Document N2VQjMrQE96KXD5xxk9ZoLNeD

AGENDA Regular Meeting - Board of Directors National Paint, Tarnish and Lacquer Association, Inc* Monday, October 30, 1961 - 9*30 A.M. Pan American Room - Statler Hilton - Washington, D.C# 1 Call to Order Chairman Hood 2* Introduction of Federation Officers - Chairman Hood 3* Minutes of Last Meeting - Secretary Gates 4* Financial and Budget and Expense Statements - Treasurer Cox 5# Report of Executive Committee - Chairman Hood 6. Association Activities - President Battley 7* Report of Public Relations Activities - Ted Deglin 8. 1961 Committee Reports for Action (Hailed) - President Battley Report of the By-Lavs Committee 9. Report of National Advisory Committee - C, E* Lambert 10. Membership - Secretary Gates 11. Miscellaneous 12. Adjournment NPC 012552 MINUTES Regular Meeting Board of Directors National Paint, Varnish and Lacquer Association, Inc. Monday, October 30, 1961 Statler Hilton, Washington, D. C. Call to Order The meeting was called to order at 9:U5 A.M. by Chairman Hood with the following in attendance: Wm. E. Hood (Chairman) L. G. Backstrora E. Colin Baldwin Joseph F. Battley R. S. Bennett Guy J. Berghoff E. F. Cox John H. Daniels H. Braith Davis A. D. Duncan D. E. Eichelberger S. U. Greenberg D. Vi. Greene Gustave Klinkenstein C. E, Lambert R. L. McCann R. S. McKay, II V/* F. H. Mattlage D. A. Herson E. F. Musterman N. W. Putnam Charles W. Scott Harry E. Stone J. V. Thompson Alton J. Ward A. R. Wolff Industrial Paint Mfg. Co. Cook Paint St Varnish Co. The Sherwin-Williams Co. National Paint, Varnish & Lacquer Assoc Bennett's Pittsburgh Plate Glass Co. The Gilbert Spruance Company Archer-Daniels-Midland Co. Consolidated Coatings & Chemicals Inc. The Glidden Company Anthony Paint Co., Div. of U.S. Paint, Lacquer & Chemical Co. DeSoto Chemical Coatings, Inc. Oliver Johnson & Co., Inc. Maas & Waldstein Company Lambert Corporation New Jersey Zinc Company The Dean & Barry Company E. I. du Pont de Nemours & Co. National Lead Company Devoe & Reynolds Company Imperial Color Chemical St Paper Co. Interchemical Corporation American Lacquer Solvents Co. Thompson St Company Kellermann Paint St Lacquer Corp. Enterprise Paint Mfg. Co. Absent V, P. F. Brawner R. J. Eckart Roy W. Lindsay H. C. McClellan Vm. F. Reich, Jr. Henry H. Reichhold F. G. Weed W. P. Fuller & Co. Sapolin Paints Inc. Pratt & Lambert, Inc. Old Colony Paint St Chemical Co. Union Carbide Chemicals Co. Reichhold Chemicals, Inc. Rinshed-Mason Company Guests J. R. Alexander E. J. Butler R. M. Cox New Jersey Zinc Company McDougall-Butler Co., Inc The Gilbert Spruance Co. N?C 012353 N 4440.01 Ted Deglin Paul T. Eitel E. A. Foy W. L. Foy Leo S. Guthman" J. A. Hager 0. J. Healy H. S. Margetts J. A. Martino M. J. Merkin Kevin B. Moore John W. Nestor A. A. Shuger T. Spencer Shore A. W. Steudel A. P. Stresen-Reuter J. Van Vloten 2 Ted Deglin St Associates Porter Paint Co., Inc. Foy-Johnston, Inc. Foy-Johnston, Inc. Bradley St Vrooman Company Grand Rapids Varnish Corp. Spencer-Kellog St Sons Inc. W. P. Fiiller & Company National Lead Company M. J. Merkin Paint Company Willis-Moore Paint Specialties, Inc E. I. du Pont de Nemours St Co. Baltimore Paint St Color Works The Eagle-Picher Company The Sherwin-Williams Co. Fred'k A. Stresen-Reuter, Inc. Kyanize Paints, Inc. NPVLA Staff A. W. Gates, Secretary L. A. Elliott, Executive Vice President D. S. Ring, General Counsel R. A. Roland, Special Assistant to the President Introduction of Federation Officers Chairman Hood introduced William L. Foy, President-elect, Federation of Societies for Paint Technology. Minutes of Last Meeting The Chairman reported that the minutes of the last meeting were mailed to all members of the Board of Directors. The minutes were approved without reading. Report of the Treasurer Treasurer Cox reported that the Budget St Finance and Executive Committees had re viewed the financial statement for the fiscal year aiding September 30, 1961. Total income waa $21,223.81 over expenses. Expenses were $27,235*30 under the budget. The accounts have been audited by Ernst St Ernst. The financial state ments were approved by the Budget and Finance and Executive Committees. The 1962 budget was reviewed. Estimated income is $767,760.00. Estimated ex penses are $732,620.00. Estimated excess income over expense $35,UiO.OO before special requests. Special requests of $10,000.00 additional for the Paint Research Institute, $250.00 for the Steel Structures Painting Council, and $5U,375*00 for a special color film were deferred until the January Executive Committee Meeting. A motion was passed to notify the Paint Research Institute in January definitely whether or not they will receive the additional funds they requested. NPC 012554 -3- The Budget and Finance and Executive Committees recommended that the 1962 budget be approved. Membership The Secretary reported that the Budget and Finance Committee recommends to the Board of Directors the following companies be dropped from Association Membership Rolls for non-payment of dues: Class A Empire Coatings St Chemical Co., Denver, Colorado Frank Gill Co., Wisconsin Rapids, Wisconsin The Harrington Paint Co., Inc., East Cleveland, Ohio The Jacroy Co., Bedford, Ohio A. 1. Lakey Co., Kalamazoo, Michigan Long Island Paint & Chemical Co., Glen Cove, New York Maritime Laboratories, Compton, California Nankee Aluminum Paint Co., Brooklyn, New York Paint Products Inc., Knox County, Ohio A motion made and seconded, to drop the above companies for non-payment of dues, was unanimously approved. The Secretary reported the following applications having been approved by the Membership Committee are presented for vote by the Board of Directors: Class A Cash Sc Carry