Document NGgoq7GyrjoKYkw98meVv75aV

JULY-AUGUST *1952 omfortably iiiet parade of large retailers toward der0f their store facilities, New York's ; have opened a spanking new branch fp}empsread, L.I. The new structure is a andising tool. It is strikingly handsome Drary in its appearance, and in a sense, atest promotion medium, ant an environment that Long Islanders area seek an excuse to visit the store. [ have a need they think first of Abraham fthe source of fulfilling it because they like ;They like it because it is easy to park their : store layout makes shopping easy and coti`hecause even the merchandise is given a lift * by being displayed in such fine surroundbecause they are comfortable when in the iing. I functional design elements comribute to this One is careful temperature and humidity ^Another important part of customer comfort omfort, obtained by ceiling treatment with JNE mineral tile. [hard surfaced, easily maintained, long wearing ; material of the street level sales floor is sound e, and ACOUSTONE mineral ceiling tile is the of the noise prob'^m caused by the heavy that the space is carrying. Everywhere in the {this material ACOUSTONE. while providing quiet, Mn atmosphere of dignity that develops customer ace for. this retail establishment. brides mingle in on atmosphere of exby the Acoustone mineral acoustical l is over-all in the bridal gown deportment. Handsome display, good lighting and a location near one entrance make this hats and shoes department a successful sales center for men. An acoustical tile ceiling helps create the buying mood in customers. Diagonal aisles from each of the corner entrance areas converge at this point. Traffic here is extremely heavy and the Acoustone mineral tile overhead helps to keep disturbing noise to a minimum. SH:& t-m 2 firiiu ii:. !\ `V / N_ \ l\ 4/ Er-1 % r&- cc CO E. F. Glenn Buick Co., deoler in Lexington, Ky,, in cluded o turntable, terrazzo floor, wood paneled wall' and an Acoustone mineral tile ceiling in tne company's new hard selling showroom. The Realm of the Retailer (continued) Retailing in ah of in phase, control. From large costly item; and pianos, to small "converik-:. .. including drugs and candy ;;; ee- heios create ouver prc:erv;. . outlet. Xo? ce how \vc! :ne . nor-combustible Acol'-STOn;. ouner.,; ,.o distinctive, economy-wise Auditoxe f,i. tr ij adapted to a variety of decors and surround' in these examples of fine installations. I BUSINESS -Lu' ' "-'i ' '. V. p'-sC..> - * ' Or New York City's Fifth Avenue, Borricini candies arc merchandised m these handsome surrounding:. The distinctive :.ie floor with its sound reflective surface is bal anced by Acoustone mineral tile on the ceiling which keeps noise down and cus tomer comfort up. ACOUSTONE mineral tile installed by Wildvogel Bros.. NYC B 4 \ It- k ** ru"!1 LI- ^->i. : eatyrr---n * jg y. brings o homelike decor rpwjno ond or9an salesrooms with ~ courtcs ore extremely important in 0f musical instruments and the at>i! well justified by results achieved. Cox Pharmacy, Louisville, Ky. feutures the open plan and self-service. Its display windows are open to the entire store and the acoustical tile ceiling has view importance from out side as well as inside. This is Auditone fiber tile, with efficient acoustical properties, distinctive appearance and low cost. m fflA.3...V? B jy^jjDOmE FEMUREj GROCERIES 1 vW* a .7*^ ,3^ yrW ONTROL Ihe Scenes in Retailing in retail store 'erativc sales space. Of al- tance is work area, t compressors which are cf the atr conditioning the new Stewart's Dry r store in Lexington, Ky. below the street level every effort was made ( transmission of noise from to the floor above. >NE fiber acoustical tile ors does not improve f ttructure as a sound barrier I room and the room above, t the noise intensity in the t room. That part of the noise the Auditone fiber tile does not reacn the salesroom overhead. Notice that the equipment is on a spring mounted platform. The springs absorb and dissipate most of me vi bration before it can be transmit'"d through the structure to cause noise in other parts of the building. Some of the pipes shown had been supported from hangers suspended from the ceil ing. It was found that these supports carried vibration and noise to the sales floor above. When they were removed this noise transmission was eliminate. The control of machine noise has many facets, but acoustical tiie, properly installed, together with resilient ma chine mounting, can help solve those problems by reducing noise intensity. AUDITONE fiber tile installation by f xhel-Chownmi HEDRICK BLESSING PHOTOGRAPH i! If 5 M i t - . -.............. - :r maj:mg steacy progress in the balk v industry. It is progress based on outstanding performance. The importance of sound controi in industry should no be under estimated (see pages - & 5. issue Nf. 1, Januap February, 1951, Sound Business;. In these pnotopraph: non-combu: Tit n..: eral acoustical tiie spans a magnir. -.