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THE DUPONT MAGAZINE OWERING buildings--lull and mighty symbols of prosperity-- Teverywhere crowd the horizons of our cities. They are the homes of the various great agencies created by evolution to serve our present complex civilization. Modern, fire-resistive and safe, these par agons. anchored deep in the solid rock and reaching up with their sturdy masses of steel and concrete to touch the clouds, have been made possible by explosives. Explosives have blasted out their founda tions and lorn from the earth the basic raw materials for l heir const ruction. W ere it not for explosives the lire-resistive buildings or safe shelters of today would still be comparatively small brick or stone structures. Du Pont is recognized as the leading manufacturer of explosives and the first to educate the public in their safe and effective use. The du Pont Company has satisfaction in Punning that it has done its part in making possible the housing of the great productive, administrative and service organizations of the modern world in safe, Jire-res is t i vc structures. I-.1.1M PONT hi: M MOriSN & COMPANY. Im* Expinsiros l&vpartM on t WILMlMfTOX, DEI. REG. U. S. PAT. OFF. Vo l . XXIV.. J..^..../ Ji V...i.L j WiY.g ^i n : MARCH,'..1930 I '.................No7~3 A YEAR OF PROGRESS A brief resume of some of the points outlined by President du Pont in bis annual report to stockholders HE du Pont Company's volume of business for 19x9 December 31. This represents an increase over the previ Twas about 13 per cent larger than for tile previous ous year of about z,ooo employes. year. The general level of manufacturing and sales Referring to employes ' group insurance, pensions, stock operations in practically all departments and subsidiaries subscription privileges, bonus awards and the like, the was higher than in 19x8, resulting in a material increase president announced that a cooperative plan would be of income from that source. put into effect January 1, .1930, whereby employes of the Production facilities were considerably expanded. In company in the United States may obtain insurance to thb connection it is pointed out that two new plants compensate them in part for lost time clue to sickness and were constructed in Virginia, at Richmond and Waynes non-occupational accidents. boro, for the manufacture of rayon by the viscose and In order to place the Pension Reserve in balance with a cellulose acetate processes respectively, and that a new revised actuarial calculation, $3,807,968 was charged to Cellophane plant was built at Old Hickory, Tennessee, Surplus and credited to the Pension Reserve, bringing the These plants were completed and put into operation dur- total up to 514,064,000 on December 31, 19x9* big the year. The synthetic ammonia and alcohol plant In discussing the company's investments, he pointed at Belle, West Virginia, was also greatly enlarged. Extern out that at the end of the year the du Pont Company's sive construction work is still in progress, so that this equity in the earnings of General Motors Corporation was plant is becoming one of the large and important sources represented by shareholdings equivalent to 2.1.94 cent lived nitrogen in this country. of the common stock of that corporation. The company's foreign affiliations showed satisfactory During 192.9 the number of common stockholders in progress. Included in this group are companies manu creased by 15,500, or r53 per cent over the number of facturing and selling explosives, chemicals, paints and record at the end of the previous year. It is of especial garnishes, Duco, Fabrikoid and other products in Canada, interest that during the last two months of the year TugUnd, France, Mexico, Chile, Australia, New Zealand, there was an increase of approximately 53350 in the num and elsewhere. ber of common stockholders; also that approximately During the year the du Pont Company joined in the 41 percent of the stockholders of both classes a re women, formation of two new German companies to undertake who own approximately 13 percent of the common stock the manufacture and sale in Germany of Yenrube and and 2-3 per cent, of the debenture stock. the company V line of pyroxylin finishes, including Duco. Mention is also made of an amendment to the Insurance The du Pont Company acquired the minority stock holdings, giving it one hundred per cent ownership, of I^u Pom Rayon Company, Du Pone Cellophane Company, Inc, unci Du Pour Ammonia Corporation (formerly Inmote, Incorporated). It also purchased all the property an^ business of Krebs Pigment & Chemical Company, Laws of the State of New York, adopted in 19x8, whereby domestic life insurance companies are permitted to invest in preferred stocks of corporations which meet certain requirements as to earnings on capital stock. Du Pont debenture stock has been included in the eligible class and as a result a number of insurance companies have i-Unufacturers of Hriiopone; and acquired a larger equity become substantial holders of these shares. ln Canadian Industries, Limited. The financial position of the company as of December Approximately 3 5,000 people were cm ployed by the 31, 19x9, is shown by the consolidated balance sheer Tout Company and its controlled subsidiaries on which appears on page 16 of this number, <3fa SU PONT^azmo Aviation is rapidly gaining new Javatees. for planes are constantly being improved to make them more dependable and comfortable to ride in. Du Pont-made products are figuring in this development. Pyroxylin dopes for wings, Pyralirt for -windshields and instrument dials, Fahrikoid and rayon for upholsteries--these are some of the frrincipal products that go aloft with the pilots ami passengers of the sky 2 <JMe 1DU POMTi%azm(? The longest-range pleasure airplane in the world...huilt for Colonel Lindbergh by the Lockheed Aircraft Corporation, Because of its large fuel capacity, news -writers have referred to it as the ` flying gas tank" LINDBERGH'S LOCKHEED SIRIUS Some details of a new-type plane recently delivered to the famous flier who dmv ftp his own specifications for it VER since Colonel Lindbergh made his memorable mate ullicr than I he Jammu iher who mae'e I he -irst one- E transatlantic (light in 192.7 and landed at Le Bourget man, non-stop bight 10 France. field outside of Paris, public interest in aeronautics has A few weeks ago 1 his Company completed a special been increasing steadily. Not only did Ms exploit draw plane lor Colonel Lindbergh called rhe New Lockheed attention to a mao of unusual courage and skill, but it Sinus l.ow-W ms; Monoplane. flic transfer of this "d.tne bad the effect of stimulating to an unprecedented degree so sis owner' was accorded considerable space hv she press, tbe imaginations of thousands of business men who had winch never jails so make special mens ion of almost never given commercial aviation more than a passing cvervi king m which Lindbergh figures. thought. The publicity given to Lindbergh's flight forced 'flu; background of f Isis story properly heap ns a: the aviation to the fore in a most remarkable way. There is Cleveland Airplane Show last \ear, when Colonel Lind flow no doubt that people are becoming "air minded bergh was invited ro rly a Lcckdiecd plane belonging to As an example of the rapid strides that have been made Captain Frank Hawks, who became famous when he recently in the field of aviation, we may' point to the fact made 1 lie romnl-rrip transcontinental record in less than that for the fiscal year 1918--15x9 the number of licensed shine-seven hours. filers has been reported as 18,153, and that there are After 1 he Colonel's flight' he mentioned to officials of miles of established airways and nearly 400 private the company that he was looking for an aim kmc for It is and commercial airports. persona; use and disclosed his ideas as to what, kind of _ Designs in airplanes have changed radically each year, plane it should be. As stated in an ad vert i sc mem in the pst as changes have taken, place to other phases of the / Diihe specified that: '`it should incorporate industry. Perhaps the latest development has come about i lie latest developments in aircraft engineering and design. through the Lockheed Aircraft Corporation, a division Ir should be powered with a proved type of engine and, flf the Detroit Aircraft Corporation, And what makes it therefore, obtain etficseucv through aerodynamic design ad the more interesting is the fact that its sponsor is rather than through aJditional power. If should have a 3 OMe DILI IPOMIT^a^ax i net >SKVJ> tii,iMwmn wp v\/eO, iogc`ncr utui a iarye earmng dipnoi x , ,:.id a Lingua: speed whiei*. w.mM permr r)ic use os cmleveL5j-v-Ji airpurrs btr 1 rs>v a ergarmed uirwuvs.'' He reowimen Jed u l* a s -vs. mged monoplane wii(i ixvo - 1V i i O'Ccs pi l h . .\ !i agreement vnib male ih.u 1 -in-JI'ser<:h would pu release x.x:h :i. ship li :; could ix: bulk. Lockheed engineers hego'i working, ! wo 11i11 sex ci'i weeks the plane was com- plctcd a ns ,Jv ia Iv. A Jcsv wccks ,i70 t was delivered. mberoiu uf riur i nkid I and burgh c\peels lo use tins IX;w plane . i ! . ill of his crosS'-iiHimrv i to - els. The wo: g S pan ul !:hc I .ocltl'iecd Sinus is leet o in dies and tbse wing j j iX .1 is iff SUiJars Jed I'tom rile VC ill ratio n si win v> e ; iisu ie;in; ihm i li i s plane is -i;r ii:et b inch.es iri lei:'i -o h . s\ ifh .!, flyin g ra.ngc ot -yO'w miles, w hi eh is rltree' c 11! i es i ih.il i -1 Lhc a vel'a ue ale \. . interesti ng fact .Jli c- mneci .ur uni i ihi.N "m vs [err pi ane, '' as it b x- be: n caJ le1_L M : !iai. [ he Imaximum speed oi: iSo m i les pe r la. = nr c.m be obtai iicil xvi! h U: ide dilhcu'.iV at!tj f< .|" lies an hou r is : Ik * 4 Nil. ued ciui.Ni.og speed. Perlia |v: ; mil;es an ho ur is j loiie Lis ox ; Jem Minr id u s w Oil Id li ke to hit the jrotir:id in itpla nc, 1o h a tfU" t;u:tory' SCO r ll i ss : i r-; Lind iUg . !' (mm H*n> airyH. .V, e wdi climb 1.0100 fee:. ill : me miufiie anil 20 feel is i.ts scrvic:e ceiling, . sr 1 he height above sea le vel a " ! 1Old] ii cr.oes to 'he aih C Ui rise ias0:1' than os. s' 'li i The cost of building this phna -.v.< s nra del'crniiiK-d ai tTie iUi;ie of C-. 