Document NGo2geY87wkxmxdw9pqvy4NE
FILE NAME: Kentile (KEN)
DATE: 1978 June 5
DOC#: KEN031 DOCUMENT DESCRIPTION: Memo to Kentile Floors Distributors RE Product Line Designation - New Product Line for Vinyl Asbestos Tile
K E N T IJL K F L O O R S
B R O O K L Y N , N E W Y O R K 11215
June 5, 1978
Ixv
SD-17-78
TO
KENTILE FLOORS INC. DISTRIBUTORS
RE : PRODUCT LIKE DESIGNATION
We will institute a new product line designation for Vinyl Asbestos Tile i n order to conform with current resilient tile industry practices. We are in the process now of revising our cartons, samples imprinting plates, literature, etc., which will henceforth refer to al of our Vinyl Asbestos patterns as "KENTILE - REINFORCED VINYL TILE .
The familiar abbreviation of V.A.T. will not longer be used.
We wil l continue to refer to our Asphalt Tile as "KENTIIH ASPHALT TILE" and Solid vinyl Tile as "KENTILE SOLID VINYL TILE .
The n e w abbreviations for our lines will be as follows:
R . V.T. A.T. S . V.T.
Reinforced Vinyl Tile
Asphalt Tile
Solid Vinyl Tile
.
It wil l tahe quite some time before our cartons, samples, lit erature, displays, etc. will be completely revised to reflect the new "REINFORCED V I N Y L TILE" designation, but we are proceeding, commencing immediately, to phase in this product name change in the interests of a more accurate description.
Very truly yours,
KENTILE FLOORS INC.
JC/ay
cc: Kentile Floors Inc. Sales Staff Full Internal Distribution