushing. Light and dear la color so that it can
be need over fight woods without diacoioratioo. Hot as tough or hard as 04544 but does not shrink.
Where greater touabne-- on outride film is- re* ' quired a coat of 04544 can be applied. Com--4a
a consistency ready to spray but it may be re duced 10 per cent. Builds up fast. Three coats over close greia woods sr weO filled open grain
, woods gives an exceptional depth of finish. Ho sealer or underwater naoamary. A crash wat of
wax-free shellac may be used, but la net tecom-
. mended. Has a good natural gtoes. Rube out nicely with pumice end water. Bast results ob
tained by allowing one day's drying time be tween coots whenever paeafble. 04504 is bring successfully used by pase case manufacture--.
The piano finishing achedole cnUs for asm coat each day for fear consocarive days aad. then - .
allowing tbs last coat to air dry 4g boors before rubbing with P pumice aad finishing up with . PPP puarice rubbed oat fine................. '1 W
V
>' .r
X 00 . | 40
A-8 CLEAR HANDLE LACQUERS
J . .These lacquers are made very viscous and are'for the putpoee of applying suitable
Is Ii Vm to brush handwv, umbrella handles, broom hanmra, etc. In regard to brush headlr and umbrella handles, the usual procedure Is to thin tbclacquer as much as half.wd half.- --ul'riip the parts. Others hav* hri toasiderahls saccam ariag the
plew;4*p method.. Tab method wariata In drawing tbe part hem the lacquer by
napping.
st' the rate of about 5 or 4 Inch-- par minute. The part oibs as
It comes out aad there is no drip to be removed. All three of tbe following dry whb
b<................... ti,,\ v)
l's
Jaadle Lacquer--Tougher and harder than Wo. $3. High solid content. Heavy bodied os 045S3. Will stand equal rodaction for dipping with Now
M 10 Thinner________________________________
*10
5's Tin-hood Dnsass
. X 00
X 11
<\ I
Handle LacquerAVo. Sfi Hravy bodied lacquer for
5" brush handles. Oives tough aad durable fiaiah. Very high solid - content. Heavy bote. Will stand equal rpdsictida with Wo. 10 Thinner for
Lc dipping^ Clear' in tone. Excellent for.dipping bandies, bobbins, etc., cither straight one dip
coat -- two coats reduced 25 per cent
X 00
X 00
X TO
Handle Lacquer No. 45--High ip,gum; ripaUy for eealer where cheap first
Os^jprincoat m re-
)/-.
!
i
itj s.} scoi\iq--rad^ic
- X. 10 .
vUsfro roil sis ma s ID xsoO
.r^ : .
V r*\ .
i >.:
' i .-;.:.
2 00
1 00 : .i. ,
/ rr
agriiiist the twe df sbeDa^ .dr riie)ia^ substitutes under
______ ,, -ler Lacqacr 'in-lntrdtectoty'.'eBbScacy wto) we know these l^eold apd arid contrary tobur advice had rcgardla-- of feapoarifalUty.
11'Miring Lecqueiibrt used, where It is tbe derire of the fihlsherto add varying
amounts of shellac to the Miring LacOuer for'firiehiag cheap wooden articles. The combination of pyroxylin and shellac gives a much tougher film than tbe shellac alone.
WHEN MIXING THE TWO: ALWAYS .ADD TKS SHELLAC TO THB LAC* DOER AND WBVBR THB LACQUBR.TO THB IJBBLLAC.^This precaution
must he taken to prevent preqpttatioalef lie cotton. ,,
' , l\\. .
RReexx MU*
" " :-V
Mixing Lacquer No. 1V---Quod grade: esn be used 'J straight as writ as.mixed with the shellac...... . 2 25 "`"2 15
Drums 2 05
046C1 Miring Lacquer-No. fil--Similar to No. SB. but : cheaper aolveut mixture;_____________________..... X 05
1. K
1 *6
Lac. B (B) C27
597 --
0007-SWP-000011888
Sh e r w in -Wil l ia ms Pr o d u c t s
B--METAL LACQUERS
There ere Metal Lacquer* m our line sufficient to meet all demand* of the metal trade*, ranting from maximum to minimum gloss, in three grade* of advent mixture*. All of these Lacquer* are made from a high-grade lacquer cotton and are a quality
product in every reipect.
A QUALITY Rex
04678
Metal Lacquer--High gloat. High grade lacquer cotton with rich solvent mixture.... ..........
l's 3 76
3'* Tin-lined Drums
3 66
3 66
B QUALITY
04649
Metal Lacquer No. 49--Special use. bra**, copper, bronze, eipecialty durable. Higher grade product
than No*. 42 or 52. Drie* with a glo**__________
04662
Metal Lacquer No. 52--Good, all around metal lacquer, with good solvent mixture. Good ad
herence. Exceptional value. Big seller to manu facturer* of electrical fixtures, lamp *tand*. etc.
Drie* with a glo**................................ ..............................
3 06 2 46
2 95 2 36
2 86 2 26
C QUALITY
04696 04642
Metal Lacquer--A good water-white lacquer with good glo** and good flexibility...............
Metal Lacquer No. 42--Bras* Lacquer. A good grade metal lacquer for general use. Dries with a aemi-glo**____ _ ........__................