Paint, Inc., Miami, Florida The Passonno Corporation, Watervliet, N. Y. Pennsbury Paint Company, New Britain, Pa. Pure Blend Paint & Chemical Co., Panorama City, California Class B Aceto Chemical Co., Inc., Flushing, New York Chemtronic, Inc., New Bedford, Mass. Nease Chemical Co., State College, Pa. A motion made and seconded, approving the above applications, was unanimously approved. The Secretary reported for the record that since the last meeting, applications for the following concerns were approved unanimously by a mail vote of the Board of Directors: Class A Airkote, Inc., Miami, Florida Arndt-Palmer Laboratories, Inc., Melvindale, Mich. Capitol Paint Mfg. Corp., Oklahoma City, Okla. Cosden Paint Company, Beverly, N. J. Curtis Products, Inc., Detroit, Mich. NPC 012555 -u- Glenwood Paint Co., Inc., Glenwood, Minnesota Hoffmann Paint Mfg. Co., Redwood City, Calif. LaSalle Paint & Varnish Co., LaSalle, Mich. Presto Chemicals, Inc., Sun Valley, Calif. Hice Paint Co., Div. of Nelio Chemicals, Inc., Jacksonville, Fla. Southport Paint Co., Inc., Div. of Wesson Oil St Snowdrift Co., Inc. Savannah, Ga. Standard T Chemical Co., Inc., Chicago, 111. Union Paint, Inc., Pittsburgh, Pa. Class B Carbick-Hoechst Corporation, Mountainside, N. J. FMC, New York, N. Y. Spencer Chemical Co., Kansas City, Ho. Canadian Standard Manufacturing Co. Ltd., St. John's, Newfoundland Report of the Executive Committee Chairman Hood reported that the following action was taken at the Executive Com mittee meeting, Sunday, October 29$ 1. Reviewed and approved the minutes of the July 1961 meeting. 2. Approved all actions of the Budget and Finance Committee. 3. Approved the following Resolutions Committee: Harry E. Stone, Chairman Guy J. Berghoff E. Colin Baldwin h. Approved the contribution of up to half cost of expanding the North Dakota State University of Agriculture and Applied Science paint test fence not to exceed $500.00. 5* Approved the amendment to the Detroit Association's By-Laws. Chairman Hood also reported that the following action had been taken during the past years 10/26/60 - Budget & Finance & Executive Committee - Chicago, Illinois Recommended that the financial statement and the budget be combined next year. Approved $35,000.00 contribution to Paint Research Institute. Approved $15,000.00 for "Quality Paint Promotion Project." Denied Philadelphia's request for name change of Clean Up-Paint UpFix Up Bureau Npc 012555 -5- Approved Cleveland amendments to By-Laws and Constitution. New England Association notified By-Laws were amended leaving New England Zone separate. 10/27/60 - Board of Directors - Chicago, Illinois Approved Oklahoma's affiliation with National. Engraved memorial resolution given to Foy family. Resolution passed honoring Can Manufacturers Institute. 10/29/60 - Board of Directors & Executive Committee - Chicago, Illinois Elected new Executive Committee. Appointed Unfair Competition Committee. A. E. Horn congratulated on 75th birthday. Engrossed resolution honoring J. 7. Thompson unanimously approved. Appointed Budget and Finance Committee. 1/26/61 - Budget and Finance & Executive Committee - Waldorf-Astoria, New York There is a growing demand for a Census of Manufactures from our in* dustry on an annual basis and $6,000.00 was authorized for Statistical Committee to further work and study the proposed program to be carried out by the Bureau of Census. $3,000.00 to be included in each of the 1962 and 1963 budgets for first two annual census of manufactures. Authorized the expenditure of $2,300.00 for the purchase of American Chemical Society's "Chemical Abstracts" for 1961 and our membership has been informed that these Abstracts are available in our Scientific Section "Abstract Reviews." Reviewed FRI policy of no patents on any work done under its auspices subject to the following 2 exceptions: (a) Any University insisting on obtaining a patent must agree to dedicate it to the public, or (b) Must agree to license it, royalty free, to PRI and its members. For purpose of the PRI patent policy only, "members" shall be defined as all those in the paint industry who support the PRI including all members of the NPVLA. Recommended that we develop "fresh paint" signs and make available to members at a nominal cost. foOC 012557 -6- Recommended that members submit their retirement plans and programs to Association Headquarters for circulation to members upon request. Suggested, that, the Association's Statistical Division study a proposal for a quarterly report on operating costs for our members. Suggested the General Counsel send out the new Precautionary Labeling Laws again and also that a special notice be sent out regarding Senate Bill S.ll which would eliminate the "Good Faith Defense" from the Robinson-Patman Act in cases of price reduction to meet competition. Selected Grand Hotel, Point Clear, Alabama as the site of the April 1962 Board of Directors and Executive Committee meetings. h/26/61 - Regional Vice Presidents and 7Uth Annual Meeting Program Committee - White Sulphur Springs, w. 7a._______ Suggested a Seminar on Credits and Collections for the Annual Meeting. Revised copy for advertising program stressing fact that material is approximately 15-20? of cost of paint job. Approved Seminar on Cost Accounting "Know lour Costs" for overflow session at Convention. Approved seminar on Correlation on Sales Production and Laboratories. L/27/61 - Budget and Finance it Executive Committee - White Sulphur Springs, W. Va. Approved $250.00 contribution to Steel Structure Painting Council. Authorized the distribution of 30,000 paint science kits through science service. Expenditure not to exceed $700.00. Authorized the purchase of the story of