Document N2OvzLom5Qd12DvGXM0M78ZNE

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HE owner of property..-the painter T...the dealer--every buyer of paint accepts white-lead as a* standard paint material. They have heard--ever since they were old enough to know what paint is--that white-lead "makes" good paint. You can capitalize this public consciousness of white-lead, the ac cepted paint material, by using plenty of pure white-lead in your product. NATIONAL LEAD COMPANY w York. Ill Broadway; Buffalo, 116 Oak Street; Chicago, 900 W. 18th Streets Cieeinnstt, 6S9 Freeman Arcane; Cleveland, 820 - W. Superior Avenue; S. Louis,722 ChestnutStreet; San Francisco, | 2240 24th Street; Boston, fJafional-Bosl/fa Lead Co., BOO Albany I Street; Pittsburgh, National Lead & Oil Co. of Pas, 316 Fourth sue; Philadelphia, JohuT. Lewie & Bros. Co., Wldcacr Building. KD-236--American Paint Journal--Jan. 5--Feb. 16--March 23--May II July 6--Aug. 24--Oct. 12--Nov. 3--Dec. 28, 1931 - - Drugs, Oils 7 Bad&ta-JUi-Haar-Sept. 1931 CO, Saint & Drug Reporter--J|(a3-.-5-|'eb.-16 - -- March 23-April 27-June a-July 13 Aiig..-24- Oct. 12 Ifjav. 16-Dec. 21,1931 - - Saint Oil & Chemical .Reviejwi^Tan. 'S-ApriX 23 July 9-0ct._ 23,1931. '. * N 27975 .-V Proof from Morscholk & Pratt, Inc.. 369 Islington Ave.. New York * I t i i" M- 17BOM father to son--for generations i ---the appreciation of while-lead's^ valno ns a . paint pigment has been handedv 'doWn. The experience of snndsl'of property-owners has fur" *^SSunjIeBB examples of whlte- itlve and beautifying propisult Is a.wlde-spread con'.iwhlte-iead's advantages. , your driers "cash in" on aci'ieoxisclonsness by usingfalte-Iesd In your palnU` NA'pONAL LEAD CO. Wevy<r^tjil1Broadway; BnHalo, H6 OaSiljStieet s Chicago, 900 W. 18tbVS'treetJ Cincinnati, 6S9 Froeniaii''ATeiiu; Cleveland, 820 V. Superior Avenue; St. Louis. 722 (cstiiut .Stlj'San Francisco, 2240 24th St.'i'B<iiOEi, NationalBoston LeadtCd^'800 Albany Streetf PitubnigKirJJation * r--* Pr* >.f--/'i:aerican Paint Journal--jan. 19--Feb. 23--April.6^- <3May25--July 20-Sept. 7-0ct. 19--Nov 16. lSgff '*u \ rr Br%s;, rGFlls^.Palats-Bebi^gja&oot., 193t;- -- Oily Paint StSrrtLg Rep arteE^'idit,^ 19-Pel. 23"Aprii6- ' H^.ii+Jdna^'fS-ialy 2Q-S<SF$sot. 19-Bo .t . 23"l93i -------Paint, Oil & Chemical ReiAewS-Pab. 5ISay7-Aug.. 6- . So t . 5, 1931 ' - -- -- N 27975.01 0000-NL1-000014189 n Proof from Marschalk & Pratt, lnc,, 369 Lexington Ave., New York :,V%:';:v <1 '-.'I mmm 'sfiatl! - ; Ati "t t o v MUCH LEAD?" Is a natural question JU. on the lips of paint-buyers. Their own experience and the experience of genera tions of paint-users have proved that whitelead "makes" good paint. It's only logical, therefore, that the white-lead content of a paint should furnish these paint-buyers with a yardstick of paint quality. You - can cap italize this belief in white-lead's value by giving'your paint a high white-lead content. NATIONAL LEAD CO. , ... _____________isiCleveland,620 ~W, Superior*Arenac; St. Lottie, 722 CbcitnutStreet; Sen Fraccieeo, 2240 34thStreet; Bolton, NeUptMU-BoBtOaLeadCo.,800Albany Street; Pittsburgh, National Lead & Oil Co. of Fa, 316 Fourth Arenac; Philadelphia, John T. Lewis & Bros.Co., Widener Bldg. KD-237 American Paint Journal, Jan. 26 March 2 April 13 June 8 Aug. 10 Sept. 14 Oct. 26 Nov, 30, 1931 - Drugs, Oils & Paints .Marsh., July, ifas'ember-, 1931. - Oil,. Paint & Drug Seporterrlftn, 26, March. 9,April 13, May 18, June 22., Aug* 3, Sept. 14, Oct. 26, Dec! 7, 1931 - Paint, Oil & Ditegioal Revisw-*Mas:clj.' 5, May 28, Aug. 27- Soy. 26, 1931. l I Pgoof'from Marschalk & Prait, Inc, 369 lexingtop Ave., New York. Vr, Si measure `preferences apj .lUktice of whitftiTfi it generations { ' Sppla^lJltfeirf.-.ilh:,; i'irf 21rr `iitlug;pr4 ' iliis l(iiig-iiM`(l |figment. They have f:,ik. ' found Mint i In** (inlilleknows white....iimI u .mis ft^En die paint it hns. Hie iii.Miiii.icturer is cater ing (o tin > |>r(`icrence when he /Hli .i |Kiiul t oiitalning plenty of ' " * O SSjKi pure iv|ill<,-li>a<l..<the accepted p.inii jnurnrlRl. HW . Oct, 19, NovHsf193'f"'.... ' fps atm'& Bs.iats-Afrir* August, December-1931 , ,'Paint a D3^g Rejgforirer>Baroh.-9r April 13, May IB. -Sfiiite 22, Aug. 3, Sept. 1:4, Out 26, Deo. ?, 1931 -Saint, Oil 1- Chemical Betiew-Maroli 26, June la. Sept j Deo. 17, 1931 24 N 27975.03 ""HP-MJ-OflOOJ4I9I