2 60 2 36
2 60 2 26
2 40 2 16
G--BRONZING LIQUIDS
Brassing liquids are used with brosse, gold, and aluminum powder* in very this solution*. Used on all sort* of metal good*, lighting fixtures, chandeliers, etc., where a higher grade metal lacquer could not be used on account of the cost. Thi* line should be entirely satisfactory both in quality and price for all aeeousta where bronz ing liquid* are used. These solutions are especially compounded *o that bronse and aluminum powders can be added without danger of jelling. Frequently other manu facturer* sell cheap metal lacquers whose quality i* not on a par with our bronsing liquid*. We would, therefore, suggest that where price is the deciding factor in the ale of metal lacquers, you offer our leader* in bronzing liquid*, particularly 04SS1 and 04562. Aluminum bronze powder will sot liver nearly a* quickly as gold. Our Opex bronzing liquids arc now made from a special cotton that will not liver in at least a day'* time. Are ready for application a* they come in the package, but la some cates trill stand reduction from 10 to 15 per cent with Opex Thinner for tumbling or spraying with high pressure. General direction* for mixing call for a ratio of one teaspoonful of bronze to two ounce* of lacquer, plua 15 per cent Opex Thinner.
Rex 04662
04661 04633 04631
Bransing Liquid No. 62--Semi-Gloss. Non-blush ing. Good solvent mixture. Extreme value. Lighter in body then 04533. Dries with e semigloss......................... ................... ............................. .............
Bronsing Liquid No. 51--Flexible, good grade. Good edherence. Dries srith a semi-gloss......
Bronzing Liquid No. 33. Good grade. Heavy body. Oood gloss. Dries with a gloss...
Bronsing Liquid No. 31. Cheapest grade. Fair gloss. Ready for application, requiring no thin ner. Drie* with a semi-gloss..........___.....
l's
1 96 1 96 1 60 1 66
S'* Tin-lined Drums
1 86 1 78 1 70
1 76 1 66 1 60
1 66
1 46
D--FINISHING LACQUERS (Water White)
Opex Clear* may be formulated so a* to be almost entirely impervious to the action of gasoline and other similar solvents. Some Opex Clears are not suitable for this use. because of the gum content, and enamel* m general are attaeked far
more than the Clears because of their pigment content. For this reason, we have pro duced several high grade Clear Finishing Lacquers to be applied over the Pyroxylin Bnemel at a finishing coat. Keep in mind, however, that we do not recommend clear lacquers a* a finishing coat over enamels when it it to be subjected to the direct rays of the sun. which cause* rapid breaking up of the clear film. All are filtered with the greatest care. These ere made from special type of the whitest and clearest cotton obtainable and there is no gum used in any of the following;
Rex 04667
Clear Binder--High solid content. Originally form
ulated to be used a* a Clear Binder over old
paint. Can be sprayed deer or mixed equal part* with Binder Surfacer. Dries srith a semi-gloss.
Straight lacquer cotton solution. No gum. Bxccllcnt solvent mixture. Can also be used to seal
tha porosity of lacquer surface*. Also recom mended as the finishing coat over lacquer enam-
ela to resist gasolins. No. 67 is not water white..
3 66
S'* Tin-Hoed Drums
3 66 3 46
-- 306
------n-----------------1- i ii inrim i ' run h im.........................................
0007-SWP-000011889
SummwtN-W/LL/AMs p r o d u c t s
D--FINISHING LACQUERS (Continued)
Rex 04640 04574
04560
l't
Finishing Lacquer No. 40--High (rede water-
white. Medium aolid contest. Orica with semigloss............................................................................................. 3 00
Finishing Lacquer No. 74--Medium aolid content.
Similar to 04560 except not quite aa heavy body.
Orica a little alower and haa a amall percentage
of gum. but water-white. Particularly recom
mended aa a finishing. lacquer on aiiver plated
ware. Driea with a aemi-gloas. No. 74 take* the
place of Metal Lacquer No. 63. Excellent for
spraying handle*. Covering solid on two
sprayed coata..
......................... ..
2 75
Finishing Lacquer No. 60--Heavy body. Cheaper solvent mixture than 04540. but a very good finishing lacquer for general uae. High grade
lacquer cotton. Qood solvent mixture. Orica with a semi-floss...................
2 65
S's Tin-lined Drums
2 90
2 60
2 66 2 66 2 66 2 45
BROOM HANDLE FINISHES
Specific requirements of a satisfactory product for the broom handle manu facturer* are that it must have the utmost in hiding, a high gloa*. a low price, and be thin enough in body to allow ease of dipping. Our present line fulfills all these. There should be no further necessity for special* on broom handte lacquer*.
One method of finishing broom and mop handle* i* used universally, that being
the squeegee system of dipping. Our enamel* are furnished in a consistency ready for application and we recommend no further reduction. This not only insures that the product is used at it* proper viscosity, but also eliminates the bother of mixing, thinning, etc.
- We now offer to the trade a completely revised Ust- of finishes, vie.:
Rex
l'e 5'e
B&
04603 Handle Lacquer Clear.......................................................... 2 45
2 36
2 26
29004 29006
Randle Lacquer Red.... ...___ ...... ......................... 1 ......................... | 2 TO
Handle Lacquer White.._______.....