Paint Kits for distribution to Local Associations. Expenditure not to exceed $500.00. Directed the General Counsel to submit a proposal for change in the By-Laws to carry out the recommendation of the Succession Committee for approval by the Executive Committee prior to submission to the By-Laws Committee. Authorized mats for quality paint promotion program. lt/26/61 - Board of Directors - White Sulphur Springs, W. Va. Appointed C. E. Lambert Chairman of the Regional Vice Presidents Committee. Authorized the printing of "Fresh Paint Signs." Elected John Daniels Vice-Chairman of Board of Directors. NPC 012558 7 7/27/61 - Budget and Finance and Executive Committee - Chicago, mipois Approved publication of credit manual at a cost of $2,500.00 to be included-in 1962 budget. Referred request for Hidden Power Identification Program back to the Advertising and Sales Promotion Managers' Steering Committee for recommendation on distribution of the identification material and control of its use. Considered request of the Advertising and Sales Promotion Managers' Steering Committee for new color film. Advised the Federation of Societies for Paint Technology that their request for additional $10,000.00 for PRI projects cannot be made available in this fiscal year. Advised Chicago Association that we will support them on a 50-50 basis up to an overall total of $900.00 for its program "Protect Tour Children from Lead Poisoning." Advised the Association of Better Business Bureaus that we would be interested in any future films they might produce which have a connection with paint products. Authorized the Chairman to appoint a committee to obtain names of persons available in industry for service on various government boards. It was the consensus of the Committee that there is a growing need for contractors and that something should be done to encourage or produce more good contractors for those who are not interested in "do-it-yourself" and that this problem should be turned over to the Joint Paint Industry Coordinating Committee for further consideration and action. Suggested to the Joint Paint-Lumber Industry Steering Committee to re-examine the wording of the Minutes for its June 21-22, 1961 San Francisco meeting in order to clarify the intent of the Com mittee members with respect to testing methods for evaluating performance characteristics of exterior paints. Selected Atlantic City for the site of the 1965 Annual Meeting. Association Activities President Battley reviewed the action taken by the Staff on the above report of the Executive Committee, and reported that he had been preparing the Staff to carry on after his retirement. NpC 012559 -8- Colonel Elliott reported on the following: (1) The Executive Committee, at the July 27 meeting, authorized the Association to share expenses with the Chicago Association, on a 50-50 basis up to a total of $900.00, for its program, "Protect four Children from Lead Poisoning," and further authorized equal assistance to other Associations for similar projects. The Chicago Association has distributed 50,000 pamphlets on this subject printed in Spanish and the National Association has contributed $200.00 to defray one-half the cost. (2) A recommendation of the Statistics Committee for $3,000.00 per year, for two successive years, to initiate an annual Paint Industry Census of Manufactures had previously been approved. This yearly Census was to supplement the long established 5 year Census of Manufactures, and the U.S. Bureau of the Census agreed to continue the annual report without charge after the first two years. However, the Census Bureau stipulated that the Census be made (a) on a Plant basis; and (b) on the basis of f.o.b. factory shipments. Our Statistics Com mittee believes the information should be collected on a company basis, and on company sales figures. To date, no final agreement has been reached, the subject still being under study by the Statistics Committee. (3) The Operating Cost Survey has been carried through the preliminary test stage. A tentative report was submitted to a selected, industry-wide, list of small paint manufacturers. Replies clearly indicated a need for an established survey report of this type on an annual basis. Recommendations received as to format have been consolidated into a practical report form and plans are complete to initiate the new survey in the first quarter of 1962, the first report to cover operating costs for the 1961 business year. (U) The Credit Manual, approved by the Board of Directors for publication this year, has been completed and copies mailed to all members. Copies have also been placed before each of you, here, today. The Credits and Collection Committee under the Chairmanship of H. J. Wachter, Jewel Paint and 7amish Co., is due full credit for this valuable contribution to our Industry.. Extra copies are available at Association Headquarters. Mr. Roland reported on the following Association activities: (1) The Paint Industry segment of the Joint Paint Industry-Governoent Committee, working on the Quality Assurance problem under Test Method 1031 has submitted a proposal to the Bureau of Ships which provides some objective criteria for the government inspectortf determination of the degree of testing required under a given contract. Basically, the plan encompasses three different levels of testing based upon the degree of difficulty, cost and time consumed in the performance of the test. The first category includes basic tests such as weight per gallon, color, gloss and viscosity which are normally performed as a routine matter on each batch of quality paint. The second group covers more specialized and time consuming tests such as solvent resistance, abrasion resistance and flash point which may require special equipment. These tests would be performed only once under each contract or group of contracts run in consecutive batches. The third group are those tests usually of a qualified products nature which are so expensive and time consuming as to preclude their performance during the manufacturing cycle. These would be per formed only once by a manufacturer under a particular specification as long as he continues to deliver satisfactory material under that specification regardless of the number of contracts. Vehicle analysis, pigment analysis, storage stability and color stability would be examples. 