Document MbQrb3rXQO7rqX6E0bgyqVnk

WPPiPi^PP*iPPiB|I^PSPi|P|pPp^pWP ilf' aiPw..--4?-t*p..-.nii LI A15565 ------ .awMann,naan.. .FOR RELEASE WOI EARLIER OAR 12 Mood, Tuesday, April 10, 1962 LEAS AID QIC: A FERTHE FIELD TOR PROgKZOI Iotas for a talk to be given tgr R. LEWS STUMS dreetor-Oaoerel One Dsvaloptmnt Association tad Utd Development Association, LMBXM Opportunities for developing lead and tine are twofold: 1. Rjr bettor exploitation In acre highly developed areas e.g. parts of Europe, Borth A--rice, Auetrelle end Japan* 2. In the growing economies at the inder-dereloped countries. 1. PCHU pemoro AREAS e) Per capita conaxmptloa. for both lead and sine varies ever a vide range. See table 1. Main industrialised countries use 10*12 lb refined lead and refined tine per bead of population each year. U.K. and V. Germany biggest users at tine; Sweden and U.K. largest In lead. The U.S.A. In i960 was only sixth la order far tine and seventh for lead. Belglua's 25*3/1 of tine reflects Important export trade In tine products as well as high boas consvasptloo. Australia's 20-1/1 lb cf tine Is outstanding, reflecting vldaspread use of gslvanlsed sheet as a build!ig naterlal and galvanlted wire for fencli^. b) End use cons asp tl on. Details of consumption (rtfload and secondary) given In tables 2 and 3- Reasons for differences partly economic, partly geographlesd, partly traditional, so not likely that uses in all these countries can bsco-- Identical. U.K. aoet lapreaslve pattern for lead - large car population, cable Industry plus traditional use of sheet end pipe in building and plvmMig. Dead not so lnportant as traditional bullilrg naterlal In Germany and Francs - they use sine. Sweden high because such lead used for cables. Id U.S.A. major use for batteries followed by tetraethyl lead; sheet and pipe not such used for bulldli^ despite present lov prices. Situation similar In Australia. For tine, U.K. and Gerasny both uet about a third acre tine for brass thaa for galvanising; brass biggest use in Europe, followed by galwant ring, xn Europe as a whole galvanising different in detail fron U.S.A. where strip galvanising predominates. In France and Gerasny sheet tine about 20*30$ at total consumption becausa of traditional use for rooflig. Die Casting relatively saall In Europe except In U.K. but growls; takes less then 10$ of total European (Presented at tha Joint Session at tha American Sine Institute and lead Industries Association, Bt. louia, Missouri, April 10, 1962) jpwuiL w mm N 3540 ' ..................... ..- -- -- : -.* t^a^^Ajac^aaia^iafaiateiiaii^^ LIA15566 - -,***-. ^^aas., 2- I. line contrasted with fcOj in U.8.A. In theae difference# 111* scop* for dsvslc^ *) Proepects Tar increasing consumption. Brat hop* for lead lies In growth of car population so everything poeaible suit be done to keep lead In batteries by raising their efficiency and lowering coats. But other uses could bo de veloped; in building, by using new techniques; in sound attenuation; In radia tion shielding; and in cable sbeathlng. In tine aany uses capable of further developaent, e.g. die casting, galvanising, new alloys. Pie casting should grow with rise in living standaids. Galvanising depends on convincing steel users of value of long tera protection. Brass faces ccspctltloo from light alloys (which can now natch its odour through anodizing) but brass a versatile alloy that could be expanded even la U.K. and Germany. Rolled sine grating with increase in use of batteries for transistor radios, etc. but traditional building uses will need very active promotion even using new alloys. Botlce also the good prospects in countries with very snail uaes - Spain, Portugal, Greece, Italy. 3belr population adds up to 90,000,000 - 300 of V. Europe - great acope for Increased dosand for both netals. 2 lb/bead extra per year would mount to 60,000 tcos and even then coosiaptioc would still be far behind rest of Europe. The Casaon Market will help national boundaries will vanish and pattens of consumption will tend to becaae sore uniform over Europe as a whole. 