-n: r.v. printing plant. This is a commercially wratv. shop at the Tniversity o. Kentua: The equip::/nt usee in th- printing ir. maintain: a corn:;:::: aron. an. c.atter 0. nig:, intensity that i: :arigumg and nerve-racking n workers operating the eo'_.omen:. Acoustical tiie reduces noise intens; w ny absorbing part o: the energy of the no se p' iducec. it i: energy c: sounc waves produced bv machines; which is disturbing to the humar. auditory system and the centra: nervous system, causing fatigue. Reducec noise ir. any working environment usually results in increased efficiency anc less ened fatigue for the working personnel. :ypesettin at --C -1' -si= mine- 8--' u8> 0c? : 844 LouiJV.I.i 3P\ i'7^ * ' . produces the noise of wire stitching ond Conveyors. Sound quieting tile reduces the , jound which may add a disturbing noise for workers and reducing productive 7; machines have a distinctive clatter oil their tier which can be desirably reduced when AcousbI tile is present overhead as it is here. BUSINESS Devotee to new hornorv. ir ocoustics ro: everv type of structure. Sec k vo. n.-montnn w;!r. tnf con. plimentr of tne ioca company n;-nee in Ir e uavernsemen; on the back cover. Published by united states gypsum co,, 300 W. Adams St.. Chicago 6, Illinois, manufacturers of products for sound conditioning: ELMER H. JOHNSON, Editor. ACOU STONE, the mineral acoustical the that combines incombustibil ity, high light reflection, easy cleanability with fine appear ance and highly effective sound control properties. AUDITONE, the only slotted-fiber acous tical tile; a high Quality sound quieting material with a oisrjnetive appearar ce, good light refler.ion and easy maintenance. PERFA70NE, a perforated metal par tile with sound absorptive pad above, that features maximum sound absorption, wipe off cleanability. and easy re moval and replacement of in dividual tile for acces:. tc space above. Further information about these ocovstical products ond their oroper instal lation is available from the local com pany named on the back cover. The Greatest Nome In B v i i i i n g NOTICE: SOUND BUSINESS, USG, ACOUSTONE, AUDI TONE, PERFATONE and MOTIF'D are trodemorfcs regis tered in U. S. Potent Office by the UNITED STATES GYPSUM CO., and are used in these pages to identity it' oroducts Copyright 19S', United Stales Gypsum BB0G7 18ft 5 7 Sound Control: as important as the material that is ins .interest of the customer because: * An expert analysis of your acoustical problprerequisite- to a satisfactory acc stiai! t:h ..... .. * ove"-treatment and ill-advisee place . terial. We provide such expert analysis as p2r; c.- f> ic Only skilled installation of acoustically absorbed assure full effectiveness of the material. * Only expert workmen have the knowledge and installation problems successfully and provide a ccili^: is initially beautiful and remains beautiful. Our crews , and have the training and experience to do this kioj ^ Only established acoustical applicators are pttp*^ any installation, any time. One price covers the complete service. There u? Call us today for a friendly visit about your acoustical problems. There is Recent U S-G Sound Conditioning Installations by Builders Sales & Service Company J davenport! IOWA B.P.O.E. Club French & Heeht Division of Kelsey-Hayes Wheel Company Hickey Brothers, Inc. Warren L. Langwrth, Inc. Lend-A-Hand Club Union Arcade Building Wirtel Trunk & Luggage Company MOLINE, ILLINOIS B.P.O.E. Club Christisen Drug Store Deere & Company Harrelson Motors Manhattan Cafe Minneapolis Moline Company ROCK ISLAND, ILLINOIS Alleman Catholic High School B.P.O.E Club i Modem Woodmen of America Toasty Shop U. S. Government, Rock Island Arsenal Circle Shop OTHER AREAS Mercer County Hospital A/edo, Illinois Aluminum Company of America Bettendorf, Iowa Benner Tee Company Burlington, Iowa First National Bank Corthoge, Illinois Marine Trust & Savings Bank Corthoge, Illinois Clinton Turners Clinton, Iowa Odeon Club' Clinton, Iowa Farmers Savings Bank Geneseo, Illinois Hutton Cigar Ft, Modiio^' Currier Hall, Iowa CHf, - -> Mercy Hospital Iowa CHf, r->, First Trust & Whaatland, BUILDERS S. SERVICE CO\j 1516 Fourth Avenue, Telephone Moline 4-7445--D~