012550 -9- We have not, as yet, received any comment from the government on this proposal, however, there is reason to believe that they may look upon it favorably as a means.of uniformly assuring compliance with Test Method 1031. At the present time it does not appear that the raw material suppliers are experiencing any serious difficulty under Test Method 1031. Mr. Roland outlined the establishment of the new Defense Supply Agency in Washington and the role that they will play in the government procurement picture. (2) Me have made encouraging and constant progress with the Joint Paint-Lumber Steering Committee which was established earlier this year. At the present time the National Paint, Varnish and Lacquer Association is evaluating proposals for the development of an accelerated weathering test. These proposals will be sub mitted to the Scientific Committee and then to the Executive Committee at their January meeting. A Joint Sub-Committee of the Steering Committee is also in vestigating research organizations to work on the development of improved exterior clear finishes. A great many industry members have exhibited interest in the activities of the group and specifically in the problem of pre-primed and pre finished wood siding. The National Association is endeavoring to keep all members informed of the activities of the Steering Committee. The next meeting of the Steering Committee will be held November 3 at Association Headquarters here in Washington. (3) The National Association has developed a very interesting and successful program in conjunction with the Federal Housing Administration and Public Housing Administration designed to acquaint the field inspectors with the latest develop ments in paints and paint application. Conceived by the Director of our Trade Sales Division, the program utilizes local conferences with chapters of the Painting and Decorating Contractors of America, Regional Offices of the Government Agencies and local Paint, Varnish and Lacquer Associations. These conferences have been held in major cities across the country and have been enthusiastically supported by the Federal Government. This program will be continued and expanded. Mr. Ring reported (1) that with a few changes the wording submitted for new labels under the Federal Hazardous Substances Labeling Act had been approved by the Food and Drug Administration. With respect to the placement of the warning on the containers, however, he stated that this would be determined when the petition for exemption from front panel labeling, now pending before the Food and Drug Administration, is acted upon. (2) In the Mary Carter cases, the initial decision of the examiner had been filed but the official release had not been issued. (3) Two bills on dual distribution were introduced in the Senate on the final day of the last session. They will be examined and recommendations for a position to be taken on the same will be made before any hearings take place. (U) At the request of the Continental Can Company, our Association protested failure of the Food and Drug Administration to include among approved extractability tests the "tinfoil" test and the "cap closure" test developed by that company. These tests were submitted for approval at the time requests for clearance of sub stances for use in can linings under the Food Additives Amendment were presented to the Food and Drug Administration. The FDA has now informed us that the two tests involved related to work in process and not for the completed product. A copy of a letter approving such testa as satisfactory for such work in process in 1958 was presented to us. This clears up the last troublesome point involving us with respect to compliance with the complicated Food Additives Amendment. N3C 012561 10 - (5) Successful tests have been made in Baltimore involving an improved method for removing old paint from interior surfaces, by use of steam plates upon surfaces coated with a water-rinsible remover. The demonstration was sponsored by the National Association and the U.S. Public Housing Administration. Dr. Huntington Williams, Health Commissioner of Baltimore, with members of his staff attended. Dr. Williams reported there were 35,OCX) homes in Baltimore which should have old flaking paint removed from interior surfaces. He said a simplified, economical and speedy method of paint removal was highly desirable. He declared he was impressed with the results, and asked for further demonstration on an old house which was made available and successfully performed a few days later. As a re sult, the Baltimore Health Department is now enthusiastically supporting the paint removal method. Plans are being made to repeat the demonstration in Philadelphia, New York and other cities. Mr. Garlock is handling arrangements. 