Document Mobk28K8dvMGKxb2VvrNGyona

Colliers /or Mag II, I93S 71 At the Painting Cross-roads ? Wise heme-owners will turn to the right... the way recommended by Modern Paint Science . .. the way that ends excessive chalking As you face the problem of buying, speci fying or approving the paint to be used on your house this spring, consider these pertinent facts: Years of scientific research have proved that a MULTI-PIGMENT,* reinforced house paint produces a job that lasts longer and looks better over a period of years. Due to its MULTI-PIGMENT* content and fine grinding in powerful mills, under the supervision of master craftsmen, SWP will ordinarily outwear any single-pigment-andoil paint mixed on the job. No single-pig ment paint mixed with a stick can deliver the results a modern paint should deliver. This is due to the absence of modem rein forcing pigments and thorough mixing and grinding in powerful mills. Ask any up-todate painter about this. Today's SWP MULTI-PIGMENT* House Paint is a completely balanced formulation. It contains old-fashioned white lead at its very best; but, to reinforce this fine basic material and to give it the durability that insures lower cost per year, Sherwin-Wil liams SWP is fortified with other specially designed pigments. Among these is Ozlo, an amazing, long life ingredient created and made by The Sherwin-Williams Co., exclusively. Ozlo (Lead Sulphate-Zinc Oxide) is the "vita mins" of paint. It puts many extra cost-sav ing years into every SWP paint job. Right now, before you buy, specify or approve any paint for your house, learn the "reasons why" this modem, Ozlo-fortified, MULTI-PIGMENT* house paint gives such remarkable results. -' . m' % ---- SSfflfJTI FREE SWP BOOK! Get our new SWP booklet -- "The TRUTH about HOUSE PAINT." It is free for the asking. See your dealer or writ* us. M eambimaUoa otsevrol pigmeata Costs Xess to- use SUN-FAST C010IS, AlWAYS UNIFORM SWP whit* is famous tor clarity and durabil ity. Th* beautiful, thoroughly mixed SWP tint* and colon ar* formulated bypkilled colorists in our modern laboratories. They ar* always true-toned and amazingly fade-resisting. The perfect uniform blending of SWP colors and pigments is a job for modern paint mills p/us expert craftsmen. Obviously, it cannot be don* with a stick. SUPERFINE MIXING AND GRINDING One of the indispensable qualities of good paint is a smooth, silken texture. That is why the pigments used in SWP House Paint are mixed and ground ia modern, up-to-date point mills by expert Sherwin-Williams crafts men. Th* finished paint comes out as smooth as cream--a complete, uniform mixture. This explains why SWP spreads so easily and cov ers so much more surface per gallon--why it hides discolored surfaces better and adheres so tightly. No hand-mixing can equal this. PAINT NOW WITH JWP-EASY TERMS Paint now with SWP while the generous terms of th* National Housing Act are available. No down payment is required. You pay ia small monthly amounts. See your nearest SherwinWilliams dealer. He will gladly give you complete details. Or, you may write us. The Sherwin-WilliamsCo. (World's Largest Manufac turers of Paints, Varnishes, Lacquers snd Enamels), Dept. G, Cleveland, Ohio. 5F