2 60
2 60
29026 Handle Lacquer Yellow______ ____ .. .
F--ENAMELS
INDUSTRIAL ENAMELS
31000--4 Quality --Automotive and Railway grade*. (Sea Automotive Section for this grade.)
30000--B Quality Spec.--Highest grade industrial line.
B QUALITY "SPECIAL" White Enamels have 50 to 75 per cent more covering power than the B and C Quality Enamels. They have the best possible line-up o? solvents and up to the present time we have not seen a single competing product to compare with them. High solid content that gives exceptional covering capacity due to the quality and quantity of lacquer cotton used.
30000--0 Quality--Medium grade industrial Uae.
...
B Quality Enamel* are formulated in quality and price to meat competing prod ucts ordinarily met In the trade. With large purchasers of Enamel, it may be neces sary to substitute the 29000 or C Quality product in order to meet the price. We
recommend that you make certain if possible of the type of goods we are competing against, a* very often a grade of enamel equal to onr C Quality, 29000 series, is being sold by competitive house# at a price equivalent to our B Quality. Somewhat better line-up of cotton, gum, and eolvents than C Quality, but net aa good a* B Quality "Special." We should not confuse our B Quality `'Special" Enamel* with Enamels offered at lower prices.
29000--C Quality--Cheapest grade, industrial line.
No one price is applicable to the 29000 or 30000 Une. However, in general the 30000 grade ia always made up of better solvent mixtures, better quality of gum. and cotton, than the corresponding 29000 grade; and in the same way the highest pos sible grade product is the 31000 line. IN MANY CASES INTERCHANGE OF 29000 AND 30000 IS POSSIBLE FOR NEARLY ALL INDUSTRIAL WORK BUT IN NO CASE SHOULD WE SUBSTITUTE THESE TWO GROUPS FOR THE HIOHEST "A" ORADE 31000 SERIES, WHICH IS MADE ESPECIALLY FOR OUTDOOR EXPOSURE AND OIVBS THE BEST AND MOST DUR ABLE FINISH.
Lae. B <E) C37
-- 309 --
0007-SWP-000011890
SHmmwtN-Wil l ia ms Pr o d u c t s
The colors marked with an asterisk are shown on the Industrial Color Card Form No. CC 235.
The solvent mix contain* no benzol or acetone or other toxic material*.
WHITE ENAMELS
B QUALITY
"SPECIAL" Ret
l's
30046
Qloee White Bnamel No. 46--A high grade enamel
with good glos* and good (election of solvents. Drie* (lower than moit pyroxylin*.. .......... 3 60
30301
White Bnamel No. 1--Identical in construction to 30046, with same amount and type of *otid* and solvents, excepting that it has slight amount of Blue to give a blue-white finish. Used exten sively for finishing metal cabinets or other ob ject* requiring a porcelain-like finish.......................
3 60
30065 30065
Semi-gloss White Enamel No. SS--Same quality as No. 46, but dries harder and faster and with less gloss .........___..............-- ....
White Bnamel No. 95--Particularly developed and successfully used by electric lighting fixture manufacturers. Is a combination of 3000$ and 30055..........................................................................................
3 60 3 46
5's 3 60
3 60 3 SO 3 35
Agtr. Bolt. 3 40
3 40 3 40
3 26
B QUALITY
30005 Oloss White Bnamel. No 5.................................................
30004 Semi-Olos* White Bnamel No. 4--Qood covering..
30052
Flat White Bnamel No. 52--Recommended espe cially where a quick, hard drying, dull white is required. This enamel may be buffed within 24 hours after application. Unexcelled for covering,
gloss, flow and buffing................
30066 Flat White Bnamel No. 69--Slightly flatter than No. 30052. Excellent adherence.................................
3 25 3 10
3 10 2 60
3 16 3 00
3 00 2-TO
3 05 2 60
2 60 2 60
C QUALITY
2600S 29034
Flat White Bnamel No. 3'--Same at 30059, except ing cheaper gums and solvents. Qood covering.
Semi-Gloss White Bnamel No. 34--Fair hiding. One of our heaviest moving products. Used successfully for architectural finishing.................. -
2 66 2 55
2 55 2 45
2 45 2 35
IVORY ENAMELS
B QUALITY "SPECIAL"
30096 Ivory Bnamel No. 96--Slightly darker than 30009. Same formulation as White 30055. Semi-gloss.
Light Ivory.................__________________ 3 65
B QUALITY
30091
Ivory Bnamel No. 91--Medium covering. Non* bleeding. Semi-glo** with very slight brownish
east. Medium Ivory............... 3 30
*30046 Ivory Bnamel No. 49--Medium covering. Non
bleeding. Semi-gloss- See color card, medium Ivory............ ............................................. ............. 3 30
*30006 Ivory Bnamel No. 9--See color card. Medium covering. Non-bleeding. Semi-gloss. Same quality at White 30004. Light Ivory....___ _ 3 10
C QUALITY
26043 Ivory Bnamel No. 43--Lighter In shade than 30049. Dries semi-gloss. Qood covering. Medium Ivory............................................................................... ..