1961 Committee Reports President Battley stated that the Committee Reports were sent in advance to all members and urged all members to take the time to read them. Upon motion made and seconded, the 1961 Committee Reports, including the report of the By-Laws Committee, were approved unanimously and referred to the membership for approval at the October 30 General Session. Report of Public Relations Activities Mr. Ted Deglin reported his activities for the past fiscal year. A copy of his report is attached. Report of National Advisory Committee Mr. Lambert reported that the National Advisory Committee had a very successful meeting, October 29, which included a talk by Mr. Roland on the Industry Education Program. A copy of the minutes of this meeting will be sent to members of the Board of Directors. Adjournment On motion made and seconded, the meeting was adjourned at 11:50 A.M. Respectfully submitted, Allan W. Gates Secretary NPC 012562 PUBLICITY REPORT TO THE MEMBERSHIP The public relations program conducted by Ted Deglin & Associates for the National Paint, Varnish & Lacquer Association has from its beginning been aimed at one basic goal*.-to help you, as a member SELL MORE PAINT and/or CHEMICAL COATINGS. In the past two years, your Board of Directors redefined our goal by instruct ing us to help you sell more QUALITY paints. We have employed every available means of communicating with your potential customers in order to reach this objective. We have worked with the nation's newspapers and the great feature syndicates that serve themj with television and radio on both network and local level; with magazines of all types, with company house organs and other specialized publications. It goes without saying that we have told America how to paint the traditional surfaces and materials of which their homes are built: wood and plaster and concrete, iron and steel; walls and ceilings and floors and exteriors. We have gone beyond that. Many building products are sold on the claim that they never have to be painted, aluminum, ceramic tile, and vinyl wall coverings are familiar examples. We have told the reading, watching and listening public why these surfaces need paint at some time in their lives and we have told them what types of paints to use and how to apply them. A more detailed account of how we have worked to help you sell more paint is contained in the pages that follow, but first let us take a look at what Ted Deglin Sc Associates has done to implement the newer directive to stress quality paints. Every story we have prepared, whether it was for a newspaper, magazine or a syndicate, has contained a reminder of the wisdom of using or specifying the use of only quality paints and the downright foolishness of using cheap bargain paints. The same is true of every television and radio script we have written. In addition, we have prepared and released a number of stories devoted entirely to the advocacy of quality paints. Following the orders of the Board of Directors and the Public Relations Committee we conceived, prepared and executed an entire Quality Paint advertising and public relations kit for use by you and by dealer organizations throughout the country. Chronologically, in our effort to help you sell more paint, we contacted every single daily newspaper published in the United States - some 1800 - offering them a package of thirty-two different paint stories from which they could choose any or all. These stories were suggested for use in special Clean Up-Paint Up-Fix Up sections, special Home Improvement sections, or for publication at any time during the year. About 250 papers asked for our stories and more than 100 new "customers" were found for the weekly Editors Desk stories. Every one of these stories, the titles of which are listed on the next page, contained this hard-hitting "Quality" paragraph: "Be sure, however, that you use only quality paints. Only quality paint has lasting hiding power, retains its color brilliance and is wear and weather resistant. To be sure that you are getting a quality product, ask a friend or neighbor who has had a satisfactory paint job which brand he used, or consult your established, re putable paint dealer." NC 012563 N 4440.02 -2- The following are the titles of our package:- HOw TO PAINT ! - Aluminum 2. 3asenients 3. Bath Rooms h- Ceilings 5. Concrete it Masonry 6. Galvanized Steel 7. Hardboard & Pegboard b. Kitchens 9. Outdoor Furniture 10. Plywood 11. Pools 12. Screens St Shutters 13. Vinyl Wall Coverings lit. Walls 15. Windows 16. Wood Houses 17. Color can Change the Shape of your Rooms 16. Color Do's and Don'ts 19* Colors to Fit lour Personality 20. Color Makes Your House Look Larger 21. Estimating How Much Paint you Need 22. Floors - Finishing St Refinishing Them 23. Furniture - How to Enamel It 2h. Furniture - How to Stain St Varnish It 25. Keep Cool with a White Roof 26. Mildew, How to CombatIt 27. Painting on Credit 26. Painting for Safety 29. Putty St Caulking Compounds - How to Use Them 30. Quality Paints the Best Buy 31* Save Cost of a New Roof with Paint 32. Special Wall Effects with Paint 33* Editors Desk and Filler Features Almost every newspaper in the country belongs to a news or feature service. A story bearing the logo or trade mark of such a syndicate makes it immediately ac ceptable to the subscribing newspapers. Recognising this, we work closely with the syndicates and feature services and supply their editors and writers with material about paint which they can relay to their hundreds of members. . 