Document NG7L3n1o4egKk8KRm8mQzemBD

IMPORTS FUTURE (con't.) get your share -- and then some! -- of the expanding import car and truck aftermarket. As a result of NAPA's domestic ally supplied import parts program, you have what the imports custo mers are looking for -- and what the import dealers can't offer. Im port owners are demanding O.E. quality replacement parts, and this is no problem for you. NAPA's im ports program continues to pro vide the same level of quality in foreign car parts that has made NAPA the leader in the domestic replacement industry. Before any part, whether domestic or import, can wear the NAPA seal it must be "equal to or better than the original." Additionally, when import own ers need a replacement part, they want it fast! Again, no problem for you. With domestic suppliers for import parts, NAPA has the advan tage of being able to make modifi cations and new product introduc tions faster and more cost effec tively than foreign suppliers. What's more, you have the estab lished distribution network of NAPA that the import car pro ducers and their dealers don't have. On top of all of this, you also have the tools you need to actively go after this huge growth area. The NAPA Imports Catalog contains maximum NAPA parts coverage for imports, with application data for thousands of NAPA import part numbers covering the most popu lar import models. The O.E.M. Im port to NAPA Interchange Catalog lists in numerical sequence all the original equipment numbers for which NAPA has interchange parts for imports -- and that's over 10,000 parts! For promoting your import parts coverage and availa bility, you have your NAPA Imports P.O.P. Kit, in addition to three brand new ad slicks for the import market just developed by NAPA and available through your NAPA Distribution Center. How good is NAPA's imports program? The following article tells NAPA's imports story quite well .. . At one time or another, almost every American businessperson dreams of getting away from it all and setting up shop on some ex otic island paradise. But would it really be possible to operate a suc cessful NAPA parts business on such an island -- especially when there are virtually no Americanmade cars on the island, and 900 miles of dark blue gulfstream water separate the supplier from the store? Believe it or not, the answer is YES! In early 1980, Irving Pearman, managing director of Holmes, Williams & Purvey of Bermuda, began pondering the feasibility of opening an NAPA Parts Store to service the island's automotive needs. Last June, Pearman and HW&P associate Michael Plow man, accompanied by David ManningPress, HW&P's business con sultant from England, ventured to Miami to confer with Ned Bell, president of the NAPA Miami Distribution Center concerning the potential of opening a store on the island. At this meeting, it was quickly determined that the ser vice side of the story wouldn't pre sent any problems, as the Miami Distribution Center could have parts to the Bermuda store every four days, as compared to a oneyear estimate from other parts sources. But one important con cern still remained: Could NAPA supply a market consisting of no U.S.-manufactured cars? To determine the answer to this question, Bell and two very suc cessful stateside NAPA Jobbers, Ted Arch and Ralph Warren, trav eled to Bermuda to conduct a market study of the island. Follow ing their efforts, Ken Manfredi, the NAPA Miami new store specialist, was called upon to confirm their findings. His results were affir mative: Yes, NAPA could supply an all-foreign car market, including many models that are not even im ported into the United States. And so work began. To help get the planning for the new store off the ground, NAPA Jobber Ralph Warren from Stuart, Florida volunteered his services -- at no charge -- for three months. And with Warren's ability for co ordinating successful new store openings, matters quickly began to fall into place. After the initial new store order was completed, the staff of HW&P located a 3,500 square foot build ing for their store in one of the highest traffic areas of Bermuda. Once the building was secured, 15 manufacturers' representatives and 8 Miami Distribution Center representatives were called in. Ar riving on a Saturday morning, they immediately went to work to ac tively set up the new NAPA opera tion. The new store, with its 3,500 square feet of space, enclosed 65 sections of stockroom bins and a (continued on page 14)