'itract, biit ihe Dotru i i /lirctol[ (hrporat ion hii`. ft- - w pi Wo1 this sh in tn ill llC! d m lo sel. fur >i T * "i It hoi pan ts" and C'"A\ 11: :g. Th is equi pnient costs AUHL! s- - ext ra. Jncii ienta Six, rile o:..Tin ` foil's" in a'via |\:!"; sr;Cc refers r-. a j Leva,i\e i!cvk.c .irtmi'U i: h: Is similar to mud guar on an all r*U.:. C j >\v atacnah r.HT.n oivennq over" i:ie nioinr. > !;c 'owJing -! rim new plane b .'n been somcwluf t J in I) :fr engineer:-. am! i>. now ava il abb j * * i~ .ii! on:-. eus made In- dial omipain-, h set'scs ra form a stream :e i--rer lire enurne .ml when ms la: Jed srd ir we add hiiceri or iwaih miles an hour lo riie speed of the ship. The "pants," or stream-fine housings over the wheels, also serve the same purpose. Thcv are claimed to insure an additional rate of speed of five to eight miles per hour. The Lockheed Sirius Is equipped with a dual-control system, which operates on the same principle as is ap plied to other planes of the dual-control type. It was installed on Colonel Lindbergh's plane so that Mrs. Lindbergh could rake her turn at piloting the ship when flying with her famous husband. The main instrument board, as shown in the illustra tion, is in the front cockpit and contains every safety instrument known to aviation, including the earth indi cator compass which Colonel 'Lindbergh made famous. The rear cockpit has only three instrument dials, the altimeter, tachometer and air-speed indicator. The du Pont Company, alive to the needs of the aviation industry, has offered the resources of its organisation for the development of materials which are useful to builders of airplanes. In this new Lockheed Sirius three du Pont products-- Dueo, Fubrikoid and Pyralin--are used. The plane is finished entirely in Duco in an exceedingly attractive color scheme. The fuselage is black with striping in gold, and the wings arc orange Duco. The wheel "pants" com bine black Duco with the gold triup in keeping with the body of the plane itself. This color combination was selected by Colonel and Mrs. Lindbergh. The upholstery material on the seats of the plane is du Pont Fabrikoid. Some accessories, too, are made of Pyralin. These are not the only du Pont products employed in the airplane industry. Many manufacturers also use clear nitrate dope undercoats and pigmented nitrate dope top coats on their planes--both made by the Fabrics and Finishes Department of the du Pont Company, Recently rayon fabrics have found a place in the decorative scheme of palatial air liners. In supplying Duco, lacquer, nitrate dope, Fabrikoid, Pyralin, rayon and the like to the man ufacturers of airplanes, the du Pont organization is mak ing a real contribution to the success of the industry. The mam instrument hoard of the Lockheed Sirius, located in the front cockpit, contains an array of instruments that looks formulahla to the layman It includes every safety control device fenoiw to aviation 4 QWe DU POMTJapzfne Mystery Masterpieces or World's Knowledge sets are offered to new subscribers of the "Literary Digest" By Pa u l W. Sa mp s o n T MCE the Literary Digest first made its oiler of complete S ten-voJume pocket editions of either `The World's Best; 100 Detective Stories" or "The World's Essential Knowledge" free to new s ubscri bers, hundred ofthousands of these sets have been distributed, There seems to be no end to the demand. The popularity of "The World's t o o Best Detective Stories" was clue to no accidental choice on the part of the Funk & Wagnalls Company, They knew it was a case of scratch a reader and discover a detective story fan, People of high and low rank follow with bated breath the work of the masters of crime and detection. The mysteries of Scotland Yard have been disclosed to them. They enjoy wandering through the labyrinths of crime with one hand guided by Sherlock Holmes and the other IT M. Berth Ion. They know the intricacies of safe breaking though they have never so much as seen a pickpocket lift a dime. Bx-President Woodrow Wilson used to find relaxation from the cares of state by burying himself in a detective novel. President Hoover often reads a good detective story just before retiring. The King of England expresses a great admiration for Edgar Wallace, who writes a novel a week, and dashes off a short story while the average man is deciding whether or not to shave. And, fr the truth be known, many an American captain of industry has his library lined with gems of literature in hand-tooled bindings with uncut pages, while he wears ragged the bindings of his $1.50 detective stories. In this ten-volume set, which is bound in Imperial Jade Green Pahrikoid, are such names as Samuel Hopkins Adams, Richard Connell, Ben Ames Williams, Carolyn Wells, F, Britten Austin, Melville Davisson Post, Gilbert K, Chesterton, George Allen England, Frederic F. Van de Writer, Arthur B. Reeve, A, Conan Doyle, Agatha Christie, Octavus Roy Cohen, Arthur Somers Roche, Sax Rohmer, and so on down the long list of the "greats/* The companion set, "The World's Essential Knowl edge" in ten pocket volumes, has also met with a strong demand. Its popularity bids fair to match that of other non-fiction works, such as H. G, Wells' "Outline of History/' Dr. Dorsey's "Why We Behave Like Human Beings," and Will Durant's "Story of Philosophy/* The entire set represents the work of six professors of New York University. These volumes outline History, Business, Literature, Philosophy and Science, and while they do not compass all that is known about these subjects, they do form a backbone of essential knowledge. They, too, are given free with a year's new subscription to the Literary Digest, You may have your choice..-detective stories or pure knowledge. If you are interested in this offer, a Hue to the Literary Digest at 354 Fourth Avenue, New York City, will bring you complete information. 5 Qfe DU PONT^(2vgazm0 l"Wi This agent maintains a branch office in Kyoto, and has c.4 mbHshed more than 100 refinishing stations p`A"-"l JL e.ivdcnm ru.c fields and parasols. Osaka and a branch office at Kyoto, and h as ga in ed h i gh ran k teakwood ;and jinr i k ww c 1 i e r r v blossoms, w at erfalls and silk\ I>robahiv pii w IV:' among die distribu te rs of d u l1 on t products in foreign fields. " 1 :1 . \ : :: ' : v `Tin. f sounds like Japan." >-vl f^T Prior to the early 5 o' s ja pa 11 was a Thanks toesurly Jus1 ! ! ! 1 ' 1, ' ography al fey closed territory to foreign trade, but and more recen t cross-word puzzles. brain tests uieel travel tours by ra.dun we I: with the opening of her ports to Ameri can commerce, con structive forces were readily as soeiate set in motion. In die places witl1 names ! 1 ir the en brief period of threequarters of a century Japan ntent, Ikit t< . ! 1 , ! ! !i'Ducc u; japan i - O' pnace ar DUCO IN JAPAN has gained world-wide prominence as an industrial Occidental product : ! i , ! I i 1 ^ [-!!) - which brings to m me ih,i: The distribution of Duco and other du Font nation. The Empire em braces an area of more than 2.60,000 square miles. Its p-ri.Nci:i da\ wmid 0 products in Nippon is efficiently population is now approxi and comint-XV e:rv commoditie'S lind a lace handled hy D. Nagase & mately 83,500,000, which suggests that it is an im Company, Ltd. portant market for products s; you want : j iree Tor tod a.v, plan 1: tl lc lK)p 111 > " von'wautoriefo r tomorrow, plan t the elm. ' ' The poplar grotvs rapidly. sending forth n , | ; 1011c deveknviig - lie -ireiiyr By Re g g ie El l is of all kinds. Indicative of the progres siveness of these people is the fact that automobiles are rapidly taking the place in Japan as of January i, 19x9, the sluggish days oi si,miner. 1!s :roots are constricted, its most recent date for which statistics Eire available, in the spre ad is narrew. ii>. Lie js hi dewslop, lint i ts extensive roo SUflf50ft the tree rrur rrnu s mrong and sturdy and lives tor | i A },< Bi Nin:v-. ?. a 5 h,i< im -,s rp-l;! 1':-.---unci its elms. One looks to tl k p;v-Mjn , done; the other. to the future. And that is why' the du Po 1' i C j mi i'-.i ; - *, , : ig!urativdy speaking, chose ; ! 1. elm in esta al distribution outlet for small number of cars, there is a great demand for du Pont Duco for refmtshing purposes. D, Nagase & Company, Ltd., has bc*en successful in establishing and equipping more than .100 refinishing stations in Japan, besides training its men how to apply the finish satisfactorily to the evcr-increasing number of cars that come into these 3ueo and the Mo, one uf Chemical Specialties in srations For treatment, J.ip.u. under the direcuon or'l). Nagase & Company, Ltd. The demand for nitrocellulose lacquers in Japan is Tin< vdi-cwahlisheJ concern maintains headquarters at growing rapidly, for the damp climate of the island has () i':1:': ;: :!^1""'....... 0e TJ PONT4ta.ga^in& .................................... -.................................... ........ ..... ..................... ........................... .... .................."'""rMXV3 an unusually harmful effect upon painted surfaces. The ordinary automobile enamel and varnish finishes deterio rate after a few months' exposure to the dements. Nitrocellulose lacquers, on account of their greater serviceability, arc becoming increasingly popular, and are used for practically all refinishtiig jobs. The sale of American paints and varnishes, especially in the Kobe district, is limited to industrial purposes. This is due, in a great measure, to the nature of die dwellings generally found throughout this country. A brief description of the construction of the tvpical Japanese home will disclose the reason. At least two sides of the house are entirely open, privacy being secured by sliding doors, the frames of which are made of wood, over which is stretched a fairly tough tissue paper. Protection is secured against the dements by sliding shutters of unpainied or unvar nished wood. The exterior walls are composed of a layer of mud spread over | \ .* 'i i. . --V 1 .. 1 I . .. . with a damp cloth, and in the course of time take on a dark color and a high polish, an effect which is infinitely more pleasing to the Japanese taste than can be obtained bv any use of varnish- An unbreakable rule, fixed hv centuries of custom, requiring the removal of clogs and other footwear before entering a house, protects the flooring of Japanese houses from damage. The living rooms $.re floored with mats about two inches thick, the upper surface of which is covered with matting composed of line grass, closely woven. The in tenor walls are also of mud, but they are finished wi rh monochrome plaster, colored by specially- prepared sands of various pastel shades---principally brown and gray. All the exposed pillars and beams are smoothly planed and are also left unvarnished and unpainted. There are, however, slightly more than three hundred foreign-style dwellings in Kobe, of which perhaps two hundred have painted interior walls, the remainder being divided equally hc- 7 ^0^ <JMe DU PONTjHaga*zinG well-to-do Japanese who hare homes which are coinTM ascended the throne. All the ancient rites and customs pletely or partially constructed in the foreign style* were followed religiously to the smallest derail, and one It should be added, however, that the interior walk of of them may be mentioned here. Rice wine is the national government, build beverage of Japan. ings, and of those ' t At the coronation occupied by firms dinner in honor of engaged in foreign the newly-crowned trade, which are in foreign style, are whitewashed. i Emperor, the guests drank wine made from grain raised While the number of such buildings is i* especially for the Imperial family,The