'That is any one of these stories worth? One way of looking at it is to cal culate what the space given to such a story would cost if purchased at current advertising rates. We made such a calculation on a syndicated story entitled "Paint lour Fence" which began by saying "The pleasing effect created by a brand new paint job on your house can be spoiled by shabby, weather-beaten fences. Painting the fence not only will remove it from the eyesore category; it will prolong its life by protecting it from the elements." N PC 012564 -3- This one story went to nearly 1,000 newspapers and it is estimated to have been used by at least 500 dailies in all parts of the country. We had an advertising agency figure the per line rate and project it to cover 500 newspapers. The amount which it would cost to buy the space given this story cooes to approximately $13,000. And that is just one story. Listed below are the titles of some of the stores that have been carried by the various syndicates to every nook and cranny of the land: How to Paint Windows Colors for Dining Booms How to Paint Aluminum Color Schemes for Bathrooms How to Paint Screens Painting the Nursery How to Paint Vinyl Wall Fabrics How to Use Texture Paints on Scarred Walls Answers to Frequently Asked Paint Questions The Proper Paint for Each Interior Surface Definitions of Commonly Met Paint Terms Definitions of Color Terms How to Do Exterior Painting Paint Makes Your Home Safer Do-it-Yourself Decorating Painting Swimming Pools Special Wall Effects with Paint Painting the Summer Cottage Repainting Toys Special Wall Effects with Texture Paint Weekly Painting Pointers Natural Furniture Finishes Interior Painting Care, Maintenance and Refinishing Floors Refinishing Chipped Appliances Painting Vinyl Wall Coverings Do-It-Yourself Gifts Cost Less, Mean More Expert Use of Colors Makes a Lovely Room Some Decorating Hints for One-Room Layouts Hall should be Pretty no Hatter what Size Painting Vinyl Walls Refinishing Floors How to Paint Vinyl Fallacies about Paint and Painting Last Winter's Snow May Cause Paint to Peel this Spring (This was to anticipate complaints which were not the fault of paint but appeared so.) Fresh Colors Pep Up a Room Venting Stops Peeling of House Paint (The old problem of vapor barrier.) Decorating Suggestions for Old Apartments Now's the Time to Get that Paint Rolling Paint Color Schemes for Dining Rooms Let's Paint the Furniture Now's the Time to Check for winter Damage Instructions on Painting ^PC 01256? -L- How to Turn Basement into Gay Playroom Painting Outdoor Furniture Decorate to Look Your Best Painting Exterior of Your Home: a. .-.hich Paints to Use b. Selecting Effective Colors How to Remodel Rooms with Color Little Pointers for Lady Painters Custom Hade Christmas Presents "Youth-Serum" Paints for Old Apartments Choosing Dining Room Color Scheme Studio-Den--Ideal Room for Teenage Boy Varnish Hakes Old Desk Like New Christmas Spirit (Painting old toys for orphans) Easy to Make Christmas Gifts Individual Paint Attention for Each Room Antiquing Furniture Faint Your Basement into Rumpus Room Readying Boat for Spring launching Garden Furniture - For Lawn or Forlorn Painting Exterior of lour House Get Ready for Holiday Entertaining Make your Own Yuletide Decorations Decorating with Paint and Color Painting Furniture Enamelling Floors In addition to our work with the syndicates we send a weekly feature story and a selection of shorter pieces to some 1,000 papers. These stories cover a broad range of subjects relating to paint and have met with considerable acceptance by the country's editors. Here are some of the titles of this year's "Editors Desk" features: Paint Yourself a Playroom Get Ready for Winter Now Color Schemes for Fallout Shelters Paint: Your Boat's Life Preserver Painting Exterior Metal Paint Removing Color Above All House Painting's Easy Shower Your Bathroom with Color Off on a Painting Picnic Summer Spruce-Up with Paint Don't be Penny-wise with Paint Before You Paint The Newest Furniture Trend-Color Limits on Claims for Aluminum Siding Today's Paint Miracles Earlier, it was mentioned that Ted Deglin & Associates had offered every daily paper in the country a package of paint stories for special editions. Our con tribution to Clean Up-Paint Up-Fix Up was not limited to that effort, however. NPC 012566 -5 - We wrote a number of news and feature stories and editorials for distribution by the National Clean Up-Paint Up-Fix Up Bureau which were part of its 1961 press kit. i/e are currently rewriting the Bureau's organizational handbook, other promotion material and additional up-dated stories. Several of the news syndicates already discussed supplying their customers with special home improvement stories: the Associated Press, Newspaper Enterprise Service, etc. The following are titles of some of the stories they offered their subscribers last year: Old Items Get Elegant Look by Antiquing Helpful Hints for Amateur Housepainter Aluminum Must Be Primed Before Painting Hardboard Surface Should Be Sealed Re-roof Home with New Aluminum Paint Proper Care Gives Screen Longer Life Preparation Vital Part of Painting Plan Your Paint Job Step-by-Step Furniture Refinishing Aids Painting Tips for House Exteriors Caulk House for Econony Replacing Pane is Simple Job For the Handyman, A Paint Primer No Shortcuts in Refinishing a Worn Floor Stipple, Stripe for Texture Bath Color: Choose Right Paint for Roan Beauty Painting Hints (Illustrated with drawings) Easy Repayment Terms for Paint Improvements Paint Up Home to Give it More Value Improved Paints Available for Interior Fix-Up Jobs Choosing Proper Paint for Exterior Aluminum Paint Can Save Cost of Some Roof Repairs Some Tips for Painting Screens Round House In addition, there are a number of "back to school" special sections which include a number of our stories which are prepared for these sections. Following are the names of some, actually, a few, of the daily newspapers, which carried our paint stories sometime during the year: Boston Globe Kalamazoo Gazette Trenton Times Milwaukee Journal Dallas Tines-Herald Indianapolis