2. bom am OSes be developo 1) by research to find new uses and Improve existing ones. 2) by prenoting present uses and spreading existing knowledge, technical and ccmercial. Br. Rtdtke will be talking about research, nevertheless worth observing that research alvays cbancey and even when successful, results take time to pit into practice. Care Is presenting results needed - premature publicity for research to Improve existing uses nay tend to over-emphasizc their short comings. Value cf research should not be underrated but zinc and lead Dead immediate increase in daaand such as can only he achieved by promotional work. 3- raoHonoi Should dispel any ldesis that lead and zinc are out of date and aim at creating image of lead and zinc as modern progressive metals to be considered by engineers, architects and others whenever metals used. Properties of both well known and well understood. Both will probably be dependent on existing uses for many years yet so propaganda should aim sminly at fostering U*a. a) g.D-A. and L.D.A. organisation. The most eomprehsnslve promotional work for lead and sine in Europe is that conducted by the Zinc Developaent Association and the Lead Development Assocstlon of London. Both Associations e -- Hi- 1 - -PA L"w IJJ JB'*J * rsbddddfaywaabbdfa otii i MW< i1iAT i>*n x iitif' * L IA15567 itnr1" 3- mainly financed by Brit1th Ccmoevealth and iom U-B. productTM but with 1^ portant rapport free consumer Industries. Z.D.A. activities range far and vide. It hat affiliated associations, run by Z-D-A. ttaff, on galvanising, die casting and pigments. Through European Camlttees It play* Important role la stimulating prcaqtlooal tod technical vorh 00 the continent. 80 far, L.D.A. on smaller acale but new being tapped up. European Lead Development Ccamlttee recently farmed to coordinate and expand develop--nt vork la Europe, flrtt International Conference an Lead - London &>12th October 1962. Both Associations bare nany technical and praaotlcnal cc--lttees la vhlcb user* cooperate to Improve techniques, to find nev applications and to pnaalt nav and existing ueea. The Assoc1stIona share offices and have coahlned staff of about $0 vbo provide an unrivalled technical lnfornatlon service on leed end sine. b) I D A, end L.D.A. promotional vork. Consider prasotlooel vork done by these organisations in 1961, bearing in Kind that the ala Is not only to provide Information but also to foster an Image of lead and sine as nodera, progressive artel* vlth a future. All publications aalntaln high technical standards and all prcsotlcoel vork la based on surveys of aarket prospects. i k. PAHFUS Of ZJDJl. ASP LJ?JL. PfOOTIDKAL EPEE Eos. 1. 2, 3. Rolled Zinc Important outlet In Europe, but traditional use - ala therefore to stress nod era applications. Bulletin produced by European Line In Architecture Caonlttee, about 75OCO copies printed In togliah, Trench, Oeraan, Italian, Spanish, Dutch and Tlaalah. Boa- k, 5. 6, 7. 8. Line Coatings first pictures shew galvanising advertisements stressing value for rust prevention. Technical booklets cover aany subjects, fciropean bulletin Fe 2n produced In English, Trench, German, Italian and Dutch editions. Conference programs and preprints all designed to convey progressive spirit of the European ccsnlttee. Eote spectacular use of Te En, European for hot galvanising. Eos. 9. 10. 11. Die Casting Advertisements, technical publications and even the safety >xklet all project thought that die casting is s modern production process Both tbs U.K. Die Casting Eevs and European bulletin, published In bg.1 jh, Trench, Oerman and Italian, are aimed at influencing designers of consu'er goods. Spectacular layouts essential here. i m m im rw m "WMMffpew a.i.i... .iiniimniiiimisi 11.1 f ' 4-c f W WII.. ..