steadily increasing, pump thitt was used it is still very small, to irrigate the royal rice fields.... possibly two bttne it is now on exhibition at the twenty-live in Kobe, mostly Museum in Tokyo--was finished commercial office built in maroon-colored Duco. This as this city is the principal port color is used exclusively on of the district and, everything having to do with more subject to fore, the Imperial family. It Is by cnees, it does not co this color that die Japanese idea of the limited identify equipment belonging which foreign-style to the Emperor, have been constructed In the retail field the depart** The most popular colors for the exterior of houses are brown and green in various shades. White is not used except in interiors and on window frames Following the example of American railroad companies, Japanese officials of the, Keihitn Electric Railway are finishing their trains with Duco The above illustrations show an exterior and interior view of one of the cars that has been completely refinished with this product ment store, as a factor of distri bution in Japan, has had a striking growth. During the past ten years it has carried modern merchandising methods and other trimmings. Railway carriages and trolleys are far beyond the point reached by small shops and stores all painted a chocolate color. Besides copper and ocher which hitherto have formed the principal outlets for ship bottom paints, of which large quantities are used, both domestic and imported products. black paint predominates on ships' sides. Other marine The largest stores of this kind in Japan arc in Tokyo. colors chat have found use in much smaller quantifies Buildings occupied by the four principal ones are seven are red, white and ochre. and eight stories high and are constructed of reinforced Once in a while du Font products have the distinction steel and concrete. To die average customer a visit to of being associated with royalty and nobility. one of the larger stores is an opportunity to enjoy an Always an outstanding event in Japan is the coronation atmosphere of modernity and luxury that makes a of an Emperor. The most recent ceremony of this kind, peculiar appeal to the Japanese character. The crowds you will recall, took place in igxS, when Prince Hirohito that daily throng them are comparable in size only to ('Continued on page a?) f-:> a >:, "'""A :w I I i Mere you see a group of young Japanese men who are preparing for technical and sales -work in connection with the distribution of du Pont Duco under the direction of IX Nagase & Company, Ltd. DU PONTJta^azm.0 ITOy TRAINS IN COLORS m railroad equipment? The answer is that if is good salesmanship to keep a product bright and attractive ACH day h i ;i little after noon n passenger train all E red ami gold hacks inti) South Sinrion ( Boston) ami prepares to depart for Philadelphia and Washington. U is lines of the New York Central system have followed suit, in a strikingly beam i I ul combination oi deep brown ami cream. The "color i rain " is out he increase --decidedly. a handsome train, all Pull man cars and replete with all Of course the Pennsylvania ar.d the Canadian PaciJic ihe customary gadgets from the harher shop hi the club with their handsome red coaches...the "Senator" is Car to the Comfortable lounge in the obscr\ a lion car. It stalled with Pennsvlvania equipment and the "Mil is very fast. New York is readied in waukee" waft iis warm vellnw cars hvc hours am! Washington in nine, have long been familiar features in Ihu thar is not the point. "I'he point the e\ cs of regular travelers. For is that it is todav tin: only "color some unknown reason, the Chicago [1'ain' operating regular!v in all New and Northwestern recently has retro I'-nglaud. Occasionally red cars of the graded, turning back from a distinc GanaJian Pacific or the Pennsylvania tive yellow lemon--long beloved of Kl.p into North or South station but its patrons--to the Pullman green of *he 'Senator'' isconsistently a ''color most of its fellows. Some roads-- main" end to end, and so represents real progress j o railroad salesmanship. lime was when there were several 1 these trains in Nov Pnghind, the nsost notable of them the so-called Cihost Train" which ran over the A Boston Herald reporter piv-** puied tliis story which was published in that newspaper last fall. We reprint it. here hiaaiii.se do Pont Dura has been used on some of the transpor notably the Boston and Maine, the Baltimore a nd Ohio, and the Southern - have begun to put some of their passenger engines in striking colors, and with real effect. There are some folk who will ask, erstwhile New I in gland road between ts! ion equipment to which the what value is nils color idea on a rhids cirv and Hari ford and New York. Hits tram with its gleaming white writer refers. Why pot. color on a train? Head on. lidit or* railroad. am wav? The answer Is that it is good salesmanship to keep a cars was a notable sight. It stirred product bright, and attractive. That mcn\s ;ulmiration, and their pride m is the reason whv drug stores and mhlrnadiiig in general. Then came hard years of: economy cigar stores and telegraph olkces todaw with their bright elicit standardization became the great god with rail outer colorings, pur to shame their Jim- siofc-irorits of executives. In those hard years thev reduced their pas- two decades or more ago. 11 rosis a little more a verv Wenger coaches to a dull level of depression and deadlines*. linie more...ro paint, and maintain railroad passenger Pointing, them in the '`Pullman green," which under a equipment in. bright colors, hut it is worth all the exist, few weeks ul s teach opera lion often comes to a dirty in the died not orilv on the passengers hoc upon the ^hade of dust v black. employes. Light colored cars mean, of necessity, clean ho reign trains, part icuhulv those of (drear Britain, cars, which signify a well ordered, well-run railroad. pnde themselves upon their hi ight colors and the general There real I v Can be no excuse tor aitv oilier sort oi cars. excellence of their exterior appeal ance. The "khcmgoki'' Here, then, is what we mean hv good t \uixpors ution 'd Gcruunv and the "Golden Allow'' of I ranee arc salesmanship. It is [lie putting oi ihe best possible from brilliantly beautiful in their outer Colorings. on (he ill mgs oflered lor sale. It mav not he possible for In tin's count ry the use of "color- trains" is increasing some of our roads to go to large expense in replacing ^acidly. The Alton and the Wabash and tlie Chicago passenger trams, now hegmr.tng to age, with cuiireh" Great Western have recent I \ pro. a iced some stri k ing new equipment, hue a generous use of brig [it colors examples of these. Tfie Southern Pacific some rime .since would work wonders. Tile New haven, after a season painted its suburban trains a bright and ch.cerv red ami is id economy, in which it permitted its own name to be i]ow preparing to pur some of its fast irains in aluminum mien olf the sides ol its locomotive teinfers, now has silver, not merely lor appearance bin as a orc\eri,n i ve changed its police .tin! is placing- Its handsome aim! against the excessive heat of the sun. Yc**v reccmlv ilu.: traditional trade-mark unon its best passenger pullers. It Gcntral of New Jersey placed in service its " Blue (.amo feels the dlTn riot" only m ihe morale of its men, but m n a;KI:iy~coach train running between New Yi*rk and the pleasure* ol its passengers. The next step. the pi acting Atlantic City- - one of the handsomest trains vet. seen in oi trains in ai irae the colors, ts commended. hoih to it America -and still mure recently two of the western and to its fellows as a matter of good business. 9 tJfiB OU 1POMTi%a2:k THE IRON ORE INDUSTRY OF THE LAKE SUPERIOR DISTRICT The nation's chief scarce of supply lies within this district where immense deposits are being developed by open-pit and underground mining methods 'T'HE terms Lake Superior district JL and the iron ore industry have By R. O. Ga s h ahJ of a. few tons, was packed in barrels for delivery to one of the lower lake ports. become more or less synonymous as each -passing year- of the .last hall T. H . Mi c m e l l The country was undeveloped in these early days. It was necessary to century has seen an ever-increasing percentage of our transport the ore In wagons or sleds for fifteen miles nation's .iron ore supply mined and shipped from this through the woods to Marquette, 'Michigan; thence by secrion. We now find portions of Michigan, Minnesota boat to Sauk Ste. Marie, where it was unloaded and and Wisconsin almost exclusively identified with this hauled past the rapids .that separate Lakes Superior and vast industry, the development of which, presents an Michigan at this point. It was then loaded into boats and interesting and romantic na.rra.tivc. finally transported to those lower lake ports most The ore deposits of the Lake Superior district are accessible to the blast furnaces. Fortunately transporta divided into six ranges--the Vermillion, Mcsabi and tion. facilities were rapidly improved. The construction Cuyuna in northern Minnesota, and the Marquette, of a canal at Saak Ste. Marie in 185s, followed by the Menominee and Gogebic in the upper peninsula of building of a. tailroacl between Ishpeming and Marquette Michigan. The Menominee and Gogebic ranges also in 18*57, facilitated the early development of the industry. extent! a short distance into northern Wisconsin. The The development of the Marquette range naturally led characteristics of the ore and its formations vary mate to further exploration in the Upper Peninsula and resulted rially on each of these .ranges, and this phase alone in the discovery of iron ore on both the Menominee and affords a subject of deep interest for geological study. Gogebic ranges. First shipments were made from, the Iron ore was first discovered in 184$, under the toots of former in 1877 and from the latter in 1884. Since the an old stump on the Marquette range. This range was so majority of deposits In the Michigan ranges are covered named in honor of Father James Marquette, a Jesuit to a great depth by overburden, most of the ore is removed priest who bad established .missions in this section during by underground methods. However, there are some the latter part of the seventeenth century. Today along shallow deposits on both the Gogebic and Marquette the road between the cities of Ishpeming and Negaunee, ranges that are note the scene of open-pit operations. Michigan, you will find the historic spot marked by an Prior to 1884 all the iron ore shipped from the Lake appropriate monument. Here the first ore was taken, from Superior district had been mined hi Michigan's three shallow open pits and in 1:852, the first shipment, consisting ranges, but in that year, with the initial shipment front 10 cjfie DU PONT^afazmc? Vermillion range, Michigan's prowess as an iron ore producer was first challenged. The finding of ore on this range was important, for ft led eventually to the discovery of the large Mesabi range ore deposits in November, 1890. Minnesota soon gained supremacy as a producer of iron ore and its position has never since been disputed. The last range to be discovered was the Cuyuna, which derived its name from its discoverer, Cuvier Adams, and his faithful dog, Una, that had been his constant com panion during his prospecting days. First shipments were made from this range in 1911. Development work followed and it now ranks with the other ranges as a steady producer of ore. Ore deposits of the Vermillion range lie deep beneath the surface and arc necessarily removed by underground methods. A majority of those on die Cuyuna and Mesabi there arc several ore bodies dial; are more advantageously mined by underground methods. Both systems are in current use. The Mesaht range, b\ virme of its large yearly production, its enormous reset\cs and magnificent civic improvements, is pediaos more popularly identified with die iron mining industry 1 ban an}' oilin'. file runic Wcs.iiv orginajlv came from die Oyhvra ho:re:ns and re i erred 10 a mvrhical ylanr. who. according to hah,a a legend, ha,] lies home 1:1 diis long ran gw. of hills, flic gigantic tonnage of ore, since foune' m its deposits, has proved that [he original Indian name was an especially appropriate selection. Since rile discos erv of ore on die M arpnei f c range m t including die shipments of 1 9? 