Document N2J6QvgggjLB5gDEZBae4M1Kw
000409
NOV 3 TS71
I PLAINTIFFS { EXHIBIT:;
rTO :
F. Ch aney
H. A. B.
FROM: B. R. Williams
SUBJ :
cc : M. Vining A . Brown-----
W. K. Rogers T. P. Feit J. L. Wright
October .M9, 1973
Northeast District Mono-Kote Sales and Product Problems
The following is a brief statement of problems and objectives. These are the basic areas you will be con centrating on in your project.
Problems
1. Loss of confidence in product by applicators .(Glenboro, McGlone, DiBono) and claims.
2. Loss of high regard for Mono-Kote by general contractors, owners, and other customers (Tishman, Rudin, Diesel, and others).
3. Low morale by Zonolite people - job problems lost sales & customers
lost confidence in MX
lack of support from headquarters
4.,:: Reputation of Mono-Kote as safety hazard.,,...
* * ., ,,
5. Poor product performance:
Owners
Clean up Cracking
Sliding Punkiness
Erosion of exterior Safety Thickness control-
(lack of)
Applicator Bag weights (including blend control)
7 Mixing instructions and procedures
.-.-v '
water control, consistency variations*
'^%ie^.^^i^i^^^-;.-'-s?:.'>*uperviBion of mixing
:
^J
Cracking & sliding .
Production fc
.' ^
Clean up '
Job costs
Safety
Thickness control
.......................
Pump maintenance fc output Erosion *
.6, Inadequate manpower', experience, and approaches to
handle Hew York market.
.-J .
V
k. F. Chancy
October
1S:73
Objectives
1. Settle i-.ll claims* at a minimum cost.
2. ReGain Tishman 1166 job.
3. Regain confidence and resell Tisliman, Rudin, & Diesel.
. Develop marketing plans for New York City, with objective of selling DiBono in Hw York City and Sears. If ruled out of DiBono, develop plan with out then;. .Include manpower needs to successfully conduct the plan.
5* Train sales people so that they can effectively sell and service Mono-Kote market.
4
6. Council and train applicators on use of Mono-Kote for high profit, high quality job performance.
7. Develop approach to safety hazard charge and sell answer to key market people.
.8 Monitor Mono-Kote IV and develop complete Job per
formance data to assume quality results for owner and applicator.
BBW/rv
*The McGlone and Glenboro claims are such that these may be turned to Maryland Casualty. Ve must use care not to admit any liability prior to decisions as to settlement.