2 60
-- 310 --
3 55
3 45
3 20
3 10
3 20
3 10
3 00
2 60
_ 2 TO
___ 2 60
0007-SWP-000011891
SHMRWIN-WfLUAMa PRODUCTS
GRAY ENAMELS
B QUALITY "SPECIAL"
Res
- i'
300T9
Orey Bnsmet No. 79---Slightly lighter thea 30033.
Seme quality a White 30055. Good covering. Non-bleeding. One* with a gloss. Medium Gray 3 60
B QUALITY
*30022 Pearl Oray--See color card. Medium covering. Non-bieediag. Semi-gloss........... ............................... ..
3 28
*30024
ity as White 30005. Medium covering. Non bleeding. Semi-gloss..........................
Slate Gray Boamel. See color card. Medium cov ering. Non-bleeding. Semi-gloss............................ ..
3 28 3 10
-..a ;;;, a ioH
M -m
3 60
3 40
3 18
3 08
3 18 3 00
3 08 2 90
C QUALITY
29064
Gray Bnamel No. 54--Very close to 30033 in shade. Dries with a semi-gloss. Good covering: Medium Oray........................................................................
2 90
. 2 70-200
BLACK ENAMELS
stocc
B QUALITY "SPECIAL"
In our Industrial Blacks we use a high grade carbon black with no solu^V*>Ma<$ dye used to alter or intensity the color.
30044 30090
Semi-Gloss Black Bnamel No. 44--50 per cent more covering than B and C Quality Blacks.. .. 3 60
Gloss Black Bnamel No. 60--Same grade as 30044.
Used in custom shops for a gloss finish on chassis.
fenders and running gear.........
, 3 60
3 40
3 30
' '' '
3 40' ' 3^ 70
B QUALITY
30090
Black Bnamel No. 99--A rubber finish black enamel particularly formulated for dipping small objects such as tools, bandies, and other small wooden articles. Heavy in body and should be
dipped with little or no reduction. Can also be used for a spraying enamel on cheap work and can be reduced equal parts for spraying and still have fairly good covering.. ..............
30039 Gloss-Black Bnamel No. 39................................................
3 30 2 10
3 20 2 70
3 10 2 90
C QUALITY
29083 DuU Black Bnamel No. $3--A rubber finish.....
*29033 Semi-Gloss Black Bnamel No. 33--With different pigments than No. 7..........................................................
29089 Oloss Black Bnamel No. 59 (Chassis Black).____
29007 Semi-Gloss Black Bnamel No. 7--With cheap mix ture of solvents......................
2 46
2 26 2 28 2 IS
2 38.. , 2 28
2 18 ' 2 08
2 16
2 06
2 06
. 98
RED ENAMELS
.'T i
a
s vi D*0C
B QUALITY
"SPECIAL"
Every red pigment that can be used in manufacturing1 red lacquer enamel, excepting Iron Oxide and Bnglish Vermilion, bleed. Iron Oxide it not a satisfactory color for an enamel and the English Vermilion, because of its high coat, must neces sarily be confined to the automotive grade.
30060 Crimson Bnamel No. 50 (Toluidlne Pigment).--. Seme shed# ae 30016................................. ..
30061 Scarlet Bnamel No. 51--Same shade ae 30019....
30086 Crimson Bnamel.No. 66 (Light Para Pigment)...
Lae. B (B) C27
-- ill
4 26 3 90 3 60
4 16 3 TO 3. 70
4 06 3 60 3 60
3HmmwiN-WiLUAM9 Pr o d u c t s
RED ENAMELS (Continued)
B QUALITY Rn
l'
^M17 *30011
30011
Vermilion Enamel No. 17--See color card............... Crimson Enamel No. IS--See color card.. .....
Scarlet Enamel No. 19--Sec color card......................
2 SO 2 80
2 80
C QUALITY
21008 Bed Enamel No. 6--Slightly darker than 30018 but not a* food covering or hiding power............. 2 Y5
29084
Crank Ca*e Sealer, Red Oxide--Thi* product ha* been mbjected to the mo*t severe test* in actual practice against any competing crank ca*e tealer
or crank caie enamel, stand* up exceptionally well under the caustic and bristle brush treat* ment given in motor production factories, and both in price and quality is superior to any motor sealer produced being marketed in large quantities wherever it is desired to seal in any possible sandhole* and other imperfections in the casting. Doe* not bleed................................................... 1 98
MAROONS
B QUALITY
"SPECIAL"
30018
Maroon Enamel No. 98--This enamel is nonbleeding and white or light colored enamel can be sprayed over it without the red bleeding through. This is the same high quality product
as our other B Quality "SPECIAL" Enamel*..
4 28
B QUALITY *30020 Red Mahogany Enamel No. 20--See color card.. 3 10
$' .
2 70 2 70 2 70
Agtr Bbis.
2 60 2 60 2 60
2 08
t 96
1 88
1 78
4 16
4 OS
3 00
2 10
GREEN ENAMELS
B QUALITY
"SPECIAL"
30017 Green Enamel No. 17--Much lighter than 30029. Dries with a gloss. Good covering......_______
3 60
B QUALITY
*30032 Cactus Green Enamel flea color card.....______ 3 10
30031 Olive Green Enamel--See color card...___________ 3 tO
30020 Qreen Enamel He. 39--A very yellow green. Pair
covering. Olosa.................