Star Bessemer (Ala.) Advertiser Minneapolis Tribune Redding (Cal.) Record Ft. Lauderdale News San Francisco Examiner Hopkinsville (Ky.) New Era Ravenna (0.) Record New York Sunday Mirror Remodel with Paint Check Your Floors for Refinishing In Painting Get the Best Take Close Look at Your Floors Spar Varnish Gives Moisture Protection Paint Can Give Spacious Look Beware of 2-for-1 Paint Deals Paint Can 'Raise" Your Ceiling Clean Aluminum Before Painting Make Bath Cheerier Tips for Window Painters Remove Wall Hardware for Neater Paint Job Know Paints Before Buying Paint for Kitchens N=C 01256? -6- Chattanooga Tines Mobile Press-Register San Diego Tribune Cleveland Press Salina (Kans.) Journal Asbury Park (N.J.) Press Orange (Texas) Leader Miami Daily News Allentown (Pa.) Calif Austin (Texas) American Sioux Falls (S.D.) Argus walla Walla Union-Bulletin Topeka Sentinel Tucson Star Terre Haute Tribune Peoria Journal Newcastle (Ind.) Courier-Times Coffeyville (Kans.) Journal Lenoir (N.C.) News-Topics Ft. Dodge (La.) Messenger Indianapolis Times Wilmington (Del.) Journal Lockport (il.Y.) Union-Sun Port Jervis (N.Y.) Union Burlington (Vt.) Free Press Oneida (N.Y.) Dispatch Baltimore Sun Owosso (Mich.) Argus New York Times New Albany (Ind.) Tribune Chicago Tribune Cincinnati Enquirer Middletown (0.) Journal Gary Post-Tribune San Francisco Examiner Corpus Christi Caller Everett (Wash.) Herald Easton (Pa.) Express Phoenix Republic Boston Advertiser Canton (0.) Repository New Orleans States & Item Jonesboro (Ark.) Sun Sunnyvale (Cal.) Standard Providence Journal Salem (0.) News Santa Ana (Cal.) Register Johnstown (Pa.) Tribune Woodbury (Tenn.) Cannon Courier Troy (N.Y.) Times Record Miami Herald Chicago American Richmond Times-Dispatch Columbia (S.C.) State Atlanta Journal-Constitution Painting Not to Be Brushed Off Lightly Drop Cloths Designed for Home Painters Paint Prevents Rot 3uy Paint, Jewels from Good Dealers Here's a Lesson on How to Paint Reconditioned Toys Can Gladden Hearts Aluminum Painted for Decorative Purposes Is it Good Paint? Beware of Bargain Paint Color Works Wonders to Brighten Up Family Tips for Home Painting Painted Aluminum Easy to Do, More Attractive Beware of 2-for-l Paint Deals Save with Paint Painter's Guide for Problem Surfaces Beware of Give Aways Aluminum May be Refinished Thoughts on Painting Interiors Answers to Paint Problems Cheap Paint May Prove to Be a Poor Buy Cheaper Paint No "Bargain" Try Making Your Own Christmas Decorations Quality Not Cheap Painting Windows Painting Aluminum Farmers Urged to Know Paints Painting Hints Texture Paints for Walls Replacing Broken Windows House Needs Regular Care Painting Tips Proper Technique Depends on Type of Paint Painting Windows Only High Grade Materials Make Quality Paint Reduce Glare with Paint Texture Paints Painting Windows Painting Hints Painting Aluminum Painting Helps Painting Galvanized Roofs Match the Color Painting Windows Warn on "One Free" Sales How to Estimate Amount of Paint for Job Tips on Painting Paint Saves Painting Windows Beware of 2-for-l Paint Deals Painting Windows Painting Tips Painting Made Easy Color Adds Variety to Aluminum Quality 3rush a "Must" in Painting Can't Tell Paint by Can NC 012568 -7- Paducah Sun-Democrat Hartford Courant Charlotte (N.C.) News Topeka Capital-Journal New York Norld-Telegram Buffalo Courier-Express Sarasota (Fla.) News Grand Rapids Shoppers Review Sidney (0.) News Norfolk Ledger-Dispatch E. Liverpool (0.) Review Portland (Me.) Telegram Portland (Ore.) Oregonian Santa Monica Outlook Cleveland Plain Dealer Princeton (N.J.) Leader Camden So. Jersey Shopper Rock Hill (S.C.) Herald Jacksonville Times-Union South Bend Tribune V/ichita Eagle Rome (N.Y.) Sentinel Newton Kansan Boston Traveler Catskill (N.Y.) Mall Augusta Chronicle St. Petersburg Times Brooklyn (N.Y.) Sunset News Miami News Amarillo (Tex.) News Phoenixville (Pa.) Republican 'Whittier (Cal.) News Marshalltown (La.) Times Atlantic City Press Mayfield (Ky.) Messenger Winona (Minn.) Daily News Sioux City Journal Wheeling News Register Cleveland (Term.) Banner Kannapolis (N.C.) Independent Stroudsburg (Pa.) Record Ft. Worth Press Williamsport (Pa.) Sun Gazette Niagara Falls Gazette Waterbuz? American Lima (0.) Citizen Kingsport (Term.) Times-News Trenton Trentonian Boston Record Philadelphia Inquirer Marion (0.) Star Washington Poet Midland (Mich.) News Frederick (Md.) News Points that Help Improve Painting Quality's Not Cheap It's Ideal Time to Paint a Home Paint, Varnish Will Touch Up Dingy Screens Furniture Sets Tone for Paint Quality Counts at Paint Store Morning After Look Influenced by Colors Beware of 2-for-l Paint Deals Amateurs Take Advantage of Painting Gadgets Galvanized Roof Painting Some Family Resolutions on Painting Old Aluminum Easily Painted Quality Paint Paint No Better than Materials Beware of Inferior Paint Tips on Exterior, Interior Painting Beware of 2-for-l Paint Deals Painting Aluminum Paint for Hardboard Texture Paints No Saving with Cheap Paints Painting Windows Painting Screens Easier Painting How to Tell Paint Quality Painting Aluminum Paint for Hardboard Caveat Emptor Bargin paint Can Cost You Save with Quality Paint Painting Windows Quality Paint Costs More Painting Screens Hide Scarred Walls with Paint Painting Hints Painting Windows Select Wall Paints to Suit Personality Use Enamel in Painting Bathrooms Use Enamel on Bathroom Walls Color is Magic Hints for Painting Concrete & Masonry Do's and Don'ts in Repainting Home Painting Galvanized Steel Not Difficult Hardboard Paint Rules are Simple Protection, Decoration: 2 Reasons to Paint Aluminum Easiest of Metals to Paint Check Your Screens A Yardstick All you Need to Estimate Paint Quality