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Er. cI. . WD.U Ppo n^t d e Ne mo u r s & Co mp a n y ; -WfUMJn o t o n ; De l a w a r e 19898 -
CHEMICALS. DYES AND PIGMENTS DEPARTMENT
J.S. Thackrah
J.E.Kramer R.F.Mahlberg WmfflaMg S.F.West R.J.Buoh , . ,
CD&P - Chestnut Rui
C.G.Bottojrley, CD&P, Jack L
E.E.Jaffe, ,
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B.M. Ravenna,
? ,..Newark
Sales Representatives
May 21, 1979
District Managers K. I. Neynaber-CD&P-DISA-Geneva R Buckland-DuPont Cfanada-Toronto R, P. Kogers-CD&P-B",6248
R* D,, Tobar- CD&P-'B-624'6 -
NEW KROLOR RED, KR-981HD
KR-981-D, the newest addition to our Krolor'line, is now available for immediate shipment. We had restricted- sales
We have been successful in promoting Krolor as a `loWer
cost alternative to caamium pigments where some compromise in heat'stability can'be tolerated. We.have`been least 'successful'`in the red shade'range'-because our only previous ' Krolor Red, KR-980-D, is among`the least,heat stable Krolor
. "i *
Krolor Red, KR-981-D is one of the most heat Stable' Krolor-. pigments and it should enjoy a much wider appeal. Also, its superior intensity in both masstone (full shade) and tints will give your customers greater formulating latitude than is available with any other heat resistant red. All this, and
savings up to 60%,make this product a valuable addition to our
These and other advantages are described and exhibited in a limited number of sales aids. These are en route per the attached distribution and are designed to be used for discussions with customers. There are not enough to give to customers, but a one-page handout with vinyl color swatch is included.
About 80% of domestic Krolor sales are to plastics accounts where you will find the bulk of cadmium red sales, superior lightfastftess, chemical resistance and heat stability are also important to segments of the coatings industry. However,
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The attached list of customers have already received samples. Of course, we would appreciate any customer feedback that y o u
Personnel in our technical service group at Chestnut Run nave considerable experience wirh this product. Please take advantage of their expertise.
KR-981-D was included in our March 13th price announcement to customers at $7.75/#.
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DUP050071231
K-tuLOh'- RLD KR-931-D Samples
Cleveland
Office (2) PMS, Norwalk, OH Lancer Chemical, Akron, OH Republic Chemical Corp., Akron, OH
Charlotte
Chicago
Office (17)
3M, St. Paul, MN Morten Chemical Co., Chicago, General Electric, lit. Vernon, Bee Chemical, Lansing, IL Chroma Corp., McHenry Shores,
Uniroyal, Inc., Chicago, IL
IL IN
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Houston
Ethyl Corp., Baton Rouge, LA American Thermoplastic, Houston, TX USS Chemical Co., Baton Rouge, LA Phillips Products Co., Inc., Houston, TX
New York
Poly Tex, NY, NY Ampacet Premoid, Springfield, MA
Pan Chemical, Hawthorne, I1A General Tire, Lawrence, MA
Reed Plastics, Holden, MA Custom Color, Cumberland, RI
COZ Chemical, Northbridge, MA Color Technology, Westhorough, MA
Northern Petrochemical, Clinton, MA Carl Gordon Assoc., Worster, MA
Wynnewood
Borg Warner, Parkersburg, WV
DUP050071232
N42244.01
KROLCR'8' RED KR-981-D SUGGESTED SALES AID DISTRIBUTION
For Circulation
To Individuals
Total
Chicago Cleveland
Cnarlotte Houston New York
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DUP050071233
N42244.02
KROLOR5' RED KR-981 -D FOR PLASTICS
Krolor? Red KR-981-D is designed for the high temperature plastics markets currently dominated by high cost cadmium reds. Hear stability in both mosstone and tint is excellent as shown in Exhibits 1 ond 2. And high intensify or both levels gives it greoter formuloring latitude rhon is available in any other heat resistant red. For example, KR-981 -D con be used in blends with Krolor4 Orange R, KO-906-D, to match any intermediate mosstone shode of cadmium ond provide even brighter tints, o well known limitation of codmium reds (See Exhibits 3 and 4). In oil cases, these ore achievable at lower cost (See Tobies I ond II).
Besides volue, brightness of shode, and heot stability, KR-981-D: p Has excellent dispersibility. # Has superior lightfasrness, especially in tints where cadmium pigments ore
deficient. Is low dusting. The brightness and heat stability of KR-981-D, in both mosstone ond tint, ore superior to our original Krolor Red, KR-980-D. The exhibits illustrate both of these points - especially in tint. However, KR-980-D can be used for its still lower cost in situations where its limitations present no problem, e. g., mostly in olefin applications.
DUP050071234
N42244.03
DUP050071235
KROLOR RED KR-951-D EXHIBIT PREPARATION Stability (Exhibits 1 Qnd2)
Mossrone ond tint hear stability of Krolor Red KR-98Q-D, KR-981-D ando codmium medium dark red toner ore shown in AB5, o particularly demanding system. Concentrates of each pigment were prepared at 20% loadings in Cylcolac* TO-1000 resin on a 2-roll mill and reduced to final pigment levels in a Banbury in rhe same resin. These were molded at 450, 500 and 550F using a molding cycle which subjects rhe plastic to o five-minute dwell rime at each temperature. Color and Cost (Tables I ond I! and Exhibits 0 and 4)
Color and cost comparisons between a codmium medium dark red toner and 0 matching blend of KR-981-D/KO-906-D, ond cadmium light red toner and ;; KO-906-D ere shown in ABS. These chips were also prepared from 20% 2-roll mill color concentrates let-down to final pigment levels in a Banbury,- they were molded at 450F using the same procedure described for hear stability tests. All intermediate shades of cadmium red between rhe blue shade Codmium Medium Dark Red and rhe yellow shade Cadmium lighr Red can be approximated with blends of KR-981-D/KO-906-D.
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DUP050071236
TINT HEAT STABILITY KPv-981-D IK1ADS
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MASSTONE HEAT STABILITY
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KROLOR* RED KR-981-D OFFERS YOU: Value Intense Shade Heat Stability Excellent Dispersibility Low Dusting Properties Lightfostness Color Matching Opportunities Let's rake a closer look or the color marching and value of KIV981-D.
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EXHIBIT 3
- Superior Intensify
SHADE AND VALUE COMPARISON
BLUE SHADE REDS
Blends o f Krolor pigments in both mosstone ond tint ore m ore intense
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JCotoronly- based on SI 1.90/lb. for cadmium medium darit red. $7.21/lb. forcadmiumlightred, S7.75/tb.forKR-981-Dond$2.70/lb.for
KO-906-D.
3Read under Macbeth lamp, north doylight. Since these matchesore metomeric, they w illdiffer under a varieiy o f light sources.
EXHIBITS 3 and 4 COLOR MATCHIN G
The intensity of the Kroior* KR-9S1-D/KO-906-D pigment blends con be used to approximate oil shades between the blue shade cadmium medium dork red and the yellow shade cadmium light red
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