2 80
*30030 Forest Green Enamel--See color card. Fair cover
ing. Semi-gloss____________
2 80
30008 Brewster Greeo Enamel--See color card................... 2 80
3 80
3 00 3 00 2 70 2 70 2 70
YELLOW AND ORANGE ENAMELS
B QUALITY "SPECIAL"
30088 30068
Deep Orange Snamel No. 68--Darker than 30013.
Same quality sad covering at 30058___.......
Lemon Yellow Enamel No. 58--Same shade as 30011. Oood covering. Qioss................
4 26 3 80
B QUALITY
30040
Chrome Yellow Enamel--A straight Chroma Yel
low pigment. Same shade as 31002 Automotive Century Yellow Medium. Good covering and
solvent mix.. ............___...............
*30011 Lemon Yellow Enamel No. 11--Sea color card. Medium covering. Semi-gloss................
*30012 Orange Yellow Enamel No. 12--Set color card. Medium covering. Semi-gloss_____......
*30013 Deep Orange Enamel No. 13--See color card. Medium covering. Gloat_______........
,,
3 10 2 30
2 10 2 80
C QUALITY
21081 Yellow Snamel--Madina gloss. Resist* blushing...................
Oood covering
2 80
-- 312 --
4 16 3 70 .
3 00 2 70 2 70 2 70
2 40
3 30 2 90 2 90 2 60 2 80 2 60
4 05 3 60
2 90 2 80 2 80 2 80
2 30
0007-SWP-000011893
QhtttRwiH-wtLUAMs p r o d u c t *
BLUE ENAMELS
B.QVAUTY ' '`SPECIAL"
Rex 30076
*30025
Blue Enamel--Shade between 30076 and 30037. ..
Baby Blue Enamel No. 25--See color card. Med* ium covering. Semi-giots.____............
B QUALITY
*30026 Medium Blue Enamel No. 26--flee color card. Fair covering. Gloss.... _..............
*30027 Regs! Blue Enamel No. 27--See color card. Al most Flat. Minimum covering. _........
*30026 Navy Blue Enamel No. 28--See color card. Mini mum covering- Semi-gloss............... ..
l's 3 80 3 60
2 60 2 60 2 60
C QUALITY
.29868 Light Blue Enamel No. 45--Shade between 30035 and 30026. Medium gloss. Good flexibility.. ..
2 70
BROWN ENAMELS
B QUALITY
*30002 Medium Brown Bnamei No. 2--See color card. Good gloss...............................................................................
*30014 Golden Brown Bnamei No. 13--See color- card. Medium gloss.. ........___.................
*30921 Mahogany Bnamei No. 21--See color card. Med ium gloss.. ........................
3 00 3 00 3 00
.1
5'a 3 40 3 40
Agtr. Bile. 3 30
3 30
2 70 2 70 2 70
2 60 2 60 2 60
2 60
2 80
2 90 2 90 2 90
2 SO 2 SO 2 SO
MISCELLANEOUS ENAMELS
*30018 *30016
39088
Flesh Bnamei. Dull--See color card..............................
Baby Pink Bnamei--See color card. Medium cov ering. Non-bleeding. Semi-glosa___...........
Crackle Enamel Black.........................................................
3 60
3 50 3 00
3 40
3 40 2 90
3 30
9 30 2 SO
Thi product is d<il|ned to give the special finish found on radio horns, furniture
specialties, metal novelties, etc., where the undersetting shows through large cracks in the surface. Opex Crackle Enamels must be applied over a lacquer undercoating
and must also have a finishing coat of clear lacquer. The undereoat can be any colored lacquer enamel or gold, silver, or bronre bronzing liquids. The heavier tbs
coat and the cheaper the thinner used, the larger the black islands- A limited number of colors can be supplied in addition to black where orders for 25 gallons or more
are secured.
THINNERS
To obtain the highest grade work, smooth flowing out of the eaomei, lacquer, one must use a high grade thinner. It is possible, however, for very eheep tbinaera to be used, especially witb high price enamels or lacquers, but the result is never as satisfactory as when a good thinner it used. Therefore, in competition witb other tbinners. the price is not the only consideration, since one can thin in the winter time with the cheapest solvents, and get a fairly satisfactory surface. Our line of thinners is complete to meet all conditions from the ordinary to the higheat grades and therefore speciale on thinners will only be considered >n extreme eases where very large volume business is concerned.
Res 04802
l's
Binder Thinner No. 2. 100 per cent solvent thinner. Quiek drying and
excellent Bowing qualities. Particularly recommended for use over old paint..
2 40
S'# 30OaL SOOaL Drama Drama
2 98
2 30
2 28
04600
Thinner No. 0. An exceptionnlly high grade industrial thinner. Stow drying. Good flowing. Rich in solvents.
Resist* bluahiag. Minimise* orange peel...........................................................................
2 00
1 90
1 86
1 80
Lac. B (B) C37
-- 11) --
0007-SWP-000011894
SH**WtN-WfU./AM9 Pmoouors
THINNERS--Continued
Rex 04410
04805 04603
I'e
Thinner No. 10. Our moat popular thin ner for general industrial and auto motive uae. Contains no bensol acetone
or other toxic materials. Has no solvents which are acid or alkaline to cause corrosion or discoloration on metal. Clean and water white. Odor not offensive or obnoxious. Qood flow.