* i' * ij 114 LI A 15568 k. o. 12. Wall Chart* and lacture Botes Specially prepared and printed for uw la conjunction with carefully d^ nlgned vail chart*. Although nearly all used at technical school*, chart* hare also been vldaly displayed la die castlag work*. french and Italian version* have been prepared. Bo. 13 Lithographic plate edvertls--nt* . .j Designed for printer* Journals, aleed at combating clala* for other materials and stressing trade*la value of used nine pistes. Bo. Ik Instructional Booklet* To help fabricators sad users - soother side at ths publicity work. These are only a few examples of a large series. doe. 15, 16, 17. IB fichlbltlon participation also necessary but stands oust be as veil dasigned and as modern as those far other materials. Both Associations Issue comprehensive lists af publications to avoid waste* ful distribution of more expensive items to general enquirers. Each contains a card for requesting copies. The abstract bulletins. Issued by the expanded library service which now serves your organisations as veil as ours, have la* portent publicity value as veil as providing a useful reference service. Iran request slips, letter headings, translation covers, etc. have all been pre pared keeping In alnd their promotional value. Press releases also designed for maximum lapact. Bo. 20 lead Wilding advertisement* rather more traditional because modern examples hard to find. Bo. gl lead Beva new completely rsdstlgned to convey progressive thinking being given to lead la Europe. * 23 Cable sheathing jwbllcstloos, part of an important series aimed at maintain ing lead la this field In Aircp* 30 of total Xuropean lead consumption. Bote publicity velum of report covert. Bo. 8k More new lead booklet*. lu'-umi) g 'I'Wjm. J - Jil 'A `tdi.Mw baa i at vasMat. II final I in III iiKin II I lll.iimi.iinnii+Mli*iiinH m |>pWWWPWWI|pii^|i|liiJpUMW L IA15569 '*"**"*-MW'Aitr. nLtta^n^.w.mreJauW^iftfrtiwfrfirii-i mm. ____3 *>. 85 Lead display at Building Exhibition was coordinated with sine display abcma earlier. All these publications, advertisements and other material balp to praote tbs image of lead and sine as Modern Materials for engineers, architects and designers sad students. Letter headings, memorandum foras and offices than eltti can all serve to prestofe lead and sine. Beverel ocBpanles now building Modern offices have kept this in wind. ZLA/LDA offices in London, although In old building, give rialtors an impression of efficiency and piugreea. Two other aspects of promotional work are l^ortaot. first editorial publicity - nany of the publications shown were based on articles printed b^ forehaal in the technical press. E.B.A. and L.D.A. inspire Many reference# and artielea on sine and lead. Secondly technical service - well qualified and enthusiastic staff are available to visit cotxnmers and to stimulate their Interest in sine and lend. But too often these are regarded as a substitute far a fully integrated praaotlonal --"p*4 g" Instead of being Just parts of it. So far spoken only about t.D-A./L.D.A- work but Many other lively associa tions on the continent doing similar work- They too are for prenoting lead and sine or for galvanising, die casting or rolled sine. All work together and often collaborate on publications for distribution in several languages. Sene are shown on the display board. c) Broader fields of prtnetion. Biggest gap in t-S.A-ft JJ.A. work lack of newspaper and general aagaxine advertising for which funds insufficient. Our competitors spend vast sms in European and British dally and weekly papers, ftilte wrong to dlsalss this as eacnaer advertising. 2mlr advertlsmstnta alaed at designer sad Manufacturer and constantly rasind then of versatility and virtues of Material. While lead and tine both have certain uses determined by individual properties - batteries, T.E-L- for lend, dry cells and die castings and coat ings for tine - continued reminder of applications and properties in non* technical press would influence leaders of opinion. Even television should be considered but perhaps more suitable for products for direct sale to Masses- 5. amro-developed common So far, only talkad about the developed countries, but looking abend It is elsewhere that our greatest future lies- The developed countries of ftirope, *. America, Australia and Japan with a eoablned population of 630 million use per capita 7 lb. lead and 6 lb. tine annually. The rest of the free world (Soviet bloc and Chins excepted) with s population of 1,215 Million have a per capita consumption of 0-3 lb. lead and O.k lb. tine. But there Is no assurance that they will become lead and tine consumers unless we taks steps to educate then to understand and use our metals, first of all they will be influenced by the progress lead md tine smke in the developed countries do not overlook the Importance of the modern image on their thinking. Bew countries always vant the latest rather than the traditional material and need to be provided with up-to-date technical information and assistance. >*iiiiMliimuXiiaaM*m>imia>MiinWiOWmM>imiaiwJMbBinsailaMailUiwdlMyiUSiM^ WWWnmWM. lAWi'iii 'I iin 1 us m vmm 9 -atMlgai^^^aSSiMiMiiiiBflffwi tr1wirfrMliit'iftBwS^ mmmmmmmm. if LIA 15 570 'iifciii iitfVil fIr'li fiiWfiii Tja'inin'ii -- - . ------- u ft-.