Document N2em4no9EYoej89k9OQ8BV99b

XOCKOt X0E30ES2 Off the Editor's Chest [Continued from page 2] Abridged Cumulative Index of Previous 1945 Issues at that point. Several years ago, a writer in Nation's Business took business men to task for careless handling of just such cases in ways which needlessly sacrificed consumer goodwill. It appears that the writer in question decided to wax his own car. He bought at the local service station a brand of wax which carried on the label a statement that this particular wax had been tested by the oil com pany's laboratories and approved. After he had done a good job of applying the wax, the result was beautiful until the first summer shower turned the job into what he described as "a sticky, blubbly mess." Upon reporting the mat ter in a polite letter to the district office of the oil company, he re ceived no answer. A second letter in which he pointed out that it cost him $5 to have the stuff re" >ved from his car brought a curt Jy that since the company did not manufacture the wax, it could not be responsible for the results. Finally a letter to the main office of the refining company brought the prompt reply that the matter would be referred to their research department; that was the last he heard of the matter. With a high-powered publicity department doing its * stuff, and with the corporate accounting de partment dealing in six and seven figure sums, the large manufac turer too often feels that it is of little importance for him to handle small items or pay attention to the details of consumers' problems and complaints. This is a mis take, for the more the large com panies fail to carry out intelligent policies toward the consumer, the more small companies, which do not .mind handling and caring for one, two, and three figure ac counts, will take over. The cap tains of industry must be aware that in the days of keen competi tion for the consumer's favor that will inevitably come in the post war reconversion days, failures to make good or to render intelligent service on what appear to be small matters, will count against even large well-established firms with big appropriations for publicity and advertising. One solution for preventing such occurrences is to transfer the socalled expediters, who during the war have had the task of getting to a plant all the materials needed on a particular war job so that production would not be delayed at any point, to the problem of coordinating the output, instruc tions, and correspondence of the various departments. With such coordination, one department would not sell a grease for a job that anotherv department held would be better handled by some other method of servicing, and when the motor manufacturer did sell grease, it would go out accom panied by instructions that, ap plied to the particular motor re garding which the customer wrote --not some equipment which he has never seen and will never use. Such an attitude toward cus tomers is more than a matter of detail. It represents a corporate point of view and outlook that will not only prevent the develop ment of consumer ill-will, but will keep the company out of trouble with governmental agencies like the Federal Trade Commission. It has been reported that the Com mission is very fully staffed with young lawyers; many of these will undoubtedly be quite active in finding and, if possible, making reasons for their continued em ployment when the economy drive that is starting in Congress really gets under way. Consumers'Research Bulletins Month and Page Anti-tarnish preparations!...........June, 24-25 Baby oils!........................................................ May,11-12 Batteries, flashlight, rechargeable!............................................ Aug.,21-22 Beans, baked!........................................ July, 7-8 canned green and wax, unpopular.......................................Aug., 4 Bottle closures!......................................Aug., 14 Bouillon cubes and broth extracts!............................... Mar., 21-23 Canned vegetables and fruits!. . .Apr., 10-16 ' Canners, pressure!............................ May, 5-11 Cementing materials, household!.......... ....................Aug., 15-16; 30 Cereals, breakfast, vitamin content!.................. ..............May, 21 Chocolate, baking, and a chocolate syrup!.............................May, 16-17 Cleansers and detergents, fabric and rug!......................... July,21-23 Cola drinks!...................................`.. .June, 9-10 Corrections and emendations to CR Bulletins!..............Jan., 24; Feb., 31; Mar., 11; May, 25 Dog feeding and dog foods..................... Jan., 15-17!; Feb., 30 Editorial................................ each issue, page 2 Film, photographic...................... Jan., 22-24!; Feb., 14-15!; Apr., 25; June, 21-22!; July, 16-21! Army surplus!................................ Aug., 17 Foods, colors for and colored!.. .June, 11-14 Gloves, women's fabric!................... Mar., 5-7 Hats, men's felt!.................................Apr., 8-10 Hosiery, women's, treating preparations!...........................June,23-24 Housing, how much topay..................... Jan.,5-9 prefabricated!.......................................Mar.,16-21 Irons, new electric!Feb., 5-9; Apr., 16-18 - Linoleum, care of!............................ May, 22-24 lacquers and varnishes!.......... Jan., 18-20 Mildew-proofing agents!................ July, 11-15 Motion pictures!.................................each issue Observation Post!.............. each issue, page 3 "Odor dispellers,'* new!.............................Apr.,20-22 Olives, canned ripe!.................................... Aug.,9-10 Ovenware, glass!...................................July, 5-6 Peanut butter!.............................................Mar.,12-13 Pencils, colored leads for and colored!........................... Aug., 24, 31 Phonograph records!................................... eachissue Raincoats, girls' andwomen's!.........Apr., 5-8 men's!.....................................................Mar.,8-11 "Refrig-O-Master"!.................................... Apr.,22-23 Rugs, Oriental!.............................................Feb.,15-18 Shoe trees, men's!...................................... Mar.,13-16 Silver polishes and cleaners!......... May, 18-21 Socks, men's!..................... .... ..............Aug., 5-8 Stop-leaks, automobile radiator and house-heating boiler!.........Aug., 18-20 Sunburn preventives!................................. July,9-11 Teeth, effects of acids in foods on!............................................... Aug.,11-14 Thermometers, clinical!.......................... June,19-21 Tomato juice!................................................Jan.,12-14 Toothbrushes!..............................................June,5-8 Toothpaste, Ipana!.................................Aug., 3 Vitamins and vitamin preparations. .. .Jan., 3, 12-14; Feb., 3-4!; Mar., 4; Apr., 3; May, 21; Aug., 4, 20-21 Waxes, floor!.................................................. May,13-16 CONSUMERS' RESEARCH BULLETIN THIS section aims to giv digest of opinion from ranging from the motion Parents' Magazine, which 1 not only on their quality as their suitability in various as It should be emphasized tl ratings which follow do not r< of a single person but are bz the reviews appearing in son icals. (See January 1945 is* the reviews.) The figures preceding the dicate the number of critics ^ to rate the film A (recommenc and C (not recommended). Audience suitability is ir adults, "Y" for young people children, at the end of each 1 Descriptive abbreviations j adv--adventure hist--f Hog--biography met--n c--in color (Technicolor or Cine- mus-- color) car--cartoon v mys~~l nov d com--comedy , rom--1 cri--crime and capture of criminals soc--sc doc--documentary trav--t dr--drama war--c fan--fantasy 1 wes--western ... -- ---- Adventures of Kitt; Affairs of Susan, Tl Along Came Jones. Anchors AwSigh. . . And Then There W Army Wives............ Arson Squad............ Back to Bataan----Beautiful Cheat, T Bedside Manner. .. Bell for Adano, A.. Belle of the Yukon Bells of Rosarita, T Betrayal from the ] Between Two Worn Bewitched............... Beyond the Pecos.. Big Bonanza, The. Big Show-Off, The. Blonde Fever........... Blonde from Brook 6 Blonde Ransom -- Blood on the Sun. Body Snatcher.... Boston Blackie's R< Bowery Champs. .. Brewster's Millions Brighton Strangler Bring On the Girls Bullfighters, The.. Can'.t Help Singing Captain Eddie..... Caribbean Mystery Castle of Crimes. . Cheaters, The......... Chicago Kid............ China Sky................ China's Little Devi