100 per cent volatile at ordinary room temperature. Blush resisting. Ex treme vsiue. Dries quicker than No. 04500. not at quickly at Binder Thinner No. 2.......................................................................
1M
Thinner No. 5. A medium priced thinner for general industrial uaa. Can be sub stituted for No. 10 Thinner, but has a
stronger odor and is not as resistant to blushing as No. 10. Carries 10 per cent more non-solvent and S per cent lest medium and low boiling point solvents than No. 10 Thinner.............................
1 SO
Thinner No. 3. A low (triced thinner of
fair quality to meet price competition. Qood value for the money. Require# addition of Retarder Thinner in humid
weather............................................. ..............- 1 40
S's 30 Oal. 50 Gal. Drama Drama.
1 70
1 OS
1 00
1 40
1 38
1 30
1 30
1 3S
1 20
OPEX GENERAL CLEANER
Thie material ie designed only for washing out air guns and general clean-ap around th shop. SHOULD NOT BE USBD FOR THINN1NQ OPEX LACOUER ENAMELS. Alto used for cleaning off metal aurfacea to remove all traces of was or greaae.
04800 Open Remover and Cleaner.
1 10 1 00 88 88
OPEX RETARDER
All Pyroxlina damp warm weather are subject to blushing or frosting. Retard* ert mixed with the thinner in the proportion of about one part Retarder to three parts Thinner is used in the place of regular Thinner in the uaual way. la very rare cases, the humidity may be so high as to require at much as a half and half mixture of Re tarder and Thinner. The action of the Retarder necessarily slows down the drying. Every consumer of Pyroxtin should keep some Retarder in stock for the time when weather conditions cause trouble in application. Other weys to assist in clearing up this trouble it to have the article sprayed and material at the same temperature, end spreyed in as warm end dry a room as possible. Made up of a high percentage of medium and high boiling point solvents. Its price does not indicate the character of the solvent mixture, as the company sacrifices its profit on this product to en courage its use on the part of our customers to overcome blushing on damp, humid days. It is very slow drying and cannot be used straight, but must be mixed with another Opcx Thinner, preferably No. 10 Thinner in the proportion recommended
above.
Rex
l's 5'e 30 OnL 30 OaL Drama Drama
04811 Retarder Thinner.
2 20
2 10
2 08
2 80
SHKRWtN- WILLIAMS PRODUCTS
OIL PRIMERS AND SURFACERS
For maoy industrial purpose* where OPBX will be used aa a finishing ooet. aa Oil Primer sod probably an Oil Surfacer will be desired aa for beat adherence on a built-up finish, nothing better than oil primers and oil aurfacera have been perfected. It it necessary, however, that the oil primers and oil surfacers be especially formulated so aa to be impervious to the action of the solvents used with OPBX or any other Pyroxylin enamels. We therefore refer you to the oil primers and oil surfacers listed in the automotive section of the OPBX price list, all of which are certain to be suc cessful for any purpose where an oil primer and an oil surfacer is desired.
As a general rule, better results will be obtained by using oil base undercoatcrt because they are more fool-proof and the average user will obtain better results. Of course, the oil undereoaters require considerable more time for drying, but where drying time is not imperative, they are easier to use. The oil primers have excellent adhesion, extra good elasticity, fair filling properties and are very easy to sand. The oil surfacers have good adhesion, fair elasticity, excellent filling and very good sand ing qualities.
Where oil primers and oil aurfacera would be used is large quantities for spacial manufacturing purposes and where a quality of material at a lower price than the automotive primers and aurfacera is required, we are prepared to make up special products so that there will be no question about the suitability and adaptability of the primer recommended meeting the individual requirements of the consumer.
Therefore, for all sundry industrial purposes, we would recommend the use of the automotive prime and surfacers which we know to be the best on the market for finishing over with lacquer enamels.
For further detailed information on oil primers and aurfacera. refer to the OPBX Automotive Price List.
OPEX PRIMERS
'j;s
Where a quick-drying primer of Pyroxylin nature is desired, we offer e well-tried formula in our Metal Primer Clear Vo. 64. This is designed to spray directly over the clean metal surface, whether it is smooth or rough, and over it apply Opex Surfacer, or Opex Enamel if no surfacer is required.
It is not a question of lacquer primer not having as good adhesion as oil primers, but that oil primers are more fool-proof. Lacquer primers will not adhere or dry where there is the slightest trace of wax. grease or dirt. One hour should be allowed for drying time between coats. Lacquer primers are hard to sand and where sanded six to eight hours should be allowed for a thorough drying of the film. Lacquer primers have fair elasticity but rather poor filling properties.
There is a saying that when in doubt use No. 64 Clear Metal Primer. While that ia not entirely true still No. 64 is an exceptionally fine piece of goods and has a wide range of adaptability. It is designed to be a Clear Metal Primer, and for that use ia unexcelled. Its adhesiveness makes it a high grade undercoater for any of our lacquer materials. By using this material it is often possible to finish an article in one full enamel coat instead of a priming coat followed by two enamel coats. Where this is done, mix sbout 25 per cent of the enamel with the primer for first coat and after allowing this to dry for spproximately one hour follow with a full coat of enamel. The enamel added to the primer enahlet the enamel coat to cover completely ae will as serving as a guide coat in spraying. Where one coat work ie absolutely necessary mix about 25 per cent of No. 64 to the enamel, which will increase the adherence of tbe enamel.