^ ^ ft.t.- a) Pew Indian office. Tkk* India a* an axaaple of the opportunities. Betvt 1.950 end 1961 tine ecnsmptloe roaa frea 26,000 to 77,000 tan* and load tram 15,000 to 33->000 ton* a year. Both tonnage* still asall against popular tloc of ^00,000,000. Our first ala Bust be to provide technical lnfaeaetlaa to users and prospective users so v* are setting up a lead-tine technical lnforeatlan centre in India jointly financed by ambers of the L.D.A. and Z.D.A. Including those In the B.B.A. Indian developments will sat pattern which other aaerglng countries will folio*. Our coapetltars active la fostering Backets la the merging countries and have offices staffed by technical as veil as sales people throughout Asia, Africa and South Aaerlce - wherever foreign aid Is available. Ve Bust do the sbbs no good waiting for thea to begin using our astelaj this Bay never wlthmt our help. 6. COXAASIOSS Shle aoralag 1 have talked aostly about prasotlon la Burope. Ulsllsr work Is being dan* here and In other countries too - Australia Is soon to have Its own developnaut Association. But taken together tbs total effort to psrmote lead and tine la very Bsall la acala and acope when ccapered with that of their aaln ccsqpetltors, plastics and alxsslma. They have gained anch ground In recant years. Bevcrtheless it should net be forgotten that lead and tine havs Bad* steady progress, la 19&1, despite no slgclflcant lsyrovment in cansiaptlon In the D.S.A., the free World cooracptlon of refined lead Increased by 60,000 a. tons (3W and tine by 135,000 a. toos (5~/2i). On the other hand free World caosuaptlon of aiMBlmn rose by only k% despite Increased usage In the U-S .A. What does the future hold for lead and tine - are the best years still to coast Tea, but only if ws rmsrbi 1 that the future depends 00 the present. Bow la the tlae to sabaxh on world wide proacrtlcc on an laaglnative scale - It would bring lasting benefits to lead and tine. .J.JJIUU IB.BHIJU ### ivpu'wmiqp pt'iupum'i 'J , -v. ^ .* ..... * JL L. 8TUHB8 ----- --------------- ---- TAILS 4------------ --------- -- - - - - i960 rm world ccwsixmo* or nrxn> lkad axd sue OOUNTKT PopUlAtlOO in aillloa* LSAD 1000 Per capita a. too* to lb*. X2C 1000 Pr Capita a. too* la lb*. SORTS AMERICA U. 8. A. ieo 609 10 790 9-1/2 CAXADA 16 36 A-l/2 51 6-lA WOPS o.i. 52 297 12 276 u-jA v. cosasr 53 2A0 10 897 12-1A nua A6 165 6 172 6-lA mur *9 78 3-1/4 65 3-3A B2LGIW smsajuas AU9TJUA SORUAT SWB SOWARX 9 n 7 A T A A6 10-3A 105 25-3A 51 10-1A 26 5-1A a 6-1/2 13 A 10 5-1/2 1A 7-3A AA 13-3A 31 9-3A a 11-1/2 12 6-1/2 SWIZSKLA 5 19 6-lA 23 10 _ spah 30 *9 2 32 2-iA 9 Portugal 9 6 1-1/2 1 lA OMBRS *3 A7 2-1/2 AO 2 TOTAL 529 1063 7 1127 7-1/2 AUSTRALIA JAPAI TOTAL above COUDtrlM 10 A9 93 95 630 2052 10-3A 2-lA 7 92 189 22A9 20-1/k A-i/2 6 TOTAL other Countries of Tret World of which India 1215 A06 158 a 0.3 193 0.1 62 0.A 0.3 irmmmm N 3540.01 wmmm " - , l IA15 572 N 3540.02 mnwp'P^m ipiiiw^w^^ppip^pwippffiPii^wwwipwiBPWiWiwipi^ippppiiWi LIA15 57 3 I. L. STtBBS --------- ----- -------------- ----- mi 3----------------------------- ---------- -- CQKSUKmoH car lead (rarancs aip scohdakt) n kubopi aid p.b.a. -- i960 Reporting Countries 1000 . too* Cable Sheathing Retteries Real-finished products (sheet pipe hot etc.) Alloys (solders bearing A type Mtel etc.) Plfseats (oxides white lead etc.) Tetraethyl lead V. Oeraaay Rel*i etherleads True* Italy Austria SMMlt Busden fritterlead Spain Obited Kingdoa 6* 16 JL l 26 5 I.A. 6.4 25 10 20 97 73 6.5 I.A. *5 26 7-5 I.A. 1-9 9 3.8 6.5 76 52 26 16 *9 36 3-9 I.A. 0.4 1 1.9 23 86 83 I.A. I.A. 17 6 2.1 I.A. 0.6 I.A. 0.1 2.5 38 38 1.6 IJL 12 10 1.9 I.A. 0.1 2.3 1.9 33 36 0 0 0 6.1 4.8 0.3 0 0 0 0 0 27 C.S.A. 5* 315 9* 112 91 1*9 I.A. .. lot Available IN 3540.03