8 . records sin >w [ hat 1,198,4/8,044 u>ns of ore flaw been mined ar.d shipped from idle 1 .nke Superior disfrii.r d h is enormous ronnaee is divided among die various ranges approximate!v as follows: Mesabi, S16 millions; (k mehic, r/4 mi Tons' Maiouiene, millions: Menominee, 1 (rf millions; Ver million, millions: and Cdm nna. 1- millions. The 1 --;L< sliipincms aiiHHsnced to ne.irle ht?v-hve million tons, of which approximately dnm'-hve came from the Mesabi. seven from die i iogehic; live from the Menominee, four b'oiu die Xhmjuetic, ami two eaeh from die Oavima and X LTimlfion ranges. These figures wil; give dne reader a has: s upon which to detenu me the local produci ion of tile six ramies in this district ar die p(-csoW true. h Travelers between Ishpenting and Negaunee, Michigan, pass by this pyramid, with its selj^expiunatory inscription: ftThis monument teas erected by the Jackson Iran Company in October, 1904, to mark the first discovery of iron ore in the Lake Superior region. The exact spot is 300 feet northeasterly from this monument to an iron post. The ore was found under the roots of a fallen pine tree, in June, JWt by Marji Gesick, a chief of the Chippewa Tribe of Indians. The land was secured by a mining `permit' and the property subsequently developed by the Jackson Mining Company, organized July 23, I84T' 11 AMERICA'S IRON ORE COMES PRINCIPALLY %H mm i =11 ... Above--Iron ore is hauled from the. mines to the docks in trains carrying $efficient tonnage tofill completely an ore boat of average size B<How..Looking clown into the deepest open 'pit iron ore mine in the Lake Superior district. At this distance the poiocr xhtmet, right, and the train of cars m the hack' ground look small enough to he mere toys Abovc--1rem ore that canrft1f-'ff^ unredceO) open'pit operations is ^viaxe c illustration shows a panof^ ,Vt the j at one of the largest m it<Aflar , Left--Large fleets of hot* arc kept busy throughout {iocks ore from the Lake Supsft^6ihe advan tageoush' Right--This picture, tph^ flQ'tor uppe aring below it, shou's j$i'hing ore .from the open pit >/ this you stnne idea of ih$ -fl' irt ore di Relo w--Th is is the large*1 and is local-ed at .Duluth, Mitin^'A Alesiihi antl Northern Rail^pike on the vessel we i f big ' .1 A LY FROM THE LAKE SUPERIOR DISTRICT -1 under,ecan<>mically hy ^woftiu7uimethot^' 1 iJh frtxce buildings Kit Superior district uikir to th,, . e 0,12 illustrated, locks to ' **3071 transporting be bla,,t frt* located most ' -u^iace_s >bing TL,ey -'hovel loc *f this mi, ln* $vUotpv>eraaltsioon Zf::i **.. ..ri C? *'- he ,,t| a _ Siih- rhe h ui go of o ?h : Above--One of the large steam shovels at work- in an iron ate pit. On the ledge at the left may be seen a crew of men drd- ling holes for the next shot Below--Looking toward the Hull-Rust -'Mahoning iron ore mines at Hihbing, Minnesota, the largest open-pit operations of their kind in the world. Mil lions of tons of ore are removed annually from this pit, which is approximately one mile wide, three miles long anti three hun dred feet deep w/ic DU IPCTSTolicit:/r.i':,zir74t --^......... .: -- >' - >! ( eivnUr . j.-, rii'i m-.x'lofnvvecdb. "Tj"hhis method uiTers the advantage of a large airing rocks; and . ! 1 ! '. rexiihbLlc- pPnroduction with comparatively few cm and other geo- ployes; and mn periods oi depression or inactivity it urr.iicd. bv ; he c x j .cts relatively small maintenance charges. All surface J weuv into : , ! 1 i 1 ..... ` Ul, mu i .trial iss lfiirrssit removed from rhe ore body by the use , ! ,, , Is, locomotives and dump cars: this waste nm lenjl 'v. iilli.g1.1 transported to nearby ore-barren land. Then the ore is loaded d l met into railroad cars by power shovels and haulet! out of the pits with locomotives. It has become necessary, in later years, to crush and wash some of the open-pit ores before shipping them. In such cases the material is loaded into dump cars in the pits for transpor- Cadon vo the crushing or washing plants. After treatment, it is then loaded into rail road cars lor shipment. The development of this mining method has largely been a romance of mechanical progress. The first steam shovel, a small 3 5 -ton in od el wi th h aI f- yard clipper capacity, made its appearance on the Mesabi range in iByx, and other me chanical equipment; such us locomotives and dump cars were like wise correspondingly small. Today, this early equipment has been supplanted, in some extreme ir si .mas, by 300-ton, full-revolving, caterpillar miction electric shovels with cighc-cuhlc~yard dippers, and Lirge-ivpe locomotives weighing 115 tons on their that after the drilling drivers, as wd! as air-dump cars of 30 cubic yards J, an estimate of the cupacuv. Some of the mines recently stripped have vc . :-i v. r'/e ore pen v or-r;n;n c,m he b..stalled Arm: electric locomotives us regular equipment, puree - Such A; m ;m-l 1 --r-e;i;!iinure esnnui ami dm boding of ore from such properties is almost : -.] e-.pci'dWon ;n:.! development - W iim her enmplridv ,1 mechanical process, -i.-n :x: Vv'ui: hv :ci'i.n'"ei:e or srri pprg llnss. dcsy-ie - constant increase of wage and supply rl:e calcul.ifed nhu'nvre cost :\r costs, and with fewer working hours, the operator lias ec:>vc'\;-:. been aide i<* keep the cost per ton at a satisfactory figure vrhur.fer-: is nor roo Jeep ;md die nre body by dm use of modern labor and time-saving machinery, in pn w u it .u il the removjI n u c Ii >u duo: fndusi rv in other sections has greatly profited by mechan i'. in Ta.uA ufrrnarehc an comom-e;d fnitnygc ical nnprw-cmicitts developed in open-pit iron mines, A if r. i.ink; ore. the? die opcr-pi: Mstem of non-op sperirx: example is the modern steam or electric shovel, H ;xj^5 vbucn Jus been developed and impros cJ almost errirdv s ;s result ol iis iKlcnsnc use in t hese mines. Iron !:-i\: that cannot he recoscrcd eco mmicallv b v ope i-pif opera: ions is mined hv undcriirounJ u r t hobs, of winch i here ere many dnicreiii suntans in use, since each otc budv o'icrs its own panhcul.ir mining problems and diflieuhies, Perhaps the most: conmiou method emplovi J ir that of top-slicing, in \s >ich a shaft is sunk ins: (HJt.side of and ui the bottom of the ore Huh ,\r t I.e bottom id the shah a main haulage drift 01 level is driven arid developed. Raises are then put up (1 om Him main g-vel t.o tdic top ol' the ore K-dv, and from them Mi hd ribs and fvveis are dmei: a.id developed at ven teal inters a !s of from twelve in fourteen kvi 1 he ore in : he top sublevel is mined first, he ini* remowd in h-m/oiH.i i Dices after the suhdrths have been drLeii in flic property hue or ore limits. 1 hen tin- siiilnv is oiveJ. after which t he at xr lower suhlexef is mined and so on urn il the main level is readied. Such oie, mined in slices, is trammed through the MiK.tiiis and Jumped into a ncarhv raise, h: is collected ai tin- ho; 11 ur hv ears and motors 01: the main level and is i hen transported to a shaft pocket and hoisted in skips to ilie surface. During the summer months t fur ore is loaded direC? into railroad cars. In Winter, when navigation is dosed, ir. is stock-pifed to he W'loadvd inio railroad cars with the oivning of i lie D'bpping season. 1 he increased cost' of labor ami snpnfics has likewise made 11 necessary to turn to mediaeical and labor sav irg equipment in underground mines. In drifting work when.: mucking was iormerlv core bv hard, mechanical loaders <>r stampers are now used: modern high-speed dribs .av in action where formerly the slow, laborious hand augers were employed, and 1 1 1 die .slices ana' sublevels where ore Was previ.nisi\ hand 1 illicit d- inio sneili c..rs winch were hand 1 rammed and cumncJ into raises. cleMmcdoni*]i' e 1 urn sera pars w >w con % to rile ore cored trom ? lie Hasted pile into rhe trow. Such advancement. i> only logical lor underground cos'.s must rclatiseiv -.cep pace wish ihose oi open-pit operations. Srnce rite ore varies in natural ;ror and oiher mineral \ nines, depending upon she cow posh ion. it i> sampLu and a.nalv/:ed halorc ship-iuent. lurch operator is a Hutted a number of pockets in tile ore Jocks, info which .ores of similar analysis or desired grade are dimmed -rut stored until Tonnage suihdem for a cargo has accumulated. That it. is hvie'ed into a hoax and transported to a hover* Jake oori . Rail wav and lake transportation equipment has de veloped hand in hand with 1 hat use.! in tlie mines. Wooden cars of thirty time capacity once seized to haul ore irom the mines to the ducks, hut. tdicv biivc given wav to a lbs fed cam of- Uiiv and mu enr v -! 1 v e ions capacity at the present: time, Huge modern locoinof ves can now pul], in mosi instances, a suiiicient lounage of ore from mine to dock in one tram load 10 complete!y idd an ore boat of average si/e. Large llcels oi biiats. maintained by k .ovor.s steel Companies and independent interests, are keot busy throughout the shipping season transporting orv from, the Like Superior docks to 1 hose lower lake poms located most advanragcoitslv to the Hast furnaces. Sonic idea of idle magnitude oi this lake carrier industry a folic IV.av he gamed from ihc fact that approximately go vessels wiili a [teal trip capacity oi almost three mil: ions of tons of ore will be in operation during the present 15 O/ie DU PONTJCg ^g z ino ................. ........................ - --- ' cJh.g ,!'.. L l. nu PONT DL \i.