Document N2KkVpJym71zj4YbOeQYvmwg8

Wfl> Outlook VOL. 15 NO. 6 NAPA'S CAR CARE DAYS ARE HERE AGAIN!.............6 When you've got a program that really works for you, you don't discard it -- you build upon it. That's why NAPA's Spring and Fall Car Care Days are back for 1983, with even greater national and local advertising support! P.6 DIRECT MAIL PROGRAM PROVIDES INROADS TO FLEET/INDUSTRIAL ACCOUNTS....................... 14 Introduced last year, the success of NAPA's Fleet/Industrial Door Opener Program has really started to snowball. Here's just one more success story of how NAPA's Fleet/Industrial Door Open er is turning into a real eye-opener! OH, THE INCENTIVE PROGRAM YOU HAVE FOR'83............................... 16 With separate travel and exciting mer chandising incentive programs for you and your customers, make sure your customers "Chart Their Course" while you prepare to set sail with "NAPA Navy II." NAPA'S NEW AUTOMOTIVE SERVICE MANAGEMENT COURSE............................. 19 A first in the aftermarket, this man agement course is designed to help service station and repair shop operators run their businesses more profitably -- and it's available ex clusively through you. ANNOUNCEMENTS........ 22 Announcement and awards that capped off 1982. p. 22 NAPA OUTLOOK VOL. 15 NO. 6 Chris McLean, Editor & Director of Communciations Published periodically in the interest of NAPA Jobbers, Distribution Centers and Manufacturers across the nation. When notifying us of a change of ad dress, please mention NAPA OUTLOOK and give us the old address along the the new address and zip code. Litho in U.S.A. NAPA HEADQUARTERS Suite 1129, Parklane Towers West, Dearborn, Michigan 48126 2 From the responses I've received in talking with many NAPA Job bers across the country, NAPA's 1982 marketing programs worked well for you -- so well that for 1983 we've taken the most successful elements of 1982's pro grams and improved them so that this year you and your custom ers can really "RunWith It!" "Run With It" is the overall theme for your 1983 marketing plan. With the carry over of certain elements, the "Run With It" program has the advantage that a year's worth of practice brings: The experience necessary to produce even bigger and more effective sales at all levels of your business, whether traditional, retail, farm, fleet, industrial/insti tutional, or any combination thereof. Our Spring and Fall Car Care Days will be back for 1983 to continue to build sales for you and your dealer customers. With the new Automotive Service Manage ment Course, you'll be in a position to offer your dealer customers more than quality pro ducts and effective promotions. You'll be of fering the indepth management training they need to run their businesses more profitably. For retail-minded jobbers, NAPA's expand ed Bargain Buys and circular programs will again be an integral part of your 1983 market ing plan. Two separate farm market promotions for 1983 are aimed at bringing the farmer into your store so you can show him how you can help him prepare for the two busiest times of his year -- while creating a very loyal repeat customer. The fleet market, primed by a new ad ap pearing in leading fleet magazines, and the industrial/institutional market can be effec tively tapped in 1983 using your NAPA Fleet/Industrial Door Opener Program, which has met with fantastic success in its first year of use. To assist you with your local advertising, you now have a new Local Ad Builder Kit stocked with a wide assortment of print ad vertising materials and new radio spots that we believe can be very effective. We have added some new features to our sales incentive program for 1983. This is a two-pronged program offering travel or mer chandise incentives for your customers. And the 8-day/7-night NAPA Navy II Caribbean cruise for you will be something you won't want to miss out on. Taking the various elements of your 1983 NAPA marketing plan best suited to your needs and then putting them to work for you, as an NAPA Jobber you're clearly ready to "Run With It" in 1983! Robert E. McKenna Vice President & General Manger, NAPA