Where one coat aluminum, gold, or bronxe finish is desired it Is possible to uee No. 64 as s bronzing liquid mixing the powder with a primer and applying the mixture direct to the article being finished. This system is also adaptable where a gold or aluminum ground coat is wanted under a crackle finish. Opex Clear Metal Primer No. 64 is also used in some cases as a finishing coat over oil paint. One principal specific esse is on lamp shades of parchment material hand painted with oil colon such as our First Quality Colon in Oil. This material adhens to the shades extremely well and makes a very durable washable finish.
Opex Clear Metal Primer No. 64 air dries in 10 to 15 minutes and is ready for handling or recoatiag in an hour's time. It should be nduced with Opex Thinner approximately one part of Thinner to two parts of Primer. 04564 it for new srark only and not for over the old paint. There are custom shops, however, that use No. 64 where they sand through the primer to the bare metal, which they touch up with No. 64 although they may have originally primed with the oil primer.
Rex
l'a
28601
Opex Metal Primer Red---This product is identical with 04S64 except a color has been added which serves as a guide in spraying. Reduce SO per cent for spraying............................
2 28
28802
Opex Metal Primer Slack--Same quality as 28501 except it la thinned ready for spraying........ 2 08
04884 Metal Primer Clear No. 64....................................... ......... 2 *8
Uc. B(B)C27
-- 315 --
5'a Tin-lined Drums
2 28
2 88 2 88
2 18
2 88 * 71
0007-SWP-000011896
SHm*wiN- Wil l ia ms Pr o d u c t *
OPEX PRIMERS--Continued SPECIAL CAUTION
A* a apodal caution, we wiah to mention here that in (praying Ope* Snamei or any Pyroxylin enamel over oil primer* and surfaccr* or any oil paint or varnish product to always apply the first coat of lacquer very lightly. Sometime* it i* ad visable to barely mist on the first coat in order to avoid lifting the oil film.
OPEX WOOD FILLERS
Tbeae filler* are designed to fill in and level off depression* in the wood. 9incc these products are heavily pigmented, they will not have the adherence of an enamel or eiear, and they should be used over a sealer or primer such as 04564, 04Sg4 or 04543 to get better adherence.
Ope* Wood Filler* have recently been improved so as to give greater covering, better filling, and more adherence a* well as being easier to sand.
la finishing wood, where it is desired to level off depressions, the typical pro cedure is as follows:
1. Seal wood with Clear Lacquer.
1. Spray Ope* Filler, reduced with Ope* Thinner. Allow 1 tt hour* to dry. Apply subsequent coat*, if necessary, and sand.
3. Apply Ope* Enamel over this Filler. Two or more coats if desired.
Re*
29901 29904
t's
Filler White.......................................... ...................................... 2 99 Filler Black...........................................
S'a
2 99 2 99
Agtr. Bolt.
2 T9 2 76
Any color of Filler can be mixed ter the consumer by the use of one part of Kaamol to four or five parts of White Filler. Rt 28901.
SPECIAL WOOD FINISHING LACQUER ENAMELS
These Special Wood Finishing Lacquer Enamel* are similar in formulation to our C Quality line of Industrial Spraying Enamels and were especially developed to meet the requirements of the furniture and wood finishing trade. They are furnished with t consistency requiring from 25 to 33 per cent reduction, depending upon the finish
ing condition. Either No. 10 or No. 5 Thinner may be used, preferably No. 10.
These Special Wood Finishing Lacquer Enamels have been formulated to give the greatest possible value and to sell at a price that will secure the business. Do not confine your efforts to the sale of this product to the furniture manufacturers alone, but also solicit the business of the department stores, retail furniture stores, hospital* and automobile paint shop* that are going into thia class of work as a
possible side line.
In the OPEX Wood Finishing Booklet, B 599, you will find illustrated these 15 Special Wood Finishing Lacquer Enamels in shades that match today's most popular colors. There is a very definite vogue for colored furniture--soft, warm tints that have a distinctive color appeal to the feminine buying power of the country. These shades combine beauty with unusual durability. Your unlimited prospect* and customer* are sure to enthusiastically approve of these radiant OPEX Special Wood Finishing Lacquer Enamels.
Res
29009 29010 29011
29012 29013 29014 29019 29019 2901T 29099 29019 29020 29021 29022 29023 29024 29029 29099 29002
Ivory_________-. Orange__________ Arabian Tan... French Oray... Amethyst............ Lenox Blue____ Tendril................ Midas.................... Apple Green___
Chinese Red___ Rose.___________ Rich Wine........... Turquoise Blue. Neptune Blue.. Whit#--.............. Black..................... Yellow................... Crimson...............
r# 5'a Bbla.
2 90
2 70
2 90
-- 319 --
0007-SWP-000011897
Bt+mmwiN- Wil l ia ms Pmaoucrm
SHERWIN-WILLIAMS INDUSTRIAL BRUSHING LACQUER
a MierwtnAFTUfema Industrie! Brushing Laeqttar it pvt up especially to mm the rapidly growing demand for brushing lacquer by the industrial, furniture, railway and marine trade.