\H :i:K,S A COMPANY, luc. V. Ii;.v. oi-LW *&r- V > a V,WA.7 / ()(} *i,r yrar I.. J-:. .................. ' ......... , bMd*t V.A-'k v i :n.iv rcpcinr. -\n , cw-iir. ! an ii.!c-. : ll-.wtratimw cv finite- , :n - v: n..; jo. 1! : Ou\ Electrotv PCS will, when pos-hhle. he rurnjChrd on. t truest. o;,, \\;\ W \ACil r \H}t) No. 3 >7r M P i \ (, i X TH Li Xn R1 H \\' 1ST ;b. ph.*?''.graph ropn wkwtxl tni the iii-nt Cos cr p.ige Tvhc-.s-s h.j *;**.:'; s ix- .; D? i: -1 ,i> hr stump v, hm; n well pLi.Uxi Lb.mtN: i'l Eviumnuc -nub ;j ii c)ii:.k:i 1m ib onerc>s 1 hxi 'Cciic is :vp.jc.il of :ijx.-r;u j o u s in :1ir .State uf Vs .i-lihp:,;!;, where rii.-oo- stumps fuse 'o he removed tn i. : i .1. i :'.'I .1 11 m...'.VS. j:. i!? co.i.nurr !?<(-. grow ^i/: wmi iuirimiiHilv nnxnxsrn un; lew ni Jj .s meter m i he base und miring iheir lurac-. rv-.o iindio-i iv.cl i:: flic air. which expUms u-:;v ;he'! ufii'Cs ,ng in :.!u: :r.\nu:J alter ihe foggtrs *:cs ? h ?.:! i ph .r"e much 11 >e Lirgu x; hi: removed without' There is no unsightly binding to hide any reading matter that may be at the edge of the card. In fact, it is difficult to determine whether or not the card has a covering at all because of its almost perfect transparency. Additional information about these envelopes may be had by writing to Williams & Marcus Company, Tenth Street ac Lombard, Philadelphia, Pennsylvania. E. I. DU PONT DE .NEMOURS * COMPANY CONSOLIDATED BALANCE SHEET, DECEMBER 31, 1929 Guh...... . . ... ASSETS .....................................................$ 20,977,697,55 Markcfible Sscurkitib and CTJ Loans ................. ,, J5,627,109.IS Account Receivable. ............ . ... 23,834,249.61 No res Receivable .. . .............. ... ...... - 3.245,918.06 Inventories ac Cost................... . ............... 43,311,071.85 To cal Currcnc Assets . . ...................................... .|106,.996',0U5a57 Ifnxwitiertv General Motors Corporation common stock---equiva lent to 9,981.220 shares carried at SI6.50 a share (9,M'S,750 shares of which aie represen red by E. J. Ju Pone de Nemours Sc CompanyT 70% interest i ! General .Motors Securities Company").......................H4L>mo.l;!0 Oo Mi,sed hineons Securities. ........................................... 20,5:9,'miHM Plants and Properties. ................................................ -. lit.:ii;,r.;iii. Parents, Good Will, etc...................................................... - 27,965,702.81 Deferred Debit Items , , , , . . ........................... .................. 978,311 82 TycaJ Assets ..... ..... ... ..... ... ?51 i Jf-b/.: I la rhe aid ot exidovo.i.> Tils-, pien.re ecu.' i. he Vest o< ii< kind we have ever -._-er' sv.i t.irii: hv iired Mm hews* >n - a di: Pour re pro~ -eciaii'.i: sviv.- his o : i 0 K ov> ? W venh u-ffi eix in :-'rnx.M !-up research w:wk w:lh mumping po\s -Jem m thc P.,c. uc Wrrhwew regnn.. 7\ v Ju mv.' to i,i vc him u-'l vui; LIABILITIES Accounts Payable. ... ....... ... ........... . . .> 12.758.\W,.72 Notes Payable. .... . ........ . - . .............................. :L05o,(.0(i.nn Dividends Payable 0:1 Debenture Stock .. 1,192,' >; .Ji Dividends Payable on Common Stock (Sec Note) . . . *1.232.nM .98 Deferred Liabilities and Credit Item*!.......... .. iTLlso :3> aK>ui is rhm 1'i.isuh hur illness ha*. niv\cnted h:m from ]'-e]'.-i.n!..p i lie me; j-oipi. 1: svtll lie p-ublished ;ilonp vvirii diustrarionv m M>me .sahsepircnt. neiiiher. Total Current L;abilities;. ... . .... ........ Bonds of Subsidiary Companies in hands of Puldn 8 22.5982916 '**9 .-i 1,4.57,n;<UN> TRANSPARENT ENVELOPES UCH interest was shown in an article published in M the March, 1919, number of this magazine describ ing the transparent Pyralin envelopes made by W111 i ams dc M arcu s Compa ny Philadelphia, and usee! mainlv for protecting menu cards, blue-prints, records and the like from dust and .lire., At that time the edges of these envelopes were held together by some hind of Envelopes similar to this one tmty be obtained in many thjjerent size.% .Dinding material. Since then, however, WiJ -* Hams & Marcus has improved its product, fur a new method of joining these edges has been developed which makes the holders neater and much more attractive than they were before. The new envelopes are transparent from "tip to toe/* Capita! Stock: Di.lvnr.jv Stoc. I. Oiii*a..p 90,531,983.34 \i:rho-h'C'J h-'.K-v \ ii::.m .:? {(ijimjtnt; nt} y. ; In I l ;a Miry sjytk; f,B M.- \ of L OJKNI.'KK:- i|(> Cyp.H.mr. f|f) the iiiifyi ,*Of > I/O :j5i9.:'.3n J 5n.l)0 41.in6.66 ( iji,!::. h i r jt v !* iJni-'.t* .1 .h . .... . .$206,7S4,840.09 !!! a 1 ' 1 i;-, is.c V;ih, i ,v |i),3:D;U2 -h.in*. LVMJM Pa- Value *{ .* i-*... ` i ik *-r,.ei.it ion .md c )l\-':di-*:.:.*iKe .... 6 I 1,602 8.56.5 2 R:-., i,. l':.; 1 ii'. :!;=! .r:d: ,, ,'b. a j: -h-. . ID.'. IL-ho . |C C:i:.n::'.v:xi:.;-, f r;'.-ln ii::*.'.. : P,.'.:MO;: Plan. .. 2`i .20*.-i . . . 1-1 `,.026,21.3 2*. *f * aa I I `..hi I * 1,. -. - - .full ,981 1 1-1 -IP n.. l!i29. ^ -,T".i eivi.lr::.! -! ,iij 7n ,! I' :/ : > '7.225.*45, -vs-. or du I5--S < 1: ' -. 820 09 -!-.a'-.. pav.ih':.- J,ir':ai-. I9:6i (9 L-.w i i . i *. i - ,L .i'l 222.61.5 ,;.rron j I.Gb Jhy in tin- .if--'.-,.- -e,;i.-n.j :*j , flu b.i hi!!..;. >n- $2.!ii3.60'), Joe1' noi op|X-.ir .i, j iiabdiiv, nm Joes ll;erc jp]---.ir j -. ar. $2J612JUKI. uveivahL j.mnarv 3, 1939, n- n sj>:-a } j c : t .i I - vi:!,-.-'i;l on Ij w il !-. I Moor--. < .< po-ai ion omnun; stsiek. <Lr^V>A'---1" ---- ---- $& DU c iz i ne ........................... .................................................. --" ' .............................. ...................... BUILDERS OF GOOD WILL Advertising novelties belong to that classification. Some excellent articles of this kind are made of da Pont Pyralin Ujl;R7 Ml IWAUH was nr,hi when he said ,' AVe prefer I low much was s o l o : tor now ies alone was not dis- E to Jo business with our friends." And he mi si a have closed, hut. rnavc nr igcs were sii vo under that heading added that il ;i'wuvs pa vs to culm a; v mo re arid more oftl:r thn r\ -one ui : an riinv-tiv;e lines, and they varied them. Ilie old canard that. ' `dim is no sene ii-ienr in Jrom less t liar- one-hah of one Pker cent to nearly nineteen business'' never was believed bv ihouizhlh.il mea, even per ran ut the anal appropri I' on. ihough the piirase has been repeated rimes wicboin There are, of course, pconl who are opposed to this number. 11k real fact kind of advertising. is rhar friendship has a They decry it-- some part in diet at nit; the times under circum placement: ol a. very stances that are not lnn;e volume of busi without a touch of ness each vear, humor. One interesting .Advertising helps id case came to notice build business, helps 10 recently. cem cm i h r lies o I As the story runs, a friendly interest exist novelty salesman was ing bet ween buyers .nut ' trying to sell his line sel icrx of goods arid to an advertising man yerviecs. A lining the ager who listened with wirious mediums cm - growing impatience to plovcd are nm el ties or what the man had to specialties, as ibe\ are say. Finally he inter sometimes cube-. 1. The rupted h i in a 1 most with ad v an i a ges reCom- a show of temper. mending their use are ` ` No, sir, '' he de that they are inrimare clared, "I don't believe and personal in char in novelties." And to acter, and while not of great intrinsic value, ihev are either useful Here <irc a feu' recent ,srlrrtion.i nf Pyrulin-m(uie culvert iving j io i:. lux !V proved popular. The group, sou trill nt'W. include* articles for both si'xe* emphasize the remark he waved the paper knife he held in his ur decorative and are therefore Iikelv to be preserved. hand. Nmv it so hapjxmed that tins knife was an adver When properlv used, their value as an nd\erasing medium tising novelrv. h was worm only a few Cents, but n had is out of all proportion ro the actual money cost. won a place on his desk and lie used it every day . It also Incidentally, the present year marks the golden anni happened i hat man}' of Jus own company's customers versary of the first use ol specialty advertising in its were sc il I using a bale noveli y i he bouse had distributed present form. In iSiso a bank started rhe practice of years before he cook over i lie advertising portfolio. The distributing hook hags ro school children. It proved to salesman had all (he jmiiummnn he needed to close be an effective wav of reaching rhe parents and of building that sale. up deposits. Since then many hanking institutions have 1 his case is cited to stress the point that lack of faith adopted i.liis medium. Financial houses furnish an outlet in novelty .idverrising is usually' the result uf prejudices for millions of novelties which are distributed in connec which should have no place in a business nun's mind. tion with thrift, campaigns. Novelties, nnelliyeiulv designed, purchased and Jt x - bach vear large sums are Invested in novelty advertis mhuted, arc useful in building business and good wifi. ing. How extensively it is employed would be hard to Some ol the largest industrial companies in America sa>\ but at least there is this basis for an c m ini are: About employ (hem rear aircr rear; ami if i hrv did mn produce three years ago a research organ izar ion made a nation satisfactorv results it Is certain that fhev would no- wide siirvev to lind nut how advertisers spend their renunn long in i he budget money. Tin* expeiufitures oi companies, represcunng Miliums of useful a a icies of this tvpe are made of t: hirt\ -live! ca din g tin ex o f bn s i ness, were h ro ken down into ill! Fern; Pvralni. Novelties rasliioned from this beaut if uf. groups. "Sampling and Nhnehies ' was onechisst Iical ion. lustrous material eonvev the impression of class. Thev 17 Qhe 1DU'IRON*T+4agtzz&ino COLOR GOES INTO THE MOVIES And because of its great popularity producers predict that the end of the black and white picture is near HE motion picture after two years By Je k o me Be a t t y producers had. wanted it. Doe morn- Tof readjustment, made necessary by the coming of talking pictures, now finds itself again ing they awoke and there it was. The perfection of the Technicolor process brought on the dead run, trying to catch up with another new color to the screen. At once everybody wanted it and the development--color. only tiling that delayed the stampede was that Techni Just at the time color was sweeping its tinttul way color couldn't build cameras and laboratories fast enough over bathrooms, motorcars and a hundred other products to keep up with the demand. The cameras worked double the names of which can be supplied by any Diico or shifts, shooting one picture in the daytime and one at Pyraltn salesman -- the movies found themselves up to night. The laboratories never locked their doors. their eyes in it. Now new ones have been completed and the men who The coming of color was different front that of sound. build the delicate cameras are turning out one each week, The latter caused 2 tremendous upheaval in motion pic and producers, such as Jesse L, Laskey, predict that the tures ,, It demanded cons of new equipment and thousands end of the black and white picture h near. of men and women to run It. It necessitated an entirely Sound helped the demand for color and gave the produc new technique and the result for a time was panic, ers a chance to stage musical comedies. After all, what Color slipped into the movies with a click like the good is a musical comedy in black and white? right key in the right lock. For years the motion picture Warner Brothers' 4'On With the Show" was the first. 