Document NEa5eXaem679Moaw7Rz7ekzbR

^ "Take away my painter cus tomers,"says onemerchant^and you take away a big slice of my profits!" . What a store needs, of course, is volume---and painter business . is volume business. The painter, as everyone knows, give& his trade to the store that sells him his white-lead. The way to get that trade is to sto^ andpushDutchBoyWhiteLead . . . the most sought-after item in the painter's line. > Other Dutch Boy pro&ucis ' which also attractthepainter are: Dutch Boy Linseed Oil, DutcL Boy Lead Mixing Oil, DutdiBoy GoIors-iii'OiL Dutch Boy Liquid Drier, Dutch Boy Wall Primer i and Dutch Boy Quick-Drying Red Lead Primer. WHAT THEY SEE THE? BO? Here's ,,a : ^&at stonsafterslcre ia Bsufing profitable.. a Dutch Boy De parSmentl ,Ybu simpJy pick oat yonr most prominent section of shelving and In 'it you concen trate fiie Hutch Boy Jine, every item. Such a display makes a tremendousinipreesioneapainlers, makes them feel your store is a leaderin supplying: the kind :of goods they bdy. NATIONAL LEAD COMPANY 111 Brooder. Mw York; 116 Oak St. BuEoloi 900 V. 18th Si., Chicago: 6S9 Freeman Avc., Cindaaati; 820 V. Superior Ava, Cibvoland; 722 Chertnat SC, Si. Loabs 2240 24th St, San F** circa; Nstionrl-Boilon Lead Co.. 806 Albany St., Baton: N.lirmat Lead * Oil Co. i Pin, 316 Fourth Are. P'tlbrghJ John T. Lewij. 8 Brot. Co, Widener RnUdiagl Philadelphia. Dutch Boy Painters' Pro ducts Kh-6G76--Hardware Age, May 21, 1936 Hardware Retailer, June -American-Paint & OH DeMer*.June -,Dc..