Shcrwin-William Industrial Brushing Lacquer possesses all the good qualities of Rogers Brushing Lacquer--in fact, it is the same formula-dries while you wait, is easy to apply, flows out smoothly, and gives a porcelain-like, durable finish.
Poll directions as to its use and application, together with color chips of the shades that tie the line can be found in the Sherwin-Williams Brushing Lacquer Color Card. CC 353. The colors are practically the same as shown on the Rogers color card, with following exceptions:
Slate, which will be known as Medium Gray.
Russet Tan. which will be known as Tan.
Cinnamon Brown, which will be known aa Medium Brown.
Rich Wine, which will be known as Maroon.
Indian Yellow, which will be known as yellow.
Turquoise, which will be known ss Sky Blus.
Forest Green, which will be known es Grass Green, end
Rich Slut, which will be known ss Blus. Two now colors--Pink end Floor Brown--are also added to this Una.
Where necessary, special shades arill be formulated on order* for 35 gallons or more.
Arrangements hare been made whereby gallon packages of Rogers stock can be quickly re-labeled.
It is to bo definitely understood, that the sale of Sherwin-Williams Industrie) Brushing Lacquer is to be confined to industrial. MSD. railway, and maria* account* only. All accounts classified as trade sales should be sold Regers Brushing Lacquer.
Rex
30101 30103 30103 30104 30106 30107 30t0S 30100 30110 30111 30112 30113 30114 30110 30110 30117 30110 30110 30120 30121 30122 30123 30124 04000
040S)
White...................... Stock...................... Ivory;..................... French Gray.. ..
Medium Grey... Tea................. Medium Brosrn. Maroon......... Yellow.................... Orafcg*___________ SkyBlue................
Oak.......................... Grass Green____ Blue........... Carmine.............. Floor Brown____ Sahara Sand.... Sage Gray............. Rattan..._______ Stem Green..... Chinese Red____ Flat Whits............ Olive Green_____ Clear Lacquer...
Thinner..........................................................................................
1's 3 TO 3 10
S'* Agtr. Bbls.
S SO
3 SO
3-00
2 30-
Reductlon of 20c per gallon is permissible both on the Enamels and Thinner where orders are secured for 100 gallons or more.
Lac. B (E) C37
-- 317 --
0007
Sh e r w in -Wil l ia ms Pr o d u c t s
SERVICE STATION BRUSHING LACQUERS
Service Station Brushing Lacquer* for large gasoline producer* aad distributor* were specially formulated to resist the effects of gasoline and oil. While their biggest sale* trill be for finishing service station gasoline pumps they can also be used to excellent advantage in the general maintenance of service station# and their equip* ment for the finishing and renewing of compreasorm. piping, tanka, valves, a* well a* for floor*, walla, and woodwork.
Service Station Brushing Lacquers are applied similar to our other brushing lacquer* and have the seme advantage* of quick drying, durability, and beauty of finish. They can be used on metal or wood and over old or new surface*. They are of full body, ready for use a* they come in the package, which permits brushing sufficiently to allow the finish to go on easily and smoothly without laps-
Pull directions for their use will be found on the Service Station Bruahiag Lac* quer Color Card. Form CC 259, which alto serves to illustrate end describe the range of 11 practical color* plus Aluminum. Black. White end Clear. These bright vivid colors represent exact color matches of the pump enamel standard* of all the leading petroleum producer*. Where desired innumerable shade* end tint* can be produced by intermixing.
There are hundred* of gasoline eervice station* in every territory. Bvery one ia a prospect for these specially formulated quick drying brushing lacquers. Service Station Brushing Lacquer* open up an entirely new and lucrative avenue of sale* that will prove most worthwhile cultivating.
Oasoline baa a tendency to attack the gum in lacquer*. Service Station Brushing Lacquer* contain a minimum gum content and have special plasticiser* to give the necessary flow and leveling out required for a satisfactory brushing lacquer.
Mere is what the colors represent:
California Blue.............Standard Oil Company Rainbow Blue... ............... ..Sun Oil Company Hooeier Blue................... ..Standard Oil Company Vermilion Red.......... ............................. ...Standard Oil and Texaco Mephisto Red............. .......................... ....... Sinclair Texaa Green...................................................Texaco Field Green............................ ........................Sinclair Sun Yellow...... ............... ..Sun Oil and Shell White1...................................... ........................Standard and National
Aluminum can also he used to excelleat advantage for finishing storage tank* a* well a* reducing evaporation losses. Tulsa Brown is a floor color. Oklahoma Oray and Florida Orange will serve the independent station* as well aa be used for trim color* and thus round out the line so a* to take care of every finishing require ment of service stations excepting the exterior of the building itself, and you have the right finish ia the paint line for that too.
softs sons 30127 3012S 30129 30130 30131 30132 30133 30134 30138 30135 30137 3013S
04S61
04SS1
Caflfornia Blue. Rainbow Blue.. Hooeier Blue... Vermilioa Red.. Mepbisto Red.. Texas Green___ Field Green.... Aluminum.____ Sun Yellow.... Florida Orange. Tulsa Brown... Oklahoma Oray White No. 101.. Black No. 102..
Clear.
Thinner
Ota. r t ss s so
1 10
**
s to
-- sis --
0007-SWP-000011899