18 tJ/ie IPO PONT^to^ttz i ?%a singing, talking, dancing, all-color picture. Its success was immediate and the other producers leaped to color. Paramount made the "Vagabond King/' MetroGoIdwyn-Maver produced * `The Rogue Song'' with Law rence Tibbctt. Radio Pictures presented "Rio Rita." First National made "Sally" and Universal gave us "The King of jazz/* These were in Technicolor, as were dozens of others that immediately went into production. It has been found that color enhances nearly7 every dement of a motion picture. Its proper use makes music niorc impressive. Color raises the dramatic power of actors and helps stir the emotions of the audience. It makes the Women more beautiful ami the men more--well, what ever it is that morion picture actors ought to he. Technicolor is a two-color process. Two negatives are made simultaneously, one through a red filter and one through a green. The film is printed from the two nega tives, one after the other, by a method somewhat like that used in lithography. Dr. Herbert T. Kalmus, president of the Technicolor Company, recently completed plans for building a labora tory in England. Europe, too, wants colorful pictures, Color is bringing a third dimension to motion pictures, % the trial and error method, experts in the studios are learning what the Technicolor camera will do with certain dolors tinder certain lights. They are discovering that the proper use of light and shade and the correct blending of cl r give a definite roundness to form. The first out standing example of this was noticed in a test of an early Technicolor picture, when the leading man in the scene stepped in front of a colored background and into a colored shaft of light. Immediately his figure leaped out apparently too pounds heavier. In this case the wrong ap plication oflight and color had made a fat man out of him. At once this tendency was tamed and now color makes plump women thin and short men talk Color properly introduced shows actors as they really are. Where black and white often distorted beauty, color registers the real face and eyes and hair. For this reason many actors and actresses from the legitimate stage, to whom the black and white camera had been unkind, are coming into motion pictures. Many a Broadway star was barred from them because she did not photograph wel 1 in the black and white movies. Color puts her on the screen exactly as she appeared on the speaking stage. Because color improperly used is like dynamite, into the studios have come color experts. The only director of this kind is Mrs. Herbert T. Kalmus, wife of the presi dent of the Technicolor Company, who has grown up with this technique and knows how to make it sing beautiful tunes when soft music is required, and how to make it snarl when the scenario calls for rage. Mrs. Kalmus selected every color used in the "Vaga bond King/' For some of the costumes special silk was made in order to get exactly the proper photographic effect. Every costume was placed on the sets so that the entire picture would harmonize--except in the duel scenes and in the attack of the mob of vagabonds. Here the colors clashed to heighten the dramatic effect. So exact were these combinations that in one scene one of the hundred extra men appeared in the wrong costume, which threw the entire color scheme our of balance. Shooting was held up until he took off the green stilt and got into a purple one. Schedules already set show that more than one hundred feature motion pictures in color will be shown in 1930, Note: Technicolor, Inc., is a user ofdu Pont Negative Film. DECORATIVE FOLDING DOORS K its ceaseless efforts to discover new fields for Its prod I ucts, the du Pont Company recently uncovered a unique building specialty man ufaetnrecl by the Folding Products Corpo ration of Chicago. This com pany makes decorative folding doors, known as Fol-Dec, These doors are patented and are used for closing of' adjoin- ln8 rooms or for dividing big tooms Into small units. They Carry the general appearance of draperies and yet their scientific construction combines all the strength and rigidity of a door ^ade of wood. The framework is covered on both sides with a ayct of fck and over this Is placed an ornamental covering of Fabrikoid velour or tapestry, which is detachable so that it can be cleaned with the utmost ease, or the color scheme can be changed, if d esi red > The double layer of fel t, with air space between, pos sesses excellent sound-resisting properties which insure the greatest privacy to the occu pants of the room. The use of these doors results in economy in building construction and adds beauty to interiors. Fol-Dec doors are being used extensively in hotels, clubs, churches, schools, apartments, offices, gymnasiums, hospitals and funeral chapels. 19 & DU PONT^^aziw NEW PLEASURES FOR OWNERS OF MOTOR CARS There is a greater opportunity than ever before for individual expression of taste in automobile styling "MANY rears ago . . Germany decided it could use the British By G. F. Ba l d w ix as an arbiter of correct style in motor car finishing, two du Pont divisions Indian market for silk and cotton goods, which had render constant service. From Detroit operates the Duco always been controlled by English firms, It had always Color Advisory Service, a department catering to the been the custom of the English salesmen to sail for development of new color adaptations in the interests of India with four or five tlliferent!v-coIored pieces of silk the ear builders. Through this service authorized Duco or cotton materials. The mer stations are acquainted with chants in India were offered the color production schedules these and had to pick their of the manufacturers using stock from the samples. When How to get Duco, so that they may render the Germans entered the mar ket the salesmen carried pieces of white cotton or silk and a your car refinished hy the du Pont Process prompt service in the event of damage to the finish on a new car and may also gauge color box of water pain ts, They told trends for the future. the Indian merchant to make The du Pont. Duco Author From New York and Paris his own designs and choose ized Refinishing Station sign operates the du Pont Style his own colors and their fac is now displayed hy more than Service, augmenting the work tories would produce materials to correspond. Naturally, the merchants bought from the man wlit> could offer them endless varieties of colors and 2,200 shops throughout the country. At these shops you can be sure that your job will be done by the du Pont Process. of the Duco Color Advisory Service by forecasting color trends based on observations in other trades in which color predominates. For it is a fore colorcombinations rather than from the salesman who had DUCO--MADE ONLY BY DU PONT gone conclusion that if beige is popular in Paris silks this four or five inelastic samples/' season, then the vogue will be Thus Automotive Daily Netn reflected later in American editorially quoted the sales motor cars. manager of a great motor-car manufactur Correct interpretation of color values ing- organization which has lately ex is but one phase of service rendered at an panded its give-the-puhlic-what-it-wants authorized Duco station. Perfection of policy to embrace the offering of all its models in many variations of color schemes. The arc of the rainbow has bridged another chasm of sales resistance. Mo more fitting example than this could be cited to justify the existence and future ***.u,, AUTHORIZED AUTO RE-FINISHING STATIOM workmanship, economy in operation and oilier factors coordinate to make for public approval of the modern auto refinishing plant. In these measures, the du Pont Company is constantly schooling the per sonnel of its approved stations. Before the growth of the Authorized Duco Refinish sign of authorization is granted, strict ing Station. The motoring public has supervision has been exercised to prove expressed its desire to have a voice in the styling of its cars. that the station satisfies du Pont requirements. After The new car buyer naturally thinks in terms of style authorization this supervision continues. and modem color. The man who is not yet ready to Hence with confidence die du Pont Company places its purchase a new model k being awakened to the possibili name behind the Authorized Duco Refmishing Station. ties of restyling his present car by refmishing it. The It suggests to you that you avail yourself of the service trend is furthered in most cases by theeconomy represented. which this authorized Duco station can render. It recom An extra year of satisfaction from a car that is still in mends that you consider the economy of this service. good running order, with the element of modernity There may be thousands of miles of unused transporta added, is the inducement:. tion in your present automobile to be enjoyed if your car To establish the Authorized Duco Refmishing Station is given the "appearance attention" it deserves. 20 DU POHT^Cafazm# "LIKE MOTHER USED TO MAKE A moisture-proof Cellophane wrap helps to preserve all the goodness associated with cakes made in the home U: W. J. Ha r t e Another indication of the increasing 4. use of bakers' cakes is shown in the following report of the American Bakers' Association; "The consumption per capita on bakers' cakes for 1917 was $1,75; for 1927 it was $r. 14, ao increase of cwj per cent." A few pears ago housewives learned the economy of using bakers' bread. Now we find that cakes are gradual I y getting the same acceptance. After developing cakes of quality and taste for sale, the large baker found it necessary to make them attractive <i rig ff) fH 1-vy eAtT'ia V%frri p,f utf'mnmn , .liv ! :i ; V HY, ! h. -.Mi w.i.A .... v.. T mi dc.:". WThis I Ac : !. ihfo ;". the evening rv ; i. :.:V> in-.-/..! h::d\:rd "1 didn't II- :U. : it U. . V\ o '.:'-;dd i. !l . have such a variety ul fresh-baked ones at thr comer store?" replies Ms wife. Today, the home-made cake has a serious competitor. We can safely say that the housewife is no. longer the nation's cake baker, for large companies are now making cakes as rich in quality and as wholesome as the cakes baked in the home. An interesting proof of the baker's confidence in his own cakes was shown recently by a challenge sent out to a number of housewives by a large baker in the Middle West. He said in effect: "Use my formula, the same ingredients, and duplicate my cakes. Compare the two, mine and yours, mid see which you like better. If they are equal, why not let me do your baking ant! save you all the time and trouble in a hot kitchen?" 