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rifanca UMANNEN AOE
Princeton June.
ASSOCIATES
New ASSOCIATES
AS OCIATES
Princeton
.
ted
IDENTIFIED
ony
___
IDENTIFIED POWDER PRODUCT TEST
763?
1977 1977
IN-HOME
a
PLPALCAECMEMEENNTT
, Bello, I'm CINTERVIEWER' 5
We are
INTERVIEWER'S a
NAME) IN Hase-Schannen Research
Hello I'm I'm INTERVIEWER'S INTERVIEWINETERRV'IESWER'S from Hase Schannen Research Research AssocAisatseos coifateasreaPrinceton New Jerse Jerse
and would like like like
ask you few questions
questions . tn afapers?
9-2
any
children
diapers Q. 1b
ASK YES-
10-
ASK lb X 10-
1234567890 b. In months, what NO the age of your youngest child
MONTHS
2a.
11/12
following Which of the
Which of following
types of products you
currently
following types of
currently on your baby READ
CIF AND CIRCLE BELOW OIL OR
IF YES BABY
panyLOTION )
LIST LIST
CURRENTLY USE
CURRENTLY USE
Baby 011- 1 1
Baby ---~
2
2
BRAND
BRAND
BRAND BRAND
(le
Baby Powder
(as
3 16-1234567890 16-1234567890 16-1234567890 16-1234567890
3a,
(IF
b.
16-1234567890 16-1234567890 16-1234567890
Let's talk
16-1234567890 16-1234567890 fo
Let's
only about baby powder About how
Would
talk say you use it several times
often day several several times week
PROBE Would
) Just
a day times wasthat several
, just
exactly how many times
times a week, or
was that
TIMES A DAY
just
just
,
17/18
TIMES A WEEK
TIMES A MONTH
+1234567890 +1234567890 +1234567890 ONCE ONCE DAY " MORE OFTEN CONTINUE 19-
+1234567890 +1234567890 +1234567890 +1234567890 ONCE a
DAY, TERMINATE AND "X,")
What brand brand
baby powder are you currently using
JOHNSON'S
1234567890
2
OTHER- TERMINATE AND X 1234567890 1234567890 1234567890 1234567890 1234567890 1234567890 1234567890 1234567890
21-1234567890 1 YES- 21-1234567890 :
we be
away can't 21-1234567890
.
be away , can't
21-1234567890
21-1234567890 21-1234567890 21-1234567890
21-1234567890 21-1234567890 21-1234567890 21-1234567890 21-1234567890 AND as yKo.u")are going to
2
NO- CONTINUE
21-1234521-12634567890 721-8123945670890
pe 5.
5 The reasons giving
that that we used
women in order to learn their for two week period period time would
like
you
aside
are are are be used that you are using and use
baby baby powder two weeks
of these products for one other product
JOHNSON'S JOHNSON'S weeks weeks and of
the the end weeks
change change and use the other what
for two weeks weeks products products
four four weeksI'll return talk to you and do
you of the two products and
of of
like better better Would Would you
this me tuo weeks.
the you Iike better. Would
like you what you think of
at At th^' eng of
you Tike to do this for 22-1234567890
the two Products and whick
1
YES
nae
RARBG ;
2 NO TERMINATE AND
y2n2-
. :
(OVER)
,
SKIP 23
J&J-0056153 JNJ 000278428
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nate?
or Ss
call back
in a few
DAY;
guesttons for
lassi DAY
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Purposes
questions classification
only.
TIME:
4:
What lad your your your your age age , please please oo Y& a f)
a i oy y
a fad 24/25 wD lad
e
yourself yourself = completed completed completed completed completed
completed in school school school school school ? fo] oe & 8 ee @
2. HIGH
SCHOOL SCROOL
COMPLETED SOME
COMPLETED SCHOOL
COLLEGE COLLEGE
seyoor
COMPLETED
COMPLETED COLLEGE
ce
How
Many Children
IFONLY
ONEA,SK):
a ' IF -your your
go
you have in first , not
diapers
,
AME:
DRESS,
INTERVIEWED INTERVIEWED
Z
CHILDREN
CHILDREN7? ei 7
PHONE NO.;
COOPERATION
DATE:
;
Mem,
(31/32) |
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beth Now J bdlipse
--" thewe the products litterputaria
PREFERENCE- SKIP :
rash .
58 like compare Gantt
5a.
Now, we
would Itke
severything about theyotuwoto compare
Now Now
would
products
the two you
products products you
used for us
have better use
Considering your
which better better off
better
of
them
PRODUCT R
off
them
PREFER
.
constanchi better Cf
PRODUCT PRODUCT
vw er
PRODUCT
better better
PREFER PREFER PRODUCT
,
lifes
E
work at
smoker
much
YOu like the
Q. Q. 7aTo 1 g. 7g
work work at
(PRODUCT
PREFERRED 5a better better than PRODUCT
Considering your
/
the
? baby your baby? (PRODUCT NOT
<. Wheat else do
you like better about PRODUCT
PRODUCT PREFERRED
INQ, Sa}?
I
realize realize
PRODUCT _
realize realize
that you liked the
IN Q. ) but
about
you CIRCLED better better
there
PRODUCT PREFERRED
(
PRODUCT PRODUCT CIRCLED
than PRODUCT PREFERRED
Q.
5a Nor
than the
SKIP SKIP
IN Q. Sa)?