Painting Ceiling Can Be Easy Modern Paints-A Technical Miracle Today's Paint Market Full of New Products Older Apartments Benefited by Paint How to Rejuvenate Old Apartment Proper Paint Needed for Surfaces MpC 012569 -6- Chanute (Kan.) Tribune Worcester Telegram Jefferson (Ind.) News Titusville (Pa.) Herald Chicago Sun-Times Milwaukee Journal Flint (Mich.) Journal Birmingham News Rapid City (S.D.) Journal Colorado Springs Gazette San Diego Union Baltimore News Houston Chronicle Miami News v/atertown (N.Y.) Times Johnson City (Tenn.) Press Chanute (Kan.) Tribune Levittown (Pa.) Times Litte Rock Gazette Council Bluffs Nonpareil Philadelphia News Columbus (Neb.) Telegram Carlsbad (N.Mex.) Current Argus Washington (Pa.) Reporter Proper Paint for Exterior Important Quality Enamel Best in Bathroom Haven for the Young Heiress Best Paint for Bathroom is Enamel Women Take to House Painting Flatter Furniture with Color Paint Can Add Summer Color Time for a Change with Paint Color Interior Paints Use Cool Colors for Summer Months Paint Prevents Rust Paint Gives Room a Lift Width Decides Wall Colors Use Enamels on Floor Painting Hints for Farmers How Much Paint? Improved Paints Available How Much Paint to Use? Read, Then Wash Painted Walls Here's Formula to Find Paint Need Advice on Paint Paint Tips How Much Paint Feel Warmer with Paint Magazines provide the second large print medium of bringing the story of paint before your customers, we continue to be in constant touch with one or more of the editors of the shelter magazines, the women's magazines, and general con sumer publications. Here are some of the leading magazines which have used our material in the past year or which will do so in the early months of 1962: American Home Better Homes and Gardens House Beautiful House and Garden Living Ladies Horae Journal McCalls Good Housekeeping Family Handyman Saturday Evening Post American Legion Monthly New York Times Magazine Seventeen Pool Life These magazines number their total readership in the scores of millions and it is safe to say that hardly a literate hone in this country has not been exposed by them to one aspect or another of our campaign for paint. The impact of these stories lasts long beyond the single month that the particular issue is current; people keep magazines and file away articles on subjects that interest them and projects that they expect to do in the future. KPC 012570 -9- A different type of magazine is the House Organ published by a company for its employees or customers or both. In the aggregate, these publications have a circulation that numbers in the millions, vie, therefore, supply nearly 500 house organs with monthly feature stories, fillers and questions and answers to painting problems. So much for the printed word. All of the material in the newspaper stories we prepare is written in the form of radio scripts and mailed to some 300 independent radio stations in all parts of the country. From time to time we check to see whether our scripts are used, and the returns from the commentators are most en couraging. We also supply radio-slanted material to the news and feature syndicates which serve hundreds of stations, much the same way as they do newspapers. Television is still under attack from many quarters, governmental and private, for past scandals and present shortcomings. It has, as we have pointed out before, been seized by an unaccustomed attack of "holiness.n Nonetheless, we have succeeded in having paint mentioned in a number of network shows. One episode of "Dennis the Menace" shown on the CBS network was devoted in its entirety to the subject of Clean Up. Other network shows which have featured paint include "It Could Be You," the Art Linkletter Show, the Danny Thomas Show, and "The Real McCoys." Television audiences are also constantly exposed to the slide films which we created in cooperation with the Encyclopedia Britannica, which bring the message of Quality Paint, Clean Qp, Chemical Coating, and Tricks and Miracles with Paint, among other subjects, to the public. We have engaged in many other activities to help you sell more quality paint that are difficult to put into a particular category: - We have held discusaions with the publicity representatives of the Can Manufacturers* Institute looking toward cooperative development and placement of stories on can linings and toward furthering the use of canned products. We gave wide publicity to the soon-to-be announced Federal Trade Commission Pair Practice Rules for the aluminum siding industry and have alerted home improvement editors to be wary of extravagant claims for these products. Chemical Coatings items are included wherever possible in our weekly releases. - We have maintained contact with, and have supplied publicity material to many local paint associations; we have cooperated with RPWDA and witt the PDCA. - We have written or rewritten a number of the Association's booklets; we wrote the article on Paint for the New Book of Knowledge; we have supplied semi-technical and non-technical paint data to innumerable publications, house organs, and otters; we have answered countless telephone and written inquiries from consumers referred to us by various publications and from editors and writers. N=>C Cl 25 71 - 10 This in broad strokes gives you a picture of our activities for the National Paint, Varnish and Lacquer Association. Vie are doing a job in your home town, in your business area, in the territory where your salesmen work. Whether you are small business or big business the Public Relations and publicity job we are doing must, by sheer weight of the written and spoken word help you SELL MORE QUALITY PAINT SELL MORE CHEMICAL COATINGS N*C 012572