21 tJfie DU PONT^^azme C*.*l -trr:.".... =-::-:-.:-"..:i:":::------------ rr^====^r..............-................................ ...................l l w l .l l l .0'1' ...... .- .....................^5><U3 PRIVATE CLUB SANCTUARIES Nlore refuges are needed for wildfowl on their migratory flights. Hunting clubs are helping to provide them Ff.DFOWLI.VG is notoriously un By Ea r l E, Fe it z club is the Crane Wcertain. Therein lies much of Lake Club, at its charm. Good days are always few and any thingCtrhaante Lake, Illinois, It is backed ... - " can he done by man to lessen this uncertainty is worthy by such responsible men as W. C. ^ of our serious attention. Peacock, Edward Swift, Robert - The Federal program, under the Norbeck-Andreson Morris and Charles Thompson of Bill, is just a step in solving the problem. Its benefits Chicago, and controls a large area will not he permanent without the support of an equal of mars bland that is very attractive to waterfowl. Thou program on the part of the individual states, at their sands of bushels of corn are fed each year to migratory own expense. All this mull take funds and years of effort, birds, in addition to regular plantings of wild rice, wild and time is precious, In die meantime we must look for celery and other duck foods. Crane Lake itself, a body moral and financial hacking to the substantial business of water several miles long, is maintained an inviolate men who are interested in duck shooting and willing to sanctuary throughout the year. Such shooting as is done make some sacrifice for this particular recreation. These by the dub members is confined to other waters some men must be encouraged to acquire, hold and improve distance from the lake itself. Strict observance of a wildfowl habitats in order to balance the constant destruc moderate bag limit and hunting governed by all the tion hv drainage, commercialization and pollution. written and unwritten laws of good sportsmanship pre Probably one of the greatest wildfowl mg areas in North vail at this club, as they do at most welI~established clubs America lies along the Illinois ant! Sangamon rivers. everywhere. Probably no other single iactor has contrib Generations of duck hunters have successively enjoyed uted so largely to the number of ducks along the Illinois the marvelous sport to he obtained in this section. Even and Sangamon rivers as the sanctuary at Crane Lake. in the face of changing conditions, the ducks continue The vast range of free shooting in the United States to be as plentiful as ever. enjoyed by the past generation has been very much reduced. Intensive agriculture and various drainage projects In some cases this may be due to overshooting hut in have to some extent changed the volume and area of most cases it is due to the change in character of marsh water on which migratory birds may rest. Present-day lands and water areas inseparable from the advance of methods of transportation, improvements in firearms and civilization. We must look to the refuge areas provided ammunition, and a constantly increasing population of hv such clubs and to state and Federal agencies to offset hunters have also affected our tran these changed conditions. Today sient duck population over much much attention is being paid to of theit range in migration. the scientific side of game conser One principal reason for the con vation and to biological studies tinuance of the splendid shooting of our game birds. along the Illinois River is because We are more and more coming the owners of many of the private to realize that the stock of wild htmtmgcluhs have spent large sums fowl is iii'i inexhaustible! that the <jf money, and have given liberally anmuiJ roll nf game brought to bag oi Farit rime and pcmmri attetwum tv-A'-M v a \v be the samlus over and to main raining- an adequate supply above breeding requirements, of food and suitable resting areas To the red-blooded vviJdfowIer for migratory birds. These refuges nulling quite equals the thrill of are usually of considerable size, ./ wedge of ducks living in providing plenty of dean water, before .1 northeasterly gale, over foot! ami freedom from disturbance the mud Tits and reed beds, to- for waterfowl on their long southTM \s\it\!s i he iiecovs. cm flights. Such sanctuaries Influ \ .ei mi preserve this enjoymeet ence to a great extent hunting for ourscU vs in the autumns of our conditions for hundreds of miles along the lanes of flight. A good exampkuf such a hunting It*.i a great sport, and u-.-li -u-orth ta-rp, i te at.ing. More sanctuaru:-: ntidpmi KitU helj> make tltai pa - W'.r i i w n . ami then bequeath it, a precious legacy, to the wildfowlers of -.nuH-hev sencratiou. 22 05e OCJ PONT^-Cct^azf-rtcj DUCO IN JAPAN {Continued frmn pa^t S) those attending theaters. In these stores are found a wide belonging to the Keilian Electric Railway were entirely range of articles, including alt principal foreign and finished in cht Pont Duco. D, Nagase & Company, Ltd,, Japanese products in common use. In fact, to a great has succeeded in having Duco applied to several electric extent, shopping has been reduced to terms as simple as cars owned by the Nagaya Municipal .Electric Railway tn the linked Stares. The merchandise layout is in general very comprehensive and the displays are attrac tively arranged. . and also for the exterior finish of several electric cars. The principal uses for paints and varnishes are for rail way coaches, tram cars am! ships. One of the'illustrations on page seven shows an at tractive display at Micsukoshi Deparcment Exhibition, featuring du Poor Dnco on warions pieces of modem A high value is placed upon advertising--especially in magazines and newspapers--by D. Nagase N Com pany, Ltd. As an indication of progressive merchandising Japanese furniture. This display attracted much attention and was of great interest to the thousands who saw it, A note of interest pertaining to furniture has to do with finishing materials. The Japanese people for ages past have never had their furniture painted or finished in any way. They liked to admire the wood from which it through the printed page, this enterprising concern, after seeing the Duco booklet published in America entitled "A Color Scheme for Every Room,'* rewrote the text in Japanese, had cuts made to suit its purpose, and then made an extensive distribution of this litera ture to the trade. - was made, However, the modern Japanese has turned from this idea, and in his home one may see modern Mote: It may be in order to mention that the Dyestuffs furniture, finished in nitrocellulose lacquers. Department of the du Pont Company also maintains a The use of Duco as a railway finish is increasing each sales office at Kobe, Japan, as noted in the list appearing year. Just recently the interiors and exteriors of cars oo the inside back cover. A NOVEL KITCHEN DISPLAY One way of merchandising roll goods is shown by this miniature kitchen which u k is displayed in the R, H, Macy & Company base- mmit, Netv York. City. It was made to scale by the Architectural Miniatures Company for the du Pont Fabrihoid Division and is perfect in its detail. It is 60 inches long, JO inches deep and 24 inches high, Fabrihoid Fabrics shelving is on the kitchen cabinet, hemstitched Fabrihoid covers are on the tables, and throws of Fabrihoid are on the ice box and cabinet tables. The. windows, deco rated with Fabrihoid drapes and edged valances, are equipped with du Pont Tontine washable shades. This is an interesting and practical method of showing housewives the actual use of roll goods 23 CPfe DU POHTJ^d.zme ............ ............... --......................... ..... ..................................-............... ............. ^hS^3 THE LAKE SUPERIOR IRON ORE INDUSTRY Sv\.i .akv Superior h.i>. sons: been n.'iU. among \c>w! mm and >hippers. h>r iw v--ere 'Uurms ;ir51 darker nr- channel:--. \;o. icsjan is opeciaEv treacherous in the t-nriv wring m*d Lnc lad mouths because of bad weather while company dwellings, and in some instances compane schools and hospitals, are well mainlained for tin.: use of employes and their f,imilie.-c The du Poni; Company has Jong been identified with n The High School at Hihbmg, Minnesota, is said to he one oj the largest and best'equipped buildings oj its kind in the United States, with accomtnodations for about 3,000 student* and ice conditions. Often, at these times, large fleets of ore boats are caught in the ice and delayed for days. Within recent years, blast furnaces and steel mills have been constructed at Duluth, Minnesota, mainly for the manufacture of wire and nail products. Thus within a radius of seventy miles from the city of Duluth, one can see the raw iron ore taken from the earth, converted into pig iron, steel and various finished products, Living and working conditions have long been recognized as total to the progress of the industry, and they have steadily improved. Each employe's health and welfare while at work Is guarded by the most rigid enforcement of modern measures of safety and sanitation, the progress of basic industries. The important role it has played in the drama of iron ore production in the Lake Superior district comes about because explosives are indispensable to the mining industry. The company has supplied enormous quantities of explosives to the opera tors on the iron ranges. Its chemists have kept pace with the ever-changing requirements of the industry' by im proving old products and developing new* ones. Du Pont technical representatives have made intensive studies of blasting practices in the iron mines and have cooperated actively in solving many problems. This organization deems it a privilege to serve an industry that contrib utes so largely to our national prosperity. Bn LDKIV OF GOOD \V!Li. at a 11 Vi hi* . wide railcc id beaauhd i..o inrs are ii - A) ? . - peers 1w< ua l i V ui ilieil mi ssion. he:,: ivab ii is i inporr.oit C'. sdeCt Um Lund of novel 1 GW- Idee ;ncr age t:lUS iiiev. e:-:ulll!five is / man. Many )etl c t s adilix <} him m:ver re.ich :sk. Many vislimni never mn far Ua fb.li: Ins GLHCT they call . Mm Hu- vadb chosen no \ e 11 v . espec: usual :!c\v,. in; i !m;1id I *J a Mfoi.dinp, i; \\ w f s (he !:. livid)liiil for ni urn : h b. intern wr\ o'* forlurposc ni ; L inei'e! v for ill. ' ! 1 11 merit but fi >r mi hs mu l son :ei dm:> v ears, t OfCM;>f of this, ask a d. >2C :i ol v i ur Ineiiih; to empu [heir pockets in- vimr presence. Yon will po Table mid a calendar card, a Pvr.ilin rule, a comb, n.id ide. perhaps a memorandum bonk bill oi addresses. a p-eiicil , a id mavhe two or three os her ihinps all work iny [O ibe end of imikiiui vutir friends remember certain ii ;' \ e "ibsem -mJ rheir products, Perim; o w e can help tou whh i fie problem of selecting mi appn ipn: ite no\ch v for some oi' \our clients or cuslumets. \\ e sh.ih be clad fo put vou in loiieli with a I'uir ix:r fo oi.