CIRCLED 3Ny Q. 5a)
which
ror
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much
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pet topercan
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:
b,
78 RESPONDENT
Considering everytehvienrgything product
'WRAT ACCEPT NUMBER ACCEPT
product
your the Product
for VERBAL ANSWER
baby that NUMERIC
VERBAL
PROBE FOR
PROBE
A NUMERIC
For A NUMERIC
number number grade
ANSWER ANSWER would NUMBER THAT
WHAT NUMBER
)
NUMBER grade
would yoy
Would you
Fate
1
Bive i?
NUMBER Is
(DO
Brades, it as 9
Nor
THAT?" NUMBER
about b What
PROBE) :
: realize realize
product that
that giving giving
Product product
kept you
seemed
product breaker
fragrance 7.4 probert probert
to have
fragrance
Pran breaker probert
seemed to
fragrance
used semed
have breaker
breaker
fragrance fragrance
Pran Pran
.
Tating?
was it abour the
-
f yon,
vote,
ver, -
fer,
poh f-
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SKIP 29
J &J-0056155 JNJ 000278430
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it it?
was bue whaatbou DISLixs
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Although yOu
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may have
then may
preferred
have
oneof the
a
compare compare
preferred specific
products
products
them on
qualities
eral),
products
we
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gave your
now like
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ous J&J -0056156 000278431
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which 9, Fron the
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.
gentle
product, which like
mild product which
like better ? beteer:
,
PRODUCT 1/11 K
,
/
.
&- Why do
yOu say that?
PRODUCT
/
PREFERENCE /
om
,
aNo?
2
" gf
PRODUCT PRODUCT x,
or ~ 0a. peta etther Product tend to lump
NO
PREFERENCE
PREFERENCE tf
skin cake
on
:
your
baby's
not wet wet
skew ASK Q. 10bit 10bit wet
Mey 2
S; SKIP TO Ila Ila /
CZ /
1
PRODUCT f f
2
.
PRODUCT ) yt
lla. b.
Was either
3 BOTH /
product
easier to spread your
your baby's
53- .
YES- SKIP TO Q.
;
Which
product
was
easier
SKIP 2
NO sxrp ro Q-
to
spread on
your I Skin?
$ 4-
not?
/
12a
1
PRODUCT PRODUCT
"
l2a.
12a Did you
12a
the
powder
notice differences
or
7
Vf 2 3
BOTH x
BOTH
between the tvo
12b 11
NO SKIP SKIP Q. !!!!
the
Standpoint
of
purity of
2
PRINTING LETTER b. b
difference difference
PRINTING IN
LETTER LETTER
SURE IDENTIFY IDENTIFY WHICH WHICH
POWDER (BE SURE TO IDENTIFY WHICH POWDER SHE Is REFERRING TO BY
'
'
aty fi
=
inity = softness
Cm, Cousiend c. And And just the
Srauch 57-
1 PREFER PREFER
57~
PRODUCT which Sid
teef
.
you like better?
teefPREFERENCE PREFERENCE
;
prospular prospular
teef teef PRODUCT x 7
3 NO PREFERENce
ee
.-
moe
oar
Lodo eee
ite
ae TAL
ee
oe
SKIP 58
J&J-0056157 JNJ 000278432
13a.
uy
Did YOu notice OF not?
any
.
b. What difference did BY PRINTING ry CODE
-5-
oe
difference in 5
Appearance of the two your baby's
powders the 2
YES
ASK //>
ASK 13b // 1
If y l^'a
you 2
notice
NO- SKIP To
WHICH POWDER IS , REFERRING
ski baby's ski
:
REFERRING T Te
60-
1 " /4/
2 PRODUCT K
NO PREFERENCE PREFERENCE
l^'a. Did
you notice any differences
the fragrance
fragrance 624
the two powders
or or pot?
ASK Q. b. What difference
What
did you notice
difference What
What
difference did
notice PRINTING
PRINTING
los
CODE
gelagan
gelagan gelagan
gelagan gelagan
14b //// Yi) }
2
SKIP TO Q. 15a 15a
SURE SURE IDENTIFY
IDENTIFY POWDER POWDER
SHE Is REFERRING TO
c. Which product did you like better for it's fragrance
64-
2
PRODUCT R
2
PRODUCT PREFERENCE
PREFERENCE/ | 3
No
iSa. 15a
PREFERENCE
either product tend
.
tend have have silkier ASK
65-
15b c I or not?
NO- SKIP SKIP Q.
/
2544)
b. b Which product was
2
NO SKIP 10 9. 165
/
66- 1 PRODUCT PRODUCT
7)
2 BOTH x //
better
from
14 c. And And which product
you 67- 67- PRODUCT PRODUCT
67-
1
PRODUCT PRODUCT
PREFERENCE
2
NO PREFERENCE PREFERENCE
3. NO PREFERENCE
} i/Silkiness Silkiness fineness
SKIP 68
J&J-0056158
=
,
oes
y
16a
r
HAND RESPONDENT CARD 2. current baby powder
How likely are you to accept Product
691
EXTREMELY LIKELY
R in place of your
:
2 VERY LIKELY
|
3
SOMEWHAT LIKELY
&
SOMEWHAT UNLIKELY
5
VERY UNLIKELY
6
EXTREMELY UNLIKELY
b How likely are you to accept Product K in place of your current baby powder
70-
EXTREMELY LIKELY
2 VERY LIKELY
3
SOMEWHAT LIKELY
4
SOMEWHAT UNLIKELY
S
VERY UNLIKELY
6
EXTREMELY UNLIKELY
INTERVIEWED BY
THANK YOU VERY MUCH FOR YOUR COOPERATION DATE
2
11
0056159 JNJ 000278434