-,- cusromu\s who manuhwure noveIties tri'lil <Ui J !ui i Pvrabn, Thcv arc imreuioiv; people, fill] oi idea's ;md be ol valui. \ oculonJ ( A 24 E. I. DU PONT DE NEMOURS & CO., Inc. General Executive Offices, \V ILM IN G TON , DELAW ARE All Inquiries Regarding du Pont Products Should Be Addressed to the Company the Nearest Office ACIDS, HEAVY CHEMICALS, DRY COLORS, ZINC OXIDE AND OTHER PIGMENTS Grasselli Chemical Company, Inc. ( hcnncalsfor leather, textile, paper, paint, rubber, battery, plans, sheet, tin plate, steel and petro leum manufacturers. Lithoponc, dry colors, pig ments. Chemically pure acids, electrolyte, filler ahem, spray products for fruit trees, vegetables and flowers, Grasselli odorless plant food for lawns and gardens, silicate of soda, soldering fluxes, '* zinc, zinc chloride. Albany, N. Y., P. O. Box 228 Birmingham, Ala., 2000 First Avenue, North Boston, Mass., 80 Federal Street Brooklyn, N. Y., 152 Morgan Avenue Charlotte, N. C., 050 \Y. Moreliead Street Chicago, III., 2101 Canalport Avenue Cincinnati, Ohio, 505 Walnut Street Cleveland, Ohio, 620 Fuelid Avenue Detroit, Mich., 1550 F. Hancock Avenue Los Angeles, Calif. Dry Colors ft Pigments. 2054 Bay Street Chemicals, 563 New High Street Milwaukee, Wis., 715 South Canal Street Newark, N. .1., 256 Yunderpool Street New Haven, Conn., 56 River Street New Orleans, La., 527 Canal Street New York, N. Y. District Sales Office, 547 Madison Avenue Fxport Office, 347 Madison Avenue Paterson, N. J., 6 Waite Street Philadelphia, Pa., 3500 ('.ray s Ferry Road Pittsburgh, Pa., 507 Fifth Avenue San Francisco, Calif. Dry Colors ft Pigments, 274 Brannon Street Chemicals. 576--584 Mission Street St. Louis, Mo., 408 Pine Street St. Paul, Minn., 2305 Hampden Avenue LITIIOPONE Crasselli Chemical Company, Inc. (See offices listed above) Krebs Pigment it Chemical Co., Inc. Newport, Del. Cleveland, Ohio, 424 Ilickox Building New York, N. Y., 217 Broadway ANHYDROUS AMMONIA, METHANOL AND SODIUM FORMATE Du Pont Ammonia Corporation A nhydrous ammon ia in ear lots. Wilmington, Del., Du Pont Building AQUA AND ANHYDROUS AMMONIA National Ammonia Company, Inc. Anhydrous ammonia in cylinders. Aqua ammonia in drums and tank cars. Chicago, III., 332 So. Michigan Boulevard New York, N. Y., 81 Fulton Street Philadelphia, Pa., Frankford P. O. San Francisco, Calif., 77 Minna Street Seattle, Wash., 2224 Northlake Avenue St. Louis, Mo., 3600 N. Broadway CHEMICAL PRODUCTS, A UTOM OTIVE FI NI SI IES Huco and a complete line of finishing materials for all automotive purposes. So. 7 Dueo Polish, No. 7 Auto Top Finish, So. 7 Nickel Polish, No. 7 Touch-up Black. Chicago, III., 2100 Riston Avenue Detroit, Mich., General Motors Building FI in t, Mich. Parlin, N. .1. San Francisco, Calif., 351 California Street INDUSTRIAL FINISHES Dura, Duco Household Cement, bronze powders, collodion, leather belting cements, leather finishes, nitrocellulose and cellulose acetate and their solu tions, DuLux synthetic resins, pyroxylin prepara tions and solvents and a complete line offinishing materials for all industrial purposes. Boston, Mass., Everett Station 40 Chicago, 111., 2100 Elston Avenue Parlin, N. J. San Francisco, Calif., 351 California Street CELLOPHANE DuPont Cellophane Company, Inc. Cellophane - Sheds and rolls. Cellulose caps and bands (formerly Capes-Viscosc, Inc.). Vi.sking Cello-Tubing (Visking Casings). New York, N. Y. Executive and General Sales Offices. 2 Park Avenue District Sales Office, 145 Hudson Street Boston, Mass., Little Building 80 Boylston Street Chicago, III., Conway Building Clark and Washington Streets Philadelphia, Pa., Liberty Trust Building Broad and Arch Streets San Francisco, Calif., 351 California Street DYESTUFFS Dyestuffs and dyestuff intermediates. Rubber chcmteals. Boston, Mass., 274 Franklin Street Charlotte, N. C., 232 W. First Street Chicago, 111., 7 So. Dearborn Street New York, N. Y., 8 Thomas Street Philadelphia, Pa., 126 S. Front Street Providence, R. 1., 709 Hospital Trust Bldg. S..n Francisco, Calif., 351 California Street SEED DISINFECTANTS Bayer-Semesan Company, Inc. New York, N. Y., 105 Hudson Street MOTION PICTURE FILM Positive and Negative. Du Pont-Pathe Film Manufacturing Corp. New York City, 35 West 45th Street Hollywood, Calif., 6656 Santa Monica Blvd. EXPLOSIVES Explosives for all industrial, agricultural, military and sporting uses. Birmingham, Ala., 601 Brown-Marx Bldg. Biuefield, W. Va., 607 Commercial Bank Bldg. Boston, Mass., Room 404 Charles dummy Building, 38 Chauncy Street Chicago, 111., 1814 McCormick Building Cleveland, Ohio, 766 Union Trust Building Denver, Colo., Midland Savings Building 17tli and Glenarm Streets Duluth, Minn., Hartley Building 74 2 E. Superior Street Huntington, W. Va., Suite 1004 Union Bank Building Joplin, Mo., 816 Joplin Nat'l Bank Building Juneau, Alaska, Room 505 Goldstein Bldg. Kansas City, Mo., 210 Scarritt-Arcade Bldg. Miami, Florida, 120 N. E. First Street New York, N. Y., Graybar Building 120 Lexington Avenue Pittsburgh, Pa., Clark Building Seventh Street and Liberty .Avenue Portland, Ore., American Bank Building Pottsville, Pa., 516 Schuylkill Trust Company Building St. Louis, Mo., 17th Floor, Arcade Building San Francisco, Calif., 351 California Street Seattle, Wash., Huge Building 2d Avenue and Cherry Street Scranton, Pa., 710 Traders Bank Building Spokane, Wash., 721-22 Old Nat'l Bank Bldg. Riverside Avenue and Stevens Street Springfield, III., 716 Rcisch Building Wilkes-Barre, Pa., Brooks Building FABRIKOID Fabrikoid for auto and furniture upholstery; aulo topping, bookbinding, luggage, novelties, etc. Tontine Washable Window Shade Cloth. Chicago, 111. Fabrikoid Office, 840 No. Michigan Avenue Tontine Office, 141 1 So. Michigan Avenue Detroit, Mich., 5--236 General Motors Bldg. Newburgh, N. Y. New York, N. Y., 21 East 40th Street San Francisco, Calif., 351 California Street RUBBER PRODUCTS Ponlop for auto tops and curtains. Raincoat fabrics, Rug Anchor, Ventubc for mine ventila tion. All kinds of rubberproofing. Chicago, 111., 840 No. Michigan Avenue Detroit, Mich., 5-236 General Motors Bldg. Fairfield, Conn. New York, N. Y., 21 East 40th Street San Francisco, Calif., 351 California Street RAYON I)u Pont Rayon Company, Inc. Viscose Process Department New York, N. Y., 2 Park Avenue Charlotte, N. C., 611 Johnston Building Chattanooga, Tenn., Provident Building Philadelphia, Pa., 1503 Land Title Building Providence, R. I., 941 Hospital Trust Bldg. San Francisco, Calif., 351 California Street. Acetate Process Department New York, N. Y., 2 Park Avenue Waynesboro, Va. PAINTS, VARNISHES DUCO (FOR HOME USE) A complete line of paint and varnish products for all home and industrial uses. Boston, Mass., Everett Station 49 Brooklyn, N. Y. Building No. 26. Bush Terminal Chicago, 111., 2100 Elston Avenue New York, N. Y., 21 E. 40th Street Philadelphia, Pa., Public Ledger Building 1 independence Square San Francisco, Calif., 351 California Street PYRALIN, LUCITE AND VISCOLOID Pyrulin toilet ware and the new Lucite boudoir accessories. Toys, rattles, infant sets, hair orna ments. Novelty and transparent sheeting, rods, tubes and beading. Also Cloanable Collars. Factories at Arlington, N. J., and Leo minster, Mass. I)u Pont Viscoloid Company, Inc. New York, N. Y., 330 Fifth Avenue Boston, Mass., Room 404 Charles Chauncy Building, 38 Chauncy Street Chicago, 111., North American Building San Francisco, Calif., 745 Mission Street FOREIGN OFFICES (T o which inquiries about du Pont products may be addressed) Bombay, India, Jacob Sassoon Building Rampart Row, P. O. Box No. 1010 Buenos Aires, Argentine Republic. S. A. Foreign Trade Development Office Ava Roque Saenz Pena 616 (Camilla 490) Hankow, China, No. 25 Tung Ting Road Havana, Cuba, Room 548 Manzana dr Gomez Building Kobe, Japan, No. 83 Kyomachi P. O. Box No. 384 Mexico City, Mexico, Ediffcio Cidosa Avenida Uruguay 55 Paris, France, C. E. Michaux, Inspector <>f European Agencies, 14 Rue Lincoln Shanghai, China, Robert Dollar Building 3 Canton Road, P. O. Box No. 595 Tientsin, China, 52 Taku Road When you are in Atlantic City, New Jersey, visit the du Pont Products Exhibit at 1121 Boardwalk er e is a beautiful home. \\ ith a wide range of lovely colors, figured H scrupulous regularity, the fur designs, and in the corded effect now niture is dusted, the rugs arc vacuum-so popular. Sun and rain will not hurt cleaned, the windows, draperies and them and -- because they are made woodwork arc washed. You might with the same basic substance con well think that it was a model of tained in the famous du Pont Duco-- cleanliness. But here's the mystery. they will look spotlessly new after The window shades have never been years of use. For complete satisfac washed. Why? Because they cannot be scrubbed clean. Some women dust their shades religiously. But dusting doesn't do much good. A damp sponge isn't enough. The dirt gets right into the material. The only way to clean a shade is to SCRUB it. If vou scrub the average shade, it goes to pieces. So what's the tion, ask the dealer to mount them for you on Tontine Guaranteed Rollers. SPECIAL OFFER A sample Tontine shade for $1.00 Send us the coupon below with a dollar bill, checking which color you prefer. We will send you a. shade made up to your measurements. When you get it, test it. Deliberately smear dirt on it--then scrub with a brush, soap and hot water. Its beauty will be instantly restored. Only one shade (not exceeding 40" wide) can answer? The answer was discovered by the be sent to any one home at this special price. The regular retail price, depending on length, width, etc., at the authorized Tontine dealer's du Pont Company. They found out in your city, is from $1.75 up. how to make a shade that would not fade, crack, pin hole or fray and which Fil.............................. ' . ---- ..........`....TEj 1 ^{ensurefrom tip to lip, including pins.'Use ijurd stick * could be SCRUBBED. Its name is TONTINE. The New and Improved du Pont Tontine shades cost very little more than ordinary shades. They come in F. I DU PONT DF. NFMOURS & CO., Inc. 100 du Pont Avenue, Newburgh, N. Y. d . m. ma r c h Canadian subscribers enclose Hi.so and address coupon: Canadian Industries Limited, Fabrikoid Division, New Toronto, Ontario, Canada. Herewith $1.00 pinned to coupon. Please send me complete TONTINE shade.................... inches wide, rip to tip (cannot >TONTINE RIG. U. 5 . WASHABLEt h e w in d o w s h a d e exceed .jo inches), and........................ inches long. (shade unrolled) White ' Cream [ ] Ecru [ Green L ! Name......................................................................................................... Address..................................................................................................... (lids o/Ier closes July i, in o') PRINTED IN U. S. A.